Indiana University - Kelley School of Business

Name

Indiana University - Kelley School of Business

Legal name

Indiana University Kelley School of Business

Website

https://kelley.iu.edu

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Business Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Business and Secretarial Schools (611410), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE), Marketing, Sales & Brand Management Schools (EDAHAHAE)

Keywords

• Business school education
• MBA degree programs
• Executive education
• Professional development courses
• Generative AI training

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Degree Program Tuition: Revenue from undergraduate and graduate degree programs including Full-Time MBA, Kelley Direct Online MBA, Evening MBA, Physician MBA, EDBA, and various specialized Master's degrees (MS in Accounting, MS in Finance, MS in Information Systems, MS in Management, MS in Marketing, MS in Business of Biotech, MS in Healthcare Management)
2. Executive Education and Professional Development: Revenue from professional development courses including AI certificate programs (AI Applications in Marketing, AI Strategy for Executives, AI Agents) and the AI for Business: Practical Skills course ($295), as well as custom corporate training programs
3. Graduate Program Tuition - MS Marketing: The new Master of Science in Marketing program launched February 2026 is priced at $25,500 for 30 credits, targeting working professionals in an asynchronous online format

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Indiana University Kelley School of Business delivers undergraduate, graduate, doctoral, and executive business education across two Indiana University campuses (Bloomington and Indianapolis) and online. Its core offerings include undergraduate business degrees (#8 U.S. News), the #1-ranked Kelley Direct Online MBA, Full-Time +Flex MBA, Evening MBA, Physician MBA, specialized Master's degrees in Accounting, Finance, Information Systems, Management, Marketing, Business of Biotech, and Healthcare Management, and an Executive DBA (EDBA). The school supplements degree programs with executive education, professional development certificates (including AI-focused courses), and experiential learning platforms such as the student-managed Sample Gates Management real estate private equity fund and the IU K+M Collective consultancy.

Product overview

Indiana University Kelley School of Business operates as a comprehensive business education institution offering a multi-product portfolio of degree programs and professional education services. The core academic offerings include undergraduate programs (ranked #8 nationally), full-time and online MBA programs (including the #1-ranked Kelley Direct Online MBA), specialized master's degrees in Accounting, Finance, Information Systems, Management, and Marketing, and an Executive DBA. The school has recently expanded into AI education with GenAI 101 (free global course), AI for Business: Practical Skills ($295 professional course), and three AI certificate programs through Bisk Amplified partnership. Supporting products include the Data Science and Artificial Intelligence Lab (DSAIL), Institute for Digital Enterprise, Center for Financial Services and Principal Investment, IU K+M Collective consulting firm, and Sample Gates Management real estate fund. The school emphasizes experiential learning and has received AACSB accreditation for both business and accounting programs.

Differentiator

Problem solved

Functional benefit

Brands

• Kelley Direct Online MBA: #1-ranked online MBA program celebrating 25 years of excellence and innovation
• Full-Time +Flex MBA
• GenAI 101
• AI for Business: Practical Skills
• MS in Information Systems (MSIS)
• Sample Gates Management
• IU K+M Collective
• Center for Financial Services and Principal Investment

Products and services

• Kelley Direct Online MBA #1-ranked online MBA program celebrating 25 years of excellence and innovation, designed for working professionals.
• Kelley Full-Time +Flex MBA

