Manhattan Prep
Manhattan Prep is a US-based test preparation company, owned by Kaplan, Inc., that provides courses, materials, and tutoring for standardized admissions tests including GMAT, GRE, LSAT, Executive Assessment, SAT, ACT, and TOEFL, serving individual MBA, graduate, law, and undergraduate applicants.
- Company typePrivate
- Founded2000
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Manhattan Prep does
Manhattan Prep is a New York-headquartered test preparation company that provides courses, materials, and tutoring for standardized admissions tests, principally GMAT, GRE, and LSAT, with secondary coverage of Executive Assessment, SAT, ACT, and TOEFL. The company serves MBA applicants, graduate school applicants, law school applicants, high-school college-bound students, and Executive MBA candidates, and complements its core prep with MBA admissions consulting and the Social Venture Scholars scholarship program. Its product surface includes instructor-led live courses (in-person and online), on-demand video courses, private tutoring, strategy guides sold through Amazon, adaptive practice tests with proprietary scoring calibration designed to predict official scores, a Free Starter Kit that delivers one complimentary practice test plus free resources, and mobile study apps for GMAT and GRE. Manhattan Prep claims to be the largest GMAT test prep provider in the world, with all instructors scoring in the 99th percentile on the exams they teach and producing the company's content in-house.
Manhattan Prep operates a D2C model across multiple channels: its own website for self-service purchase of on-demand courses and practice tests, an Amazon storefront for books and strategy guides, physical classrooms in New York and Palo Alto, live online delivery, and private tutoring. Pricing is transactional rather than subscription-based — books and self-study materials range $50-$350, on-demand courses $300-$999, and live courses $1,000-$2,000, with freemium content and Black Friday/Cyber Monday promotions used for top-of-funnel acquisition. Marketing relies on an extensive blog and free practice resources for SEO, student forums, active per-test social media handles, and webinars featuring admissions officers. The company is privately held and operates as a wholly-owned subsidiary of Kaplan, Inc. under the branding "Manhattan Prep Powered by Kaplan," with copyright held by Kaplan and approximately 101-250 employees based in the United States.
Manhattan Prep firmographics
Firmographics- Name
- Manhattan Prep
- Legal name
- Manhattan Prep (Kaplan, Inc.)
- Website
- https://manhattanprep.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Manhattan Prep is a US-based test preparation company, owned by Kaplan, Inc., that provides courses, materials, and tutoring for standardized admissions tests including GMAT, GRE, LSAT, Executive Assessment, SAT, ACT, and TOEFL, serving individual MBA, graduate, law, and undergraduate applicants.
- Ownership category
- akta.pro rank
Manhattan Prep industry classification
Industry- Product category
- Test Preparation Services
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Graduate & Professional School Admissions Exams (GRE/GMAT/LSAT/MCAT) Prep (EDANABAB)
- akta.pro secondary industries
- Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH), Test Prep Learning Centers (SAT/ACT, AP/IB, State Exams) (EDANAHAH), K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT) (EDANABAD)
Keywords
Where Manhattan Prep is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Manhattan Prep business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Self-Study Materials: Books and strategy guides for GMAT, GRE, and LSAT. One-time purchases ranging from $50-350 depending on package.
- On-Demand Courses: Interactive video lesson courses with comprehensive study plans. Prices range from $300-999.
- Live Courses: In-person and live online test prep courses with expert instructors and all materials included. Price range $1,000-$2,000.
- Private Tutoring: One-on-one tutoring sessions with 99th percentile instructors for personalized preparation.
- Practice Tests: Standalone purchase of GMAT and GRE practice tests online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Self-study books and materials |
| One time/ perpetual license | Pay-as-you-go | On-demand video courses |
| One time/ perpetual license | Pay-as-you-go | Live in-person/online courses |
| Freemium | Pay-as-you-go | Free starter resources |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Manhattan Prep product offering
Product offeringCore offering
Manhattan Prep provides standardized test preparation for the GMAT, GRE, LSAT, Executive Assessment, SAT, ACT, and TOEFL through instructor-led live courses (in-person and online), on-demand interactive video courses, one-on-one private tutoring, strategy guide books, and adaptive practice tests. All instructors score in the 99th percentile on the exams they teach and author the company's in-house study materials. Pricing spans $50–$350 for self-study books, $300–$999 for on-demand courses, and $1,000–$2,000 for live full-service courses.
