Spirit Fitness

Name

Spirit Fitness

Legal name

Spirit Fitness

Website

https://spiritfitness.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA)

akta.pro secondary industries

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Commercial fitness equipment
• Residential fitness equipment
• Rehabilitation equipment
• Cardio machines
• Strength training equipment

Headquarters

HQ city

Jonesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fitness Equipment Sales: Spirit Fitness generates revenue through the sale of commercial and residential fitness equipment including treadmills, bikes, ellipticals, rowers, climbers/stepers, and strength equipment. Products are sold through a dealer network and direct sales inquiries. Equipment ranges from entry-level residential to heavy-duty commercial grades with varying price points based on features and durability.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Spirit Fitness manufactures and sells commercial and residential fitness equipment, including treadmills, bikes (upright, recumbent, indoor cycle, airbike), ellipticals, rowers, climbers/steppers, and strength equipment. The company operates its own ISO 9001 certified manufacturing facility and distributes through a US dealer network and international distributors, with separate product lines serving commercial gyms, physical therapy/rehabilitation centers, and individual consumers.

Product overview

Spirit Fitness offers a comprehensive portfolio of residential and commercial fitness equipment founded in 1983. The product lineup spans multiple categories: Treadmills (Commercial X-Series with XT685 and XT685ENT featuring touchscreens; C-Series with CT800, CT800ENT, CT850, CT850ENT, CT900, and CT1000ENT; plus CTSBS900 Slat Belt Sled Treadmill and Rehab 4.0/7.0/8.0 Series); Bikes (Commercial upright, recumbent, indoor cycle, and airbike; plus Rehab and Residential models); Ellipticals and HIIT Trainers; Rowers; Climbers and Steppers; and Strength Equipment including the i-STRENGTH connected series with electronically adaptive resistance. The company also offers the SPIRITFIT APP for workout tracking and Spirit Club cloud platform for connected equipment data synchronization. Equipment integrates with third-party fitness apps (Zwift, Kinomap), streaming services (Netflix, Disney+, Spotify), and health platforms (Fitbit, MyFitnessPal) via Bluetooth FTMS and Wi-Fi connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• Spirit+ App: Mobile application for workout tracking and data synchronization with fitness equipment via Bluetooth connectivity, compatible with third-party apps like Zwift, Kinomap, Fitbit, iHealth, and MyFitnessPal.
• i-Strength
• Spirit Club

Products and services

• i-Strength Series Commercial connected strength equipment featuring electronically adaptive resistance with four training modes and automated strength testing. Captures repetition-level data and syncs to Spirit Club for progress tracking. Targeted at commercial gyms, sports performance centers, and physical therapy facilities.
• XT685 Treadmill Commercial treadmill featuring a 4.0 HP motor, 9-inch ClearView display, Bluetooth FTMS connectivity, 15 levels of incline, and 0.5-12 mph speed range. Designed for light commercial and residential use with rocker-style handlebar controls.
• XT685ENT Treadmill Commercial treadmill with a 15.6-inch ClearView+ touchscreen, built-in entertainment apps (Netflix, Disney+, HBO Max, Hulu, Spotify), screen mirroring, and Bluetooth FTMS connectivity for third-party fitness apps.
• CT800 Treadmill Heavy-duty commercial treadmill with a 4.0 HP DC motor, bright white LED console, 15 levels of incline, maintenance-free deck system, and 450 lb user capacity. Designed for non-dues paying facilities.
• CT800ENT Treadmill Commercial treadmill featuring a 15.6-inch touchscreen with preloaded streaming apps, screen mirroring, Wi-Fi connectivity, and 4.0 HP DC drive motor with Grade H insulation.
• CT850 Treadmill Commercial treadmill with a brushless 4.0 HP AC motor, bright white LED console, 15 levels of incline, maintenance-free phenolic deck, and 22x60 inch running surface.
• CT850ENT Treadmill Commercial treadmill combining the CT850 platform with a 15.6-inch touchscreen, preloaded entertainment apps, and a brushless 4.0 HP AC drive motor for reliable performance.
• CT900 Treadmill Premium commercial treadmill with a 5.0 HP AC drive system, ultra-bright white LED display, 22x62 inch running surface, polyurethane shock absorbers, and Habasit self-lubricating belt.
• CT1000ENT Treadmill Top-tier commercial treadmill featuring a 21.5-inch TFT touchscreen, HDMI casting, screen mirroring, 5.0 HP AC motor, 15 mph speed, and 450 lb user capacity with a spacious 22x62 inch running surface.
• CTSBS900 Slat Belt Sled Treadmill Three-in-one training machine combining treadmill, free run, and sled trainer modes. Features slat belt technology with vulcanized rubber slats (35 Shore Durometer), up to 15.6 mph speed, 20% incline, 15 sled resistance levels, and 400 lb user capacity.
• Spirit 8.0 Rehabilitation Series Cloud-connected rehabilitation system with intelligent clinical analytics, including 8.0T Treadmill, 8.0U Upright Bike, 8.5R Recumbent Bike, 8.5S Seated Stepper, and 8.5UE Upper Body Ergometer designed for medical and rehabilitation facilities.
• Spirit 7.0 Rehabilitation Series Rehabilitation equipment series designed to bridge recovery and performance with precise control and smooth operation, including treadmills, upright bikes, recumbent bikes, and seated steppers.
• Spirit 4.0 Rehabilitation Series Entry-level rehabilitation equipment series offering outstanding features, trusted warranties, and unmatched value for physical therapy and rehabilitation applications.
• SPIRITFIT App Mobile application for iOS and Android that monitors and records workout data via integrated Bluetooth 4.0, enables workout tracking, schedule management, and syncs with third-party fitness apps including Fitbit, iHealth, MapMyFitness, MyFitnessPal, and RECORD.
• Spirit Club Cloud-based account platform for i-STRENGTH equipment that enables members to save workout sessions, monitor long-term progress, and track training data across repetitions. Integrated with rehabilitation systems.

