ControlByWeb
ControlByWeb is a US-based private manufacturer of edge programmable logic controllers and industrial I/O devices with browser-based no-code programming. It serves water/wastewater, agriculture, data center, industrial automation, and building automation customers via direct e-commerce, distributors, and enterprise sales.
- Company typePrivate
- Founded1999
- HeadquartersSouth Jordan, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What ControlByWeb does
ControlByWeb is a privately held US manufacturer of edge programmable logic controllers (PLCs) and industrial I/O devices, founded in 1999 as Xytronix Research & Design and headquartered in Nibley, Utah. The company designs, manufactures, and supports its product line domestically, producing modular controllers (X-600M, X-400/X-400C, X-410, X-401, X-412, X-432), relay modules (WebRelay, WebRelay-Quad), expansion modules (X-12S, X-17S, X-18S, X-22S), a range of sensors, and an optional ControlByWeb Cloud service. Its core technology centers on embedded web servers with browser-based no-code programming interfaces that allow conditional and scheduled logic to be configured via drop-down menus without external software or licensing fees, supported by open protocols including MQTT, Modbus TCP/IP, SNMP, REST, HTTP, and JSON for integration with SCADA and PLC systems, with peer-to-peer mesh networking scaling up to 1,024 I/O points on the X-600M.
The company's revenue model is primarily transactional hardware sales (one-time purchases ranging from approximately $199.99 for expansion modules to $649.99 for advanced controllers) supplemented by recurring revenue from cloud subscriptions and cellular data plans. Go-to-market combines direct e-commerce and phone sales for SMBs and individuals with an authorized distributor network and partner program for mid-market and international reach, plus enterprise field sales via sales engineers. Target customers span water/wastewater, data center infrastructure, agriculture, industrial automation/OEM, building automation, and security verticals, with named enterprise users including DuPont, Siemens, ABB, 3M, Houston Methodist, and Concho. The company employs 101–250 people, offers a 5-year warranty and 30-day risk-free return policy, and has historically been bootstrapped, receiving an undisclosed investment from North Branch Capital in June 2023 as its first disclosed external funding event.
ControlByWeb firmographics
Firmographics- Name
- ControlByWeb
- Legal name
- ControlByWeb, LLC
- Website
- https://controlbyweb.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ControlByWeb is a US-based private manufacturer of edge programmable logic controllers and industrial I/O devices with browser-based no-code programming. It serves water/wastewater, agriculture, data center, industrial automation, and building automation customers via direct e-commerce, distributors, and enterprise sales.
- Ownership category
- akta.pro rank
ControlByWeb industry classification
Industry- Product category
- Industrial I/O Controllers and Edge PLCs
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Industrial Edge Control & IIoT Gateways (Edge PLCs, Data Acquisition, MQTT/OPC UA) (IMAGABAI)
Keywords
Where ControlByWeb is headquartered
LocationHeadquarters
- HQ city
- South Jordan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ControlByWeb business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Controllers: Sale of edge PLCs, I/O controllers, and programmable logic controllers. Products include X-600M, X-400, X-400C, X-410, X-401, X-412, X-432 and cellular/WiFi variants. One-time hardware purchase with no recurring licensing fees.
- Hardware Sales - Expansion Modules: Sale of expansion modules including X-12S (relay), X-17S (relay/input), X-18S (high-current relay), and X-22S (analog input) modules that connect to main controllers.
- Cloud Subscriptions: ControlByWeb Cloud subscriptions (Basic and Advanced plans) for remote access, monitoring, dashboards, reports, and data log storage. Paid annually with auto-renewal. No refunds on subscriptions.
- Cellular Data Plans: Cellular data plans for cellular-enabled devices. Data overages billed at $0.50 per megabyte. Paid annually with auto-renewal.
- Sensors and Accessories: Sale of sensors (contact, liquid level, ultrasonic, pressure, float, radar), temperature/humidity sensors, weather sensors, power supplies, and expansion cables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | X-600M Modular PLC - Most capable controller |
| One time/ perpetual license | Annual | X-400 / X-400C Modular I/O Controller |
| One time/ perpetual license | Annual | X-410 Edge Programmable Controller |
| One time/ perpetual license | Annual | X-401 Dual Relay and Input Module |
| One time/ perpetual license | Annual | X-412 4-Channel Relay & Analog Input |
| One time/ perpetual license | Annual | X-432 Advanced I/O Controller |
| Unit Pricing | Annual | X-12S 8 Relay Expansion Module |
| Unit Pricing | Annual | X-17S 4 Relay, 4 Input Expansion Module |
| Unit Pricing | Annual | X-18S 10 High-Current Relay Module |
| Unit Pricing | Annual | X-22S 8 Analog Input Expansion Module |
| Subscription | Annual | Cloud Basic Plan |
| Subscription | Annual | Cloud Advanced Plan |
| Subscription | Annual | Cellular Data Plans |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
ControlByWeb product offering
Product offeringCore offering
ControlByWeb designs and manufactures edge-programmable I/O controllers, edge PLCs, and expansion modules with built-in web servers, browser-based no-code GUI programming, and open-protocol support (MQTT, Modbus, SNMP, REST) for stand-alone automation and PLC/SCADA expansion. The company also sells supporting sensors, optional ControlByWeb Cloud subscriptions for remote access and dashboards, and cellular data plans for cellular-enabled devices. All products are designed, manufactured, and supported in Nibley, Utah, USA.