Product overview
Manhattan Prep is a test preparation company offering courses and materials for standardized tests including GMAT, GRE, LSAT, Executive Assessment, SAT, ACT, and TOEFL. The company provides a multi-format learning ecosystem consisting of core test prep courses (GMAT, GRE, LSAT, EA), sub-products including on-demand video courses ($300-$999), live instructor-led courses ($1,000-$2,000), and private tutoring. Supporting materials include strategy guide books, practice tests with adaptive scoring, and a free starter kit with practice exams. The company also offers MBA admissions consulting services and the Social Venture Scholars scholarship program. Manhattan Prep is powered by Kaplan and positions itself as the premier provider of GMAT, EA, and GRE test prep with all instructors scoring in the 99th percentile.
Differentiator
Problem solved
Functional benefit
Products and services
- GMAT Prep Comprehensive test preparation for the Graduate Management Admission Test (GMAT), including on-demand courses, live courses, private tutoring, adaptive practice tests, and strategy guides for prospective MBA applicants.
- GRE Prep Test preparation for the Graduate Record Examination (GRE), offering on-demand prep, live courses, private tutoring, adaptive practice tests, and strategy guides for prospective graduate school applicants.
- LSAT Prep Law School Admission Test (LSAT) preparation including on-demand courses, live courses, private tutoring, practice tests, and strategy guides covering logic games, logical reasoning, and reading comprehension for aspiring law students.
- Executive Assessment (EA) Prep Test preparation for the Executive Assessment exam used by business schools for Executive MBA program admission.
- SAT Prep College admission test preparation for high school students preparing for the SAT.
- ACT Prep College entrance exam preparation for high school students preparing for the ACT.
- TOEFL Prep English-language proficiency test preparation (TOEFL) for international students.
- On-Demand Prep Courses Self-paced interactive video lesson courses with comprehensive study plans for GMAT, GRE, and LSAT, priced between $300 and $999.
- Live Prep Courses Instructor-led live test prep courses (in-person and live online) with all study materials included, priced approximately $1,000 to $2,000.
- Private Tutoring One-on-one personalized tutoring sessions with 99th-percentile instructors for GMAT, GRE, LSAT, and other standardized test prep.
- Strategy Guides Comprehensive strategy guide textbooks covering test content and strategies, available for GMAT, GRE, and LSAT preparation, priced between $50 and $350.
- Practice Tests Standalone adaptive practice exams for GMAT and GRE that mimic official test conditions, with scoring algorithms adjusted to predict actual test scores.
- Free Starter Kit Free account providing one complimentary GMAT or GRE practice test along with additional free test prep resources, used as a top-of-funnel lead generation tool.
- GMAT Advanced Course Intensive GMAT course for advanced students targeting 700+ scores, focusing on the hardest quantitative questions.
- Foundations of GMAT Math Foundational math course for students who need to strengthen basic math skills before tackling advanced GMAT content.
- MBA Admissions Services Admissions consulting services integrated with test prep through a partnership with MBA Mission, helping students navigate the MBA application process.
- 5 lb Book of GRE Practice Problems Comprehensive GRE practice problem book containing thousands of GRE practice questions, sold as a flagship self-study resource.
Companies that use Manhattan Prep
Customer profileSegments5 records
Ideal customer profiles5 records
Manhattan Prep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Manhattan Prep partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MBA MissionminorCollaboration providing MBA admissions consulting integrated with test prep services. Joint marketing and cross-promotion of services for business school applicants.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Manhattan Prep competitors and assessment
Company assessmentDirect peers
- Princeton Review: Major US-based test prep provider offering GMAT, GRE, LSAT, SAT, and ACT courses, tutoring, and books. Direct competitor to Manhattan Prep across nearly every product line and price tier.
