Hayward

What Hayward does

Hayward Holdings, Inc. (NYSE: HAYW), founded in 1925 and headquartered in Berkeley Heights, New Jersey, is a global designer and manufacturer of residential and commercial swimming pool and spa equipment. Operating from 10 production sites with 2,000+ employees across 100+ countries, Hayward generated $1.122 billion in FY2025 net sales, up 7% year-over-year. The company holds 554 active patents and is the #1 products brand among U.S. pool professionals.

The product portfolio spans pumps (including TriStar series up to True 4.0 HP with built-in automation), filters, heaters (gas, heat pumps including HydraHeat), cleaners (robotic and TracVac), water-quality systems (chlorinators, salt chlorinators, HydraPure UV/ozone), lighting, water features, and the OmniX and OmniLogic connected automation platforms with mobile-app control. The recently launched OmniX platform is an all-in-one wireless automation system for pools and spas, while OmniLogic provides cloud-connected control. The Expert Line sub-brand offers trade-exclusive professional-grade equipment, and the 2025 ChlorKing acquisition expanded commercial sanitization capabilities.

Hayward makes money primarily through one-time hardware sales of pool equipment via a channel-led go-to-market: certified pool builders, service professionals, and regional distributors (Pool Corporation being the largest). Pricing is not publicly disclosed and is quoted through dealers. Hayward Rewards, a loyalty program for pool professionals, supports channel stickiness. Revenue is generated from three core segments: Residential Pool Owners (primary), Commercial Pool Operators (hotels, gyms, municipal pools), and Pool Professionals/Builders/Service providers, with commercial and renovation pools positioned as future growth drivers.

Name

Hayward

Legal name

Hayward Holdings, Inc.

Website

https://hayward.com

Company type

Public

Founded year

1925

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hayward is a global manufacturer of residential and commercial swimming pool and spa equipment, including pumps, filters, heaters, cleaners, sanitization systems, and OmniX/OmniLogic smart automation platforms, sold through certified pool professionals and distributors across 100+ countries.

Ownership category

akta.pro rank

Product category

Pool & Spa Equipment Manufacturing

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electric Housewares & Fans (3634)

akta.pro primary industry

Filter, Pump & Heater Maintenance/Repair (HSAIALAC)

akta.pro secondary industries

Pool Cleaning Robots (CRACARAC), Water Testing & Chemical Balancing (HSAIALAB), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Pool equipment manufacturing
• Pool automation systems
• Variable-speed pool pumps
• Pool filtration systems
• Commercial pool sanitization

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pool Equipment Sales: Hayward generates revenue primarily through the sale of pool equipment including pumps, filters, heaters, automation systems, cleaners, lighting, water features, and sanitization products for residential and commercial pools. Revenue is one-time hardware sales with no recurring software component.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hayward designs, manufactures, and distributes a comprehensive portfolio of residential and commercial pool and spa equipment, including pumps, filters, heaters, cleaners, sanitization systems, lighting, water features, and pool automation platforms (OmniX and OmniLogic). Its core automation systems enable wireless remote control and monitoring of pool equipment via mobile apps for homeowners, pool professionals, and commercial operators.

Product overview

Hayward is a global leader in residential and commercial pool equipment, offering a comprehensive portfolio of interconnected pool products and automation systems. The core product lineup includes pool pumps (TriStar series with up to 4.0 HP performance), pool filters (ProSeries), pool heaters (HydraHeat heat pumps), pool cleaners (TracVac, robotic cleaners), water quality systems (salt chlorinators, HydraPure UV/ozone sanitization), lighting (pool, spa, and landscape), water features, and pool automation platforms (OmniX and OmniLogic). The OmniX platform represents Hayward's flagship all-in-one wireless automation system, while OmniLogic provides cloud-connected control via mobile app. The Expert Line sub-brand offers trade-exclusive professional-grade products, and the Hayward Rewards program provides loyalty points for distributors. Products operate across both residential and commercial segments, with cloud connectivity enabling remote monitoring and control through the OmniLogic mobile applications.

Differentiator

Problem solved

Functional benefit

Brands

• Hayward Rewards: Loyalty program for pool professionals offering points for eligible purchases at distribution partners.
• OmniLogic
• OmniX
• Pro App

Products and services

• OmniX Pool and Spa Automation System All-in-one wireless automation system for residential pools and spas, providing remote access and total control to program and monitor pool equipment from anywhere via mobile connectivity.
• OmniLogic Pool Automation Platform Cloud-connected pool control platform enabling remote monitoring and control of pool equipment (pumps, heaters, lighting, cleaners, water features) via the OmniLogic mobile app for iOS and Android.
• Pool Pumps (TriStar Series, Variable-Speed) Pool pumps including variable-speed pumps and TriStar series with up to 4.0 HP performance, with built-in automation capabilities for feature-rich pools requiring high flow rates.
• Pool Filters (ProSeries) Pool filtration systems including ProSeries above-ground and in-ground pool filters for efficient water filtration and clarity.
• Pool Heaters (HydraHeat, Gas Heaters) Pool heating solutions including heat pumps, gas heaters, and HydraHeat series featuring quiet operation and energy efficiency for extended pool season use.
• Pool Cleaners (TracVac, Robotic Cleaners) Pool cleaning solutions including robotic cleaners and TracVac automatic pool cleaners for efficient debris removal across pool surfaces.
• Pool Water Quality Systems (HydraPure, Salt Chlorinators) Water quality management systems including chlorinators, salt chlorinators, and HydraPure UV and ozone sanitization systems for eco-friendly water treatment.
• Pool & Spa Lighting LED and traditional pool and spa lighting solutions for ambiance and safety in residential and commercial pool environments.
• Pool Water Features Water features including fountains, waterfalls, and decorative water installations for residential and commercial pools.
• Landscape Lighting Outdoor landscape lighting systems designed to enhance backyard aesthetics and safety.
• Pool White Goods (Main Drains, Skimmers, Return Fittings) Built-in pool equipment including main drains, skimmers, and return fittings for new pool construction and renovation.
• PSV Series True 3-inch High-Flow Valves High-flow valves designed for efficient pool circulation in high-demand pool systems, sold as part of Hayward's parts and accessories line.
• ChlorKing Commercial Sanitization Systems Commercial swimming pool sanitization equipment acquired via the 2025 ChlorKing acquisition, contributing 2% to net sales and expanding commercial pool sanitization capabilities.
• Hayward Rewards Loyalty Program Loyalty program allowing distributors and pool professionals to earn reward points for eligible purchases through distribution partners (previously known as Totally Hayward Rewards Program).

Quantifiable outcome

• Gross margin expanded 50 basis points to 46.5% in Q1 2026
• +6 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Pool CorporationcoreChannel Partner/ Reseller/ DistributorPool Corporation is a major distributor of pool equipment and the company's largest distributor channel. Pool Corporation's sell-out data (7% equipment sell-out growth in Q1 fiscal 2026) serves as validation for end-market demand trends.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pentair: Pentair is a global water treatment and pool equipment company with a comparable portfolio of pumps, filters, heaters, and automation systems serving residential and commercial pools. It is Hayward's most direct U.S. and global competitor.
• Fluidra: Fluidra is a Spanish-headquartered global pool equipment company (now incorporating Zodiac/Jandy/AstralPool brands), directly competing with Hayward across pumps, filters, automation, and cleaners in residential and commercial segments worldwide.
• Maytronics: Maytronics is the global leader in robotic pool cleaners (Dolphin brand) and competes head-on with Hayward's TracVac and robotic cleaner lines. Both companies sell through professional pool channels and focus on connected/automated pool cleaning.
• Zodiac Pool Systems: Zodiac Pool Systems (now part of Fluidra) historically competed directly with Hayward across pumps, heaters, filters, and automation for residential pools. It remains a directly comparable pool equipment brand, especially in North America.
• Jacuzzi Inc. Jacuzzi is a heritage pool and spa equipment brand with overlapping pumps, filters, heaters, and spa products. While more concentrated in spas and hot tubs, it competes in adjacent residential pool equipment categories.
• Davey Water Products: Davey is an Australia-based water products manufacturer with a dedicated pool equipment range (pumps, filters, sanitization, lighting) competing with Hayward in the Australian and broader Asia-Pacific pool market.
• Waterco: Waterco is an Australia-headquartered manufacturer of pool and spa equipment including pumps, filters, heaters, and sanitization systems. It is one of Hayward's main Asia-Pacific competitors and a useful regional benchmark.

Others

• Pool Corporation: Pool Corporation is the largest U.S. distributor of pool equipment and supplies, and Hayward's largest distribution channel partner. It is not a direct product competitor but is the most relevant channel and end-market indicator for Hayward's demand.
• Culligan International: Culligan is a global water treatment and softening company. While not a direct pool equipment competitor, it is adjacent in water chemistry and treatment, overlapping conceptually with Hayward's sanitization and water-quality categories.

Broad incumbents

• A. O. Smith Corporation: A. O. Smith is a global water heating and treatment company with a presence in pool/spa heaters alongside a much larger residential and commercial water heater franchise. It is a broader incumbent that overlaps with Hayward in pool heating.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/haywardpool
• YouTubeyoutube.com/HaywardPoolProducts
• Facebookfacebook.com/HaywardPoolProducts
• LinkedInlinkedin.com/company/hayward-holdings-inc
• Instagraminstagram.com/haywardpoolproducts
• TikToktiktok.com/@haywardpoolproducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayward