Latimer

Name

Latimer

Legal name

Latimer Developments Limited

Website

https://latimerhomes.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Residential Affordable Housing Development & Construction (IMAFABAI), Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)

Keywords

• New-build homes
• Shared ownership housing
• Residential property development
• Affordable housing delivery
• Housing regeneration

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Shared Ownership Property Sales: Sale of shared ownership properties where buyers purchase 25-75% share and pay subsidised rent on remaining share. Latimer sells through regulated panel mortgage advisors with affordability assessments.
2. Private Sale Properties: Outright sale of new-build homes at full market value to private purchasers.
3. Leasehold Services: Revenue from administration fees for lease extensions, remortgaging, staircasing, transfer of ownership, and other leasehold services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Latimer designs, develops, and markets new-build residential homes across England as the development arm of Clarion Housing Group. Its homes are sold via two routes — Shared Ownership (buyers purchase 25–75% of the property and pay subsidised rent on the remainder, with the option to staircase to 100%) and Buy Outright at full market value. The company delivers mixed-tenure, energy-efficient developments including heritage, urban regeneration, and family housing schemes, supported by related services such as Help to Buy, Family Values deposit assistance, staircasing, resales, and land acquisition.

Product overview

Latimer by Clarion Housing Group is a housing development company offering a portfolio of new-build homes across the UK through two primary purchase routes: Shared Ownership (where buyers purchase 25-75% and pay subsidised rent on the remainder, with ability to staircase to 100%) and Buy Outright (full market value purchases). The company operates numerous named developments including The Cocoa Works in York, Crescent Gardens in Croydon, Dyecoats in Leeds, and Cocoa Gardens in York, among many others nationwide. Supporting services include Help to Buy, Family Values (deposit assistance programs), staircasing, resales, My Home self-service portal, buying off-plan, and land acquisition. The website features Recite Me accessibility technology. Latimer has won multiple awards including the 2026 Gold Award for Customer Satisfaction and 2025 First Time Buyer Readers' Awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Shared Ownership Homes A government-backed purchase route where buyers purchase 25-75% of a new-build Latimer home and pay a subsidised rent on the remaining share, with the option to staircase to 100% ownership over time. Marketed to first-time buyers and lower-to-middle income households who cannot afford full market value homes, with affordability assessments through a regulated panel of mortgage advisors.
• Buy Outright Homes Full market value sale of new-build Latimer homes to private purchasers, with no shared ownership arrangement. Properties are energy-efficient with NHBC warranties, integrated appliances, and lower maintenance costs.
• The Cocoa Works (York) A development of one, two and three bedroom apartments and penthouses within the iconic former Rowntree's Factory in York. Features include concierge, co-working space, a community pavilion, restaurant, and revitalised gardens.
• Crescent Gardens (Croydon) Brand new two-bedroom apartments in Croydon, East London, featuring rooftop gardens, large private balconies, and 180-degree views. Highlighted development in Latimer's buyer case studies.
• Lumina Village (Trafford) Modern homes in Trafford with excellent transport links, including Old Trafford tram stop within walking distance. Designed for comfortable everyday living in a well-connected community.
• Cocoa Gardens (York) Family homes in the suburbs of York with 2, 3 and 4 bedroom options, set in a new neighbourhood with communal open spaces. Outright sale prices from £420,000 to £550,000.
• Morwick Springs (Leeds) New-build family homes in Scholes, Leeds, with 3 and 4 bedroom homes sold through shared ownership. Four-bedroom townhouses from £140,000 for a 35% share (full market value £400,000). All homes now fully reserved.
• Dyecoats (Leeds) The largest residential-led regeneration in Leeds for a generation, comprising 13 buildings with over 1,800 apartments and 30,447 square foot of mixed-use retail, hospitality, and community spaces.
• Sherford (Plymouth) Large-scale new-build development in Plymouth delivered in partnership with Vistry Homes. Won Best Large Development and Best Large Development in the South at the 2025 First Time Buyer Readers' Awards.
• Family Values Program A homebuyer assistance programme helping family members support first-time buyers, with three options: Deposit Stake (a family member contributes to the mortgage deposit which transfers to an equity stake in the home), Deposit Unlock (a 5% cash gift), and Deposit Boost (Latimer adds 5% to a buyer's 10% deposit to reach a 15% mortgage requirement). Not applicable to shared ownership purchases.
• Staircasing Service A service that allows shared ownership homeowners to purchase additional shares in their property, reducing the rent they pay. If a buyer staircases to 100% ownership, they become outright owners and pay no rent.
• Resales Service A service helping shared ownership homeowners sell their Latimer property. Latimer markets the home for a four-week nomination period through Urban Moves to find suitable shared ownership buyers before wider listing.
• Buying Off-Plan A service allowing buyers to reserve a new-build Latimer home before it is fully built. Buyers can review floor plans, image galleries, virtual tours, and show homes before exchange of contracts.
• Land Opportunities Service A service for landowners and businesses to sell land to Latimer for residential development. Latimer acquires sites in London, the South West, South East, East, West Midlands, and Greater Manchester, for immediate development or longer-term planning. Minimum 100 new homes required.
• Leasehold Services Administration services for existing Latimer homeowners covering lease extensions, remortgaging, staircasing, transfer of ownership, and other ongoing leasehold management functions.

