Noction
Noction develops BGP routing optimization and network traffic analysis software for ISPs, hosting providers, telecoms, datacenters, and multi-homed enterprises. Its Intelligent Routing Platform (IRP) and Flow Analyzer (NFA) are sold via bandwidth-based subscription licensing across global markets.
- Company typePrivate
- Founded2012
- HeadquartersSunnyvale, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Noction does
Noction is a privately-held network intelligence software company founded in 2011–2012, operationally headquartered in Chisinau, Moldova, with additional offices in Sunnyvale (US), Singapore, and India. The company targets a niche in multi-homed BGP networks, selling software that automates routing decisions and traffic analysis to ISPs, hosting providers, telecommunications carriers, datacenters, CDNs, and large multi-homed enterprises. Its flagship product, the Intelligent Routing Platform (IRP), operates at the network edge: it passively ingests traffic copies from edge routers, actively probes remote destinations for latency, packet loss, and throughput, and computes optimized routing policies that it pushes back to routers via iBGP sessions, overriding BGP's default best-path selection. Complementary capabilities include Automatic Anomaly Detection (AAD) for DDoS mitigation via FlowSpec and RTBH, interface-aware bandwidth commit control, and inbound traffic engineering through BGP community string manipulation.
Noction's secondary product, the Noction Flow Analyzer (NFA), is a network traffic analysis, monitoring, and alerting platform providing BGP visibility, advanced threshold monitoring, and multi-channel notifications (Email, Slack, Microsoft Teams, Telegram, PagerDuty). NFA is sold via transparent subscription tiers with a 30-day free trial. The company also offers IRP Lite (free feature-restricted version), NOC as a Service (24/7 managed monitoring), and free benchmarking reports including the Tier 1 Carriers Performance Dashboard and IP Transit Provider Assessment. IRP is licensed based on the monthly 95th percentile of bandwidth consumption via quote-based subscription contracts with a one-year minimum, with month-to-month available at a premium. Customer logos span Hivelocity, Bandwidth.com, FOCUS Broadband, Steadfast, DQE Communications, OFFSITE, Everstream, T-2 (Slovenia), CacheFly, WebNX, TierPoint, ATE, and TETN (Texas Education Telecommunications Network).
Go-to-market combines direct enterprise sales with product-led growth through free trials and IRP Lite. Sales are globally distributed via offices in North America, Europe, and Asia-Pacific. Integration ecosystem includes LDAP, Active Directory, TACACS+ for authentication and a REST API for third-party extensibility. The company has no disclosed external funding rounds, appears bootstrapped and founder-controlled, and has been actively shipping product in 2024 and 2026 (IRP v4.2.5, v4.3; NFA v23.03, v24.05, v26.01, v26.02), indicating ongoing reinvestment in product surface area.
Noction firmographics
Firmographics- Name
- Noction
- Legal name
- Noction
- Website
- https://noction.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Noction develops BGP routing optimization and network traffic analysis software for ISPs, hosting providers, telecoms, datacenters, and multi-homed enterprises. Its Intelligent Routing Platform (IRP) and Flow Analyzer (NFA) are sold via bandwidth-based subscription licensing across global markets.
- Ownership category
- akta.pro rank
Noction industry classification
Industry- Product category
- Network Performance Management (BGP Routing Optimization)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Routing Software, Network OS & Control Plane (NOS/BGP/OSPF/IS-IS stacks) (HDAFABAG)
- akta.pro secondary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
Keywords
Where Noction is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Noction business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- IRP Subscription Licensing: Noction IRP is licensed based on network bandwidth usage measured as monthly 95th percentile. Pricing is quote-based with custom proposals. Minimum contract is one year, with month-to-month option available at higher price. All users receive complete feature set regardless of bandwidth tier.
- NFA Subscription Licensing: Noction Flow Analyzer offered with 30-day free trial followed by paid subscription. Simple, transparent pricing structure available on pricing page.
- IRP Lite (Free Version): Free feature-restricted version of IRP for educational purposes and budget-conscious organizations with limited providers. Drives adoption and upgrades to paid IRP.
- NOC as a Service: 24/7 network monitoring, maintenance and event management services offered as managed service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | IRP - Bandwidth-based pricing |
| Subscription | Monthly | NFA - Subscription tiers |
| Freemium | Pay-as-you-go | IRP Lite - Free version |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Noction product offering
Product offeringCore offering
Noction develops and sells software that automates BGP routing for multi-homed networks. Its Intelligent Routing Platform (IRP) passively analyzes traffic and actively probes destinations to compute performance/cost optimization policies, automatically applying improved routes via iBGP while providing bandwidth commit control, DDoS detection/mitigation, and inbound traffic engineering. The Noction Flow Analyzer (NFA) provides real-time IP flow, SNMP, and BGP traffic analysis with threshold alerting for network operations teams.
Product overview
Noction offers a portfolio of network intelligence solutions centered on two core products: the Intelligent Routing Platform (IRP) and the Noction Flow Analyzer (NFA). IRP is a BGP routing optimization platform that provides end-to-end network performance optimization, automated bandwidth control, DDoS mitigation, and intelligent traffic routing. NFA is a network traffic analysis and monitoring system with advanced filtering, BGP visibility, and threshold monitoring capabilities. The product line includes a free version (IRP Lite) for smaller deployments, professional services (NOC as a Service, IRP Training), and assessment tools (IP Transit Providers Assessment, Tier 1 Carriers Report). Both core products share common features including LDAP/Active Directory/TACACS+ authentication, REST API access, and comprehensive notification integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Noction IRP: Intelligent Routing Platform - BGP routing optimization platform for utmost network performance
- Noction IRP Lite
- Noction Flow Analyzer (NFA)
- NOC as a Service
Products and services
- Noction Intelligent Routing Platform (IRP) BGP routing optimization platform providing end-to-end network performance optimization, automated bandwidth control, DDoS detection and mitigation, and intelligent traffic routing for multi-homed network environments. Passively analyzes traffic and actively probes destination networks to compute and apply improved routing policies via BGP. Targeted at ISPs, hosting providers, CDNs, telcos, datacenters, and large multi-homed enterprises.
