Notting Hill Genesis

What Notting Hill Genesis does

Notting Hill Genesis (NHG) is one of London's largest not-for-profit housing associations, formed in 2018 through the merger of Notting Hill Housing and Genesis Housing Association (both founded in the 1960s). It is a charitable Community Benefit Society registered with the Financial Conduct Authority (number 7746) and the Regulator of Social Housing (number 4880), and a member of the G15 group of major London housing providers. NHG provides affordable rental, shared ownership, market rent and key-worker housing to approximately 130,000 residents across London, plus a commission-free leasing service for private landlords covering around 4,000 properties. Its operational platform spans housing management, repairs and maintenance, building safety, and customer service through the My Account portal.

Revenue is generated across five principal streams: recurring social housing rents (the core), one-off shared ownership sales under the NHG Homes brand, market rent through the Folio London subsidiary, private market home sales (with surpluses recycled into affordable delivery), and managed services income from the private landlord leasing scheme where NHG guarantees rent and handles all management. In FY2024/25 the group reported turnover of £717m against a £130.5m deficit driven primarily by £119m of downward revaluation and £42m of impairments — book, not operating cash, items.

NHG's technology layer centres on a property management system, a Heat Network Management System that data-scores asset condition to prioritise upgrades, an AI-driven predictive disrepair capability, building safety management including EWS1 forms, and the My Account resident portal. The group operates from a headquarters in King's Cross with offices in Hammersmith and Chelmsford, and is currently executing a £1bn 10-year capital investment plan alongside a governance overhaul following a November 2024 Regulator of Social Housing downgrade to G3 (governance) and C3 (consumer standards).

Name

Notting Hill Genesis

Legal name

Notting Hill Genesis

Website

https://nhg.org.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Notting Hill Genesis is a London-based not-for-profit housing association serving roughly 130,000 residents through social rent, shared ownership, market rent and landlord leasing services across the capital.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Social Housing Rents: Rental income from social housing tenants living in properties owned and managed by Notting Hill Genesis. This represents the core revenue stream supporting the organization's charitable mission of providing affordable housing in London.
2. Shared Ownership Sales: Sale of shared ownership properties through NHG Homes brand, where residents purchase a share of their home and pay rent on the remaining portion. Surpluses from these sales are recycled into delivery of affordable homes.
3. Market Rent (Folio London): Private rental properties managed through Folio London subsidiary, generating rental income at market rates. Surpluses are reinvested into affordable housing delivery.
4. Private Sale Homes: Sale of private market properties developed by NHG. Surpluses earned from private sale are recycled into delivery of affordable homes.
5. Property Leasing and Management Services: Commission-free letting and property management services for private landlords. NHG guarantees monthly rental income during the lease term and handles all property management responsibilities, including repairs and tenant issues.

Pricing tiers

Distribution channels6 records

Marketing channels10 records

Core offering

Notting Hill Genesis is one of London's largest not-for-profit housing associations, providing affordable rented homes, shared ownership properties, market-rate rentals, and property management services to approximately 130,000 residents. The organization operates through its core Notting Hill Genesis brand alongside sub-brands NHG Homes (shared ownership), Folio London (private market rent), and SimpliCity (affordable rent), supplemented by a private landlord leasing scheme and a My Account resident portal. Surpluses from market-rate and private sale activities are recycled into the delivery of additional affordable housing across London.

Product overview

Notting Hill Genesis is a not-for-profit housing association operating as a single unified platform for affordable housing services. The portfolio consists of four interconnected offerings: the core Notting Hill Genesis housing management platform (covering repairs, maintenance, rent services, and community support), supplemented by three sub-brands addressing different tenure needs – NHG Homes for shared ownership purchases, Folio London for market-rate rentals, and SimpliCity for affordable rent options. All residential services are accessible through the My Account customer portal, creating an integrated experience across tenure types.

