IZO
IZO is a Madrid-headquartered Experience Management consultancy delivering Customer Experience and Employee Experience transformation across 20+ Iberoamerican countries through a hybrid franchise network, combining analytics, consulting, and Qualtrics-powered technology for 1,000+ enterprise clients.
- Company typePrivate
- Founded2003
- HeadquartersAlcobendas, Spain
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What IZO does
IZO (legal entity IZO CORPORATE S.L.U., headquartered in Alcobendas, Madrid, Spain) is an Experience Management consultancy serving large enterprises across Ibero-America. The firm delivers Customer Experience (CX) and Employee Experience (EX) transformation programs through three integrated disciplines — analytics, consulting, and technology deployment — built around a hybrid franchise/Business Partner network that today spans more than 20 countries, including dedicated country entities in Spain, Chile, and Portugal and a wholly owned subsidiary, IZO System S.A.U., for security and technology services.
The product portfolio centers on four core solutions — Customer Experience, Employee Experience, Digital Transformation, and Experience Strategy — augmented by proprietary tools including the BCX Index and BCX Seal awards program (a regional CX maturity benchmark), Interaction Intelligence (an AI-driven analytics layer), Winsight (a contact center quality and First-Contact-Resolution diagnostic), and Izo Academy (a training and certification platform). Technology is delivered primarily through IZO's Platinum-tier partnership with Qualtrics, leveraging CX and EX platform certifications and close-the-loop methodology, with additional integrations for Digital Experience Analytics and Customer Interaction Management.
IZO monetizes via professional services engagements, managed services delivered through the franchise network, and recurring technology work tied to the Qualtrics platform; pricing is quote-based with multi-year enterprise contracts. The firm serves over 1,000 enterprise clients across Banking, Insurance, Telecommunications, Healthcare, Retail, Consumer Goods, Manufacturing, and Logistics — including BBVA, Walmart, Toyota, Mercedes-Benz, Pfizer, Siemens, HP, DHL, and Allianz — and operates a multi-language content and webinar engine (Spanish, Portuguese, English) supported by ISO 27001-certified information security.
IZO firmographics
Firmographics- Name
- IZO
- Legal name
- IZO CORPORATE S.L.U
- Website
- https://izo.es
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- IZO is a Madrid-headquartered Experience Management consultancy delivering Customer Experience and Employee Experience transformation across 20+ Iberoamerican countries through a hybrid franchise network, combining analytics, consulting, and Qualtrics-powered technology for 1,000+ enterprise clients.
- Ownership category
- akta.pro rank
IZO industry classification
Industry- Product category
- Experience Management Consulting
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where IZO is headquartered
LocationHeadquarters
- HQ city
- Alcobendas
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
IZO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Experience Management Consulting Services: Professional consulting services for implementing Customer Experience and Employee Experience programs. Combines analytics, consulting, and technology deployment for enterprise clients.
- Franchise/Business Partner Model: Revenue generated through franchise network operations across Iberoamérica. Partners operate under IZO brand with access to methodologies, tools, and support systems.
- Technology Solutions and Platforms: Implementation and support services for Qualtrics platform and proprietary tools including BCX Index, Interaction Intelligence, and Digital Experience Analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise solutions customized to client needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
IZO product offering
Product offeringCore offering
IZO is an Experience Management consultancy that helps enterprises design, measure, and transform Customer Experience (CX) and Employee Experience (EX) programs. The firm combines professional consulting, proprietary analytics tools (BCX Index, Interaction Intelligence, Winsight), and Qualtrics platform implementation to deliver CX strategy, EX strategy, digital transformation, and experience analytics services across Ibero-America.
Product overview
IZO is an Experience Management company offering a comprehensive portfolio of interconnected solutions for managing customer and employee experiences across Ibero-America. The core offering consists of Customer Experience (CX) and Employee Experience (EX) consulting and technology solutions, supported by Digital Transformation services, Experience Strategy consulting, and Interaction Intelligence analytics tools. IZO's platform is powered by Qualtrics technology, and includes proprietary tools like Winsight for contact center quality management. The company also offers Izo Academy for training and the BCX Index for industry recognition. IZO operates through a franchise/Business Partner network model spanning 20+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Izo Academy: Training and certification platform offering programs in Customer Experience and Employee Experience.
- Winsight
Products and services
- Customer Experience (CX) Consulting End-to-end Customer Experience consulting offering helping enterprises differentiate through emotional customer connections, transforming simple transactions into memorable experiences from strategy through execution. Targeted at enterprise clients seeking customer loyalty and business growth.
