DebtPayPro
FORTH (Set Forth, LLC) provides a cloud-based CRM and payment processing platform for the debt resolution industry, serving debt settlement, student loan, business loan, bankruptcy, and tax service providers across the United States.
- Company typePrivate
- Founded2009
- HeadquartersSchaumburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DebtPayPro does
DebtPayPro operates in the market as FORTH, the brand of Set Forth, LLC, a privately-held U.S. company headquartered in Schaumburg, Illinois. Founded in 2009, the company provides a cloud-based technology platform serving the debt resolution industry through two integrated products: FORTH CRM and FORTH Pay. FORTH CRM is an all-in-one customer relationship management platform covering sales, marketing, servicing, integrations, and developer tools, while FORTH Pay offers payment processing via dedicated accounts and a creditor portal. The company also operates a consumer-facing portal that allows end consumers to manage payments and track progress toward debt resolution, giving the platform a two-sided structure spanning business clients and the consumers those clients serve.
The platform is purpose-built for debt settlement, student loan servicing, business loan servicing, bankruptcy services, and tax preparation companies, with debt settlement identified as the primary vertical. FORTH monetizes through subscription SaaS fees for its CRM/payments platform and transaction-based revenue from payment processing, supported by a consultative enterprise and inside-sales GTM with quote-based pricing and no publicly disclosed tiers. The company has processed more than $8 billion in debt settlements across its 15+ year operating history and maintains AICPA SOC compliance along with industry accreditations from ACDR, TPPPA, and Women of Debt Relief.
The business operates as a private LLC with no disclosed external funding rounds, no parent company, and no M&A activity in the source data. Leadership is founder-led, with Kris Kehler as Founder and CEO, Michael Duckett as President, and David Shastry as Director of Product & Design. Distribution is U.S.-only and direct, with no self-service sign-up or marketplace channels. Public product information does not disclose AI/ML features, patents, named proprietary models, or third-party AI integrations, suggesting a conventional vertical SaaS architecture rather than an AI-native platform.
DebtPayPro firmographics
Firmographics- Name
- DebtPayPro
- Legal name
- Set Forth, LLC
- Website
- https://debtpaypro.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FORTH (Set Forth, LLC) provides a cloud-based CRM and payment processing platform for the debt resolution industry, serving debt settlement, student loan, business loan, bankruptcy, and tax service providers across the United States.
- Ownership category
- akta.pro rank
DebtPayPro industry classification
Industry- Product category
- Debt Resolution Software
- NAICS
- Software Publishers (513210), Activities Related to Credit Intermediation (5223)
- SIC
- Services-Prepackaged Software (7372), Personal Credit Institutions (6141)
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
- akta.pro secondary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
Keywords
Where DebtPayPro is headquartered
LocationHeadquarters
- HQ city
- Schaumburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DebtPayPro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/SaaS Subscriptions: FORTH generates revenue through software platform fees for their FORTH CRM and FORTH Pay solutions, providing clients with an all-in-one platform to manage debt resolution operations efficiently.
- Payment Processing: Revenue generated from payment processing services through FORTH Pay, including dedicated accounts and creditor portal solutions for secure fund handling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/Bespoke Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
DebtPayPro product offering
Product offeringCore offering
DebtPayPro (operating as FORTH by Set Forth, LLC) sells an all-in-one cloud-based debt resolution technology platform to debt resolution businesses. Its FORTH CRM provides sales, marketing, servicing, and developer-tools functionality, while FORTH Pay provides payment processing with dedicated accounts and a creditor portal. The platform also includes a consumer-facing portal that the business clients offer to the consumers they manage.
Product overview
FORTH provides a unified debt resolution technology platform comprising two core products: FORTH CRM for comprehensive client management including sales, marketing, servicing, and developer tools; and FORTH Pay for payment processing with dedicated accounts and creditor portal functionality. The platform serves both businesses in the debt resolution industry and consumers managing debt payments.
Differentiator
Problem solved
Functional benefit
Brands
- FORTH CRM: An all-in-one CRM platform for debt resolution businesses covering Sales, Marketing, Servicing, and Developer Tools.
- FORTH Pay
Products and services
- FORTH CRM
Quantifiable outcome
- $8B+ in debt settled on the platform
- +1 more outcomes
Companies that use DebtPayPro
Customer profileSegments6 records
Ideal customer profiles2 records
DebtPayPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DebtPayPro partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- ACDR (American Consumer Debt Relief)coreIndustry accreditation and membership organization for debt relief providers. FORTH displays ACDR accreditation badges on their website, indicating compliance with industry standards and best practices.