Quantifiable outcome

• 90%+ customer recommendation score based on feedback from surveyed customers.
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Winvic Construction LtdmajorImplementation/ SI/ Consulting Partner · 1 February 2026Appointed as main works contractor for £112m Digbeth residential development (481 homes) with construction scheduled to start October 2026.
• City of York CouncilcoreStrategic or Co-development Partner · 1 January 2017Joint venture partner in The Cocoa Works development (279 apartments) at the former Rowntree's Factory site, acquired by Latimer in 2017.
• Homes EnglandcoreStrategic or Co-development PartnerStrategic partnership for affordable housing delivery targeting 3,000 new properties annually. Latimer seeks to extend strategic partner status in the new £39bn funding round.
• Manchester City CouncilcoreStrategic or Co-development PartnerSelected as development partner for Gorton regeneration project representing a ten-year commitment to deliver up to 400 homes alongside local authorities and land partners.
• Henry Boot ConstructionmajorImplementation/ SI/ Consulting PartnerConstruction partner for The Cocoa Works development transformation of Rowntree's Factory.
• Vistry HomesmajorStrategic or Co-development PartnerJoint development partner on Northampton South Sustainable Urban Extension (360+ homes) and Sherford, Plymouth (Best Large Development awards).
• Lagan HomesminorStrategic or Co-development PartnerJoint partner on Northampton South Sustainable Urban Extension final phase.
• Linley and SimpsonminorChannel Partner/ Reseller/ DistributorAppointed as selling agent at Morwick Springs, Leeds development.
• Clarion Housing GroupcoreStrategic or Co-development PartnerLatimer is the development arm of Clarion Housing Group, the UK's largest social landlord. Surplus is reinvested into delivering more homes.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peabody: One of the UK's largest housing associations and developers, operating a shared ownership and outright sale new-build model across London and the South East. Most directly comparable to Latimer in combining affordable and market-tenure delivery backed by a large charitable landlord.
• Notting Hill Genesis: Major UK housing association developing shared ownership, private sale, and affordable rental homes. Closely mirrors Latimer's model of building mixed-tenure developments while operating within a large social landlord parent group.
• L&Q: Large UK housing association with a substantial development pipeline of shared ownership and private sale homes. Operates a similar charitable parent structure and competes for Homes England strategic partner status with Latimer.
• Hyde Group: UK housing association developing shared ownership and market sale homes across London and the South. Directly comparable as a charitable landlord with a development arm targeting the same buyer segments as Latimer.
• Vistry Group: One of the UK's largest housebuilders with a Partnerships division focused on affordable and mixed-tenure developments. Active JV partner with Latimer on Sherford and Northampton, and a competitor for similar affordable housing contracts.
• Network Homes: London and South East housing association developing shared ownership and private sale homes. Similar scale, charitable landlord structure, and shared ownership focus as Latimer's London and Home Counties developments.

Broad incumbents

• Barratt Developments: One of the UK's largest volume housebuilders delivering new-build homes at scale. Competes for outright sale demand and prime land, although it operates a for-profit public model rather than a charitable landlord structure.
• Taylor Wimpey: Major UK housebuilder with broad geographic coverage of new-build homes. Adjacent competitor in outright sale segment, particularly in regions where Latimer also delivers market-rate homes such as Yorkshire and the Midlands.
• Berkeley Group: London-focused premium housebuilder developing large mixed-tenure schemes including affordable housing quotas. Comparable in delivering high-density, mixed-tenure urban regeneration projects similar to Digbeth and Croydon schemes.

Emerging players

• Avant Homes: Private UK housebuilder operating in the Midlands, Yorkshire, and North West, overlapping geographically with several Latimer regions. A regional competitor in the outright sale segment of Latimer's developments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@latimerhomes
• YouTubeyoutube.com/@latimernewhomes
• Facebookfacebook.com/Latimer-by-Clarion-Housing-Group-113114780475116
• LinkedInlinkedin.com/company/latimerhomes
• Instagraminstagram.com/latimernewhomes
• TikToktiktok.com/@latimerhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latimer