Ievents

What Ievents does

Ievents is a Cairo, Egypt-based event management company founded in 2012 that provides end-to-end event creation, planning, and execution services to enterprise clients. The company organizes a portfolio spanning four strategic pillars — Curate (proprietary event IP such as El Gouna Film Festival, Egypt's Entrepreneur Awards), Collab (client co-developed events such as DIOR Sauvage at the Pyramids, Netflix MENA launches), Elevate (entertainment and experiential events including Shuffle Music Festival and Naeem Khan fashion shows), and Energy (sports events such as the CIB Egyptian Squash Open, Cairo Marathon, FIP Padel Tournament, and Color Run). Ievents serves a diversified B2B enterprise base that includes global luxury brands (DIOR, Naeem Khan), major corporates (CIB, Vodafone Egypt, Coca-Cola, PepsiCo), real estate developers (Orascom Development, Zed Park), sports brands (Red Bull), streaming platforms (Netflix), and Egyptian government ministries (Tourism, Sports, Culture).

Revenue is generated through project- and event-based professional services fees (no SaaS, no API, no productized pricing). Distribution is sales-led via direct enterprise relationships and brand partnerships; there is no public pricing or self-serve channel. The company operates primarily in Egypt with stated reach into the wider Middle East and Africa region, and is privately held and founder-owned (Amr Mansi, CEO & Founder) with no disclosed external funding or parent entity.

The operating model is operationally intensive and creative-execution driven rather than technology-driven: there is no public software platform, mobile app, or developer-facing API, and no evidence of AI/ML, data assets, or proprietary technology beyond conventional event production tooling. Recurring flagship properties (El Gouna Film Festival, El Gouna International Squash Open/PSA World Series, CIB Egyptian Squash Open, EEA, Cairo Marathon) function as anchor assets that generate repeat engagements and a continuous stream of inbound opportunities from similar enterprise buyers.

Name

Ievents

Legal name

ievents

Website

https://i-events.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Ievents is a Cairo, Egypt-based event management company founded in 2012 that creates, plans, and executes large-scale events — including film festivals, sports tournaments, corporate activations, and luxury brand launches — for enterprise clients across luxury, banking, telecom, entertainment, and government sectors.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising Agencies (7311)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Event Design, Decor & Styling (HSACAAAB)

Keywords

• Event management services
• Experiential marketing
• Corporate event planning
• Sports tournament management
• Brand activation events

Headquarters

HQ city

6 October City

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Management Services: Full-service event management including event creation, planning, and execution for corporate clients, luxury brands, sports organizations, and entertainment companies. Revenue generated through service fees for organizing and managing events such as concerts, sports tournaments, film festivals, fashion shows, and corporate launches.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ievents is a full-service event management agency that creates, plans, and executes corporate events, brand activations, sports tournaments, music festivals, fashion shows, film festivals, and award ceremonies for enterprise clients in Egypt. Its portfolio is organized around four pillars (Curate, Collab, Elevate, Energy) and includes both home-grown proprietary events and partner-branded experiences.

Product overview

Ievents is a world-class event management company established in 2012 in Cairo, Egypt, offering comprehensive event services including creation, planning, and execution. The company's portfolio is organized around four strategic pillars: Curate (home-grown concepts and proprietary events), Collab (client and partner collaborations), Elevate (entertainment and experiential events), and Energy (sports and fitness events). Ievents manages a diverse range of events including film festivals (El Gouna Film Festival), international sports tournaments (CIB Egyptian Squash Open, FIP Padel Tournament, Cairo Marathon), award ceremonies (Egypt's Entrepreneur Awards), fashion shows (DIOR Sauvage Launch, Naeem Khan), music festivals (Shuffle Music Festival), and corporate events for clients across Egypt.

Differentiator

Problem solved

Functional benefit

Brands

• Egypt's Entrepreneur Awards (EEA): A homegrown concept created and managed by ievents since 2021, honoring national entrepreneurs and celebrating their achievements across various industries.
• El Gouna Film Festival

Products and services

• El Gouna Film Festival (GFF) A cultural film festival owned and operated by Ievents, showcasing diverse films from around the world and providing a platform for Egyptian and regional filmmakers, designers, and creators. The festival is held under the auspices of the Egyptian Ministry of Culture.
• Egypt's Entrepreneur Awards (EEA) A homegrown awards ceremony created and managed by Ievents, honoring Egypt's brightest entrepreneurs across various industries through networking, entertainment, and recognition events.
• ZED Winter Fest A family-oriented annual festival held at Zed Park featuring concerts, workshops, kids shows, stand-up comedy, and food halls over a 3-month period, organized by Ievents in partnership with Orascom Development/Zed Park.
• FIP Padel Tournament International padel tournament series with 6 events annually held in Owest, organized by Ievents to enable Egyptian players to compete with international athletes and earn points for FIP tournament qualification.
• World Cup Padel Qualifications National team padel tournament hosted by Ievents with 12 countries competing in men's and women's divisions; the Egyptian men's national team qualified for the World Championship in UAE.
• CIB Egyptian Squash Open Platinum prize-money squash tournament held at the Pyramids of Giza since 2019, organized in collaboration with Commercial International Bank (CIB), featuring some of the world's largest prize pools.
• El Gouna International Squash Open International squash tournament founded and organized by Ievents, part of the PSA World Series and held annually at El Gouna.
• Shuffle Music Festival Three-consecutive-weekend music festival featuring different genres (rap, underground, pop) across multiple concerts, with artists collaborating on special songs, organized by Ievents.
• Cairo Marathon Annual marathon event organized by Ievents in collaboration with Cairo Runners, featuring 21K, 10K, 5K, and family run categories. Notable as the first event in Egypt where government closed public streets for the run.
• The Color Run Egypt 5K untimed running event where participants in white are doused with colored powder at each kilometer mark, followed by a festival with music, dancing, food vendors, and kids activities, averaging 3,000 athletes per event.
• DIOR Sauvage Launch (Pyramids of Giza) One-off immersive perfume launch event for DIOR's Sauvage fragrance at the Pyramids of Giza, featuring a live show and a special venue created for the occasion, organized by Ievents.
• Netflix MENA Launch Events Private screening events and press conferences for Netflix program launches in Egypt, including Finding Ola and Paranormal announcements with celebrity appearances.
• Naeem Khan SS'23 Fashion Show Exclusive Spring/Summer 2023 fashion show for designer Naeem Khan at the Cairo Design District launch, including workshops, organized by Ievents.
• Cairokee Concert Music concert organized by Ievents featuring Egyptian rock band Cairokee, bringing cultural entertainment experiences to audiences.
• Shark Tank Egypt Launch Launch event for the Shark Tank Egypt entrepreneurial reality show held at the Grand Egyptian Museum in December 2022, organized by Ievents.
• Amr Diab Concert at Zed Park (Vodafone Egypt VIP Event) Amr Diab concert at Zed Park organized by Ievents for Vodafone Egypt as a VIP client celebration.
• Red Bull Half Court World Final (Pyramids of Giza) Red Bull Half Court world final basketball 3x3 event held at the Pyramids of Giza with 1,500 tickets sold, organized by Ievents for Red Bull.
• Full-Service Event Management (Creation, Planning, Execution) End-to-end event management service covering event creation, planning, and execution for corporate clients, luxury brands, sports organizations, entertainment companies, real estate developers, and government bodies across Egypt and the Middle East.

Quantifiable outcome

• El Gouna Film Festival founded 2017 - 6+ editions completed with international recognition
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and major.

• El Gouna Film Festival (Engineer Naguib Sawiris)coreStrategic or Co-development Partner · 1 January 2017Co-founded El Gouna Film Festival in 2017 by CEO Amr Mansi in collaboration with Engineer Naguib Sawiris. Festival presented under auspices of Egyptian Ministry of Culture. 6+ editions completed.
• NetflixcoreStrategic or Co-development PartnerCollaboration on entertainment events including private screening events for TV show launches (Finding Ola, Paranormal) with celebrity appearances and press conferences in 2021 and 2022.
• DIORcoreStrategic or Co-development PartnerPremium brand collaboration for Sauvage perfume launch event at the Pyramids of Giza featuring immersive experience and live show with local and regional celebrities.
• Commercial International Bank (CIB)coreStrategic or Co-development PartnerLong-term partnership for Egyptian Squash Open events held at the pyramids since 2019 - one of the biggest Platinum prize money tournaments.
• Vodafone EgyptcoreStrategic or Co-development PartnerCorporate partnership for VIP client events including Amr Diab concert at Zed Park.
• Red BullcoreStrategic or Co-development PartnerOrganization of Red Bull Half Court world final basketball 3x3 event at the Pyramids of Giza with 1500 tickets sold.
• Orascom DevelopmentmajorStrategic or Co-development PartnerPartnership with Orascom Development for multiple events including O Universe inauguration at O West, El Gouna events, and Zed Park activities.
• Ministry of TourismmajorOthersGovernment partnership for tourism-related events and cultural activities.
• Ministry of SportsmajorOthersGovernment partnership for sports events and tournaments.
• Cairo Opera HousemajorStrategic or Co-development PartnerCultural collaboration for bringing opera and classical music experiences to venues like Zed Park.
• Cairo RunnersmajorStrategic or Co-development PartnerPartnership for Cairo Marathon organization - first event in Egypt where government closed public streets for the run.
• PSA World SeriescoreStrategic or Co-development PartnerEl Gouna International Squash Open is now part of the PSA World Series - international squash federation recognition.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pico International: Global experiential marketing and event management firm delivering corporate events, brand activations, and exhibitions for multinational clients. Highly comparable to Ievents in service scope (full-service event creation, planning, execution) and target buyer (enterprise brands), though operating at much larger scale across APAC, Middle East, and globally.
• Jack Morton Worldwide: Global brand experience agency producing events, activations, and immersive experiences for major brands. Comparable to Ievents in delivering experiential events for premium brand clients (luxury, entertainment, tech) and in operating across geographies via regional offices.
• MKG: US-based experiential marketing agency producing live events, brand experiences, and sponsorships. Closely comparable to Ievents' Elevate pillar — entertainment and experiential events for enterprise clients — with a similar project-based services model.
• Sparks: Experience agency specializing in corporate events, trade shows, and brand activations for Fortune 500 clients. Comparable in delivering premium live experiences with a focus on enterprise buyers, similar to Ievents' Collab pillar.
• George P. Johnson Experience (GPJ): Largest global experiential marketing agency producing large-scale events, conferences, and brand experiences. Comparable to Ievents in providing end-to-end event production for enterprise clients across industries, though with a stronger technology and conference bent.
• BCD Meetings & Events: Global corporate event management and meetings agency serving enterprise clients with end-to-end event strategy and execution. Comparable to Ievents in B2B corporate event delivery model and enterprise client focus, particularly multinational corporations.
• VOK DAMS: German full-service event agency with strong Middle East presence delivering corporate events, exhibitions, and brand experiences. Comparable to Ievents in international delivery of complex, high-budget event productions for global enterprise clients.

Regional players

• Shirazee Consulting: Middle East-focused event management and brand activation agency. Comparable to Ievents in regional service scope and target segments (luxury, corporate, entertainment) in MENA, with overlap in sports and luxury brand activations.
• TAG (Tarek Abdel Kader Group): Egyptian marketing, advertising, and event services group. Comparable to Ievents in operating from the same Egyptian market with enterprise and brand clients across multiple verticals, including events and activations.

Broad incumbents

• Informa Markets: Global events and exhibitions organizer operating large trade shows, conferences, and live events. Comparable to Ievents as a broad incumbent in live event organization, though focused on B2B exhibitions and conferences rather than brand activations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ievents_eg
• Facebookfacebook.com/ieventsegypt
• LinkedInlinkedin.com/company/ieventseg
• Instagraminstagram.com/ievents_eg
• TikToktiktok.com/@ievents_eg

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ievents