Redi-Floors, Inc.

What Redi-Floors, Inc. does

Real Floors, Inc. is a privately held US flooring installation services company founded in 1987 by Peter Brookner in Atlanta, Georgia and headquartered in Marietta, GA. The company specializes in professional flooring installation, replacement, and repair services for multifamily residential properties, with additional offerings for single-family rental portfolios and commercial/institutional facilities via a dedicated RFCommercial division. Service is delivered across 30 branch locations covering major US markets in the Southeast, Texas, the Southwest, the Mountain West, Florida, and California, supported by 800+ employees.

The product portfolio spans carpet, sheet vinyl (including heat-welded for healthcare and clean-room settings), ceramic and porcelain tile, VCT, luxury vinyl plank and tile (LVP/LVT), and sports flooring. The underlying technology platform is a proprietary customer portal (Carpeturn / Real Floors Online Portal) plus native iOS and Android applications that provide 24/7 self-service for scheduling installations, tracking per-unit history over 5+ years, generating estimates, completing prorate statements, and rating installers. The platform also powers internal operations across the branch network.

The business model is project-based and quote-driven, with revenue generated from one-time installation engagements rather than recurring subscriptions. Go-to-market is consultative enterprise field sales via dedicated account executives and regional vice presidents targeting property management companies. The headline differentiator is a next-day installation guarantee (call today, installed tomorrow) enabled by the geographic density of branches. In 2022 the company merged with Arbor Contract Carpet, more than doubling its footprint and pushing reported revenue to approximately $494M, making it the largest multifamily flooring provider in North America by its own claim.

Name

Redi-Floors, Inc.

Legal name

Real Floors, Inc.

Website

https://realfloors.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Real Floors, Inc. is a privately held US flooring installation services company serving multifamily property managers, single-family rental operators, and commercial facilities across 30 US markets via 800+ employees and a proprietary scheduling and unit-history portal.

Ownership category

akta.pro rank

Product category

Commercial Flooring Installation Services

NAICS

Flooring Contractors (23833), Flooring Contractors (238330), Floor Covering Retailers (449121)

SIC

Carpets & Rugs (2273), Electrical Work (1731)

akta.pro primary industry

Hardwood Floor Installation (HSAPAGAA)

akta.pro secondary industry

Vinyl (LVP/LVT/Sheet) Flooring Installation (HSAPAGAD)

Keywords

• Multifamily flooring services
• Commercial flooring installation
• Carpet replacement services
• Vinyl flooring solutions
• Property management flooring

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices32 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Flooring Installation Services: Professional flooring installation, replacement, and repair services for multifamily properties. Services include carpet, vinyl, tile, VCT, LVP/LVT, and sports flooring. Revenue is generated through project-based installation services with pricing based on scope of work, materials, and property size.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Real Floors provides professional installation, replacement, and repair of carpet, sheet vinyl, ceramic/porcelain tile, VCT, LVP, LVT, and sports flooring for multifamily, single-family rental, and commercial properties. The company operates 30 branch locations across 30 major US markets with more than 800 employees, supported by a proprietary online portal and iOS/Android mobile applications that enable 24/7 scheduling, unit history tracking, estimating, and prorate management. A dedicated RF Commercial division serves institutional and commercial environments, and the company delivers next-day installation as a core service promise to property managers.

Product overview

Real Floors is a flooring installation and services company offering a portfolio of flooring products including carpet, commercial sheet vinyl, ceramic and porcelain tile, vinyl composition tile (VCT), luxury vinyl plank (LVP), luxury vinyl tile (LVT), and sports flooring. The company provides professional installation, replacement, and repair services primarily for multifamily properties, as well as single-family and commercial segments. Service is delivered through 30 branch locations across the United States, supported by a proprietary customer portal and mobile applications (iOS and Android) that enable clients to schedule installations, track unit history, create estimates, and manage orders 24/7. Next-day installation capability is a key differentiator.

