What SoluCX does

SoluCX is a Brazilian SaaS company headquartered in São José dos Campos, São Paulo, founded in 2015. The company provides a unified customer experience (CX) management platform that consolidates solicited and unsolicited customer feedback from multiple channels—including email, SMS, WhatsApp, QR codes, in-app/SDK, and public review sites—into a single hub. The platform serves over 200 enterprise customers across retail, healthcare, financial services, and manufacturing verticals, including Magalu, GPA (Grupo Pão de Açúcar), Casas Bahia, Itaú, Porto Seguros, Suzano, Prevent Senior, Athena Saúde, Ri Happy, and iFood.

The core product suite includes the SoluCX Platform (feedback consolidation hub), Smart Survey (sub-15-second surveys supporting NPS, CSAT, and CES methodologies), Likes & Dislikes (dynamic motivator analysis), Dashboards (real-time KPI visualization), Tag Sense (AI-powered comment classification using OpenAI/ChatGPT), and SoluCX Desk (AI-driven case management). Adjacent modules include SoluCX Employee (climate surveys and people analytics) and SoluCX Insights (market intelligence built on a panel of over 1 million Brazilian consumers and 5.5 million opinions). The platform is ISO/IEC 27001 certified and LGPD compliant, with pre-built integrations to Salesforce, Zendesk, HubSpot, Pipedrive, and RD Station.

SoluCX generates revenue through subscription-based SaaS contracts sold primarily via direct enterprise sales, with a "Schedule a Demo" gated acquisition model and custom pricing based on customer requirements. The company operates with a stated headcount of 1-10 people (per firmographic data, which appears inconsistent with the described operational scale), maintains no public pricing, and reports no external funding rounds in the data provided. Co-founders Tiago Serrano (CEO), Luis Rodolfo Cabrera Machado Freitas (CMO), and Israel Cunha (CTO) lead the company, which has received multiple industry awards including Prêmio Conarec (2022, 2024) for NPS Solution and recognition in 100 Open Startups.

Name

SoluCX

Legal name

SOLUCX SOFTWARE PARA GESTAO DE EXPERIENCIAS LTDA

Website

https://solucx.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SoluCX is a Brazilian SaaS customer experience management platform founded in 2015, serving 200+ enterprise customers across retail, healthcare, financial services, and manufacturing with multi-channel survey orchestration, AI-powered feedback analysis, and a 1M+ consumer insights panel.

Ownership category

akta.pro rank

Product category

Customer Experience Management Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industry

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• Customer experience management
• Experience management platform
• Customer feedback software
• Survey analytics platform
• Employee experience management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software as a Service (SaaS) Platform Subscription: Subscription-based access to the SoluCX platform for customer experience management, with features including survey distribution, analytics, and feedback management. Accessed via contractual agreement between SoluCX and enterprise customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

SoluCX is a Brazilian SaaS company that sells a customer experience management (CXM) platform enabling enterprises to capture, analyze, and act on customer and employee feedback across multiple touchpoints. Its modular suite combines surveys, sentiment/text analytics (Tag Sense), real-time dashboards, a helpdesk (SoluCX Desk), an employee experience module, and an insights analytics layer for use by retail, healthcare, financial services, and manufacturing organizations.

Product overview

SoluCX is a comprehensive customer and patient experience management SaaS platform offered as a unified platform with modular components. The core SoluCX Platform connects physical and digital feedback channels, consolidates data in a single hub, and transforms opinions into actionable insights. The platform suite includes Smart Survey (intelligent short-form surveys), Likes & Dislikes (dynamic motivators analysis), Dashboards (real-time KPI visualization), Tag Sense (AI-powered comment classification using OpenAI/ChatGPT), and SoluCX Desk (AI-driven case management). Adjacent modules include SoluCX Employee (employee experience and climate surveys) and SoluCX Insights (market intelligence via a panel of over 1 million Brazilian consumers).

Differentiator

Problem solved

Functional benefit

Products and services

• SoluCX Platform
• SoluCX Desk
• SoluCX Employee
• SoluCX Insights

Quantifiable outcome

• GPA tripling engagement to 60,000+ monthly respondents and reducing survey abandonment from 50% to 0.1%
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature7 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NICE Satmetrix: Pioneer of the NPS methodology and enterprise VOC analytics; offers comparable NPS/survey/text analytics capabilities to SoluCX, particularly to large enterprise clients with global CX programs.
• Qualtrics: Global enterprise CX and experience management platform offering NPS, survey, analytics, and AI-powered text analysis — directly overlapping SoluCX's core NPS/survey/analytics stack and target enterprise buyers.
• Medallia: Enterprise customer experience and voice-of-customer platform with omnichannel feedback capture, AI text/sentiment analytics, and closed-loop workflows — competes head-to-head with SoluCX's enterprise feature set.
• InMoment: Enterprise experience management platform combining VOC surveys, AI text analytics, and journey analytics — directly comparable to SoluCX's unified feedback-to-action platform for mid-market and enterprise buyers.

Emerging players

• Hotjar: Digital experience analytics platform with surveys and feedback widgets; partial overlap with SoluCX's widget/website feedback collection, particularly for digital-first customer journeys.
• AskNicely: NPS-focused SaaS platform with multi-channel surveys and customer feedback workflows — overlapping with SoluCX's NPS and Smart Survey capabilities, particularly for mid-market accounts.

Broad incumbents

• Zendesk: Broad customer service and CX suite including Zendesk Suite and customer survey/feedback tools; overlapping with SoluCX's CX Hub consolidation and case management capabilities at larger enterprise customers.
• Salesforce Experience Cloud: CRM incumbent with experience cloud and Survey/Feedback products integrated into Salesforce; competes with SoluCX where Salesforce is already deployed (including Itaú-class enterprise accounts).
• SurveyMonkey Enterprise: General-purpose survey and CX platform with enterprise tier; competes with SoluCX's Smart Survey and analytics modules for budget share on survey tooling.

Regional players

• Reclame Aqui: Dominant Brazilian consumer complaint and review platform integrated into SoluCX Hub as a feedback source; partial overlap where SoluCX resells aggregated consumer reputation data to Brazilian enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYJDoI7yIF9K0jKYFDn7tWw
• LinkedInlinkedin.com/company/solucx
• Instagraminstagram.com/solucx
• Xx.com/CxSolu
• Facebookfacebook.com/solucxnoface

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoluCX