The Zimmerman Agency

What The Zimmerman Agency does

The Zimmerman Agency is a full-service, hyper-integrated advertising and marketing agency founded in 1987 in Tallahassee, Florida, by Curtis and Carrie Zimmerman, and operating today as a wholly-owned subsidiary of Omnicom Group (NYSE: OMC) since 2004. The firm organizes its work around six disciplines — Strategy, Creative, Public Relations, Digital, Social, and Media — unified by a proprietary strategic framework called Momentum Planning (built on Truths, Ambitions, and Momentum) that the agency uses to anchor insights, brand positioning, and campaign differentiation across all client engagements.

Its core client base is concentrated in tourism boards and destination marketing organizations (DMOs) in the United States and the Caribbean, alongside a hospitality vertical that includes luxury hotel collections and destination resorts. Active engagements named in the input include the Belize Tourism Board, Visit Park City, Visit Rhode Island, Visit Daytona Beach, Visit Central Florida, Discover The Palm Beaches, Visit Laredo, Crystal Coast (NC), South Padre Island, Bryce Canyon Country, Leon County, The Leading Hotels of the World, and Streamsong Resort, with a 2024 push into the Barbados Cricket World Cup. Across these accounts, the agency reports documented quantitative outcomes including 204% website-traffic lifts (Belize), $30 million in earned media (Park City), $2 million+ attributable revenue (Leading Hotels), and 17%+ occupancy and tax-collection gains (South Padre Island).

The business model is professional-services fees layered with managed media buying, with revenue driven by client retainers, project-based engagements, and media spend passed through the agency — the latter backed by Omnicom's more than $30 billion in buying power. The go-to-market is relationship-led enterprise sales into tourism boards, hotels, resorts, and government/civic clients, with work won via direct outreach, RFPs, industry reputation, and portfolio demonstrations. Headcount is reported at 95 marketing specialists on the firm's internship page (firm-wide range stated as 101–250 employees), and the agency continues to operate from its Tallahassee headquarters with an entrepreneurial culture despite its holding-company ownership.

Name

The Zimmerman Agency

Legal name

Zimmerman Advertising

Website

https://zimmerman.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

The Zimmerman Agency is a full-service, hyper-integrated advertising agency serving U.S. and Caribbean tourism boards, destination marketing organizations, and hospitality brands with strategy, creative, PR, digital, social, and media services anchored by its proprietary Momentum Planning methodology.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Public Relations Agencies (54182)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Advertising services
• Public relations
• Destination marketing
• Media buying
• Integrated marketing communications

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Marketing Services: Full-service agency providing integrated marketing communications including strategy, creative, public relations, digital, social, and media services to tourism, hospitality, and travel clients. Revenue is generated through client service fees, project-based work, and media buying.
2. Media Buying: In-house media strategy, planning and buying backed by Omnicom's $30 billion in buying power, providing clients with favorable rates and media placement services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

The Zimmerman Agency provides full-service integrated marketing communications to enterprise clients in tourism, hospitality, and travel. Services span six disciplines delivered under one roof: Strategy (proprietary Momentum Planning), Creative, Public Relations, Digital, Social, and Media (planning, buying, and placement backed by Omnicom's $30 billion media spending power). The agency functions as an agency-of-record partner for destination marketing organizations, hotels, resorts, and government clients.