Quantifiable outcome

• 90% of employers expected to implement AI solutions by 2028
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Bisk AmplifiedcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Bisk Amplified and Kelley Executive Education expanded partnership to offer three online AI certificate courses: AI Applications in Marketing, AI Strategy for Executives, and AI Agents. Programs target working professionals without requiring technical background, addressing growing demand for practical AI education as organizations move from experimentation to execution.
• Whirlpool CorporationflagshipStrategic or Co-development Partner · 1 October 202515-year collaboration celebrated with landmark build including construction of five net-zero homes and solar panel installations for 30 homes as part of BuildBetter with Whirlpool program. Supports climate-resilient, energy-efficient housing in Bloomington, Indiana.
• Habitat for Humanity of Monroe CountyflagshipStrategic or Co-development Partner · 1 October 2025Nonprofit partner in 15-year sustainable housing initiative with Whirlpool and IU Kelley School of Business.最新项目包括建造五个净零房屋，并为30户家庭资助太阳能电池板安装。
• The Media School at Indiana UniversitycoreStrategic or Co-development Partner · 1 August 2025Formation of IU K+M Collective, an integrated consultancy offering research, strategy, marketing and communications services. Provides students professional, paid experience working with companies and non-profit organizations. Launch with approximately 20 students, client projects scheduled for spring 2026.
• Tecnológico de Monterrey (TEC)coreStrategic or Co-development Partner · 1 July 2025Strategic partnership fostering faculty collaboration and student mobility between institutions. Includes Global Classroom COIL courses, Global Visiting Faculty Program, semester exchange at Querétaro campus, and Summer International Business Program in Mexico City, Monterrey, Guadalajara, and Puebla.
• Women's National Basketball Players Association (WNBPA)coreStrategic or Co-development Partner · 1 January 2025Partnership offering WNBA players opportunity to pursue graduate education through Kelley Executive Education Programs. Represents current WNBA players seeking career advancement and professional development.
• Gordon Institute of Business Science (GIBS), University of PretoriaminorStrategic or Co-development Partner · 1 January 2025Research fellowship collaboration examining AI implementation in South African organizations. Professor Hillol Bala served as Visiting Research Fellow conducting interviews with senior technology and business leaders on AI, GenAI, and agentic AI adoption.
• IU Jacobs School of MusiccoreStrategic or Co-development Partner · 1 January 2025Partnership to launch new music business degree at intersection of creativity and commerce. Collaboration between Kelley School and Jacobs School to drive innovation, resilience, and societal progress through business and arts.
• Fortune 500 Employers (GenAI 101 Adoption)coreGTM or Marketing Partner · 1 January 2024Multiple Fortune 500 employers have adopted GenAI 101 course for internal workforce AI literacy training, extending Kelley's AI education reach beyond traditional academic channels.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Wharton School of the University of Pennsylvania: Wharton is the premier U.S. business school offering undergraduate, MBA, executive education, and online programs. It is the most direct peer in terms of program breadth, research output, and the race for top rankings against which Kelley benchmarks itself.
• University of Chicago Booth School of Business: Booth is a top-tier MBA and executive education competitor with a strong research focus (similar to Kelley's UTD top-10 positioning) and a leading online MBA presence. Direct competition for full-time MBA students, faculty recruiting, and corporate training contracts.
• Kellogg School of Management at Northwestern University: Kellogg competes directly for full-time MBA candidates, marketing specialty master's students (Kelley launched an MS in Marketing in 2026), and executive education clients. Strong brand in marketing mirrors Kelley's #4 marketing ranking.
• University of Michigan Ross School of Business: Ross is a fellow Big Ten public-university business school with comparable undergraduate program strength, action-based learning culture, and undergraduate-managed funds similar to Sample Gates Management. Direct competitor for the same student demographic.
• NYU Stern School of Business: Stern offers undergraduate, MBA, executive education, and specialized master's programs with strong rankings in AI/information systems and finance — directly comparable to Kelley's MS in Information Systems (#8) and finance programs.
• Indiana University - Kelley School of Business (Kelley Direct): Listed for completeness — Kelley's own online arm competes against other top online MBA programs in the working-professional segment, sharing the parent institution's resources and faculty.

Broad incumbents

• Coursera (online education platform): Coursera is a broad incumbent offering business and AI courses from top universities at lower price points. Competes indirectly with Kelley's GenAI 101 free offering and paid executive education, particularly for global learners.
• edX (online education platform): edX partners with top universities to deliver business and AI courses, including free generative AI programs from MIT and Harvard. Represents broad-incumbent competition in the same AI literacy and executive education segments Kelley targets.

Emerging players

• GetSmarter (online short courses): GetSmarter partners with top universities (including Wharton) to deliver online short courses and certificates. It is an emerging competitor in the same executive education / professional development space where Kelley competes via Bisk Amplified and direct channels.

Others

• Bisk Amplified (corporate education partner): Bisk Amplified is Kelley's distribution partner for AI certificate courses. While not a competitor, it is a key ecosystem participant whose strategic priorities could affect Kelley's reach into working professionals via online certificate distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/KelleySchool
• YouTubeyoutube.com/user/iukelley
• Facebookfacebook.com/KelleySchool
• LinkedInlinkedin.com/company/3322
• Instagraminstagram.com/iukelleyschool
• Pinterestpinterest.com/kelleyschool

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indiana University - Kelley School of Business