U.S. Bank Stadium
U.S. Bank Stadium is a 66,000+ seat multi-purpose sports and entertainment venue in Minneapolis that hosts Minnesota Vikings NFL home games, premium live concerts, wrestling, and major events including the 2026 WWE SummerSlam and 2028 NFL Draft, generating revenue through tickets, premium suites, concessions, parking, and private events.
- Company typePrivate
- Founded2016
- HeadquartersMinneapolis, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What U.S. Bank Stadium does
U.S. Bank Stadium is a 66,000+ seat, fixed-roof, multi-purpose sports and entertainment venue located at 401 Chicago Avenue in Minneapolis, Minnesota. Opened in July 2016 at an approximate construction cost of $1.1 billion, the stadium replaced the Hubert H. Humphrey Metrodome and serves as the home venue for the Minnesota Vikings (NFL). It is publicly owned by the state of Minnesota through the Minnesota Sports Facilities Authority (MSFA) and operated under management contract by Legends/ASM Global. As of 2025, day-to-day operations are led by General Manager Shannon Kelly, with regional oversight from John Drum across six NFL stadiums for Legends/ASM Global.
The venue generates revenue from six principal streams: ticketed event sales (NFL games, concerts, WWE, NCAA, CONCACAF Gold Cup, Monster Jam) routed through Ticketmaster; premium seating and luxury suites for groups of 10-34; concessions operating across 32 stands, 67 portable stations, and six bars under an Aramark partnership featuring 16 local Twin Cities vendors; parking at the connected 20,000+ space footprint; private events and corporate functions in the premium spaces; and the paid Ultimate Touchdown Tour behind-the-scenes experience priced at $99 per person. Technology infrastructure includes free public Wi-Fi, a fully cashless environment, Mashgin visual-scan self-checkout markets, a text-to-report fan conduct system, and an accessibility services platform supporting ADA-compliant design. Marketing and distribution operate through the usbankstadium.com website, the Insider Club e-newsletter, organic social, Ticketmaster as the primary transactional channel, and a Premium Exchange secondary marketplace for suite/seating resales.
The customer base spans consumer fans attending NFL games and concerts, enterprise corporate clients purchasing premium seating for hospitality, and a long tail of private-event hosts (weddings, corporate functions). The stadium welcomed over 10 million guests and hosted over 1,900 events since 2016, and major events hosted in Minnesota since 2018 have generated more than $800 million in cumulative economic impact. The venue achieved LEED Platinum certification in 2019 (a first among professional sports stadiums), earned the 2019 Venue Excellence Award from the International Association of Venue Managers, and was ranked #1 in the NFL's Voice of the Fan Survey for the 2024 season. U.S. Bank holds naming rights through 2042.
U.S. Bank Stadium firmographics
Firmographics- Name
- U.S. Bank Stadium
- Legal name
- U.S. Bank Stadium
- Website
- https://usbankstadium.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- U.S. Bank Stadium is a 66,000+ seat multi-purpose sports and entertainment venue in Minneapolis that hosts Minnesota Vikings NFL home games, premium live concerts, wrestling, and major events including the 2026 WWE SummerSlam and 2028 NFL Draft, generating revenue through tickets, premium suites, concessions, parking, and private events.
- Ownership category
- akta.pro rank
U.S. Bank Stadium industry classification
Industry- Product category
- Sports Venue Management
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Professional & Major League Stadiums (MPAKAEAA)
- akta.pro secondary industries
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG)
Keywords
Where U.S. Bank Stadium is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
U.S. Bank Stadium business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Event Ticket Sales: Revenue from selling tickets to NFL games, concerts, wrestling events, and other sporting events through Ticketmaster and premium seating exchanges
- Premium Seating and Suites: Luxury suite rentals and premium seating options for groups of 10-34, including full-service concierge and culinary experiences
- Stadium Tours: Ultimate Touchdown Tour - a two-hour behind-the-scenes guided experience highlighting gameday preparation
- Concessions and Food & Beverage: Revenue from 32 concession stands, 67 portable stations, and six bars; managed through Aramark partnership with local Twin Cities vendors
- Parking: Parking revenue from stadium parking ramp connected via skyway, with over 20,000 parking spaces available within 20-minute walk
- Private Events and Corporate Functions: Hosting private events including corporate functions, weddings, and other celebrations in premium spaces
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ultimate Touchdown Tour - $99 per person |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
U.S. Bank Stadium product offering
Product offeringCore offering
U.S. Bank Stadium operates a 66,000+ capacity multi-purpose, enclosed sports and entertainment venue in Minneapolis, Minnesota, hosting Minnesota Vikings NFL home games, major concerts, wrestling events, college championships, and motorsports. The venue sells event tickets through Ticketmaster, luxury suites and premium seating, private event hosting for corporate functions and weddings, behind-the-scenes guided stadium tours, and concessions featuring local Twin Cities food and beverage vendors. Additional services include on-site parking, accessibility accommodations, and on-site dining and beverage outlets operated under an Aramark partnership.
