Habitat for Humanity of Monroe County

What Habitat for Humanity of Monroe County does

Habitat for Humanity of Monroe County is a 501(c)(3) nonprofit affiliate of Habitat for Humanity International, founded in 1995 and headquartered in Monroe, Michigan. The organization builds and sells energy-efficient affordable homes to qualifying low-income families (below 80% of Area Median Income, with income thresholds of $34,000 urban/suburban and $30,000 rural), requiring applicants to complete 200 sweat equity hours, attend financial education workshops, and save $1,000 before purchase. Mortgage payments are capped at 30% of gross monthly income. Since founding, the affiliate has built 110 homes, directly impacting 280 adults and 279 children, and has completed 20+ veteran accessibility ramps and 71 critical repairs. The organization is governed by a 9-member Board of Directors and operates with a small staff of approximately 9 employees, including a President/CEO (M. David Graves), COO (Cheri Willis), Finance Director (John Hock), Director of Fund Development (Kelly Pierce), and managers across construction, ReStore, and communications functions.

The organization's revenue model is a hybrid of donations, retail, and grant funding. The Habitat ReStore, a discount home improvement outlet operating since 2005 at 840 LaPlaisance Road, is the largest revenue stream and transfers $100,000 annually to home building; the organization states that 90% of every donated dollar goes directly into programs. Distribution channels include a direct homeownership application (online and paper), the ReStore retail outlet, #TeamHabitat corporate build days, and a Playhouse Program for children in need. The core technology is energy-efficient construction with Energy Star appliances, air conditioning, and handicap-accessible design. The most significant recent strategic initiative is Project Double Impact, launched June 24, 2025—an eight-building, sixteen-unit duplex development on 3.25 acres in the Navarre Field area, projected to inject $2.7 million into the local economy by serving families in income-qualified owner-occupied and rental configurations.

Name

Habitat for Humanity of Monroe County

Legal name

Habitat for Humanity of Monroe County

Website

https://habitatmonroemi.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Habitat for Humanity of Monroe County is a 501(c)(3) nonprofit affiliate that builds and sells affordable, energy-efficient homes to low-income families in Monroe County, Michigan, supported by its ReStore retail outlet and volunteer-driven homeownership program.

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

Other Community Housing Services (624229)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA)

Keywords

• Affordable housing construction
• Homeownership program services
• Veteran home modifications
• Nonprofit home repairs
• Donated goods retail

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations: Primary revenue source including general donations, online donations via qgiv platform, and special project funding like Project Double Impact matching grants
2. ReStore Retail Operations: Discount home improvement retail outlet selling donated furniture, appliances, building materials. Single largest revenue stream funding the Habitat mission. Transfers $100,000 annually to home building.
3. 90% Program Efficiency: Organization states 90% of every dollar donated goes directly into programs supporting the community
4. Cars for Homes Vehicle Donations: National vehicle donation program generating funding for local affiliates from car, truck, motorcycle, and other vehicle donations
5. Women's Leadership Initiative Membership: One-time membership fee of $100 for women interested in philanthropy, mentorship, and community impact through Habitat
6. Events and Galas: Annual fundraising events including 5th Annual Golf Outing, Costumes & Cocktails Gala, and annual playhouse builds

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Habitat for Humanity of Monroe County builds and sells affordable, energy-efficient homes to qualifying low-income families in Monroe County, Michigan through a sweat-equity homeownership program. The organization is supported by its Habitat ReStore discount home improvement retail outlet, Project Serve veteran ramp and critical repair programs, the Project Double Impact duplex housing initiative, and a Playhouse Program for children in need.

Product overview

Habitat for Humanity of Monroe County operates as a single-brand nonprofit offering a coordinated portfolio of housing-related programs. The core offering is the Homeownership Program, which builds and sells new energy-efficient homes to qualifying families. This is supported by the Habitat ReStore discount retail outlet (largest revenue generator), Project Serve veteran services (ramps and repairs), Project Double Impact duplex housing initiative, Playhouse Program, Women's Leadership Initiative, and #teamhabitat corporate volunteer program. Programs share a unified mission of building affordable housing and are funded through donations, ReStore proceeds, and volunteer contributions.

Differentiator

Problem solved

Functional benefit

Brands

• Habitat ReStore: Discount retail outlet selling donated building materials, furniture, and appliances; serves as Habitat Monroe's largest fundraiser with proceeds reinvested into affordable housing.
• Project Serve
• Women's Leadership Initiative (WLI)
• Project Double Impact

Products and services

• Habitat Homeownership Program Affordable homeownership program that sells newly built, energy-efficient homes to qualifying families earning 50-80% of Area Median Income. Families must meet income guidelines ($34,000 urban/suburban, $30,000 rural), complete 200 sweat equity hours (100 on construction site), participate in financial education workshops, and save $1,000 for down payment.
• Habitat ReStore Discount retail outlet selling donated building materials, furniture, and appliances. The ReStore accepts donated items and resells them at 50% of retail value, with monthly markdowns up to 75%. Proceeds fund the Habitat mission and it is the organization's largest revenue stream, transferring $100,000 annually to building Habitat homes.
• Project Serve: Veteran Ramp & Repair Program Program providing handicap ramps and critical home repairs for veterans and active military service members. Ramps typically take 6-8 weeks to complete and are subject to available funding and building inspections. More than 20 veteran ramps have been built.
• Project Double Impact Pioneering duplex housing initiative constructing buildings with one owner-occupied residence and one attached rental unit. The eight-building, sixteen-unit development on Navarre Field will serve families below 80% median income, with rental income helping reduce mortgage costs. Expected $2.7 million injection into the local economy.
• Playhouse Program Program that builds and donates custom playhouses to children in need. In partnership with La-Z-Boy, selected families receive free playhouses designed and built by corporate volunteer teams in a single day.
• #teamhabitat Corporate Build Program Corporate and community group volunteer program combining hands-on build day participation with financial contributions. Three sponsorship levels available ($1,000 donation level documented) with volunteer hours matched by financial support. Build days on Tuesdays, Thursdays, and Saturdays from 8am-3pm.
• Women's Leadership Initiative (WLI) Women's philanthropy network welcoming women of all ages to engage in Habitat's mission through time, talent, and treasure. Membership requires a one-time $100 fee with flexible involvement opportunities.

Quantifiable outcome

• 110 homes built since 1995, impacting 280 adults and 279 children
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Monroe County Health DepartmentminorStrategic or Co-development Partner · 1 January 2018Partnership since 2018 for electronic waste recycling program. The ReStore accepts computer systems, monitors, printers, and televisions for safe recycling, diverting hundreds of tons from landfills.
• Home Depot FoundationcoreStrategic or Co-development PartnerPartnership for veteran ramp construction projects. The Home Depot Foundation provides materials for veteran accessibility ramps, enabling Habitat Monroe's Project Serve program to build ramps at local veteran homes.
• La-Z-Boy IncorporatedcoreStrategic or Co-development PartnerCorporate partnership for annual playhouse team builds. La-Z-Boy Employee Resource Groups design and build custom playhouses for children in need. Partnership includes 3rd Annual La-Z-Boy Playhouse Team Build in September 2025.
• PsychArmorcoreStrategic or Co-development PartnerNational partnership through Habitat International to equip affiliates with knowledge to better serve military community. Habitat Monroe became one of first affiliates certified as PsychArmor Veteran Ready Nonprofit.
• Little BlessingsminorStrategic or Co-development PartnerLocal partner organization featured in veteran program materials, contributing to veteran services and support programs.
• KrogerminorGTM or Marketing PartnerKroger Community Rewards program allows shoppers to designate Habitat Monroe for donations. Percentage of purchases donated back to Habitat when using registered Kroger Plus cards.
• SodexominorStrategic or Co-development PartnerPartnership through L.S. Navarre Branch Library to provide snacks and dinner to at-risk children during after-school programs, demonstrating community integration approach.
• Monroe NewsminorGTM or Marketing PartnerLocal news outlet providing media coverage for Project Double Impact and other Habitat Monroe initiatives, featuring stories and press releases about affordable housing efforts.

Scale indicators12 records

Recent moves7 records

Expansion highlights12 records

Direct peers

• Habitat for Humanity of Kent County: A Michigan-based Habitat affiliate providing affordable homeownership, ReStore retail, and volunteer-driven construction for low-income families. Directly comparable in mission, operating model, and geographic regulatory environment.
• Rebuilding Together: National nonprofit providing home repairs, accessibility modifications, and veteran-focused housing services via volunteer labor. Closely comparable to Habitat Monroe's Project Serve veteran ramp and critical repair programs.
• Habitat for Humanity Detroit: Michigan-based Habitat affiliate serving metro Detroit with affordable housing construction and ReStore operations. Comparable in nonprofit housing model, although operating at significantly larger scale in an urban context.
• Habitat for Humanity of Greater Los Angeles: Large urban Habitat affiliate building affordable homes and operating ReStore retail in Southern California. Comparable affiliate structure, but operates at materially larger scale in a higher-cost housing market.
• Habitat for Humanity of Greater Indianapolis: Large regional Habitat affiliate operating affordable homeownership, ReStore retail, and critical repair programs in central Indiana. Closely comparable in program portfolio (ReStore, veteran ramps, critical repairs) and volunteer-driven construction model.

Broad incumbents

• Enterprise Community Partners: National nonprofit developer and financier of affordable housing serving low- and moderate-income families. Comparable mission and target population, although operates at much larger scale and across multiple states.
• Volunteers of America (Housing Programs): National nonprofit operating affordable housing, veteran services, and family support programs across the U.S. Comparable in volunteer-driven model and veteran-focused housing services.
• Mercy Housing: National nonprofit affordable housing organization building and managing rental and ownership housing for low-income families, seniors, and those with special needs. Comparable mission serving families below 80% AMI, though focused more on rental than ownership.
• Habitat for Humanity International: Global parent organization of Habitat Monroe and umbrella for 1,000+ local affiliates worldwide. Comparable as the architect of the Habitat homeownership model, brand steward, and supporter of veteran programs that Habitat Monroe replicates locally.

Others

• Local Initiatives Support Corporation (LISC): National community development nonprofit that finances affordable housing and provides capacity-building grants to local nonprofits. Comparable in serving the same low-income population via different mechanism (capital and technical assistance rather than direct homebuilding).

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hfhmonroe
• Xx.com/HFHMonroe
• LinkedInlinkedin.com/company/habitat-for-humanity-monroe-mi

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat for Humanity of Monroe County