- Noction Flow Analyzer (NFA) Network traffic analysis, monitoring, and alerting system providing real-time visibility into IP flow (NetFlow/sFlow/IPFIX), SNMP, and BGP data for an unlimited number of devices, interfaces, and sites. Offers advanced filtering, grouping, BGP routing data visibility, and threshold-based alerting via Slack, Microsoft Teams, Telegram, Email, and PagerDuty. Targeted at network operations teams at ISPs, hosting providers, datacenters, and enterprises.
- Noction IRP Lite Free feature-restricted version of the Intelligent Routing Platform designed for educational purposes and budget-conscious organizations to optimize smaller networks with a limited number of providers. Drives adoption and upgrades to paid IRP.
- NOC as a Service 24/7 network monitoring, maintenance, and event management managed service providing round-the-clock assistance from expert support teams for Noction IRP and NFA users.
- IP Transit Providers Assessment Custom-built transit provider performance evaluation reports that benchmark potential carriers against each other based on a customer's specific network topology and provider selection, leveraging global data collected from hundreds of IRP Lite instances.
- Tier 1 Carriers Report
Quantifiable outcome
- Packet loss reduction to 0%
- +4 more outcomes
Companies that use Noction
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Noction technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature7 records
Noction partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Noction competitors and assessment
Company assessmentDirect peers
- Kentik: Kentik offers network observability with deep BGP, NetFlow, and internet performance analytics, overlapping directly with both Noction IRP (BGP visibility) and Noction Flow Analyzer.
- Catchpoint: Catchpoint provides internet performance monitoring and BGP/route visibility, overlapping with Noction's BGP performance optimization and inbound traffic engineering capabilities.
- ThousandEyes (Cisco): ThousandEyes delivers BGP route visualization and end-to-end network path analytics — comparable to Noction's BGP performance and routing optimization features, now backed by Cisco's distribution.
- Mushroom Networks: Mushroom Networks builds WAN optimization appliances that steer traffic across multiple ISP links — a direct functional peer to Noction IRP's multi-homing traffic engineering.
- Bigleaf Networks: Bigleaf provides SD-WAN-style multi-WAN optimization that dynamically steers traffic across ISP links based on performance — a direct functional analogue to Noction IRP for multi-homed networks.
Broad incumbents
- Aryaka Networks: Aryaka delivers managed SD-WAN and SASE with built-in routing intelligence across providers, overlapping with IRP in WAN optimization while serving a broader enterprise need set.
- LiveAction: LiveAction offers network performance monitoring and NetFlow analysis with QoS and path analytics — directly comparable to Noction Flow Analyzer for enterprise network operations.
- NetScout (nGenius): NetScout's nGenius platform provides carrier-grade NetFlow analysis and DDoS detection, overlapping with both NFA's flow analytics and IRP's AAD/FlowSpec mitigation.
- SolarWinds (NetFlow Traffic Analyzer): SolarWinds NTA is a broad NetFlow/sFlow analysis suite overlapping with Noction Flow Analyzer for traffic visibility, BGP monitoring, and capacity planning.
Emerging players
- Plixer (Scrutinizer): Plixer's Scrutinizer provides NetFlow/sFlow analytics and security incident response, partially overlapping with Noction Flow Analyzer's traffic visibility and alerting capabilities.
Market position
Strengths4 records
Weaknesses4 records
Key risks6 records
Key highlights7 records
Customer concentration
Noction social profiles
Digital presenceNoction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noction leadership team
Management profileNumber of profiles
Noction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noction
What does Noction do?
Noction develops and sells software that automates BGP routing for multi-homed networks. Its Intelligent Routing Platform (IRP) passively analyzes traffic and actively probes destinations to compute performance/cost optimization policies, automatically applying improved routes via iBGP while providing bandwidth commit control, DDoS detection/mitigation, and inbound traffic engineering. The Noction Flow Analyzer (NFA) provides real-time IP flow, SNMP, and BGP traffic analysis with threshold alerting for network operations teams.
Is Noction a public or private company?
Noction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Noction founded?
Noction was founded in 2012. It employs 51 to 100 people.
Where is Noction based?
Noction is headquartered in Sunnyvale, United States, in the North America region.
How does Noction make money?
Four revenue lines are on record. IRP Subscription Licensing is the primary driver. The others are NFA Subscription Licensing, IRP Lite (Free Version) and NOC as a Service.
Who are Noction's main competitors?
Direct peers on record are Kentik, Catchpoint, ThousandEyes (Cisco), Mushroom Networks and Bigleaf Networks. Broad incumbents are Aryaka Networks, LiveAction, NetScout (nGenius) and SolarWinds (NetFlow Traffic Analyzer). Plixer (Scrutinizer) is listed as an emerging player.
Does Noction have an API?
Yes. IRP offers a rich REST API that enables developers and network engineers to incorporate IRP functionality and data assets into websites, mobile applications, and monitoring tools. The API provides access to all statistics provided by IRP and allows initiating manual probing for specific destinations. API documentation is accessible within the GMI UI under Support > API Documentation. Developer documentation is at www.noction.com.
What industry is Noction in?
Noction's product category is Network Performance Management (BGP Routing Optimization). Its primary akta.pro industry code is HDAFABAG, Routing Software, Network OS & Control Plane (NOS/BGP/OSPF/IS-IS stacks), with a secondary code of HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 5182 and its SIC code is 4900.