Trends Brands

What Trends Brands does

Trends Brands is a privately held Russian women's fashion retailer founded in 2011 and headquartered in Moscow. It operates the e-commerce storefront trendsbrands.ru — built on the Insales e-commerce platform — alongside a network of physical retail stores ("Наши магазины") and a B2B wholesale program ("Оптовикам"). The catalog offers an own-label assortment of dresses, outerwear, knitwear and sweaters, shirts and blouses, trousers, jeans, T-shirts and tops, jumpsuits, loungewear, kimonos, and accessories, with prices ranging from roughly ₽1,290 for basics to ~₽17,990 for premium outerwear; a "Villanelle" sub-brand sits within the assortment. The business sells directly to Russian consumers (DTC) and to wholesale/retail buyers, supports a buy-now-pay-later installment scheme ("Оплата частями": 4 payments over 6 weeks), and is organized into seasonal and merchandising collections (Bestsellers, New Arrivals, Sale, Last Chance). The company has raised $4M in a Series 2 round (February 2013) from Kite Ventures, RTP Global, and Ventech; current revenue, ownership, and management team beyond CEO Inna Tihonova are not publicly disclosed.

Name

Trends Brands

Legal name

Trends Brands

Website

https://trendsbrands.ru

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Trends Brands is a privately held Russian women's fashion retailer selling own-label clothing and accessories through its e-commerce storefront trendsbrands.ru, physical stores, and a wholesale channel serving domestic consumers.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Fast Fashion & Trend-led Apparel Retail (CRAAABAH), Fashion & Accessories Marketplaces (CRAFABAA)

Keywords

• Women's clothing
• Fashion retail
• Apparel e-commerce
• Clothing wholesale
• Online fashion

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Retail Sales: Direct sale of women's clothing and accessories through owned e-commerce website. One-time transaction model for individual products. No subscription model identified.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Trends Brands is a Russian online and physical retailer of women's clothing, operating the trendsbrands.ru e-commerce storefront complemented by brick-and-mortar stores. The company designs and produces its own-branded women's apparel domestically in Russia, covering categories such as dresses, outerwear, knitwear and sweaters, shirts and blouses, trousers, skirts, jeans, T-shirts and tops, jumpsuits, loungewear, and kimonos/capes. Supporting services include a 4-installment payment plan (pay over 6 weeks) and a wholesale program serving bulk buyers.

Product overview

Trends Brands is a Russian women's clothing e-commerce retailer operating on the InSales e-commerce platform. The offering consists of a unified online store (trendsbrands.ru) complemented by physical retail locations. The product portfolio spans dresses, outerwear (coats, jackets, down jackets), knitwear and sweaters, shirts and blouses, trousers, skirts, jeans, T-shirts and tops, jumpsuits, loungewear, and kimonos. The brand organizes its offerings through sub-collections including Bestsellers (Бестселлеры), New Arrivals (Новинки), Sale (Распродажа %), and Last Chance (Последний шанс). Supporting services include wholesale B2B sales, physical store pickup, and an installment payment option allowing customers to pay in 4 installments over 6 weeks.

Differentiator

Problem solved

Functional benefit

Brands

• Villanelle: A sub-brand of Trends Brands offering premium/womenswear pieces, as seen in the skirts collection page where 'Villanelle' appears as a product line name.

