Rivona Naturals

What Rivona Naturals does

Rivona Naturals, operating legally as Rivona Herbals LLP, is a Mumbai-based direct-to-consumer Indian beauty and personal-care brand founded in 2014. The company sells a catalog of 61+ SKUs spanning skincare, hair care, lip care, bath and body, and fragrance through its owned e-commerce storefront at rivona.in. Products are formulated around natural and clinically tested active ingredients — including hypochlorous acid, niacinamide, kojic acid, hyaluronic acid, ceramides, bakuchiol, and traditional botanicals such as honey, saffron, and neem — and are positioned as dermatologically tested, cruelty-free, vegan, and free from parabens, sulfates, mineral oils, and silicones. The brand operates three sub-brands: Moods by Rivona (a unified fragrance umbrella), Nashedi (spirit-inspired unisex perfumes), and Hawa Hawaii (body mists), plus a dedicated Fitness Range addressing pre- and post-workout skincare for active consumers.

The business monetizes through one-time-purchase D2C transactions at price points from Rs. 99 to Rs. 2,499, with a B2B corporate gifting channel that delivers customized, brandable gift boxes (minimum 25 boxes, pan-India) to enterprise clients such as cinema chains and energy manufacturers. Go-to-market is product-led: organic social (Instagram, Facebook, Pinterest, YouTube), email capture with a 20% first-order code, content marketing via an on-site blog, and earned media in outlets including Harper's Bazaar India and Health Shots. There is no third-party marketplace or offline retail presence, no external funding, and no disclosed revenue; headcount sits in the 11–50 range across a single Mumbai headquarters at 4th Floor, Grandeur Building, Veera Desai Road. The company is led by co-founders Inara Dhrolia, Mamta Paliwal, Vikas Purohit, and Piyush Purohit.

Name

Rivona Naturals

Legal name

Rivona Herbals LLP

Website

https://rivona.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Rivona Naturals is a Mumbai-based D2C Indian beauty and personal-care brand selling 61+ natural skincare, haircare, lip care, body care, and fragrance SKUs through its owned e-commerce storefront and a B2B corporate gifting program, serving health-conscious individual consumers and enterprise clients across India.

Ownership category

akta.pro rank

Product category

Natural Skincare and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Eye & Lip Skincare (CRABAAAC), Conditioners & Hair Masks (CRABABAB), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Natural skincare products
• Personal care ecommerce
• Organic beauty brand
• Mineral sunscreen formulations
• Corporate gifting services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales (B2C): E-commerce sales of skincare, haircare, lip care, bath & body, and fragrance products directly to consumers through owned online store. Products sold as one-time purchases with various size/variant options. Revenue generated through individual transaction values ranging from Rs. 199 to Rs. 2,499.
2. Corporate Gifting (B2B): B2B corporate gifting program serving companies across India including cinema chains and energy manufacturers. Customization available with company branding on boxes, minimum order of 25 boxes. Delivery pan-India.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Rivona Naturals manufactures and sells natural, dermatologically tested skincare, haircare, lip care, bath & body, and fragrance products directly to Indian consumers through its owned e-commerce store rivona.in. The portfolio of 61+ SKUs includes mineral sunscreens, anti-acne sprays, brightening creams, hair care, body lotions, and a Moods by Rivona fragrance line (Nashedi and Hawa Hawaii sub-brands), alongside a specialized fitness range and a B2B corporate gifting program.

Product overview

Rivona Naturals is a direct-to-consumer Indian beauty and personal care brand offering a diversified portfolio of skincare, hair care, lip care, bath & body, and fragrance products. The product ecosystem centers on natural, dermatologically tested formulations free from parabens, sulfates, and harsh chemicals. Core offerings include mineral sunscreens (Mineral Sunscreen SPF 50+, SunDrip Tinted Sunscreen, Daily SPF 50 Spray), facial skincare (Genie Hypochlorous Acid Spray, Brightening Cream, Eye Cream, Face Masks, HA Aqua Moisturizers), hair care (Aloe Vera and Keratin shampoo/conditioner systems, Honey & Oat Hair Milk), body care (Epsom Salt Shower Gel, Body Lotions), and lip care (Tinted Lip Balms, Lip Scrubs). The brand operates two fragrance sub-brands: Nashedi (spirit-inspired perfumes) and Hawa Hawaii (body mists), unified under the Moods by Rivona collection. A specialized Fitness Range addresses pre/post-workout skincare needs. The company also offers B2B corporate gifting services with customization options. Products are positioned as simplified self-care solutions with multi-functional benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Moods by Rivona: A fragrance collection offering scents for every mood and occasion, featuring alcohol-based perfumes with various fragrance profiles.
• Nashedi
• Hawa Hawaii
• Fitness Range

Products and services

• Mineral Sunscreen SPF 50+ UVA UVB PA+++ No White Cast Water-resistant mineral sunscreen with SPF 50+ and PA+++ broad-spectrum UVA/UVB protection, formulated without white cast, with tomato extract, rose, jojoba oil, safflower oil, and shea butter; marketed as safe for kids.
• SunDrip 100% Mineral Fluid Tinted Sunscreen SPF 50 PA+++ 2-in-1 tinted mineral sunscreen foundation with SPF 50 broad-spectrum protection, light-medium buildable coverage and a natural finish, In-Vivo tested, available in 5 shades for Indian skin tones, with AcneBusters ingredient for acne-prone and sensitive skin.
• Daily SPF 50 - Sunscreen Spray-on Lotion Water-resistant spray-on body sunscreen lotion with fast-absorbing formula, containing Aquaxyl for 24-hour hydration, Vitamin E, Niacinamide, and Jasmine oil, aimed at fitness enthusiasts and on-the-go reapplication.
• Genie - Anti-acne Toner + Face Mist with Hypochlorous Acid Rapid healing hypochlorous acid spray (naturally produced by white blood cells) for fighting redness, acne, eczema, dark spots, and post-workout bacteria, containing Niacinamide, Alpha Arbutin, and Hydagen Aquaporin; functions as toner, serum, and mist.
• Warm Pink Brightening Cream - Tinted Moisturizer 3-in-1 tinted moisturizer, skin tint, and dark spot corrector with light coverage, containing Alpha Arbutin for depigmentation, plus Licorice Extract, Pink Lotus Extract, Rose Extract, and Niacinamide for brightening.
• 2-in-1 Eye Cream: Brightening + Concealer Tinted eye cream with natural retinol bakuchiol, turmeric extract, copper tri-peptide, and niacinamide to reduce dark circles and fine lines, providing light-medium buildable coverage with UVA/UVB protection.
• 4-in-1 Barrier Repair & Hydrating Mask Multi-use overnight face mask that functions as rinse-off mask, hand mask, and eye mask, containing Ceramides, Peptides, Cica (Centella Asiatica), and Ashwagandha for deep hydration, barrier strengthening, and collagen support.
• 2-in-1 Face Mask - Instant Brightening & Pore Cleansing Dual-action pore cleansing and brightening face mask with mousse-like texture, containing Tranexamic Acid, Kojic Acid, Niacinamide, and Centella Asiatica to detoxify pores, remove blackheads/whiteheads, and deliver instant glow.
• HA Aqua Moisturizing Cream with Hyaluronic Acid Hydrating moisturizer with 2% Hyaluronic Acid for dry skin that restores natural skin elasticity, also offered in a Cucumber Extract variant.
• Honey & Saffron Face Cream with Kojic Acid Brightening face cream with Honey and Saffron for revitalizing and moisture-locking, combined with Kojic Acid for hyperpigmentation reduction.
• Vitamin C Brightening Facewash with Niacinamide Deep cleanse face wash with Vitamin C for collagen production and skin elasticity, enhanced with Niacinamide and Kakadu Plum Extracts; sulfate-free and pH balanced.
• Honey & Saffron Face Wash with Niacinamide & Kojic Acid D-tan face wash with gentle exfoliating Kojic Acid beads for even skin tone, with anti-bacterial properties while cleansing and moisturizing.
• Makeup Cleansing Butter Semi-solid butter-textured cleanser enriched with 12 active herbs that removes SPF and waterproof makeup without stripping the skin barrier.
• Honey & Oat 3in1 Hair Milk Leave-in conditioner, heat protectant, and anti-frizz styler in one product, containing Honey, Oat Milk, Snow Mushroom, and Pea Protein, suitable for all hair types including curly and wavy.
• Aloe Vera Shampoo Hydrating and moisturizing shampoo with Aloe Vera, Neem Extract, Avocado Oil, and Moringa Oil that cleanses the scalp and promotes healthy hair growth; sulfate and paraben free.
• Keratin Shampoo and Conditioner Hair therapy duo with Caffeine, Biotin, and D-Panthenol for stimulating hair follicles, taming frizz, and reducing breakage; paraben and sulfate free.
• Imli Toffee Tinted Lip Balm SPF 30 Hydrating tinted lip balm with tamarind-brown tint, peptide, ceramides, kojic acid, and cica for anti-pigmentation and deep hydration, with SPF 30 protection.
• Beetroot Lip Scrub with Niacinamide Gentle lip scrub with Niacinamide for exfoliating dry or chapped lips and achieving even tone and nourishment, also available in Strawberry and Mint variants.
• HA Aqua Body Lotion with Hyaluronic Acid & Vitamin E Lightweight body lotion with long-lasting moisture from Hyaluronic Acid that quickly absorbs leaving skin refreshed and non-sticky; vegan and dermatologically tested.
• Honey & Saffron Body Lotion with Kojic Acid Natural body lotion with Honey, Saffron, and 2% Kojic Acid for moisturizing and evening skin tone, with a gentle formula suitable for all skin types.
• Cool - Post-Workout Magnesium Body Wash (Epsom Salt Shower Gel) Fitness-oriented shower gel with Magnesium (Epsom salt) for muscle relaxation and soreness relief, enriched with Rosemary oil, Menthol, Cica, and Lavender oil for post-workout recovery.
• Calm - Muscle & Pain Relief Roll On Pain relief balm roll-on for dissolving post-workout tension and muscle pain, providing cooling relief similar to an ice pack, targeted at athletes and fitness enthusiasts.
• Relief - Talc-Free Anti-Chafing Powder Talc-free anti-chafing cream powder designed to minimize friction from fabric and workouts, quickly soothing irritation, reducing itching, and strengthening skin barrier.
• Nashedi Range (Spirit-Inspired Perfumes) Fragrance sub-brand featuring spirit-inspired unisex perfumes including Tequila, Whiskey, Scotch, Brandy, Gin, Rum & Cigar, and Jager, designed for individuals seeking bold, sophisticated, gender-neutral scents.
• Rivona Recollection Perfume Gift Set Quartet gift set of unisex fragrances (Adrenaline Boost, Essential, Magnetic, Original) crafted for mature sophistication and timeless elegance; IFRA certified with long-lasting fragrances.
• Hawa Hawaii Body Mists Body mist sub-brand featuring tropical and floral fragrances including Vanilla Oud, Very Cute Very Demure, Wedding Flowers, Ocean Whisper, and Smoky Oud, available in 200ml spray bottles.
• 99% Pure Aloe Vera Gel with Neem Multi-purpose 99% pure aloe vera gel with neem for hair, skin, and nails in a non-greasy formulation.
• Gift Sets Collection Curated natural, vegan, cruelty-free gift sets including Wedding Glow Care, Ultra Hydrating Skincare + Fresh Perfume, Skin Essentials Kit, Aqua Hydration Luxe Set, Wellness Rituals, Pamper Yourself, Aloe Alchemy, Blue and Dew, and The Pink Box.
• Corporate Gifting Service B2B gifting service for corporates and weddings with a minimum 25-box requirement, offering customization with company branding on boxes and pan-India delivery, focused on natural skincare products suitable for all skin types.

Quantifiable outcome

• Average product rating of 4.3-4.7 stars across major products on Judge.me review platform
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mamaearth (Honasa Consumer): India's largest bootstrapped-to-IPO natural beauty D2C brand, offering natural skincare, haircare and baby care. Directly comparable to Rivona in target consumer (Indian, natural-leaning), product format (D2C e-commerce), ingredient philosophy (paraben-free, natural actives) and category breadth.
• Juicy Chemistry: India-based certified organic skincare and haircare brand. Comparable to Rivona on organic/natural ingredient philosophy, dermatologically tested positioning and India-only D2C distribution, with deeper organic certifications.
• Dot & Key: India-based beauty brand offering skincare, body care and fragrance with a youthful, social-first D2C model. Comparable to Rivona on Instagram-led marketing, multi-format SKUs (lip balms, mists, moisturizers) and target demographic.
• Minimalist: Indian D2C skincare brand focused on clinical actives (retinoids, niacinamide, AHA/BHA, peptides). Directly comparable to Rivona's actives-led approach (hypochlorous acid, kojic acid, alpha arbutin), though Minimalist concentrates on a narrower actives-only category.
• Plum (Plum Sustainability Markets): India-based vegan, cruelty-free beauty brand spanning skincare, haircare, bodycare and fragrance. Closely comparable to Rivona on clean-beauty positioning, India-only D2C distribution, mid-premium price band and product portfolio breadth across skincare and fragrance.
• Sugar Cosmetics: Indian premium beauty brand spanning color cosmetics, skincare and fragrance with strong omnichannel presence. Comparable to Rivona on fragrance sub-brand (Moods by Rivona / Nashedi) and tier-1 Indian consumer targeting, with broader offline and marketplace reach.
• mCaffeine: India's largest caffeine-themed beauty brand focused on active-lifestyle consumers with skincare, haircare and body care. Directly comparable to Rivona's Fitness Range positioning, gender-neutral brand voice and India-DTC distribution, with a stronger single-ingredient anchor.
• WOW Skin Science: Indian D2C natural beauty brand covering skin, hair, body, hygiene and wellness. Comparable to Rivona in target demographic, India-DTC distribution model, natural ingredient story and multi-category portfolio.

Broad incumbents

• Nykaa (FSN E-Commerce Ventures): India's largest beauty and personal care multi-brand retailer with its own Nykaa Cosmetics and Nykaa Naturals private labels. Relevant as both a potential marketplace distribution channel for Rivona and as a benchmark incumbent that competes on breadth, scale and omnichannel reach.

Emerging players

• Deconstruct Skincare: Indian D2C actives-led skincare brand focusing on concerns like hyperpigmentation, acne and sun damage. Comparable to Rivona's clinical actives portfolio (Genie spray, AcneBusters sunscreen, hyperpigmentation range) and target consumer, though narrower in category breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rivonanaturals
• Facebookfacebook.com/rivonanaturals
• Instagraminstagram.com/rivonanaturals_
• Pinterestin.pinterest.com/rivonanaturals09/_created
• Xx.com/RivonaNaturals
• LinkedInlinkedin.com/company/rivona-naturals

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rivona Naturals