- TPPPA (The Professional Partners Program Association)supportingProfessional partnership association for the debt relief industry. FORTH holds membership demonstrating commitment to industry standards and professional partnerships.
- Women of Debt ReliefsupportingIndustry organization supporting women in the debt relief sector. FORTH maintains membership demonstrating industry involvement and support for diversity.
Scale indicators3 records
Recent moves1 record
Expansion highlights6 records
DebtPayPro competitors and assessment
Company assessmentBroad incumbents
- Salesforce: Horizontal CRM and platform giant with industry clouds for financial services. Comparable to FORTH as an alternative CRM and workflow platform that debt resolution operators could adopt in place of vertical software.
- HubSpot: Broad CRM, marketing, and operations platform used by SMB and mid-market services companies. Comparable to FORTH as a generalized CRM that mid-market debt resolution operators may substitute for vertical software.
- Bill.com: Bill pay, invoicing, and accounts payable automation platform for businesses. Comparable to FORTH Pay as an established bill pay and payables platform whose capabilities overlap with debt resolution payment flows.
- Stripe: Major payment processing and fintech infrastructure platform. Comparable to FORTH Pay as a general-purpose alternative for creditor-side payment processing in debt resolution programs.
Direct peers
- Pacific Debt Inc: Debt settlement provider that consolidates unsecured consumer debts into structured payment programs. Comparable to FORTH as a debt resolution operator with similar CRM and payment processing requirements.
- Beyond Finance: A major U.S. debt settlement company that operates proprietary consumer-facing and creditor payment technology. Comparable to FORTH as a debt resolution platform serving similar consumers and creditors with end-to-end settlement workflows.
- Springboard Financial: Debt resolution platform offering consumer debt settlement programs with creditor negotiation and payment management. Comparable to FORTH as a debt settlement operator that depends on similar CRM, servicing, and payment processing capabilities.
- Freedom Debt Relief: Large U.S. debt settlement provider with proprietary technology for consumer enrollment, creditor negotiation, and payment processing. Comparable to FORTH as a debt resolution platform serving the same operator-side and consumer-side workflows.
- Accredited Debt Relief: U.S. debt settlement company that enrolls consumers and negotiates with creditors on their behalf. Comparable to FORTH as a debt resolution operator reliant on integrated servicing and payment workflows.
- National Debt Relief: One of the largest U.S. debt settlement providers, running its own settlement and payment operations stack. Comparable to FORTH as a debt resolution operator with significant platform and payment processing scale in the same vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DebtPayPro social profiles
Digital presenceDebtPayPro compliance and trust
Trust signalCompliance2 records
DebtPayPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
DebtPayPro leadership team
Management profileNumber of profiles
Profiles3 records
DebtPayPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DebtPayPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DebtPayPro
What does DebtPayPro do?
DebtPayPro (operating as FORTH by Set Forth, LLC) sells an all-in-one cloud-based debt resolution technology platform to debt resolution businesses. Its FORTH CRM provides sales, marketing, servicing, and developer-tools functionality, while FORTH Pay provides payment processing with dedicated accounts and a creditor portal. The platform also includes a consumer-facing portal that the business clients offer to the consumers they manage.
Is DebtPayPro a public or private company?
DebtPayPro is a private company. It is classified as unknown and is currently operating.
When was DebtPayPro founded?
DebtPayPro was founded in 2009. It employs 11 to 50 people.
Where is DebtPayPro based?
DebtPayPro is headquartered in Schaumburg, United States, in the North America region.
How does DebtPayPro make money?
Two revenue lines are on record. Platform/SaaS Subscriptions are the primary driver. The others are payment Processing.
Who are DebtPayPro's main competitors?
Broad incumbents on record are Salesforce, HubSpot, Bill.com and Stripe. Direct peers are Pacific Debt Inc, Beyond Finance, Springboard Financial, Freedom Debt Relief, Accredited Debt Relief and National Debt Relief.
Does DebtPayPro have an API?
No public API is recorded for DebtPayPro.
What industry is DebtPayPro in?
DebtPayPro's product category is Debt Resolution Software. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms, with a secondary code of FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure. Its NAICS code is 513210 and its SIC code is 7372.