Products and services

• Dresses (Платья) Collection of women's dresses including trapezoid silhouette, shift dresses with turned-down collar, straight silhouette dresses, strap sundresses, slip dresses with prints, and shirt dresses.
• Outerwear (Верхняя одежда) Women's winter and transitional outerwear including down jackets with hood, minimalist coats, oversize coats, quilted coats, classic trench coats, and short jackets.
• Sweaters and Cardigans (Джемперы и свитеры) Knitwear for women including V-neck pullovers, cotton sweaters, cardigans, wool sweaters with standing collar, hoodies, polo neck jumpers, and long-sleeve tops.
• Knitwear (Вязаный трикотаж) Specialized women's knitwear collection including knit tops, polos with contrast collar, textured yarn tops, shawl collar tops, short-sleeve cardigans, polo sweaters, viscose knit tops, and knit turtleneck dresses.
• Shirts and Blouses (Рубашки и блузы) Women's formal and casual tops including shirts with large standing collar, decorative folding collar shirts, wrap tops, classic shirts, blouses with decorative sleeve elements, semi-fitted shirts, tailored shirts, and denim shirts.
• Trousers and Shorts (Брюки и шорты) Women's pants and shorts including loose-fit elastic pants, palazzo pants, wide straight-cut trousers, pleated shorts, linen shorts, and belted jackets.
• Skirts and Shorts (Юбки и шорты) Women's skirt collection including maxi skirts in artificial silk, midi skirts, tulle tutu skirts, satin skirts, asymmetric skirts, boho skirts, sequin skirts, denim maxi skirts, cargo denim skirts, straight-cut pleated shorts, high-waisted loose shorts, and Bermuda shorts.
• T-shirts and Tops (Футболки и топы) Women's casual tops including classic semi-fitted basic T-shirts, oversize T-shirts with side slits, and various top styles.
• Jeans (Джинсы) Women's denim collection including wide jeans with decorative elements, straight jeans, slim jeans, wide jeans, cargo jeans, cropped skinny jeans, and distressed jeans.
• Jumpsuits (Комбинезоны) Women's one-piece garments including various jumpsuit styles for different occasions.
• Loungewear (Одежда для отдыха) Women's casual and comfort wear including mini dresses with standing collar, oversized T-shirts with side slits, hoodies with decorative sleeve elements, hooded hoodies, corset-style tops, tank tops, crop tops, lace tops with polo collar, knit tops, bandeau tops, and long-sleeve tops.
• Kimonos and Capes (Накидки) Women's lightweight outer layers including kimono-style capes, wraps, and shrugs.
• Physical Retail Stores (Наши магазины) Physical retail locations where customers in Russia can browse, try on, purchase, and pick up online orders of Trends Brands women's apparel.
• Wholesale Program (Оптовикам) B2B wholesale service for retailers and bulk purchasers to buy Trends Brands women's apparel in bulk for resale.
• Installment Payment (Оплата частями) Buy-now-pay-later payment service allowing customers to split purchases into 4 installments over 6 weeks (25% today, then 25% every 2 weeks), available at checkout on the trendsbrands.ru storefront.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lamoda: Leading Russian online fashion retailer offering multi-brand women's, men's, and kids' apparel with strong own-brand portfolio. Direct head-to-head competitor in the Russian online women's apparel market.
• Befree: Russian women's fast-fashion brand and retailer with own-brand stores and online presence. Direct comparable on women's apparel positioning and trend-led assortment.
• Sela: Russian women's and family apparel brand with own e-commerce and physical stores. Comparable on own-brand women's fashion positioning and trend-led pricing.
• Love Republic: Russian women's fashion brand offering dresses, outerwear, and casual wear through own e-commerce and stores. Closely comparable on women's apparel DTC model in Russia.
• Lime (Melon Fashion Group): Russian women's fashion brand operated by Melon Fashion Group with nationwide store network and e-commerce. Direct comparable on women's apparel multi-channel positioning.

Broad incumbents

• Wildberries: Russia's largest online marketplace with a massive fashion category including women's apparel. Competes for the same Russian fashion consumer with vastly broader assortment and scale.
• Gloria Jeans: One of Russia's largest vertically integrated apparel retailers with own-brand women's and men's lines. Comparable on Russian design + production + multi-channel retail model, though at much larger scale.
• Ozon: Major Russian multi-category marketplace with a significant apparel and accessories category. Competes for Russian fashion demand through marketplace breadth and logistics scale.
• Ostin: Russian multi-brand fashion retailer with significant women's apparel assortment. Adjacent peer serving similar value-conscious Russian fashion consumer across channels.

Emerging players

• 12storeez: Russian contemporary women's fashion brand with own DTC site and growing physical footprint. Comparable on Russian-designed women's apparel at accessible price points with strong vertical branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/trendsbrands_ru
• Facebookfacebook.com/trendsbrands
• LinkedInlinkedin.com/company/trends-brands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trends Brands