Product overview

The Zimmerman Agency is a full-service advertising and marketing agency that operates as a single, unified service offering rather than a modular product platform. The agency's services are organized into six integrated disciplines: Strategy (Momentum Planning), Creative, Public Relations, Digital, Social, and Media. These disciplines work in unity through a 'hyper-integrated' approach, where the proprietary Momentum Planning methodology connects all services to ensure solutions are based on client needs rather than traditional agency structure limitations. The agency specializes in hospitality, travel, and tourism marketing, with additional capabilities in destination marketing, lifestyle, and consumer brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy (Momentum Planning) Proprietary planning service that develops strategic insights, brand positioning, and growth-driving ideas that underpin all downstream creative, PR, digital, social, and media work. Designed for tourism boards, hotels, resorts, and travel brands seeking integrated strategy.
• Creative Full-service creative service covering ideation, copywriting, art direction, brand identity, experiential activations, prototyping, and in-house content studio/video editing for clients across tourism, hospitality, and travel.
• Public Relations Strategic communications service covering media relations, news bureau activity, promotions, co-branding, influencer marketing, and crisis management, with deep specialization in tourism and hospitality PR. O'Dwyer's ranks the firm as the #2 travel public relations agency.
• Digital Digital marketing service covering digital strategy, website design and development, demand/lead generation, SEO, SEM, analytics, digital CRM, social media marketing, and email marketing for enterprise clients in tourism and hospitality.
• Social Social media service operated from a dedicated command center, covering strategy, content planning and creation, content seeding and distribution, community management, social listening, paid social management, and reporting.
• Media In-house media strategy, planning, and buying service backed by Omnicom's $30 billion in collective media spending power, including audience research, connection mapping, negotiation, placement, optimization, and reporting.

Quantifiable outcome

• Belize recorded more than 1 million visitors annually - nearly 15% increase in overnight visitors year over year
• +9 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• The CollectivecoreStrategic or Co-development PartnerThe Zimmerman Agency is part of The Collective, an agency group powered by Omnicom. This affiliation enables the agency to provide clients with integrated marketing communications services and access to collective resources across the Omnicom network.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MMGY Global: MMGY Global is the largest integrated marketing firm dedicated to the travel, tourism, and hospitality industry. It is the most direct competitor to Zimmerman, with similar integrated service offerings, destination marketing expertise, and a comparable DMO client roster.
• Miles Partnership: Miles Partnership is a marketing firm focused on destination marketing organizations, tourism boards, and travel/hospitality clients. It directly competes for the same DMO RFPs as Zimmerman and shares a similar vertical-specialist positioning.
• BVK: BVK is a full-service advertising and marketing agency specializing in travel, tourism, hospitality, and healthcare. It is a direct competitor with similar integrated capabilities and a shared focus on destination and hospitality brand work.
• Finn Partners: Finn Partners operates a dedicated travel and lifestyle practice that competes directly with Zimmerman for tourism, hospitality, and lifestyle clients. It offers integrated PR, digital, and creative capabilities with strong vertical expertise.

Broad incumbents

• Edelman: Edelman is a global communications firm with a dedicated travel, hospitality, and lifestyle practice. While much larger and broader than Zimmerman, it directly competes for major travel PR and integrated communications RFPs.
• Weber Shandwick: Weber Shandwick is a large global PR and integrated communications agency with a travel and hospitality practice. It competes with Zimmerman for enterprise-level destination and brand campaigns, though it serves a much broader portfolio of clients.
• Ogilvy: Ogilvy is a sister agency under Omnicom Group with global integrated advertising, PR, and digital capabilities. It competes for large enterprise travel and hospitality accounts but operates at significantly larger scale and broader scope.
• Dentsu Travel: Dentsu's travel and hospitality practice operates as part of a global holding company network. It directly competes for major travel and tourism marketing accounts while offering broader scale and geographic reach than Zimmerman.

Emerging players

• Sparkloft Media: Sparkloft Media is an emerging experiential and social media agency with travel and tourism clients. It overlaps with Zimmerman's experiential and social offerings but is smaller and more specialized in event-driven and influencer work.
• Two Twelve (an MMGY company): Two Twelve is a brand strategy and creative agency focused on travel, tourism, and hospitality clients. It overlaps with Zimmerman's brand and creative services within the same vertical, though it operates at a smaller scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thezimmermanagency
• LinkedInlinkedin.com/company/the-zimmerman-agency
• Instagraminstagram.com/thezimmermanagency
• Xx.com/zimmermanagency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Zimmerman Agency