- Kaplan Test Prep: Kaplan's flagship test prep brand and Manhattan Prep's corporate sibling. Offers GMAT, GRE, LSAT, MCAT, SAT, and ACT prep with overlapping instructors and content, making it the closest internal competitor.
- Magoosh: Online-first test prep company offering affordable on-demand GMAT, GRE, LSAT, SAT, ACT, and TOEFL courses. Competes directly with Manhattan Prep's on-demand and self-study tiers, especially on price.
- Target Test Prep: GMAT-quant-focused online prep provider known for deep quantitative drills. Directly competes for the same GMAT applicant pool, particularly targeting score-improvement segments Manhattan Prep also serves.
- 7Sage: LSAT-focused online prep platform with courses, practice, and a popular logic games curriculum. A direct competitor in Manhattan Prep's LSAT prep category.
- Veritas Prep: Test prep provider historically focused on GMAT and GRE with live and online courses. Closely comparable to Manhattan Prep's graduate admissions offerings and instructor-led model.
- PowerScore: LSAT prep specialist offering books, courses, and tutoring. Directly competes with Manhattan Prep in LSAT strategy guides and live courses.
Broad incumbents
- PrepScholar: Online test prep platform covering SAT, ACT, GRE, GMAT, and LSAT with adaptive technology. Broader digital incumbent that overlaps with Manhattan Prep across multiple exams.
- Varsity Tutors: Large tutoring and test prep marketplace offering 1:1 and group instruction across GMAT, GRE, LSAT, and more. A broader incumbent that competes with Manhattan Prep in tutoring and live course segments.
- The Princeton Review GMAT Tutor (Wiley): Wiley's test prep portfolio (including former Economist GMAT Tutor assets) offers GMAT and GRE prep products. Comparable in category and target customer, with a broader publishing-led distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Manhattan Prep social profiles
Digital presenceManhattan Prep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manhattan Prep leadership team
Management profileNumber of profiles
Manhattan Prep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manhattan Prep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manhattan Prep
What does Manhattan Prep do?
Manhattan Prep provides standardized test preparation for the GMAT, GRE, LSAT, Executive Assessment, SAT, ACT, and TOEFL through instructor-led live courses (in-person and online), on-demand interactive video courses, one-on-one private tutoring, strategy guide books, and adaptive practice tests. All instructors score in the 99th percentile on the exams they teach and author the company's in-house study materials. Pricing spans $50–$350 for self-study books, $300–$999 for on-demand courses, and $1,000–$2,000 for live full-service courses.
Is Manhattan Prep a public or private company?
Manhattan Prep is a private company. It is classified as corporate owned and is currently operating.
When was Manhattan Prep founded?
Manhattan Prep was founded in 2000. It employs 101 to 250 people.
Where is Manhattan Prep based?
Manhattan Prep is headquartered in New York, United States, in the North America region.
How does Manhattan Prep make money?
Five revenue lines are on record. Self-Study Materials are the primary driver. The others are on-Demand Courses, live Courses, private Tutoring and practice Tests.
Who are Manhattan Prep's main competitors?
Direct peers on record are Princeton Review, Kaplan Test Prep, Magoosh, Target Test Prep, 7Sage, Veritas Prep and PowerScore. Broad incumbents are PrepScholar, Varsity Tutors and The Princeton Review GMAT Tutor (Wiley).
Does Manhattan Prep have an API?
No public API is recorded for Manhattan Prep.
What industry is Manhattan Prep in?
Manhattan Prep's product category is Test Preparation Services. Its primary akta.pro industry code is EDANABAB, Graduate & Professional School Admissions Exams (GRE/GMAT/LSAT/MCAT) Prep, with a secondary code of EDANAGAH, Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.). Its NAICS code is 611691 and its SIC code is 8200.