What Waterco does

Waterco Limited (ASX: WAT) is an Australian designer and manufacturer of water treatment solutions, founded in 1981 and headquartered in Rydalmere, NSW. The company operates three principal product divisions — Pool & Spa, Water Treatment, and Aquaculture — supplemented by Davey water transfer pumps acquired in 2023. Core offerings span filters (MultiCyclone centrifugal pre-filtration, media, cartridge, and diatomaceous earth), pumps (variable speed, single speed, and ancillary), heating (heat pumps, solar, gas, electric), sanitisation (OxiSwim dual system, salt chlorinators, Hydroxzone ozonators, chemical dosers), cleaners (robotic, suction, cordless), and a full chemicals range under multiple sub-brands. Underlying technology is anchored by patented methods including the Fish Bone Lateral System, Plate and Nozzle System, and proprietary injection moulding and fibreglass winding techniques, with commercial vessels up to 2.5m diameter and working pressures up to 800 kPa.

Waterco generates revenue predominantly through hardware sales via direct sales teams operating across 16+ owned offices in Australia, New Zealand, China, Indonesia, Singapore, Malaysia, Vietnam, USA, Canada, UK and UAE, with regional distribution networks servicing over 40 countries. Customer segments are horizontally diversified across residential homeowners, commercial aquatic facilities (water parks, hotels, resorts, government aquatic centres), industrial water treatment (cooling towers, food/beverage processing), and aquaculture (fish farming, zoos, aquariums). The customer base is fragmented, served through a channel of pool and spa professionals. Pricing is quote-based and not publicly disclosed, reflecting the B2B and configured-product nature of the business. The 2025 launch of Waterco Middle East in Jebel Ali Free Zone represents a strategic push to extend this direct-sales model into the MENA region, while the 2026 LiqTech partnership opens a higher-end municipal ceramic membrane vertical.

Name

Waterco

Legal name

Waterco Limited

Website

https://waterco.com.au

Company type

Public

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Waterco Limited (ASX: WAT) designs and manufactures water filtration, sanitisation, heating, and cleaning equipment for residential pools, commercial aquatic facilities, industrial water treatment, and aquaculture customers across more than 40 countries, with direct sales offices in 16+ locations and the 2023-acquired Davey pump franchise.

Ownership category

akta.pro rank

Product category

Pool and Water Treatment Equipment

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Soap and Cleaning Compound Manufacturing (32561), Aquaculture (1125)

SIC

Pumps & Pumping Equipment (3561), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Filter, Pump & Heater Maintenance/Repair (HSAIALAC)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Water Testing & Chemical Balancing (HSAIALAB), Water Treatment & Process Specialty Chemicals (IMAEABAN), Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ), Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Pool filtration systems
• Water treatment equipment
• Pool heating systems
• Pool sanitisation equipment
• Aquaculture water management

Headquarters

HQ city

Rydalmere

HQ country

Australia

HQ region

Oceania

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pool & Spa Equipment Manufacturing and Distribution: Waterco designs and manufactures filtration and sanitisation products for swimming pools and spas, sold through direct sales teams and distribution networks across over 40 countries
2. Water Treatment Solutions: Commercial and residential water treatment products including fibreglass filters, cartridge filters, pumps, and drinking water purifiers
3. Aquaculture Products: Specialized equipment for aquaculture including filters, pumps, blowers, and heating solutions
4. Davey Water Transfer Pumps: Distribution of Davey water transfer pumps across Middle East and North Africa following 2023 acquisition of the 133-year-old Australian manufacturer

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Waterco designs, manufactures, and distributes water filtration, sanitisation, heating, and cleaning equipment for swimming pools, spas, commercial aquatic facilities, industrial water treatment, and aquaculture applications. The portfolio includes MultiCyclone centrifugal pre-filters, fibreglass media and cartridge filters, heat pumps, salt chlorinators, robotic cleaners, chemical dosing systems, and ion-exchange vessels, sold through direct offices and distribution networks across more than 40 countries.

Product overview

Waterco is a comprehensive water treatment solutions provider offering three interconnected product divisions: Pool & Spa (swimming pool and spa equipment), Water Treatment (commercial and residential filtration), and Aquaculture. The core product portfolio centers on filtration technology including MultiCyclone centrifugal pre-filters, media filters, cartridge filters, and fibreglass vessels (SMIX vessels for ion exchange). The company provides complete pool systems through interconnected products: pumps (energy-saving variable speed, single speed, ancillary) power filtration (MultiCyclone, media, cartridge, DE filters) which connects to sanitisation systems (OxiSwim dual system, salt chlorinators, ozone/Hydroxzone, chemical dosers). Heating solutions include Electroheat ECO-VS heat pumps, solar heating (Zane), gas and electric heaters. Cleaning is addressed through robotic cleaners (Dolphin Liberty), suction cleaners, and infloor systems. Water quality enhancement products include Vitale Mineral Salts, Mineral Crystals, and a full range of pool chemicals under AquaPure, Aqua~Health, Aquachlor, Poppits, and Perox brands. The Water Treatment division provides commercial filtration (fibreglass media filters, centrifugal filters, cooling water systems) and residential solutions (pressure pumps, water filters, drinking purifiers). Aquaculture products include the Aquabiome biological filter system. The company holds ASX: WAT listing and operates globally across 40+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Swimart: Swimming pool and spa retail brand.
• Zane
• Watershoppe
• Aquabiome
• Oxiswim
• Poppits
• Aquachlor
• AquaPure
• Aqua~Health