- Employee Experience (EX) Consulting
Quantifiable outcome
- 1 point of eNPS can represent up to 5 points of customer NPS
- +3 more outcomes
Companies that use IZO
Customer profileNamed customers31 records
Segments6 records
Ideal customer profiles2 records
IZO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature6 records
IZO partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- QualtricsflagshipIZO is an official Platinum Partner of Qualtrics, the highest tier within the Qualtrics Partners Network. As a Qualtrics partner, they implement Customer Experience and Employee Experience solutions using the Qualtrics platform. IZO holds both CX and EX certifications from Qualtrics and provides expertise in close-the-loop methodologies, survey design, and experience analytics.
- ICEX (Instituto de Comercio Exterior)minorIZO Corporate, S.L. participated in the ICEX-NEXT Program with co-financing from European FEDER funds, supporting the company's international growth and contributing to economic development of Spain.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
IZO competitors and assessment
Company assessmentDirect peers
- Medallia: A leading enterprise Experience Management (CX/EX) platform. Directly competes with IZO on the technology layer (XM platforms, Voice of Customer, analytics) and increasingly on implementation services globally and in Latin America.
- InMoment: Enterprise CX/EX platform with strong professional services and VOC analytics. Competes head-to-head with IZO for multi-industry enterprise clients and has expanded its partner ecosystem in Latin America.
- Sprinklr: Unified customer experience management platform with strong social media and contact center capabilities. Overlaps directly with IZO's social media experience management and customer interaction management offerings.
- CFI Group: Specialized customer experience and loyalty consulting firm. Competes directly with IZO in CX measurement, NPS programs, and voice of customer advisory engagements for enterprise clients.
Broad incumbents
- Qualtrics: IZO's flagship technology partner and the global leader in XM platforms. Overlaps with IZO through direct enterprise sales of XM software, and competes with IZO's professional services arm for high-touch transformation engagements.
- Verint: Large customer engagement and CX analytics vendor. Competes in contact center analytics (overlapping with IZO's Winsight) and broader CX/VOC programs for enterprise clients.
- NICE (NICE inContact): Enterprise contact center and CX analytics vendor. Overlaps with IZO's contact center quality and customer interaction analytics offerings, particularly with telecom and banking clients.
- Concentrix: Global customer experience BPO and technology services firm. Competes with IZO for enterprise CX transformation and analytics engagements at large multinationals across multiple verticals.
- TTEC: Global CX digital and BPO services company. Overlaps with IZO's professional services and customer experience transformation offerings, with significant Latin American operations that compete regionally.
Regional players
- Atento: Latin America-headquartered CX/BPO services company. Comparable to IZO in serving Iberian and Latin American enterprise clients for customer experience and contact center solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
IZO social profiles
Digital presenceIZO compliance and trust
Trust signalCompliance1 record
IZO financial estimates
Financial estimateRevenue estimate
Valuation estimate
IZO leadership team
Management profileNumber of profiles
Profiles1 record
IZO subsidiaries and ownership
Company hierarchySubsidiaries1 record
IZO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IZO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IZO
What does IZO do?
IZO is an Experience Management consultancy that helps enterprises design, measure, and transform Customer Experience (CX) and Employee Experience (EX) programs. The firm combines professional consulting, proprietary analytics tools (BCX Index, Interaction Intelligence, Winsight), and Qualtrics platform implementation to deliver CX strategy, EX strategy, digital transformation, and experience analytics services across Ibero-America.
Is IZO a public or private company?
IZO is a private company. It is classified as unknown and is currently operating.
When was IZO founded?
IZO was founded in 2003. It employs 501 to 1,000 people.
Where is IZO based?
IZO is headquartered in Alcobendas, Spain, in the Europe region.
How does IZO make money?
Three revenue lines are on record. Experience Management Consulting Services are the primary driver. The others are franchise/Business Partner Model and technology Solutions and Platforms.
Who are IZO's main competitors?
Direct peers on record are Medallia, InMoment, Sprinklr and CFI Group. Broad incumbents are Qualtrics, Verint, NICE (NICE inContact), Concentrix and TTEC. Atento is listed as a regional player.
Does IZO have an API?
No public API is recorded for IZO.
What industry is IZO in?
IZO's product category is Experience Management Consulting. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541512 and its SIC code is 8742.