Strategic Kids
Strategic Kids is a privately held education services company founded in 2013 that provides K-12 school staffing (paraprofessionals, substitute teachers) and after-school enrichment programs (chess, LEGO, magic, origami, arts, field games) to public and private schools across California, Colorado, and Washington.
- Company typePrivate
- Founded2013
- HeadquartersLaguna Hills, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Strategic Kids does
Strategic Kids, LLC is a privately held education services company founded in 2013 and headquartered in Laguna Hills, California. The company provides two core service lines to K-12 schools and districts: (1) school staffing, supplying vetted paraprofessionals, substitute teachers, instructional aides, and campus operations personnel on an hours-billed managed services basis, and (2) enrichment programs (chess, LEGO engineering, magic, origami, visual arts, clay art, field games) delivered on-site at partner schools in 8-10 week sessions. Strategic Kids also offers a full-suite Expanded Learning Opportunities Program (ELO-P) service bundling planning, staffing, curriculum, and compliance for California districts, and a small Special Events line (birthday parties) limited to Orange County.
The company is operationally scaled across California, Colorado, and Washington with regional offices in Laguna Hills, San Diego, Denver, and Seattle, and reports 800+ staff, 300+ schools served, 2,000+ active programs, and 500,000+ service hours delivered in 2025. Technology is not a differentiator: the company runs on a Wix website, a Configio-based registration platform for parent enrollment, and a Firebase-backed mobile application for instructors to access curriculum. The competitive advantage rests on a vetted talent pool (95%+ fill rate for paraprofessional requests), curriculum library aligned with SEL and 21st CCLC standards, and multi-state distribution density. Revenue is generated primarily through hourly billing to districts (with hourly pay rates to staff ranging from $19-$30) and per-student enrichment program fees, with the largest disclosed case study covering 64 schools and 48,000 students in a single Orange County district. No external funding rounds, acquisitions, or institutional investors are disclosed; the company appears to be founder-led (Adam Brody, President) with a recently expanded executive team including COO and CGO roles.
Strategic Kids firmographics
Firmographics- Name
- Strategic Kids
- Legal name
- Strategic Kids, LLC
- Website
- https://strategickids.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Strategic Kids is a privately held education services company founded in 2013 that provides K-12 school staffing (paraprofessionals, substitute teachers) and after-school enrichment programs (chess, LEGO, magic, origami, arts, field games) to public and private schools across California, Colorado, and Washington.
- Ownership category
- akta.pro rank
Strategic Kids industry classification
Industry- Product category
- Education Staffing and Enrichment Services
- NAICS
- Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)
- akta.pro secondary industry
- K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)
Keywords
Where Strategic Kids is headquartered
LocationHeadquarters
- HQ city
- Laguna Hills
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Strategic Kids business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- School Staffing Services: Provides schools and districts with vetted paraprofessionals, substitute teachers, instructional aides, and campus operations staff. Revenue is generated based on hours worked by placed staff members. Districts are billed based on hours worked, with Strategic Kids handling all payroll and employment-related costs.
- Enrichment Program Fees: After-school enrichment programs including chess, LEGO, magic, origami, visual arts, clay art, and field games offered to students through school partnerships. Programs run in 8-10 week sessions with per-student registration fees.
- ELO-P Program Services: Full-suite Expanded Learning Opportunities Program (ELO-P) services including planning, staffing, curriculum, scheduling, and compliance for districts meeting state requirements.
- Special Events: Birthday party and special event packages featuring LEGO, magic, origami, cartooning, table hockey, tabletop adventure, and chess activities. Currently only available in Orange County area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Enrichment Instructor - Outdoor Games/Sports Coach |
| Unit Pricing | Pay-as-you-go | Inclusion Aide |
| Unit Pricing | Pay-as-you-go | Enrichment Instructor - San Diego |
| Unit Pricing | Pay-as-you-go | Afterschool Group Leader |
| Unit Pricing | Pay-as-you-go | Youth Leader |
| Unit Pricing | Pay-as-you-go | After School Program Staff |
| Unit Pricing | Pay-as-you-go | Enrichment Instructor - Colorado |
| Unit Pricing | Pay-as-you-go | Clay Art Coach |
| Unit Pricing | Pay-as-you-go | Chess Coach |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Strategic Kids product offering
Product offeringCore offering
Strategic Kids supplies K-12 schools and districts with vetted education personnel — paraprofessionals, substitute teachers, instructional aides, and student supervisors — billed by hours worked with all payroll and compliance handled in-house. It also runs an after-school enrichment portfolio (chess, LEGO engineering, origami, magic, visual arts, clay art, field games) delivered through school-site partnerships, plus full-suite ELO-P and themed special-event offerings.
Product overview
Strategic Kids is an education services company offering a portfolio of school staffing and enrichment programs for TK-8th grade students. The core offerings consist of School Staffing (vetted paraprofessionals and instructional aides), Enrichment Programs (chess, LEGO, origami, magic, visual arts, clay art, and field games), ELO-P full-suite services (staffing, curriculum, and compliance), and Special Events (themed birthday parties). Founded in 2013 and headquartered in Laguna Hills, CA, the company operates across California, Colorado, and Washington with over 800 employees serving 300+ schools.
Differentiator
Problem solved
Functional benefit
Products and services
- School Staffing Provides K-12 schools and districts with vetted education professionals — paraprofessionals, substitute teachers, instructional aides, and student supervisors — billed by hours worked with Strategic Kids handling all employment, payroll, background checks, and compliance.
- Enrichment Programs Hands-on after-school enrichment programs for TK-8th grade students, including chess, LEGO engineering, origami, magic, visual arts, clay art, and field games delivered on-site at partner schools in structured 8-10 week sessions.
- ELO-P (Expanded Learning Opportunities Program) Full-suite staffing and programming solution helping California school districts meet ELO-P requirements, including enrichment activities, homework help, social-emotional support, scheduling, and compliance management.
- Special Events Themed birthday party and event hosting services featuring LEGO, magic, origami, cartooning, table hockey, tabletop adventure, and chess activities with supplies and hosting handled by Strategic Kids staff.
Quantifiable outcome
- 95%+ fill rate for paraprofessional requests in partnered districts
- +3 more outcomes
Companies that use Strategic Kids
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Strategic Kids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Strategic Kids partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Strategic Kids competitors and assessment
Company assessmentDirect peers
- Swing Education: Swing Education is a tech-enabled K-12 substitute teacher and paraprofessional staffing platform serving school districts across multiple states. It is a direct peer to Strategic Kids' school staffing business, competing on fill rates and district relationships with a stronger technology layer.
- Soliant Health: Soliant is a national K-12 and healthcare staffing firm placing substitute teachers, paraprofessionals, and special education staff with school districts. It directly competes with Strategic Kids in the school staffing segment, particularly for special education and paraprofessional roles.
- Catapult Learning: Catapult Learning provides K-12 staffing, intervention, and expanded learning programs to school districts nationwide. It is a direct peer given its combined staffing-plus-enrichment model aligned with ELO-P and similar state expanded learning requirements.
- The Stepping Stones Group: Stepping Stones Group provides school-based staffing including paraprofessionals, special education support, and related services to districts across the US. It directly competes with Strategic Kids' core school staffing line and offers comparable turnkey district solutions.
- After-School All-Stars: After-School All-Stars operates large-scale after-school enrichment programs in Title I schools across multiple states. It is a direct peer to Strategic Kids' enrichment and ELO-P offerings, competing for district after-school contracts and ELO-P-equivalent funding.
- Citizen Schools: Citizen Schools provides expanded learning time, career exploration, and enrichment programming in partnership with public middle schools. It is comparable to Strategic Kids' enrichment and ELO-P programs, particularly for older students in the TK-8 range.
- Learn It Systems: Learn It Systems delivers K-12 educational services including tutoring, enrichment, and staffing support to districts and states. It is comparable to Strategic Kids across both staffing and enrichment, with a comparable footprint and bundled service model.
- ProCare Therapy: ProCare Therapy places school psychologists, speech-language pathologists, paraprofessionals, and special education staff with K-12 districts. It directly competes with Strategic Kids for paraprofessional and special education support contracts.
Broad incumbents
- Varsity Tutors: Varsity Tutors is a large, established K-12 and adult tutoring and enrichment provider with a national platform, owned by Nerdy. It is a broad incumbent adjacent to Strategic Kids' enrichment offerings, particularly for chess, LEGO, and broader supplemental learning segments.
- Sylvan Learning: Sylvan Learning is a national franchise-based K-12 tutoring and enrichment provider with broad subject offerings. It is a broad incumbent comparable to Strategic Kids' enrichment programs, though Sylvan operates through retail centers rather than school-site delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Strategic Kids social profiles
Digital presenceStrategic Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strategic Kids leadership team
Management profileNumber of profiles
Profiles9 records
Strategic Kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strategic Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strategic Kids
What does Strategic Kids do?
Strategic Kids supplies K-12 schools and districts with vetted education personnel — paraprofessionals, substitute teachers, instructional aides, and student supervisors — billed by hours worked with all payroll and compliance handled in-house. It also runs an after-school enrichment portfolio (chess, LEGO engineering, origami, magic, visual arts, clay art, field games) delivered through school-site partnerships, plus full-suite ELO-P and themed special-event offerings.
Is Strategic Kids a public or private company?
Strategic Kids is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Strategic Kids founded?
Strategic Kids was founded in 2013. It employs 101 to 250 people.
Where is Strategic Kids based?
Strategic Kids is headquartered in Laguna Hills, United States, in the North America region.
How does Strategic Kids make money?
Four revenue lines are on record. School Staffing Services are the primary driver. The others are enrichment Program Fees, ELO-P Program Services and special Events.
Who are Strategic Kids's main competitors?
Direct peers on record are Swing Education, Soliant Health, Catapult Learning, The Stepping Stones Group, After-School All-Stars, Citizen Schools, Learn It Systems and ProCare Therapy. Broad incumbents are Varsity Tutors and Sylvan Learning.
Does Strategic Kids have an API?
No public API is recorded for Strategic Kids.
What industry is Strategic Kids in?
Strategic Kids's product category is Education Staffing and Enrichment Services. Its primary akta.pro industry code is EDAJAFAB, Instructional Delivery & Pedagogy (School-Led), with a secondary code of EDAGAKAA, K–12 Instructional Design & Curriculum Development Services. Its NAICS code is 61 and its SIC code is 8200.