WhataStory

What WhataStory does

What a Story is a Hyderabad-anchored, remote-first video production agency that specializes exclusively in animated explainer videos, product demos, launch videos, and brand content for B2B SaaS and AI companies. Founded in 2015 by Vicasso and Himani (with Rees Gargi as CMO), the firm pivoted in 2019 from a generalist agency to a SaaS/tech-only focus, and has since completed 1,000+ projects for 650+ brands including ZELIQ, NHS Scotland, Modifi, Duplocloud, Site24x7, PayCloud+, Membrain, Personizely, Amoeboids, and Flike. Core production capabilities span 2D/3D animation, UI motion graphics, mixed-media, and professional voiceover/sound design, delivered through a structured 4-week sprint (strategy & scripting, storyboard & design, animation & A/V) with unlimited revisions and a dedicated creative director per engagement.

The business model is project-based and direct-to-client, with premium video projects starting at $3,500 and a 50/50 advance/completion payment structure. Lead generation combines a consultative booking motion with an internal AI-powered pricing tool called "Wes," which scopes projects in under 60 seconds using data from 1,200+ historical B2B video engagements. Distribution is anchored in the startup and SaaS ecosystems — Y Combinator, Product Hunt, AngelList, HubSpot, Behance, TEDx, Clutch, and Motion Design Awards — supplemented by owned channels on YouTube, LinkedIn, and a podcast. Specialized vertical offerings (fintech, AI, enterprise) and video-type extensions (founder pitch, event teasers, video ads/shorts, mixed-media & 3D, customer stories, training) broaden the billable surface area. The company is bootstrapped and founder-owned, with no disclosed institutional funding, and produced a claimed industry-first AI-generated explainer video for Amoeboids in July 2025.

Name

WhataStory

Legal name

What a Story

Website

https://whatastory.agency

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

What a Story is a Hyderabad-headquartered, remote-first video production agency that creates animated explainer videos, product demos, and brand content exclusively for B2B SaaS and AI companies, with 1,000+ completed projects for 650+ brands globally.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs) (MPADAEAD)

akta.pro secondary industries

Corporate & Internal Communications Video (MPADAEAC), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Explainer video production
• B2b saas videos
• Animated product demos
• Fintech video production
• Ai product videos

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Video Production Services: Project-based video production services for SaaS, AI, fintech, and enterprise companies. Includes explainer videos, product demos, launch videos, and brand videos. Pricing starts at $3,500 per premium video project with 50% advance and 50% after completion payment structure.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

What a Story is a specialized video production agency that creates animated explainer videos, product demos, brand videos, and launch videos for B2B SaaS and AI companies. The agency operates as an in-house video team for clients, handling strategy, scripting, storyboarding, animation, and sound design through a standardized 4-week sprint process. Pricing for premium video projects starts at $3,500, with industry-specific offerings for fintech, AI, SaaS, and enterprise clients.

Product overview

What a Story is a specialized video production agency focused exclusively on B2B SaaS and AI companies. The company offers a portfolio of video production services including Explainer Videos, Product Launch Videos, Product Demo Videos, Brand Videos, and industry-specific offerings (Fintech Video Production, AI Product Video Production, SaaS Video Production, Enterprise Video Production). Additional video types include Founder Pitch Videos, Event Teasers, Demos & Onboarding, Video Ads & Shorts, Mixed-Media & 3D, Customer Stories, Corporate Videos, and Training Videos. The company also provides an internal AI-powered pricing tool called "Wes" that generates instant project estimates based on historical video project data. Pricing for premium video projects starts at $3,500. The company operates as a remote-first team of 30+ designers and strategists across 21 cities, having completed over 1,000 successful video projects since 2015.

Differentiator

Problem solved

Functional benefit

Products and services

• Explainer Videos Animated or motion-graphics videos that clarify complex software products and drive conversions by explaining value proposition, features, and outcomes clearly. Targeted at B2B SaaS and AI brands needing to communicate technical products.
• Product Launch Video Production Strategic videos for new product or feature launches designed to generate awareness, educate buyers, and accelerate adoption from day one. Targeted at SaaS and tech companies preparing product releases.
• Product Demo Videos Guided software walkthroughs that showcase core functions, workflows, and key features to trigger faster buying decisions and reduce sales friction. Used by B2B SaaS teams for sales enablement and onboarding.
• Brand Videos Videos showcasing company culture, mission, and values to attract talent, impress investors, and build brand credibility for emerging tech companies.
• Fintech Video Production Specialized video production for fintech companies covering payments, digital lending, insurtech, and financial analytics, with emphasis on trust, compliance, and regulatory messaging.
• AI Product Video Production Video production services tailored for AI companies, translating machine learning models, generative AI systems, and automation engines into structured visual narratives for technical buyers.
• SaaS Video Production Custom animated explainer videos and product demos specifically designed for SaaS companies to explain complex software and drive revenue.
• Enterprise Video Production Corporate communication videos for large organizations including leadership messaging, internal communications, training, and transformation initiatives.
• Corporate Videos Professional corporate storytelling videos designed to make brands memorable, relatable, and engaging for awareness campaigns at large organizations.

Quantifiable outcome

• 85% reduction in customer acquisition cost
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Y CombinatorflagshipGTM or Marketing PartnerWhat a Story's work has been featured on Y Combinator's platform. The company works extensively with YC-backed startups and considers YC ecosystem connections as a key lead generation channel. Multiple YC companies appear in their client portfolio including FirstQuardent.
• Product HuntcoreGTM or Marketing PartnerFeatured on Product Hunt platform for product launches. Company helps SaaS companies launch products on Product Hunt with professional video content.
• AngelListminorGTM or Marketing PartnerFeatured on AngelList startup platform. Company leverages AngelList for visibility among startups and investors.
• FirstQuardentflagshipGTM or Marketing PartnerYC-backed AI sales platform that acquired their client Flike after What a Story created their explainer video. Represents a success case of the company's work leading to significant client outcomes.
• HubSpotcoreGTM or Marketing PartnerCompany's content and work featured on HubSpot's platform. HubSpot is a major CRM and marketing platform for their target market of B2B SaaS companies.
• AmoeboidsflagshipStrategic or Co-development PartnerIT company developing products for the Jira Marketplace for whom What a Story created the world's first AI-generated explainer video using AI across scripting, visual design, and motion production.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@whatastory/videos
• LinkedInlinkedin.com/company/whatastory-agency
• Xx.com/whatastoryin

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WhataStory