Modern Currency PR
Modern Currency PR is a boutique, woman-owned PR and digital marketing agency specializing in strategic communications and earned media for luxury travel, hospitality, aviation, and destination marketing brands across the U.S.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Modern Currency PR does
Modern Currency PR, LLC is a privately held, woman-led and minority-owned boutique public relations and digital marketing agency founded in 2017 by Meghan Patke and headquartered in Los Angeles. The agency specializes in strategic communications for luxury travel, tourism, hospitality, aviation, and destination marketing clients, offering a vertically integrated suite of services that includes earned media relations, narrative building, crisis communications, media training, thought leadership, influencer partnerships, and an in-house Digital Studio for multimedia content creation and social media management. Operations span five regional offices across the U.S. (Los Angeles, San Diego, Denver, Arizona, and the East Coast), enabling coast-to-coast senior strategist coverage and proximity to top-tier media markets.
The agency's revenue model is anchored in annual subscription-style retainers for PR and digital marketing services, supplemented by project-based fees for media training, crisis communications, and strategic partnership curation. Pricing is custom and not publicly disclosed. The go-to-market is relationship-driven and principal-led, targeting enterprise luxury clients such as Four Seasons, Omni Hotels, Fairmont, Waldorf Astoria Beverly Hills, Hotel Bel-Air, JSX, Netflix, and private island resorts in Fiji and the South Pacific. Modern Currency PR reports a 99.5% client retention rate and is recognized as a PR News 'Industry Innovator.' It remains independently owned with no venture capital, private equity, or parent company involvement, operating at a boutique scale of approximately 1-10 employees under founder and President Meghan Patke.
Modern Currency PR firmographics
Firmographics- Name
- Modern Currency PR
- Legal name
- Modern Currency PR, LLC®
- Website
- https://moderncurrencypr.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Modern Currency PR is a boutique, woman-owned PR and digital marketing agency specializing in strategic communications and earned media for luxury travel, hospitality, aviation, and destination marketing brands across the U.S.
- Ownership category
- akta.pro rank
Modern Currency PR industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Consumer & Lifestyle PR (MPAAADAB)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Digital PR & Social Media Communications (MPAAADAJ), Reputation Management & Online PR (BPAFADAN)
Keywords
Where Modern Currency PR is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Modern Currency PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- PR and Communications Retainers: Ongoing public relations services for luxury travel, hospitality, aviation, and destination marketing clients. Services include narrative building, earned media campaigns, media relations, and strategic communications.
- Digital Marketing Services: Comprehensive digital services including social media content development, influencer marketing, brand development, and community engagement. Delivered through in-house Digital Studio.
- Strategic Partnerships and Brand Alliances: Curating and facilitating synergistic partnerships and collaborations for clients to bolster brand messaging and build brand affinity.
- Media Training and Crisis Communications: Hands-on media training coaching and crisis communications counsel for executives, culinary personalities, hoteliers, and CEOs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise engagements for luxury brands |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Modern Currency PR product offering
Product offeringCore offering
Modern Currency PR is an award-winning boutique public relations and digital marketing agency that delivers strategic storytelling, brand building, earned media campaigns, and multimedia content creation for luxury travel, hospitality, aviation, and destination marketing clients. Its core offering pairs traditional PR services (narrative building, media tours, crisis communications, media training, and thought leadership) with an in-house Digital Studio providing content creation, social media management, influencer marketing, and brand development.
Product overview
Modern Currency PR operates as an integrated PR and digital marketing agency offering a unified suite of services for luxury travel, hospitality, aviation, and destination marketing clients. The core offering comprises Public Relations Services (including narrative building, earned media, crisis communications, media training, and thought leadership) and the Digital Studio (providing content creation, social engagement, influencer marketing, and brand development). The agency also publishes annual trend research through its 2026 Trend Forecast. All services are delivered through a senior-led, boutique approach with operations across Los Angeles, San Diego, Denver, and the East Coast.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Services
- Digital Studio
Quantifiable outcome
- 99.5% client retention rate demonstrating exceptional service quality and long-term partnership value
- +2 more outcomes
Companies that use Modern Currency PR
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles4 records
Modern Currency PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Modern Currency PR partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Modern Currency PR competitors and assessment
Company assessmentDirect peers
- Murphy O'Brien Public Relations: Murphy O'Brien is a boutique PR firm focused on luxury travel, hospitality, and lifestyle brands — directly comparable in client mix (high-end hotels, resorts, destinations), senior-led service model, and category specialization to Modern Currency PR.