Product overview
ControlByWeb offers a modular edge PLC and I/O controller system centered on their X-600M (most advanced, up to 1,024 I/O), X-400 series (Ethernet/cellular), and standalone controllers (X-410, X-401, X-412, X-432). These are programmable via browser-based drop-down interfaces with no-code logic for conditional and scheduled automation. Expansion modules (X-12S, X-17S, X-18S, X-22S) extend relay and analog I/O capabilities. The ecosystem includes ControlByWeb Cloud for optional remote access and monitoring, plus a range of sensors (contact, liquid/ultrasonic/radar/pressure level, float, temperature/humidity, weather). The company manufactures in the USA and supports open protocols (MQTT, Modbus, SNMP, REST) for integration with SCADA and PLC systems. Legacy products include older X-300 series controllers and WebRelay modules.
Differentiator
Problem solved
Functional benefit
Products and services
- X-600M Modular PLC
Companies that use ControlByWeb
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles5 records
ControlByWeb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
ControlByWeb partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
ControlByWeb competitors and assessment
Company assessmentBroad incumbents
- Wago: Established manufacturer of PLCs, I/O systems, and industrial interconnection products. Larger portfolio and global footprint than ControlByWeb but overlaps significantly in modular I/O and fieldbus/ethernet controllers.
- Schneider Electric: Multinational industrial automation incumbent (Modicon PLCs, EcoStruxure platform). Competes with ControlByWeb in PLC and edge control markets with vastly larger scale and integrated software/hardware offerings.
- Rockwell Automation: Global leader in industrial automation (Allen-Bradley/Rockwell PLCs). Major incumbent competing with ControlByWeb in PLC, SCADA, and IIoT segments with deeper R&D resources and enterprise channel.
- Phoenix Contact: Global industrial automation and connection technology provider with PLCs, I/O, and edge solutions. Competes broadly with ControlByWeb in industrial I/O but at much larger scale and across multiple product categories.
Direct peers
- Opto 22: Direct peer in edge I/O controllers, PACs, and SNAP I/O systems for industrial automation. Competes head-to-head with ControlByWeb in distributed monitoring/control and IIoT integration with open protocols.
- Banner Engineering: Industrial sensors and I/O products including industrial controllers and wireless monitoring solutions. Overlaps with ControlByWeb in industrial sensing, level monitoring, and remote control applications.
- Brainboxes: Provider of industrial I/O, serial connectivity, and edge controllers with open protocols. Targets similar remote monitoring and IIoT integration use cases as ControlByWeb.
- Red Lion Controls: Provider of industrial automation solutions including edge controllers, HMI panels, and protocol conversion gateways. Targets similar IIoT and remote monitoring use cases with comparable protocol-agnostic integration story.
- ICP DAS: Manufacturer of industrial I/O controllers, remote I/O modules, and edge data acquisition devices with Modbus/MQTT support. Directly comparable to ControlByWeb's X-series controllers in target use cases and product architecture.
- Moxa: Global leader in industrial networking, edge connectivity, and I/O for OT/IT convergence. Comparable to ControlByWeb in industrial-grade edge devices with multi-protocol support and remote management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ControlByWeb social profiles
Digital presenceControlByWeb financial estimates
Financial estimateRevenue estimate
Valuation estimate
ControlByWeb leadership team
Management profileNumber of profiles
ControlByWeb funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ControlByWeb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ControlByWeb
What does ControlByWeb do?
ControlByWeb designs and manufactures edge-programmable I/O controllers, edge PLCs, and expansion modules with built-in web servers, browser-based no-code GUI programming, and open-protocol support (MQTT, Modbus, SNMP, REST) for stand-alone automation and PLC/SCADA expansion. The company also sells supporting sensors, optional ControlByWeb Cloud subscriptions for remote access and dashboards, and cellular data plans for cellular-enabled devices. All products are designed, manufactured, and supported in Nibley, Utah, USA.
Is ControlByWeb a public or private company?
ControlByWeb is a private company. It is classified as venture growth investor backed and is currently operating.
When was ControlByWeb founded?
ControlByWeb was founded in 1999. It employs 101 to 250 people.
Where is ControlByWeb based?
ControlByWeb is headquartered in South Jordan, United States, in the North America region.
How does ControlByWeb make money?
Five revenue lines are on record. Hardware Sales - Controllers are the primary driver. The others are hardware Sales - Expansion Modules, cloud Subscriptions, cellular Data Plans and sensors and Accessories.
Who are ControlByWeb's main competitors?
Broad incumbents on record are Wago, Schneider Electric, Rockwell Automation and Phoenix Contact. Direct peers are Opto 22, Banner Engineering, Brainboxes, Red Lion Controls, ICP DAS and Moxa.
Does ControlByWeb have an API?
No public API is recorded for ControlByWeb.
What industry is ControlByWeb in?
ControlByWeb's product category is Industrial I/O Controllers and Edge PLCs. Its primary akta.pro industry code is IMAGABAI, Industrial Edge Control & IIoT Gateways (Edge PLCs, Data Acquisition, MQTT/OPC UA). Its NAICS code is 334512 and its SIC code is 3822.