Products and services

• MultiCyclone Centrifugal Filters Australian-developed centrifugal pre-filter using hydrocyclone technology that captures up to 80% of incoming dirt before the main filter, reducing maintenance and saving up to 7,000 litres of backwash water per year on a domestic pool.
• MultiCyclone DUO Compact dual-filtration system combining MultiCyclone centrifugal pre-filtration with cartridge filtration in a single unit, with clear sight glasses for sediment monitoring, designed for residential pools.
• Media Filters Sand and media filters filtering contaminants larger than 30 microns, including the Micron fibreglass-wound range available up to 2.5m diameter for commercial pools and industrial water treatment.
• Cartridge Filters Accordion-pleated cylindrical cartridge filters that filter impurities larger than 30 microns without backwashing, saving water costs.
• Opal Ultra Cartridge Filter Next-generation cartridge filter launched in 2025 with an innovative locking mechanism, extra-large dirt-holding capacity, and easy maintenance design that reduces filter cleanings and extends filter life.
• Diatomaceous Earth Filters Highly efficient filters using diatomaceous earth powder to trap particles down to 3-5 microns for the finest filtration class.
• Electroheat ECO-VS Pool Heat Pump Inverter-driven pool heat pump with whisper-quiet operation and Wi-Fi connectivity, capable of converting 1 kW of electricity into up to 12.5 kW of heat energy, saving up to 80% versus LPG heaters.
• Heat Pumps Energy-efficient pool and spa heating using refrigerant to transfer heat from ambient air to pool water, providing cost-effective heating with environmental benefits.
• Solar Heating (Zane) Solar absorber pool heating systems (Zane Gulfstream and Gulfpanel) for residential, commercial, and Olympic swimming pools, marketed under the Zane brand.
• Gas Heaters Gas-fired pool and spa heaters providing on-demand heating for pools and spas.
• Electric Heaters Direct electric heating options for pools and spas.
• Dolphin Liberty 200 I 400 Cordless robotic pool cleaner launched in 2025 with inductive charging and Eco Mode for efficient weekly cleaning cycles, designed for pools up to 10 metres and Climate Care Certified.
• Suction Cleaners Automatic pool cleaners (Swimkleen2, Swimkleen-NAV, Swimkleen-ATV) operating on pump suction with V-Flex technology for variable speed pumps.
• Cordless Cleaners (F1 Sonic PRO, Dolphin Liberty) Battery-powered robotic pool cleaners including the F1 Sonic PRO and Dolphin Liberty range, providing cordless convenience for pool maintenance.
• OxiSwim Dual Sanitisation System Patented dual sanitisation system combining electrolysis with hydrogen peroxide to produce an oxygen-rich, freshwater-feeling swimming environment that is efficient at neutralising pathogens, switchable between freshwater and chlorine modes.
• Salt Water Chlorinators Electrochlor salt water chlorinators that produce chlorine on-site by passing dissolved salt over salt cells, providing a comfortable saltwater pool environment with less maintenance.
• Hydroxzone Ozonator Patented hybrid ozone generator producing ozone and hydroxyl radicals via modified VUV corona electrode technology, catalysing Advanced Oxidation Processes (AOPs) to reduce chlorine demand and improve water clarity.
• Chemical Dosers Automatic chemical dosing and control systems with inline sensors that measure and precisely control sanitiser and pH balance for optimal swimming conditions.
• Vitale Mineral Salts Magnesium-enriched pool mineral salts creating silky swimming conditions, soothing sensitive skin, and reducing pH and alkalinity fluctuations; recognised with GOLD New Product at 2025 SPASA Awards.
• Mineral Crystals High-grade magnesium chloride crystals that transform pools into therapeutic oases, moisturising skin and soothing dermatitis, eczema and psoriasis.
• Energy Saving Variable Speed Pumps Variable speed pool pumps including Supatuf ECO with three-speed motor and Hydrostorm ECO-V for ancillary systems, designed for energy savings.
• Single Speed Pumps Single-speed recirculation pumps for spas, above-ground pools, and large domestic in-ground pools, compatible with heating and water features.
• Ancillary Pumps Dedicated pumps for solar heating, water features, swim jets, in-floor cleaners, and pressure pool cleaners.
• LED Lights Energy-efficient LED pool and spa lighting products.
• Swimjets Swim jet systems enabling exercise and resistance swimming in pools.
• Skimmers Pool surface debris removal systems including the Ecoskim skimmer for efficient water skimming.
• Q360 Infloor Pool Cleaning Q360 in-floor cleaning system providing automatic pool maintenance through integrated cleaning nozzles.
• Spa Equipment Spa blowers, pumps, and Senex air spa systems providing hydromassage with pre-warmed air jets for spas.
• Commercial Filters Micron commercial fibreglass filters for industrial operations, available in top mount, side mount, and horizontal configurations with working pressure up to 800 kPa.
• Commercial Pumps High-performance, energy-saving commercial pumps including the Hydrostar range for swimming pools, aquatic facilities, and water parks.
• Commercial Heating Commercial pool heating solutions including solar, heat pumps, and gas heating for hotels, resorts, and aquatic facilities.
• Pool Chemicals Range Complete pool and spa chemical range including balancers, protectors, clarifiers, algaecides, oxidisers, and specialty treatments sold under the AquaPure, Aqua~Health, Aquachlor, Poppits, and Perox sub-brands.
• Poppits Chlorine-Free Range Non-chlorine and non-bromine spa chemical range using hydrogen peroxide for sanitisation, endorsed by the National Asthma Council Australia.
• SMIX Vessels Ion exchange media vessel providing efficient and versatile ion-exchange treatment for applications requiring greater bed expansion, including water softening, heavy metal removal, and industrial process water treatment.
• Fibreglass Media Filters Non-corrosive fibreglass pressure tanks (Micron and Hydron) for commercial and industrial water treatment, available up to 2.5 m diameter with patented fish bone laterals and plate-and-nozzle systems.
• Commercial Centrifugal Filters MultiCyclone PRO commercial centrifugal filter with 16 hydrocyclones, removing up to 80% of dirt load in commercial water treatment applications.
• Cartridge and Bag Filters Trimline commercial cartridge and bag filter housings with easy locking ring system for commercial filtration applications.
• Commercial Filter Media Commercial water treatment filter media including Glass Pearls (3-micron filtration, requiring only 20% of backwash water of sand), Zeoplus, Garnet, Glass Anthracite, Activated Carbon, and ion exchange resins.
• Commercial Pumps (Esam) Commercial pumps and Esam blowers designed for commercial and industrial water treatment applications.
• Cooling Water Filtration Sidestream filtration systems for cooling towers, including bag filters, cartridge filters, granular/sand filtration, and centrifugal filtration.
• Residential Pressure Pumps Intelligent residential pressure pumps maintaining ideal water pressure throughout homes with low water pressure or larger families.
• Residential Water Filters Point of Entry (POE) residential water filters filtering all water entering the house, including cartridge filter, media filtration, and automated systems.
• Drinking Water Purifiers Residential drinking water purifiers including Finsbury water filters with Distruptor filtration technology and Stoneware gravity water purifier.
• Aquaculture Products Water treatment solutions for aquaculture including Aquabiome mechanical and biological filter, bio-mec bead media, MultiCyclone centrifugal filters, pumps, blowers, and heating systems.
• Aquabiome Mechanical and Biological Filter Mechanical and biological filter system for ponds, water gardens, and aquaculture operations providing ecosystem-level water treatment solutions.
• Multiport Valves Multiport valves for filter flow control in commercial and industrial filter systems.
• Halogen Lights Traditional halogen pool and spa lighting products.
• Robotic Pool Cleaners Independent robotic pool cleaners with built-in pumps, motors, and scrubbing brushes that conserve water, energy, and chemicals while cleaning pool surfaces.
• Davey Water Transfer Pumps Water transfer pumps distributed under the Davey brand across the Middle East and North Africa following Waterco's 2023 acquisition of the 133-year-old Australian manufacturer.

