Counsel Financial Services

Name

Counsel Financial Services

Legal name

Counsel Financial II LLC

Website

https://counselfinancial.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Litigation Finance

NAICS

Credit Intermediation and Related Activities (522), Mortgage and Nonmortgage Loan Brokers (52231), Miscellaneous Intermediation (523910)

SIC

Miscellaneous Business Credit Institution (6159), Loan Brokers (6163)

akta.pro primary industry

Private Credit — Litigation / Legal Finance (FSAHAJAL)

akta.pro secondary industry

Litigation Finance / Legal Assets Special Situations Funds (FSANAKAK)

Keywords

• Litigation finance
• Law firm lending
• Attorney funding
• Contingency fee financing
• Litigation credit facilities

Headquarters

HQ city

Williamsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income on Loans and Credit Facilities: Counsel Financial provides loans and revolving credit lines to contingency-fee law firms, earning interest on the advanced capital. Interest accrues on amounts drawn and is structured with flexible repayment terms tied to case settlements.
2. Origination and Structuring Fees: As originator and structuring advisor, Counsel Financial earns fees for arranging and structuring financing transactions for law firms, including coordinating with capital providers and conducting due diligence.
3. Servicing and Collateral Monitoring Fees: The company earns fees for ongoing loan servicing, collateral monitoring, and administration of credit facilities secured by litigation portfolios.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Counsel Financial Services provides credit facilities, lines of credit, and specialty financing products to contingency-fee plaintiff law firms, treating anticipated legal fees as collateral. The company also originates, underwrites, and services litigation finance loans on behalf of institutional capital providers seeking exposure to litigation assets.

Product overview

Counsel Financial Services operates as a litigation finance company offering a unified platform of financing solutions for plaintiff law firms and capital providers. The core offerings consist of Law Firm Financing (credit facilities, lines of credit, and specialty lending products backed by contingent fee collateral) and Capital Provider Solutions (origination, underwriting, and servicing for litigation investment portfolios). Key financing products include succession financing for firm transitions, commercial bank credit facilities, multi-participant credit facilities, post-settlement loans, and non-recourse advances. The company has facilitated over $2B in loans managed to date across more than 1,000 law firms underwritten, specializing in personal injury, mass tort, and class action litigation finance.

Differentiator

Problem solved

Functional benefit

Products and services

• Law Firm Financing / Attorney Funding Litigation financing solutions for contingency-fee law firms, including credit facilities and flexible funding options backed by case portfolios in personal injury, mass torts, and class actions.
• Capital Provider Solutions Origination, underwriting, and loan servicing solutions for capital providers seeking to invest in litigation assets, including portfolio monitoring and collateral management.
• Specialty Lender Lines of Credit Revolving credit lines for law firms that value contingent fees as collateral, providing flexible access to capital with interest charged only on amounts drawn.
• Post-Settlement Loans Loans against anticipated fees from settled lawsuits, with repayment structured around fee receipt timing rather than fixed monthly payments.
• Non-Recourse Advances Asset purchase arrangements where funders buy a portion of anticipated legal fees, with repayment required only upon successful case resolution.
• Succession Financing Financing transactions enabling law firm ownership transitions to next-generation partners, allowing junior partners to acquire stakes while senior partners monetize equity.
• Commercial Bank Credit Facilities Large-scale credit facilities for litigation firms, secured by diversified portfolios of litigation assets including personal injury cases, mass torts, and class actions.
• Multi-Participant Credit Facilities Multi-participant credit facilities for litigation firms, supporting portfolio refinancing and providing capital to fund ongoing litigation expenses and personnel needs.

Quantifiable outcome

• $2B+ in loans managed to date, $25B+ in case collateral serviced, 1000s of law firms underwritten
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• American Association of JusticeminorOthersCounsel Financial is trusted by and collaborates with the American Association of Justice, a leading professional organization for plaintiff trial lawyers.
• Consumer Attorneys of CaliforniaminorOthersCounsel Financial maintains a trusted relationship with Consumer Attorneys of California, a state trial lawyer association.
• TrialSmithminorOthersCounsel Financial is trusted by TrialSmith, a litigation support platform for plaintiff attorneys.
• NATLEminorOthersCounsel Financial maintains a trusted relationship with NATLE (National Association of Trial Lawyers), an organization supporting trial lawyers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GLS Capital: GLS Capital provides pre-settlement legal funding and law firm financing, targeting plaintiff firms in personal injury and mass tort. Its product overlap with Counsel Financial's post-settlement loans and non-recourse advances makes it a directly comparable peer.
• Advocate Capital: Advocate Capital provides working capital lines of credit and case-cost financing to plaintiff law firms—directly mirroring Counsel Financial's core product offering and target customer segment. Both serve personal injury and mass tort firms with revolving credit facilities.
• Pravati Capital: Pravati Capital specializes in non-recourse and hybrid financing for plaintiff law firms, including law firm lines of credit and case cost funding. It is one of the closest direct competitors to Counsel Financial in the contingency-fee-backed lending space.
• Strategic Capital: Strategic Capital provides litigation funding and law firm financing, with a focus on plaintiff-side mass tort portfolios. It competes directly with Counsel Financial for mass tort firm relationships and structured facility mandates.
• USClaims: USClaims is one of the largest pre-settlement lawsuit funding companies in the US, providing non-recourse advances to plaintiffs. While its primary product is consumer-facing rather than law firm-facing, it overlaps in the broader litigation finance ecosystem Counsel Financial participates in.

Broad incumbents

• Burford Capital: Burford Capital is the largest publicly-traded commercial litigation finance firm, providing both portfolio-level funding and single-case financing. While its primary focus is commercial litigation rather than plaintiff-firm lending, it increasingly intersects with the same capital-provider ecosystem Counsel Financial serves.
• Omni Bridgeway: Omni Bridgeway (formerly IMF Bentham) is a major global commercial litigation funder that has expanded into plaintiff-side law firm financing. It competes with Counsel Financial for institutional capital allocations and overlaps in mass tort and class action assets.
• Woodsford Litigation Funding: Woodsford Litigation Funding is a global commercial litigation funder offering both single-case and portfolio financing, plus a managed fund service for institutional investors. It represents an incumbent alternative in the capital provider relationships Counsel Financial cultivates.

Emerging players

• LexShares: LexShares operates a marketplace and structured finance platform for commercial litigation and plaintiff cases, offering both single-case and portfolio investments. It represents a tech-enabled emerging competitor to Counsel Financial's origination and underwriting capabilities.
• WhiteHaven Capital Partners: WhiteHaven Capital Partners provides private credit and structured capital solutions to plaintiff litigation law firms, with overlap in mass tort and class action financing. It is an emerging direct competitor in the same specialty lending niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/counsel-financial-services
• Xx.com/attorneylending
• Facebookfacebook.com/counsel-financial-services-168332696511212

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Counsel Financial Services