DJ Alexander
DJ Alexander is a Scottish estate and letting agency serving landlords, sellers, buyers, and tenants across Edinburgh, Glasgow, Dundee, Aberdeen, St. Andrews, and Kemnay. Operating under the Lomond group and using its Propertycloud platform, it manages over 45,000 properties as Scotland's largest letting agency.
- Company typePrivate
- Founded1982
- HeadquartersEdinburgh, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What DJ Alexander does
DJ Alexander is a Scottish residential estate and letting agency headquartered at 1 Wemyss Place, Edinburgh, founded in 1982 and operating today under the Lomond group following a 2021 acquisition and merger with Braemore and Fineholm. The company serves four primary customer segments — landlords, sellers, buyers, and tenants — across six physical branch locations in Edinburgh, Glasgow, Dundee, Aberdeen, St. Andrews, and Kemnay, covering Scotland's principal residential markets. Following the July 2024 acquisition of Sandstone UK Property Management Solutions, DJ Alexander manages over 45,000 properties and is positioned as Scotland's largest letting agency.
The firm's core technology is Propertycloud, a proprietary online platform that consolidates landlord, tenant, buyer, and seller workflows — including document handling, maintenance requests, and property administration — with 24/7 self-service access. Propertycloud sits alongside traditional agency services (sales, lettings, property management), an Investment Centre for portfolio investors, and a Financial Services line covering mortgage guidance. Distribution is dual-channel: physical branch offices for in-person valuation and transaction support, plus the Propertycloud digital channel for self-serve engagement.
DJ Alexander generates revenue from residential sales commissions (transaction fees) and recurring lettings and property management fees (subscription-style recurring revenue on managed units), with additional contribution from financial services and investment advisory activities. The company operates as DJ Alexander Lettings Limited (company number SC429588), holds Client Money Protection certification for 2025-2026, adheres to Propertymark Professional Standards, and is GDPR compliant under Lomond's group-level ESG framework.
DJ Alexander firmographics
Firmographics- Name
- DJ Alexander
- Legal name
- DJ Alexander Lettings Limited
- Website
- https://djalexander.co.uk
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DJ Alexander is a Scottish estate and letting agency serving landlords, sellers, buyers, and tenants across Edinburgh, Glasgow, Dundee, Aberdeen, St. Andrews, and Kemnay. Operating under the Lomond group and using its Propertycloud platform, it manages over 45,000 properties as Scotland's largest letting agency.
- Ownership category
- akta.pro rank
DJ Alexander industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)
Keywords
Where DJ Alexander is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
DJ Alexander business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Residential Sales Commission: Commission-based revenue from property sales transactions in the Scottish residential market
- Lettings and Property Management: Ongoing property management fees and letting commissions from managing a portfolio of residential properties
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Standard estate and letting agency services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
DJ Alexander product offering
Product offeringCore offering
DJ Alexander is a Scottish estate and letting agency offering residential property sales, lettings, property management, and financial advisory services for landlords, sellers, buyers, and tenants. The firm operates through a network of branch offices across Edinburgh, Glasgow, Dundee, Aberdeen, St Andrews, and Kemnay, supported by its proprietary Propertycloud online platform for digital property administration. It manages over 45,000 properties in Scotland and is part of the Lomond group.
Product overview
DJ Alexander Sales & Lettings operates as a unified estate and letting agency platform offering residential sales, lettings, property management, and financial services across Scotland. The core offering consists of Propertycloud (a proprietary online property management platform), combined with traditional agency services for landlords, sellers, buyers, and tenants. Additional services include financial advisory and an investment centre. The company manages over 45,000 properties across central Scotland through a network of branches in Edinburgh, Glasgow, Dundee, Aberdeen, and St. Andrews.
Differentiator
Problem solved
Functional benefit
Brands
- Propertycloud: A property management platform that allows landlords, tenants, sellers, and buyers to manage properties online with 24/7 access.
Companies that use DJ Alexander
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
DJ Alexander technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DJ Alexander partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KFH (Kay & Co)coreDJ Alexander partnered with KFH (Kay & Co) to enhance connectivity and services across the UK property market. The partnership enables DJ Alexander to offer expanded coverage and benefits to customers seeking property services across different regions, positioning it as Scotland's most connected property agent.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
DJ Alexander competitors and assessment
Company assessmentBroad incumbents
- Lomond: Parent company of DJ Alexander and operator of merged brands Braemore and Fineholm across Scotland and England. Lomond is the broader strategic group within which DJ Alexander operates, sharing the same property management and lettings model but covering a wider UK footprint through additional acquired brands.
- Connells Group: One of the UK's largest estate agency and lettings groups with multi-branch coverage across the UK including Scotland. Competes with DJ Alexander in residential sales, lettings, and property management and shares a similar high-street branch-plus-digital model.
- Countrywide (now Connells-owned brands): Long-established UK estate agency network offering residential sales, lettings, and mortgage services. Operates multiple high-street brands across Scotland competing directly with DJ Alexander's branch network and full-service offering.
- Savills (UK Residential): Global real estate advisor with a strong Edinburgh and Scottish residential sales and lettings operation. Competes with DJ Alexander at the upper end of the Scottish residential market, particularly for premium sales valuations and high-net-worth landlord clients.
- Knight Frank (UK Residential): International real estate consultancy with Edinburgh and Glasgow residential offices. Directly comparable in core sales, lettings, and property management offerings for prime Scottish residential property, competing for the same landlord and seller segments in the same geographies.
Direct peers
- Slater Hogg & Levison (LSL Property Services): LSL Property Services subsidiary operating estate agency and lettings branches in Scotland and northern England. Directly comparable branch-based residential sales, lettings, and property management model targeting the same landlord, seller, buyer, and tenant segments as DJ Alexander.
- Your Move (LSL Property Services): LSL Property Services' flagship UK high-street estate agency and lettings brand with strong Scottish presence. Offers a virtually identical service portfolio (sales, lettings, property management, financial services) to DJ Alexander via a comparable branch-plus-digital model.
- Reeds Rains: UK-wide estate agency and lettings brand operating a multi-branch network with Scottish presence. Offers a directly comparable residential sales, lettings, and property management proposition to mid-market landlords and sellers in the same UK geographies as DJ Alexander.
- Belvoir Lettings: UK-wide lettings and property management franchise network with strong letting-focused proposition. Directly comparable to DJ Alexander's core lettings and property management business, particularly for buy-to-let landlord customers seeking full management services.
Emerging players
- Purplebricks: Online-first UK estate agency offering residential sales and lettings on a hybrid fixed-fee model. Competes with DJ Alexander's traditional branch-based sales model by targeting the same seller, buyer, and landlord customers with a lower-cost digital alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
DJ Alexander social profiles
Digital presenceDJ Alexander compliance and trust
Trust signalCompliance6 records
DJ Alexander financial estimates
Financial estimateRevenue estimate
Valuation estimate
DJ Alexander leadership team
Management profileNumber of profiles
Profiles2 records
DJ Alexander funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DJ Alexander M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DJ Alexander
What does DJ Alexander do?
DJ Alexander is a Scottish estate and letting agency offering residential property sales, lettings, property management, and financial advisory services for landlords, sellers, buyers, and tenants. The firm operates through a network of branch offices across Edinburgh, Glasgow, Dundee, Aberdeen, St Andrews, and Kemnay, supported by its proprietary Propertycloud online platform for digital property administration. It manages over 45,000 properties in Scotland and is part of the Lomond group.
Is DJ Alexander a public or private company?
DJ Alexander is a private company. It is classified as corporate owned and is currently operating.
When was DJ Alexander founded?
DJ Alexander was founded in 1982. It employs 101 to 250 people.
Where is DJ Alexander based?
DJ Alexander is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does DJ Alexander make money?
Two revenue lines are on record. Residential Sales Commission is the primary driver. The others are lettings and Property Management.
Who are DJ Alexander's main competitors?
Broad incumbents on record are Lomond, Connells Group, Countrywide (now Connells-owned brands), Savills (UK Residential) and Knight Frank (UK Residential). Direct peers are Slater Hogg & Levison (LSL Property Services), Your Move (LSL Property Services), Reeds Rains and Belvoir Lettings. Purplebricks is listed as an emerging player.
Does DJ Alexander have an API?
No public API is recorded for DJ Alexander.
What industry is DJ Alexander in?
DJ Alexander's product category is Residential Real Estate Services. Its primary akta.pro industry code is FSAEAJAD, Land Brokerage (Raw Land & Development Sites). Its NAICS code is 5312 and its SIC code is 6531.