Quantifiable outcome

• MultiCyclone captures up to 80% of incoming dirt load, reducing filter maintenance and saving backwash water
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• LiqTech InternationalcoreStrategic or Co-development Partner · 5 May 2026Waterco collaborated with LiqTech International for the Plumpton Aquatic and Leisure Centre project in Fraser Rise, Victoria, Australia. This represents the first community aquatic facility in Australia to utilize LiqTech's silicon carbide ceramic membrane technology. The project secured a record order for 10 QlariFlow™ ceramic membrane filtration systems for the all-electric facility targeting 5 Star Green Star certification.
• Waterco Middle EastcoreOthers · 23 October 2025Waterco launched Waterco Middle East as a new entity strategically located in Jebel Ali, a key port city in the Emirate of Dubai. This expansion represents a significant step in the group's global growth strategy, enhancing operational presence and ability to deliver premium pool, spa, water treatment, agricultural, and aquaculture solutions in a high-growth regional market.
• DaveycoreStrategic or Co-development PartnerWaterco acquired Davey in 2023, uniting a 133-year legacy of innovation and leadership in the global water industry. Davey brings over 90 years of proven expertise in water transfer pumps. The acquisition strengthens Waterco's footprint in Davey water transfer pump sales across the Middle East and North Africa.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hayward Holdings: US-based pool equipment manufacturer focused on pumps, filters, heaters, cleaners, and sanitization for residential and commercial pools. Directly comparable product mix and channel model targeting pool professionals and distributors.
• Pentair: US-listed global water treatment and pool equipment company. Direct overlap on residential and commercial pool filtration, pumps, heaters, and automation, plus broader residential/industrial water treatment portfolios that compete with Waterco's commercial division.
• AstralPool (Fluidra brand): Fluidra's flagship pool equipment brand with strong European and Australian presence. Competes head-to-head with Waterco across pumps, filters, heaters, and chemical dosing, particularly in commercial aquatic facilities.
• Maytronics: Israeli manufacturer of Dolphin robotic pool cleaners, distributed by Waterco in Australia and other markets. Direct overlap on robotic and cordless pool cleaners, and a likely competitive threat as it expands into adjacent pool equipment categories.
• Fluidra: Global pool and wellness equipment manufacturer (owner of Zodiac Pool Systems) with comparable product breadth across filtration, pumps, heating, and sanitization. Operates at a larger scale across similar geographies including Australia, Europe, and the Americas.

Broad incumbents

• Pool Corporation: US-listed wholesale distributor of pool and spa equipment, supplies, and parts. Comparable because it serves the same pool professional channel that Waterco targets, and offers competing third-party brands to Waterco's portfolio.
• Culligan Water: Global water treatment company focused on residential and commercial filtration, softening, and purification. Overlaps with Waterco's residential drinking water purifiers and commercial water treatment product lines.

Emerging players

• Intex Recreation: Major manufacturer of above-ground pools, inflatable spas, and pool accessories at lower price points. A partial competitor primarily at the entry-level residential segment, but expanding into cartridge filters and pumps that overlap with Waterco's lower-tier offerings.

Others

• Davey Water Products: Australian water transfer pump manufacturer acquired by Waterco in 2023. Prior to acquisition, was a direct competitor in residential/commercial pumps; now a subsidiary brand, making it an internal rather than external peer, but historically a comparable Australian pool/water pump business.

Regional players

• Aqua Industrial Group: US-based manufacturer of cartridge filters, pump housings, and pool/spa replacement parts. Comparable on filtration consumables and components, primarily serving North American OEMs and distributors rather than directly competing in Waterco's Australian home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/watercolimited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterco