Name

Swing Education

Legal name

Swing Education, Inc.

Website

https://swingeducation.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

K-12 Substitute Teacher Staffing

NAICS

Sports and Recreation Instruction (611620), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Staffing, HR, Credentialing & Substitute Management (EDAJAHAH)

akta.pro secondary industries

Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI), Study Skills & Executive Function Coaching (Planning, Organization, Time Management) (EDANADAB)

Keywords

• Substitute teacher staffing
• K-12 education staffing
• Education workforce marketplace
• Absence management platform
• School support staffing

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace / Transaction Fees from School Districts: Schools and districts are invoiced per filled substitute request at an Applicable Rate plus Standard Fee. Includes cancellation fees within 24 hours and a $2,500 finder fee if a school directly hires a SwingSub. Pricing is contracted, not transparently published.
2. W-2 Employer of Record / Pass-Through Sub Pay: Swing acts as the W-2 employer of substitute teachers, handling payroll (weekly, same-day, or next-day payouts to subs), background checks, onboarding, taxes, and benefits access; revenue is captured through the markup/fee charged to districts per filled request.
3. Dynamic / Surge Pricing Premium: Districts pay up to 50% more for last-minute and high-priority requests via the Dynamic Pricing feature; Swing absorbs some of this on certain cancel-within-12-hour scenarios, but generally the district pays the premium rate.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Swing Education operates a technology-driven two-sided marketplace that connects K-12 schools and districts with a vetted pool of substitute teachers, paraprofessionals, and classified school staff to fill daily, long-term, special education, and last-minute absences. Swing acts as the W-2 employer of record for substitute teachers and charges schools per filled request, with platform-driven automated matching delivering a sub in under 5 minutes on average.

Product overview

Swing Education operates a single unified K-12 substitute teacher staffing marketplace that combines a core technology platform with several role-specific and capability modules. The core Swing Education Platform powers the marketplace and is delivered through web (Swing School Admin) and mobile apps for substitutes. Built on top of this core, Swing offers role-based sub-products — Certificated Subs, Long-Term Sub Coverage, Special Education Coverage, Classified Staff Coverage, and Last-Minute Sub Coverage — each surfaced as its own product page and request flow. Layered capabilities include Budget Control for district spend management, the Swing Hero rewards program for high-performing subs, the Permit Assist program for credentialing (California and New Jersey), SkillBuilder for ongoing training, and SubPlan.ai for AI-generated lesson plans. Together, these modules turn the core marketplace into an end-to-end substitute staffing, training, and compliance solution for 6,000+ K-12 schools and districts.

Differentiator

Problem solved

Functional benefit

Brands

• Permit Assist: Swing Education's program that simplifies, subsidizes, and helps expedite the path to an Emergency 30-Day Substitute Teaching Permit (and equivalent state credentials such as the New Jersey Instructional Substitute Credential), including a $150 stipend to offset costs.
• SubPlan.ai

Products and services

• Swing Education Platform Cloud-hosted, technology-driven two-sided marketplace that matches K-12 schools and districts with vetted substitute teachers and classified staff to fill daily, long-term, special education, and last-minute absences, with 24/7 automated matching and AMS integration.
• Certificated Sub Coverage On-demand credentialed substitute teachers for daily classroom coverage, matched by credential, grade, subject, language, and SPED experience, achieving a 94% nationwide fill rate with 100% of subs holding a Bachelor's degree.
• Long-Term Sub Coverage Substitute coverage for parental, medical, and other extended leaves of 21+ days, with ranked waitlists of sub profiles, no FTE hiring fee, and requests that auto-stay open until filled.
• Special Education Coverage Specialized SPED substitute and aide staffing with white-glove screening, pre-classroom and ongoing SPED training built by former SPED educators, and a 93% SPED class fill rate. Request form specifies IEP support level, environment, and toileting/diapering needs.
• Classified Staff Coverage Paraprofessionals, instructional aides, front-office/attendance clerks, test and bus monitors, yard and lunch monitors, and other 1:1 support roles delivered through the same Swing request flow as certificated coverage.
• Last-Minute Sub Coverage Overnight absence monitoring, dynamic pricing (up to 50% extra sub pay absorbed by Swing), and roving/floating subs that fill more than 90% of absences called in with less than 12 hours notice.
• Permit Assist Program that simplifies, subsidizes, and expedites substitute teacher credentialing (California Emergency 30-Day Substitute Teaching Permit; New Jersey Instructional Substitute Credential), including a $150 (CA) or $200 (NJ) stipend to offset costs.
• SubPlan.ai AI-powered lesson plan generator that produces lesson plans in seconds when the absent teacher has not left one, giving substitute teachers a ready-to-use plan focused on students.
• Bubbles / Learning Pods (Family Tutor Matching) Platform offering for Families to hire SwingSubs (Tutors) for non-school Bubble or Learning Pod settings, allowing parents/guardians to set up in-person or remote small-group instruction outside the traditional K-12 classroom.

Quantifiable outcome

• 94% nationwide fill rate
• +6 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core ams integration, operational vendor, marketing/crm infrastructure vendor, analytics and marketing vendor, marketing/recruiting channel, infrastructure vendor and conversion optimization vendor.

• Frontline Absence Management (Frontline Technologies)core ams integrationTechnology or IntegrationSwing integrates with Frontline Absence Management to sync absences automatically, avoid double entry, and power Overnight Absence Monitoring.
• LiveScan / WellnessMartoperational vendorOthersReferenced in California and NJ sub onboarding as fingerprinting/background check service providers; Swing guides subs through LiveScan and WellnessMart locations for DOJ/FBI clearance.
• HubSpotmarketing/crm infrastructure vendorTechnology or IntegrationHubSpot cookies (_hstc, hubspotutk, __hssrc, __hssc) and HubSpot CTA redirects on blog/resource pages indicate HubSpot is used for CRM, marketing automation, and content gating.
• Google (Google Analytics, Google Ads, YouTube)analytics and marketing vendorTechnology or IntegrationGoogle Analytics for site analytics; Google Tag Manager/DoubleClick for advertising; YouTube for embedded video content; Google ID used as a sign-in option per Terms of Service.
• LinkedInmarketing/recruiting channelGTM or Marketing PartnerLinkedIn Insight Tag and cookies (bcookie, lidc, li_gc) deployed for audience targeting and sub recruitment marketing.
• Cloudflareinfrastructure vendorTechnology or IntegrationCloudflare bot management cookie (__cf_bm) indicates Cloudflare provides CDN/security infrastructure for the Swing Education website.
• Visual Website Optimizer (VWO)conversion optimization vendorTechnology or IntegrationVWO cookie (_vwo) indicates use of VWO for A/B testing and conversion rate optimization across marketing pages.
• California Commission on Teacher Credentialing (CTC)Others

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Frontline Education: Frontline is both Swing's AMS integration partner and a direct competitor through Frontline Substitute Management. It is the dominant K-12 absence management and substitute staffing vendor, making it the most directly comparable peer in the same product category and customer base.
• ESS (Educational Staffing Solutions): ESS is one of the largest U.S. K-12 substitute teacher and support staffing providers, serving thousands of schools with a managed-services model. Directly comparable to Swing in offering substitute and classified staffing to K-12 districts, with broader geographic coverage but less technology differentiation.
• Source4Teachers: Source4Teachers is a regional K-12 substitute teacher staffing provider (notably strong in the Mid-Atlantic and Northeast U.S.) operating a similar W-2 employer-of-record model for substitute placement in school districts. Direct competitor in substitute staffing with overlapping target customers.

Broad incumbents

• Kelly Education: Kelly Education is the K-12 staffing arm of Kelly Services and one of the largest substitute teacher staffing providers in the U.S. It serves the same K-12 districts with a more traditional staffing-agency model, competing head-to-head for substitute staffing contracts.
• PowerSchool: PowerSchool is the dominant K-12 SIS and broader EdTech platform, serving nearly all U.S. school districts. Comparable as a broad incumbent with potential to bundle substitute staffing functionality into its existing district contracts.

Emerging players

• Parallel Learning: Parallel Learning is an emerging EdTech platform applying telehealth-style technology to special education and substitute staffing for K-12 districts. Comparable in serving K-12 SPED and related staffing needs with a technology-forward approach.
• Aequitas Solutions: Aequitas Solutions provides substitute teacher management software and services to K-12 districts. Comparable to Swing in offering substitute placement technology and services, though typically serving as a software layer rather than a fully managed marketplace.
• Indeed Flex: Indeed Flex is a tech-driven marketplace for hourly and gig workers across multiple industries. Comparable as a marketplace-platform analog applying technology-enabled matching to staffing, though focused on broader verticals rather than K-12 specifically.

Regional players

• Teachers On Call: Teachers On Call is a Midwest-focused K-12 substitute teacher and support staffing agency. Comparable in offering substitute and paraprofessional staffing to school districts, though primarily regional (Minnesota and surrounding states) versus Swing's coastal-state focus.

Others

• ClassTag: ClassTag is a K-12 parent-teacher communication platform serving U.S. school districts. Not a direct competitor, but a thematically adjacent EdTech company targeting the same K-12 district buyers with workflow software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swingedu
• Facebookfacebook.com/swingedu
• LinkedInlinkedin.com/company/swing-education

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swing Education