Quantifiable outcome

• Over 4,000 hours of pre-lubed belt life on commercial equipment
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability2 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core.

• ZwiftcoreTechnology or IntegrationIntegration partnership enabling Spirit Fitness equipment to connect directly to Zwift training platform via Bluetooth FTMS, allowing users to train in virtual environments with real-time speed and incline adjustments.
• KinomapcoreTechnology or IntegrationVideo-based training platform integration allowing Spirit Fitness users to train on real-world routes with automatic resistance/speed adjustment based on terrain.
• GarmincoreTechnology or IntegrationGarmin connectivity enabling heart rate data synchronization and workout tracking between compatible Garmin devices and Spirit Fitness equipment.
• Dyaco Canada Inc.coreChannel Partner/ Reseller/ DistributorExclusive Canadian distributor for Spirit Fitness commercial and residential equipment, located in Niagara Falls, Ontario.
• Dyaco Europe GmbHcoreChannel Partner/ Reseller/ DistributorExclusive European distributor for Spirit Fitness equipment, located in Bergisch Gladbach, Germany.
• Dyaco UK LtdcoreChannel Partner/ Reseller/ DistributorExclusive UK distributor for Spirit Fitness equipment, located in Milton Keynes, United Kingdom.
• Dyaco JapancoreChannel Partner/ Reseller/ DistributorExclusive Japanese distributor for Spirit Fitness equipment, located in Tokyo.
• Dyaco ShanghaicoreChannel Partner/ Reseller/ DistributorExclusive China distributor for Spirit Fitness equipment, located in Shanghai.
• Dyaco Taiwan TaipeicoreChannel Partner/ Reseller/ DistributorExclusive Taiwan distributor for Spirit Fitness equipment, located in Taipei.
• GPI Sports & FitnesscoreChannel Partner/ Reseller/ DistributorExclusive Australian distributor for Spirit Fitness equipment, located in Mulgrave, Victoria, Australia.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Life Fitness: Life Fitness is a global leader in commercial fitness equipment (cardio and strength), making it the most direct comparable to Spirit Fitness. Both serve commercial gyms, hospitality, and institutional buyers with overlapping cardio and strength product lines.
• Precor: Precor manufactures commercial and residential cardio and strength equipment, closely overlapping Spirit's product portfolio. Both compete in commercial fitness, hospitality, and university fitness channels with similar product categories and dealer-based distribution.
• Matrix Fitness: Matrix Fitness offers commercial cardio, strength, and group training equipment sold through dealers worldwide. It competes head-to-head with Spirit in commercial gym, hospitality, and rehabilitation channels and offers comparable connected console features.
• Cybex International: Cybex manufactures commercial strength and cardio equipment, directly competing with Spirit's commercial cardio and strength lines. Both target commercial gyms, corporate wellness, and rehabilitation facilities.
• True Fitness: True Fitness produces commercial and residential treadmills, ellipticals, bikes, and strength equipment sold through dealers. It is a comparable mid-sized US-headquartered competitor with overlapping product categories and dealer-led distribution.
• Woodway: Woodway manufactures premium commercial treadmills (including slat-belt models) and康复康复 equipment. It overlaps Spirit's premium CT1000ENT, CTSBS900 slat belt treadmill, and Rehabilitation Series positioning in commercial and rehab verticals.
• Nautilus: Nautilus (parent of Bowflex, Schwinn, and Octane Fitness brands) sells commercial and residential cardio and strength equipment. It competes with Spirit especially in residential treadmills, bikes, and the emerging connected strength category.

Broad incumbents

• Technogym: Technogym is a premium global fitness equipment brand with broad commercial, residential, and digital wellness offerings. It overlaps with Spirit's commercial and connected fitness positioning but operates at the higher end of the market with stronger software/services monetization.

Others

• Dyaco International: Dyaco International is Spirit Fitness's exclusive international distributor and likely corporate parent/affiliate. As the channel partner for Spirit across Canada, Europe, UK, Japan, China, Taiwan, and other markets, it is ecosystem-related rather than a direct competitor.

Emerging players

• Peloton Interactive: Peloton is a connected fitness leader with subscription-based commercial and consumer offerings. While Spirit's strength is hardware-led commercial sales, Peloton represents the emerging software-and-content-driven model that increasingly shapes connected equipment buyer expectations.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/spiritfitness_
• Facebookfacebook.com/SpiritFitnessProducts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirit Fitness