Differentiator

Problem solved

Functional benefit

Brands

• GotYourBackAbility™: A trademarked phrase used by Real Floors to represent their core values of teamwork, mutual respect, and unwavering support for their team, subcontractors, and clients.
• RFCommercial

Products and services

• Carpet Installation Professional carpet installations for multifamily, residential, and commercial applications, delivered through Real Floors' 30-branch footprint across the United States.
• Commercial Sheet Vinyl Installation Heat-welded sheet vinyl flooring providing seamless solutions for institutional, commercial, or industrial facilities such as clean rooms, lab rooms, and clinical settings.
• Ceramic and Porcelain Tile Installation High-traffic, sustainable, and aesthetically pleasing tile products suitable for healthcare, educational, hospitality, multifamily common areas, and public buildings.
• Vinyl Composition Tile (VCT) Installation VCT installation using tiles made from a mixture of natural limestone, filler materials, thermoplastic binder, and color pigments fused into solid sheets and cut into tiles.
• Luxury Vinyl Plank (LVP) Installation Luxury vinyl plank flooring available in a wide selection of looks, suitable for active environments in multifamily and commercial settings.
• Luxury Vinyl Tile (LVT) Installation Luxury vinyl tile flooring available in a wide selection of looks, suitable for active environments in multifamily and commercial settings.
• Sports Flooring Installation Floor coverings for sport and leisure venues including fitness centers and yoga rooms, prioritizing safety and comfort.
• RF Commercial Flooring Services Dedicated commercial flooring division (rfcommercial.com) serving commercial property managers and business owners with specialized commercial flooring solutions including heat-welded sheet vinyl for institutional, commercial, and industrial facilities.
• Single-Family Rental Flooring Services Flooring installation and replacement for single-family homes in rental portfolios, addressing dispersed property challenges with consistent quality and service across multiple markets.
• Real Floors Customer Portal Secure online portal available 24/7 allowing clients to schedule installations and repairs, track unit history, create estimates, complete prorate statements, rate installers, and access 5+ years of historical data.
• Real Floors Mobile App iOS and Android mobile applications enabling clients to monitor flooring costs, manage budgets, make and track orders, and access 5+ years of history on the go.

Quantifiable outcome

• Next-day installation capability - call today and have new flooring installed tomorrow
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Local Apartment Associations and Trade GroupscoreOthersReal Floors maintains strong relationships with local apartment associations and trade groups throughout the country. The company volunteers time working for the betterment of the multifamily housing industry through participation in industry associations and events.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Empire Today: Empire Today is one of the largest direct-to-consumer flooring retailers and installers in the US, offering carpet, hardwood, vinyl, LVP/LVT, and tile with in-home sales and professional installation. It is directly comparable to Real Floors in product mix and installation-led model, but operates primarily in single-family residential rather than multifamily.
• Carpet One Floor & Home: Carpet One is a cooperative of independently owned flooring retailers across North America, offering carpet, hardwood, vinyl, tile, and LVP/LVT with installation services. Comparable to Real Floors in product breadth and installation focus, but organized as a dealer cooperative rather than a centralized national installer.
• Southwestern Floors / TFC: Southwestern Floors (formerly TFC) is a regional multifamily and commercial flooring contractor serving the Southwest US, including Phoenix, Tucson, and Denver. Several Real Floors regional VPs came from Southwestern Floors, and it remains a direct regional competitor in shared markets.

Broad incumbents

• Floor & Decor Holdings: Floor & Decor is a large specialty retailer of hard surface flooring with installation services, serving both DIY consumers and professional contractors. It overlaps with Real Floors' LVP/LVT and tile categories but focuses on retail/distribution rather than dedicated multifamily installation.
• Lowe's Companies: Lowe's is a national home improvement retailer offering flooring products and professional installation services, including multifamily property management programs. It competes with Real Floors on installation for residential and light commercial projects but is much broader in product mix.
• The Home Depot: The Home Depot is the largest US home improvement retailer, offering flooring products and installation services across residential and commercial categories. Its Pro and multifamily programs compete with Real Floors on national property management accounts.

Others

• Shaw Industries: Shaw Industries is one of the largest US flooring manufacturers, producing carpet, hardwood, LVP/LVT, and tile products. It supplies materials to Real Floors and competing installers and represents both a key supplier relationship and an adjacent competitor if it expands installation services.
• Mohawk Industries: Mohawk Industries is the world's largest flooring manufacturer, producing carpet, LVP/LVT, ceramic tile, and hardwood. It supplies Real Floors' installation business and competes indirectly through its own retail programs and contractor networks.

Emerging players

• Interface, Inc. Interface is a global manufacturer and installer of modular carpet and resilient flooring for commercial interiors, including multifamily common areas. It overlaps with Real Floors' commercial (RF Commercial) division on modular carpet tile and LVT specifications.
• ABM Industries (Facility Services): ABM Industries provides integrated facility services to commercial and multifamily clients, including flooring maintenance, replacement, and installation programs. It serves the same enterprise property management customer base as Real Floors through broader facility services contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/realfloorsinc
• LinkedInlinkedin.com/company/real-floors

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redi-Floors, Inc.