Differentiator

Problem solved

Functional benefit

Brands

• NHG Homes: Shared ownership home purchases
• Folio London
• SimpliCity

Products and services

• Social Housing Lettings Long-term affordable rental housing allocated to Londoners through local authority housing registers at social rents set according to government guidelines; the charitable core of Notting Hill Genesis covering the majority of its approximately 130,000 residents.
• NHG Homes (Shared Ownership Sales) Shared ownership home purchase service for Londoners priced out of full ownership, allowing buyers to purchase a share of a new-build home and pay subsidised rent on the remainder; surpluses recycled into affordable housing delivery.
• Folio London (Market Rent) Private market rental offering providing high-quality homes for rent at market rates with exceptional service and ongoing support; surpluses reinvested into the affordable housing programme.
• SimpliCity (Affordable Rent) Affordable rent option providing flexible housing solutions for Londoners at below-market rental rates under the SimpliCity sub-brand.
• London Living Rent Intermediate London Living Rent tenure offered to Londoners at discounted rates as a stepping stone to shared ownership or full ownership within the group's affordable housing portfolio.
• Key Worker Accommodation Dedicated affordable housing provided for essential public sector workers including teachers, nurses and other key workers who need affordable housing options in London.
• Private Landlord Leasing & Management Service Commission-free letting and management service where private landlords lease properties to NHG, which guarantees monthly rental income during the lease (up to five years) and handles all repairs, tenant management and compliance with no agent, inspection or renewal fees.
• My Account Resident Portal Online customer portal allowing residents to report repairs, make rent and service charge payments, update personal information and access Notting Hill Genesis services, including Priority Services Register support.

Quantifiable outcome

• 99.6% of homes meet decent homes standard (up from 99%)
• +6 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered major and minor.

• Berkeley HomesmajorStrategic or Co-development PartnerBerkeley Homes partnered with Hackney Council and Notting Hill Genesis on the Woodberry Down estate regeneration project starting in 2009. The project aims to replace old dwellings with new, mixed-tenure housing with thousands of new homes including social rent units.
• Transport for London (TfL)majorStrategic or Co-development PartnerNHG and TfL partnered via a joint venture to deliver Kidbrooke Square development of more than 600 new homes, shops, open spaces and a vibrant new square around Kidbrooke Station. A minimum of 50% affordable housing committed.
• Camden CouncilmajorStrategic or Co-development PartnerNHG is one of 27 housing providers in a strategic partnership led by Camden Council, sharing almost £78m in government funding. Part of social housing fund for warm homes supporting the warmer homes programme.
• Tutors UnitedminorStrategic or Co-development PartnerAward-winning charity delivering community-based tutoring programmes for children from low-income, migrant and refugee backgrounds. NHG supported 27 children in years 4, 5 and 6 through weekly maths and English tuition hubs in Tower Hamlets.
• Bow Arts TrustminorStrategic or Co-development PartnerNHG agreed sale of affordable workspace at Hackney Yards to Bow Arts Trust, supporting arts and creative workspace provision in the development.
• Southwark CouncilmajorStrategic or Co-development PartnerPartnership with Southwark Council on Aylesbury Estate regeneration. Council restructured development partnership citing concerns about slow progress and established Aylesbury Taskforce which has closed 86 squats since May 2025.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peabody: Peabody is one of the UK's largest housing associations and a fellow G15 member operating primarily in London. It directly parallels NHG across social housing, shared ownership, market rent, and regeneration, making it the closest comparable for size, geography, and operating model.
• Hyde Group: Hyde is a London and South East housing association offering similar social rent, shared ownership, and market rent products. Comparable in operational scale, regulatory environment, and G15-adjacent positioning.
• Clarion Housing Group: Clarion is the UK's largest housing association with around 125,000 homes, operating a similar multi-tenure model with shared ownership, market rent, and social housing across London and the South East. Comparable in scale, structure, and regulatory exposure to NHG.
• Guinness Partnership: Guinness is one of the UK's largest housing associations operating across multiple regions including London with a comparable mix of general needs, supported housing, and shared ownership. Directly comparable on revenue scale (circa £700m+) and operational footprint.
• Southern Housing: Southern Housing is a major London and South Coast housing association with comparable social rent, shared ownership, and supported housing portfolios. Comparable in scale, regulatory environment, and partnership-driven regeneration model; cited alongside NHG in board cross-pollination.
• Optivo: Optivo is a large housing association formed from AmicusHorizon and Optivo Southern Housing merger, operating in London and the South East. Directly comparable on tenure mix and developer-council regeneration partnerships; its board members are referenced in NHG's governance appointments.
• L&Q Group: L&Q is a major London-focused housing association and G15 member providing social rent, shared ownership, and private rent through subsidiary brands. Directly comparable on London concentration, development pipeline, and tenant services model.
• A2Dominion: A2Dominion is a London and South East housing association providing social housing, shared ownership, private rent, and market sale homes. Directly comparable in tenure diversification and London-centric development pipeline.

Others

• Places for London (TfL): Places for London is TfL's property development arm and a direct JV partner with NHG on Kidbrooke Square. While not a housing association, it represents an adjacent institutional player developing residential and mixed-use property in London with overlapping developer partner ecosystem.

Emerging players

• Sage Housing: Sage Housing is a smaller, more recently formed housing association focused on shared ownership and affordable home ownership in London and the South East. Comparable on product mix (shared ownership-led) but smaller in scale than NHG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nhghousing
• LinkedInlinkedin.com/company/notting-hill-genesis
• Instagraminstagram.com/notting_hill_genesis

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Notting Hill Genesis