Product overview
U.S. Bank Stadium is a state-of-the-art sports and entertainment venue in Minneapolis, Minnesota, serving as the home stadium for the Minnesota Vikings NFL team. The venue operates as a multi-purpose facility offering a unified platform of products including event ticketing through Ticketmaster, the Ultimate Touchdown Tour behind-the-scenes experience, premium seating and suites for groups, private event hosting services, general stadium tours, and concessions featuring local Twin Cities food and beverage partnerships. The stadium provides accessible facilities including assisted listening devices, captioning, wheelchair assistance, and service animal accommodations.
Differentiator
Problem solved
Functional benefit
Brands
- Ultimate Touchdown Tour: A two-hour behind-the-scenes guided tour experience highlighting game day preparation at U.S. Bank Stadium, offered on select dates prior to Vikings home games.
Products and services
- Events & Tickets Event ticketing platform providing individual ticket access to NFL games, concerts, wrestling events, motorsports, and other entertainment spectacles held at U.S. Bank Stadium, primarily distributed through Ticketmaster.
- Ultimate Touchdown Tour A two-hour behind-the-scenes guided tour of U.S. Bank Stadium showcasing the Vikings locker room, broadcast spaces, luxury private bars, and including field access for photos on the 50-yard-line, offered on select dates prior to Vikings home games at $99 per person.
- Premium Seating and Suites
Quantifiable outcome
- Over 10 million guests welcomed since opening in July 2016
- +2 more outcomes
Companies that use U.S. Bank Stadium
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
U.S. Bank Stadium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
U.S. Bank Stadium partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Minnesota Sports and Events (MNSE)coreNon-profit sports commission partnering with NFL and Minnesota Vikings to host the 2028 NFL Draft. Led by President and CEO Wendy Williams Blackshaw. Partnership expected to draw hundreds of thousands of fans.
- Bud LightcoreOfficial sponsor of the 2028 NFL Draft presented by Bud Light, providing alcoholic beverage partnership for the multi-day celebration including NFL Draft Experience fan festival.
- WWEcoreWrestling entertainment partner hosting SummerSlam 2026 on August 1-2, the first WWE Premium Live Event in Minneapolis since 2019 and first stadium event in the city. Partnership with MNSE for fan and community events.
- Minnesota VikingscoreHome team of U.S. Bank Stadium since opening in 2016. Partnership includes NFL games, Vikings game day operations, premium seating, suite rentals, and joint marketing efforts. The Vikings are responsible for team operations while the stadium provides the venue and facilities.
- AramarkcoreFood and beverage management partner providing concession services across 32 stands, 67 portable stations, and six bars. Aramark worked with local Twin Cities vendors to curate the stadium's food program featuring 16 local vendors including Bacon Social House, Heggies Pizza, and others.
- Local Twin Cities Food Vendorsminor16 local vendor partnerships including Bacon Social House, Be Graceful, Curds N' Cakes, Dough Dough, Heritage Tea House & Wings, Lola's, Market BBQ, Nashville Coop, O'Cheese, Original Hockey Mom Brownies, Parlour Bar, Popped Corn, Revival, Rusty Taco, Sebastian Joe's, and T Rex Cookies.
- Legends/ASM GlobalcoreWorld's leading premium live experiences company managing stadium operations. Legends/ASM Global provides venue management, premium seating sales, sponsorship, and retail services. John Drum elevated to Regional VP overseeing six NFL stadiums including U.S. Bank Stadium.
- Minnesota Sports Facilities Authority (MSFA)coreState authority that owns U.S. Bank Stadium and oversees venue operations in partnership with Legends/ASM Global. Chair Michael Vekich leads the authority. Partnership governs stadium governance and major decision-making.
- TicketmastercorePrimary ticket sales platform for all U.S. Bank Stadium events including Vikings games, concerts, and wrestling events. Also handles tour ticket sales for Ultimate Touchdown Tours.
- Metro TransitcorePublic transportation partner providing METRO Blue and Green Line light rail service directly to U.S. Bank Stadium Station from Minneapolis, St. Paul, and Bloomington. Over 123 interconnected bus routes serve the Twin Cities.
- Uber/LyftminorRideshare partner program directing guests to designated pickup locations at 9th Avenue South between 6th-7th Streets and 3rd Street between Park and Portland Avenues.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
U.S. Bank Stadium competitors and assessment
Company assessmentDirect peers
- NRG Stadium: NRG Stadium in Houston is the home of the Texans with a retractable roof — directly comparable NFL stadium co-managed with U.S. Bank Stadium under the same Legends/ASM Global RVP and competing for Houston/Midwest tour and event business.
- Allegiant Stadium: Allegiant Stadium in Las Vegas is the home of the Raiders with ~65,000 capacity and an enclosed dome — a directly comparable enclosed NFL stadium competing for premium events, destination tourism, and tour routing decisions.
- AT&T Stadium: AT&T Stadium is the home of the Dallas Cowboys with 80,000+ capacity, enclosed roof, and large premium-seating and concert/event business — directly comparable multi-purpose NFL stadium competing with U.S. Bank Stadium for major tours, bowls, and signature events.
- Mercedes-Benz Stadium: Mercedes-Benz Stadium in Atlanta is the home of the Falcons (NFL) and Atlanta United (MLS) with ~71,000 capacity, retractable roof, and a heavy concert/national-event calendar — a directly comparable multi-purpose enclosed NFL venue competing for major events.
- State Farm Stadium: State Farm Stadium in Glendale, AZ is the home of the Arizona Cardinals with a retractable roof and ~63,400 capacity — directly comparable NFL stadium and also managed under the same Legends/ASM Global Regional VP (John Drum) overseeing U.S. Bank Stadium.
- Caesars Superdome: Caesars Superdome in New Orleans is the home of the Saints with 73,000+ capacity — directly comparable NFL stadium and managed under the same Legends/ASM Global Regional VP; an established competitor for Super Bowls, Final Fours, and Sugar Bowls.
- MetLife Stadium: MetLife Stadium in East Rutherford, NJ is home to the Giants and Jets with 82,500 capacity and a large NFL/concert event calendar — a directly comparable NFL stadium competing for marquee East Coast/midwest tour stops.
- Soldier Field: Soldier Field in Chicago is the home of the Bears — directly comparable NFL stadium co-managed under the same Legends/ASM Global Regional VP and competing for Midwest concert and event business.
- SoFi Stadium: SoFi Stadium is an enclosed, multi-purpose NFL stadium (Rams/Chargers) in Inglewood, CA with ~70,000 capacity — directly comparable in scale, NFL tenancy, modern enclosed design, premium-seating, and concert/event business model, and is the most direct competitor for tour stop selection.
- Lambeau Field: Lambeau Field in Green Bay, WI is the home of the Green Bay Packers with ~81,000 capacity — a directly comparable flagship NFL stadium competing for top-tier tour and event routing through the upper Midwest.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
U.S. Bank Stadium social profiles
Digital presenceU.S. Bank Stadium compliance and trust
Trust signalCompliance2 records
U.S. Bank Stadium financial estimates
Financial estimateRevenue estimate
Valuation estimate
U.S. Bank Stadium leadership team
Management profileNumber of profiles
Profiles1 record
U.S. Bank Stadium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
U.S. Bank Stadium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about U.S. Bank Stadium
What does U.S. Bank Stadium do?
U.S. Bank Stadium operates a 66,000+ capacity multi-purpose, enclosed sports and entertainment venue in Minneapolis, Minnesota, hosting Minnesota Vikings NFL home games, major concerts, wrestling events, college championships, and motorsports. The venue sells event tickets through Ticketmaster, luxury suites and premium seating, private event hosting for corporate functions and weddings, behind-the-scenes guided stadium tours, and concessions featuring local Twin Cities food and beverage vendors. Additional services include on-site parking, accessibility accommodations, and on-site dining and beverage outlets operated under an Aramark partnership.
Is U.S. Bank Stadium a public or private company?
U.S. Bank Stadium is a private company. It is classified as state government owned and is currently operating.
When was U.S. Bank Stadium founded?
U.S. Bank Stadium was founded in 2016. It employs 251 to 500 people.
Where is U.S. Bank Stadium based?
U.S. Bank Stadium is headquartered in Minneapolis, United States, in the North America region.
How does U.S. Bank Stadium make money?
Six revenue lines are on record. Event Ticket Sales are the primary driver. The others are premium Seating and Suites, stadium Tours, concessions and Food & Beverage, parking and private Events and Corporate Functions.
Who are U.S. Bank Stadium's main competitors?
Direct peers on record are NRG Stadium, Allegiant Stadium, AT&T Stadium, Mercedes-Benz Stadium, State Farm Stadium, Caesars Superdome, MetLife Stadium, Soldier Field, SoFi Stadium and Lambeau Field.
Does U.S. Bank Stadium have an API?
No public API is recorded for U.S. Bank Stadium.
What industry is U.S. Bank Stadium in?
U.S. Bank Stadium's product category is Sports Venue Management. Its primary akta.pro industry code is MPAKAEAA, Professional & Major League Stadiums, with a secondary code of MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues). Its NAICS code is 71131 and its SIC code is 7900.