Diginomica
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Diginomica firmographics
Firmographics- Name
- Diginomica
- Legal name
- Diginomica Limited
- Website
- https://diginomica.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Diginomica industry classification
Industry- Product category
- Enterprise Technology Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)
- akta.pro secondary industry
- Online Article & Blog Publishing Platforms (MPAJAMAF)
Keywords
Where Diginomica is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Diginomica business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising and Sponsorship: Partner stories and sponsored content from technology vendors including Certinia, ServiceNow, Zoho, UiPath, and others. The platform features branded content sections alongside editorial coverage.
- Newsletter and Content Subscription: Free newsletter subscription with premium content offerings including d·books and research publications available for purchase or as premium offerings.
- Community and Research Services: Premium research services and community access including d·network research, Enterprise Data Health Study, and practitioner-grounded editorial analysis.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Diginomica product offering
Product offeringCore offering
Diginomica publishes an independent enterprise technology news and analysis website (diginomica.com) covering ERP, HCM, CRM, AI, cloud infrastructure, and digital transformation. It monetizes through sponsored partner content from technology vendors and through recurring subscriptions for premium research publications and community access via its d·network of 400+ CIOs and senior digital leaders.
Product overview
Diginomica is a business technology media and analysis platform providing enterprise insights for the digital enterprise. The offering consists of the core diginomica.com news platform featuring articles and partner stories, the Executive Intelligence Podcast series with industry thought leader interviews, the d·books research publications (Informed Buyer, Total Experience, XaaS), and the d·network community connecting 400+ CIOs and senior digital leaders. The platform covers topics across core enterprise technology domains including ERP, HCM, CRM, SCM, Analytics, Marketing, Collaboration, Infrastructure, Open Source, and Enterprise AI (Agentic AI, AI Adoption, Generative AI/LLMs, Data Management, IoT, Predictive AI, Robotics). Mobile apps for iOS and Android provide content access, while the Your Library feature enables story bookmarking.
Differentiator
Problem solved
Functional benefit
Brands
- d·network: An invite-only community of practitioners bringing together 400+ CIOs and senior digital leaders to discuss enterprise technology realities
- Executive Intelligence podcast
Products and services
- diginomica Website Main business technology news and analysis platform delivering original editorial articles, partner stories, and practitioner-grounded coverage of enterprise software, digital transformation, and emerging technologies. Targeted at enterprise technology buyers, CIOs, and senior digital leaders.
- Executive Intelligence Podcast Podcast series featuring conversations with industry thought leaders on executive-level enterprise technology topics. Distributed via Podbean and embedded audio player on diginomica.com.
- d·books Research Publications Collection of premium research publications including Informed Buyer (enterprise software procurement guidance), Total Experience (customer and employee experience trends), and XaaS (anything-as-a-service technology models), providing in-depth analysis on enterprise technology purchasing decisions and trends.
- d·network Community Invite-only community of 400+ CIOs and senior digital leaders providing practitioner discussions on enterprise technology reality, research data, and peer insights used to ground and sense-check Diginomica's editorial analysis.
- d·network Research (including Enterprise Data Health Study) Proprietary research publications drawing on the d·network community, including the Enterprise Data Health Study, providing data-driven insights on enterprise technology adoption, AI expectations, and digital transformation outcomes.
- diginomica Mobile Apps Native iOS and Android applications delivering diginomica editorial content, podcast episodes, and community features to mobile users.
Companies that use Diginomica
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles2 records
Diginomica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Diginomica partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- CertiniacoreCertinia is a premier partner sponsor featuring regular content on diginomica including articles on agentic AI in professional services, cloud ERP implementation, and customer success stories. Robert Cesafsky (CEO) and other Certinia executives contribute guest content.
- ServiceNowcoreServiceNow is a premier partner sponsor with featured content on AI-connected CRM, contact center transformation, and customer service management. Damian Stirrett contributes vendor perspectives.
- SalesforcecoreSalesforce is identified as a premier partner at time of writing with multiple articles covering Agentforce, AI applications, marketing technology, and enterprise implementations. Multiple Salesforce executives featured including Bill Patterson, Joe Inzerillo, and Patrick Stokes.
- ZohocoreZoho is a partner sponsor with featured content on AI ROI measurement, business outcomes measurement, and enterprise AI approaches. Raju Vegesna contributes vendor perspectives.
- UiPathminorUiPath is featured as a partner sponsor covering agentic AI enterprise orchestration topics with contribution from Kuber Sharma on when to use agents versus automation.
- WorkdayminorWorkday is mentioned as a premier partner with featured content on AI trust gap and enterprise workforce technology. Laila Almounaier contributes on responsible AI adoption.
- AccentureminorAccenture featured in coverage on AI moving from pilots to production, digital marketing services, and UK AI adoption research from CEO Julie Sweet.
- Google CloudminorGoogle Cloud featured with executive interview coverage including Maureen Costello (UKI & Africa VP) on career journey and technology leadership perspective.
- EverpureminorEverpure is covered as a technology vendor at Accelerate events with CEO Charlie Giancarlo featured on data primacy and AI architecture approaches.
- CelonisminorCelonis featured with content on applied AI, process intelligence, and enterprise operational context from Rudy Kuhn and Celonis President Carsten Thoma.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Diginomica competitors and assessment
Company assessmentDirect peers
- VentureBeat: B2B technology publication with strong emphasis on enterprise AI, digital transformation, and data infrastructure — directly comparable audience of enterprise technology decision-makers and similar sponsor-driven revenue model.
- CIO.com (Foundry/IDG): Long-established publication targeted explicitly at CIOs and senior IT leaders covering enterprise software strategy, AI adoption, and digital transformation — the most directly comparable audience (CIO/CTO buyer personas) to Diginomica's d·network base.
- The Register: Long-running independent enterprise and B2B technology news publication covering enterprise software, AI, infrastructure, and IT with practitioner-oriented editorial style — directly comparable in audience and content model to Diginomica.
- Computer Weekly: Established UK-based enterprise IT publication covering enterprise software, digital transformation, public sector technology, and CIO decision-making — directly comparable B2B media model with strong UK public sector overlap.
- SiliconANGLE / theCUBE: Enterprise technology media company producing news, analysis, and video/podcast content (theCUBE) targeted at enterprise technology buyers and vendor ecosystems — directly comparable multi-format media business serving similar audiences.
Broad incumbents
- InformationWeek: Long-running enterprise technology publication targeting IT leadership with coverage of enterprise software, AI, cloud, and digital strategy — comparable audience to Diginomica though broader in scope.
- ZDNet: Large global technology publication covering enterprise technology, business software, and digital transformation as part of a broader technology portfolio — comparable in subject matter though a broader incumbent.
Emerging players
- The Stack: Enterprise technology publication focused on enterprise IT infrastructure, cybersecurity, and digital transformation — an emerging player in the same niche of practitioner-oriented B2B enterprise tech media.
Regional players
- Silicon.co.uk: UK-focused business technology publication covering enterprise IT, digital transformation, and the UK tech ecosystem — comparable B2B media format with geographic concentration on the UK enterprise buyer market.
Others
- Diginomica Press Partners (Salesforce/ServiceNow corporate newsrooms): Enterprise software vendor newsrooms function as adjacent media properties producing enterprise tech content — comparable in subject matter (though they are customers/sponsors of Diginomica rather than competitors) and useful proxy for sponsor-content economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Diginomica social profiles
Digital presenceDiginomica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diginomica leadership team
Management profileNumber of profiles
Profiles3 records
Diginomica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diginomica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diginomica
What does Diginomica do?
Diginomica publishes an independent enterprise technology news and analysis website (diginomica.com) covering ERP, HCM, CRM, AI, cloud infrastructure, and digital transformation. It monetizes through sponsored partner content from technology vendors and through recurring subscriptions for premium research publications and community access via its d·network of 400+ CIOs and senior digital leaders.
Is Diginomica a public or private company?
Diginomica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Diginomica founded?
Diginomica was founded in 2013. It employs 11 to 50 people.
Where is Diginomica based?
Diginomica is headquartered in London, United Kingdom, in the Europe region.
How does Diginomica make money?
Three revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are newsletter and Content Subscription and community and Research Services.
Who are Diginomica's main competitors?
Direct peers on record are VentureBeat, CIO.com (Foundry/IDG), The Register, Computer Weekly and SiliconANGLE / theCUBE. Broad incumbents are InformationWeek and ZDNet. The Stack is listed as an emerging player. Silicon.co.uk is listed as a regional player. Diginomica Press Partners (Salesforce/ServiceNow corporate newsrooms) is listed as an others.
Does Diginomica have an API?
No public API is recorded for Diginomica.
What industry is Diginomica in?
Diginomica's product category is Enterprise Technology Media. Its primary akta.pro industry code is MPAJAMAC, Online News & Magazine Publishing Platforms (CMS & Hosting), with a secondary code of MPAJAMAF, Online Article & Blog Publishing Platforms. Its NAICS code is 516210.