- J Public Relations: J Public Relations is a boutique agency serving luxury hotels, resorts, and lifestyle brands across the U.S., overlapping with Modern Currency PR's luxury hospitality, travel, and culinary client roster and retainer-based GTM motion.
- LDPR: LDPR is a boutique luxury travel, hospitality, and lifestyle PR agency whose vertical specialization, senior-led team model, and earned-media emphasis make it one of the closest direct competitors to Modern Currency PR.
- The Zimmerman Agency: The Zimmerman Agency specializes in travel, hospitality, and tourism PR with deep destination marketing expertise, mirroring Modern Currency PR's positioning across hotels, resorts, and tourism boards.
- Durée & Company: Durée & Company is a boutique lifestyle, hospitality, and travel PR firm with a comparable senior-led, relationship-driven model and similar focus on luxury hotels, restaurants, and lifestyle brands.
- Fish Consulting: Fish Consulting is a hospitality and restaurant-focused PR boutique that overlaps with Modern Currency PR's culinary and hotel client segments (e.g., Providence, Fairmont properties), competing for similar luxury dining and lifestyle retainers.
- Becca Prittie PR: Becca Prittie PR is a boutique luxury travel and lifestyle publicist whose senior-led, hospitality-focused offering is highly comparable to Modern Currency PR's model and target client base.
- Hawkins International: Hawkins International is a boutique travel, hospitality, and lifestyle PR agency with a vertical focus that closely mirrors Modern Currency PR's luxury hotels, resorts, and destination marketing positioning.
Broad incumbents
- 5W Public Relations: 5W is a larger full-service PR agency with a dedicated Consumer PR practice that includes luxury hospitality and lifestyle clients. It competes for the same brand-budget pool as MCPR but offers a much broader service portfolio beyond the luxury travel niche.
- Edelman: Edelman is a global communications holding-company agency with deep travel and hospitality practices that compete with MCPR for luxury brand PR RFPs, while offering significantly broader capabilities and global reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Modern Currency PR social profiles
Digital presenceModern Currency PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modern Currency PR leadership team
Management profileNumber of profiles
Profiles10 records
Modern Currency PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modern Currency PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modern Currency PR
What does Modern Currency PR do?
Modern Currency PR is an award-winning boutique public relations and digital marketing agency that delivers strategic storytelling, brand building, earned media campaigns, and multimedia content creation for luxury travel, hospitality, aviation, and destination marketing clients. Its core offering pairs traditional PR services (narrative building, media tours, crisis communications, media training, and thought leadership) with an in-house Digital Studio providing content creation, social media management, influencer marketing, and brand development.
Is Modern Currency PR a public or private company?
Modern Currency PR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Modern Currency PR founded?
Modern Currency PR was founded in 2017. It employs 11 to 50 people.
Where is Modern Currency PR based?
Modern Currency PR is headquartered in Los Angeles, United States, in the North America region.
How does Modern Currency PR make money?
Four revenue lines are on record. PR and Communications Retainers are the primary driver. The others are digital Marketing Services, strategic Partnerships and Brand Alliances and media Training and Crisis Communications.
Who are Modern Currency PR's main competitors?
Direct peers on record are Murphy O'Brien Public Relations, J Public Relations, LDPR, The Zimmerman Agency, Durée & Company, Fish Consulting, Becca Prittie PR and Hawkins International. Broad incumbents are 5W Public Relations and Edelman.
Does Modern Currency PR have an API?
No public API is recorded for Modern Currency PR.
What industry is Modern Currency PR in?
Modern Currency PR's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAB, Consumer & Lifestyle PR, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541820 and its SIC code is 7311.