What Kinomap does

Kinomap, founded in 2004 and headquartered in Douai, France, operates an interactive fitness platform that delivers geo-synchronized video content for indoor cycling, running, and rowing training. The platform captures real-world race courses and iconic outdoor terrain on video, then synchronizes playback to the user's connected fitness equipment (smart bikes, treadmills, rowers) so the on-screen pace and elevation correspond to the user's actual effort. The company serves 2.8 million users across 190 countries and has expanded into virtual reality cycling through its October 2024 acquisition of Fit Immersion, which brings 360° video and immersive landscape capabilities to the core product.

Kinomap generates revenue primarily through subscription access to its training platform, sold directly to consumers via its website. The company supplements this direct-to-consumer motion with event-driven acquisition, bundling one-month platform access into charitable virtual race registrations such as the 'Because I Can Virtual 5K' for Multiple Sclerosis Awareness Month. Marketing and distribution rely heavily on strategic partnerships and sponsorships, including a long-term official sponsorship of the Golden Trail World Series that grants Kinomap rights to capture GTWS race courses for its content library. The GTM motion is therefore product-led and event-driven, targeting fitness enthusiasts seeking realistic indoor training experiences and connected-equipment users across consumer and SMB segments.

The company is privately held, has historically raised minimal outside capital (a single $560K round from Finorpa and Nord France Amorcage in November 2014), and operates with a lean team of 11-50 employees. Leadership consists of co-founders Laurent Desmons (CEO and Director General) and Philippe Moity (President, acting VP of sales and marketing). Recent strategic activity has centered on content acquisition (Fit Immersion), high-profile sports partnerships (GTWS), and cause-driven event marketing (AwareNow Media, Genentech sponsorship) rather than disclosed technology hires or capital raises.

Name

Kinomap

Legal name

Kinomap

Website

https://kinomap.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Kinomap is a France-based interactive fitness platform that delivers geo-synchronized video content for indoor cycling, running, and rowing, serving 2.8 million consumers across 190 countries via a subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Douai

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Access: Kinomap generates revenue through subscription access to its training platform. Participants in events like the virtual 5K receive one month of full access to Kinomap's training platform as part of registration.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Kinomap is an interactive fitness platform that provides geo-synchronized video content for cycling, running, and rowing training. Users can virtually ride, run, or row on real-world courses including iconic race locations, with integration to smart connected fitness equipment such as smart treadmills and indoor trainers. The platform serves 2.8 million users across 190 countries and generates revenue primarily through subscription access.

Product overview

Kinomap operates as a unified interactive fitness platform offering cycling, running, and rowing training through geo-synchronized video content. The platform is complemented by Fit Immersion, a virtual reality cycling company acquired in October 2024, which brings 360° video and immersive landscape capabilities to enhance the core product's VR cycling experiences. Together, these products serve 2.8 million users across 190 countries with both individual training and event-based programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinomap Platform Interactive training platform for cycling, running, and rowing that delivers geo-synchronized video content of real-world courses and integrates with smart connected fitness equipment. Designed for individual fitness enthusiasts who want immersive indoor training on iconic terrains, currently used by 2.8 million users across 190 countries.
• Fit Immersion Virtual reality cycling brand specializing in 360° videos and immersive landscapes for indoor cycling experiences. Acquired by Kinomap in October 2024 to enhance VR cycling capabilities within the parent platform, with applications in events and retail.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AwareNow MediacoreGTM or Marketing Partner · 1 March 2026AwareNow Media and Kinomap partnered to relaunch the 'Because I Can Virtual 5K' for Multiple Sclerosis Awareness Month in March 2026. Participants receive one month of full access to Kinomap's training platform, an official medal, and film credits, with $5 from every registration donated to the National MS Society.
• Genentech (Roche Group)minorGTM or Marketing Partner · 1 March 2026Genentech, a biotechnology company and member of the Roche Group, is serving as the Official Sponsor of the Because I Can Virtual 5K initiative in partnership with Kinomap.
• Golden Trail World Series (GTWS)coreStrategic or Co-development Partner · 1 January 2026Kinomap entered into a long-term partnership with GTWS as an official sponsor. Through this collaboration, Kinomap captures iconic GTWS race courses in geo-synchronized video, allowing its 2.8 million users to train virtually on legendary terrain. The 2026 GTWS season spans eight countries across three continents.
• Fit ImmersioncoreStrategic or Co-development Partner · 1 October 2024Kinomap acquired Fit Immersion, a virtual reality cycling company, to enhance its immersive fitness content and technology. The acquisition enables integration of 360° videos and immersive landscapes, positioning Kinomap as a leader in the immersive fitness market with potential applications in events and stores.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Strava: Strava is a global activity-tracking and social fitness network used by cyclists, runners, and rowers. While primarily a tracking platform, Strava competes for the same engaged fitness enthusiast persona and has been expanding into video content and route experiences overlapping with Kinomap.

Direct peers

• Wahoo (RGT Cycling): Wahoo acquired RGT Cycling, a virtual cycling platform, to pair with its connected fitness hardware. The integrated hardware + software offering competes head-on with Kinomap's connected-equipment ecosystem.
• Rouvy: Rouvy is an interactive indoor cycling and running app that uses augmented reality over real video routes to train on real-world courses. It directly mirrors Kinomap's geo-synchronized video approach and competes in the same connected-equipment subscription segment.
• Zwift: Zwift is the leading virtual indoor cycling and running platform, connecting users globally through immersive training environments and connected equipment. It is the most direct competitor to Kinomap, competing for the same fitness enthusiasts using smart trainers and treadmills with subscription-based interactive content.
• TrainerRoad: TrainerRoad is a structured cycling training platform with connected smart-trainer integration. While more training-plan focused than immersive video, it serves the same indoor cycling enthusiast segment using similar equipment ecosystems.
• Sufferfest (Wahoo X): Sufferfest (now part of Wahoo X) is a structured indoor cycling training platform with video-based workouts and structured training plans. It targets the same serious indoor cycling user as Kinomap and is integrated with the same smart-trainer ecosystem.

Broad incumbents

• Garmin Connect: Garmin Connect is the companion platform for Garmin's fitness devices, supporting cycling, running, and rowing with indoor trainer integration. It competes in the same connected fitness ecosystem with broader device reach.
• Peloton: Peloton is a broad incumbent in connected fitness, offering hardware (bike, tread) bundled with subscription content for cycling, running, and strength. Its ecosystem overlaps significantly with Kinomap's connected-fitness subscription model, though Peloton focuses on its own proprietary hardware.
• iFit: iFit powers interactive video workouts on NordicTrack and ProForm equipment, supporting cycling, running, and rowing with global scenic routes. It competes directly with Kinomap in the geo-synchronized video category through a hardware-bundled subscription model.
• Apple Fitness+: Apple Fitness+ is Apple's subscription fitness service with cycling, running, rowing, and other workouts, integrated with Apple Watch. It competes for the same connected-fitness user base, leveraging Apple's hardware ecosystem and brand reach as a broader incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/kinomap
• Facebookfacebook.com/kinomap

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinomap