Clickadu

What Clickadu does

Clickadu is a Prague-headquartered digital advertising network founded in 2014 that operates as a two-sided marketplace connecting advertisers and publishers across 150+ countries. The platform processes 6 billion-plus ad impressions daily across six formats (Banner, Popunder, Push Notifications, InPage Push, Video Pre-roll, and Skim), with iGaming in 33 US states, dating, e-commerce, and affiliate marketing as core verticals.

The underlying platform is a self-serve Supply-Side Platform with separate advertiser and publisher portals, augmented by AI-based ad rotation, machine-learning fraud and bot filters, and a SmartCPA optimizer that automatically matches performance offers to high-converting zones using zone-level eCPM data. Pricing spans CPM, CPC, a second-price-auction SmartCPM, and outcome-based SmartCPA, with support for IAB VAST video, third-party trackers such as MaxConv, and a public API for campaign spend synchronization.

Commercially, Clickadu monetizes the spread between advertiser spend and publisher payouts, with no disclosed revenue or funding history indicating a privately held, bootstrapped operator. Go-to-market combines 24/7 self-service registration with dedicated account managers and an aggressive conference presence at iGB L!VE, SiGMA, TES, SBC, and Affiliate World events, targeting both long-tail SMB buyers and named enterprise counterparties such as Zeydoo, Appmontize Media, Daraz, Shopee TH, and Mobvista.

Name

Clickadu

Legal name

Clickadu

Website

https://clickadu.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Clickadu is a Prague-based multi-format digital advertising network founded in 2014, serving advertisers and publishers across 150+ countries with six ad formats, 6B+ daily impressions, and AI-driven optimization tools.

Ownership category

akta.pro rank

Product category

Digital Advertising

NAICS

Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industries

Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB), Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Digital advertising network
• Ad serving platform
• Programmatic advertising
• Online ad monetization
• Performance-based advertising

Headquarters

HQ city

Liben

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Network Commissions: Clickadu operates as a midDLEmAn between advertisers seeking to buy traffic and publishers monetizing their web traffic. The company earns revenue by charging advertisers for ad impressions (CPM), clicks (CPC), or conversions (CPA) while paying publishers for delivering that traffic. The spread between what advertisers pay and what publishers receive represents the core revenue.
2. CPM (Cost Per Mille) Advertising: Advertisers pay per thousand impressions. Clickadu charges advertisers and compensates publishers based on impressions delivered. Available as standard CPM or SmartCPM (second-price auction model).
3. CPC (Cost Per Click) Advertising: Advertisers pay per single ad click. Clickadu charges on a per-click basis and compensates publishers when those clicks are generated.
4. SmartCPA (Cost Per Acquisition) Advertising: Advertisers pay only for conversions. Clickadu uses automatic optimization algorithm to match offers to targeted users. The platform automatically identifies high-performing traffic zones and purchases traffic accordingly. Minimum conversion cost can be as low as $0.001.
5. Publisher Monetization Services: Clickadu provides publishers with tools to monetize their website traffic through various ad formats including Smartlinks (automatic traffic monetization), banner ads, popunders, and push notifications. Publishers earn revenue based on impressions or clicks generated from their traffic.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Clickadu is a multi-format digital advertising network that operates a self-serve Supply-Side Platform (SSP) connecting advertisers (affiliates, media buyers, and brands) with publishers and app developers worldwide. It delivers more than 6 billion daily ad impressions across 150+ countries through six distinct ad formats—Banner Ads, Popunder, Push Notifications, InPage Push, Video Pre-roll, and Skim—under CPM, CPC, SmartCPM (second-price auction), and SmartCPA (performance-based) pricing models. The platform monetizes publisher inventory while giving advertisers fraud-filtered, AI-optimized access to global traffic with fast campaign moderation.

Product overview

Clickadu is a multi-format advertising network operating as a unified platform for both publishers and advertisers. The core offering consists of six distinct ad formats (Banner Ads, Popunder, Push Notifications, InPage Push, Video Pre-roll, and Skim) that publishers use to monetize traffic and advertisers use to reach audiences. These formats are managed through the Self-Serve Platform, which provides campaign automation, statistics transparency, and multiple pricing models (CPM, CPC, SmartCPM, SmartCPA). For publishers, Smartlinks provides automatic traffic monetization. The platform processes over 6 billion daily impressions across worldwide GEOs, powered by Smart AI-based rotation for optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Banner Ads Traditional Google-friendly display ad format delivered as commercial images or animations on web pages, available in 300x250, 300x100, and 728x90 sizes. Includes misclick protection, multicreative tool, wide GEO selection, high CPM rates, and a 100% fill rate for monetizing websites. Used by advertisers to promote products/offers and by publishers to monetize inventory.
• Popunder Advertising area loaded under the main active browser window or tab after user interaction with the page, remaining unnoticed until the main window or tab is closed. Solves ad blindness and works across different platforms. Used by advertisers for high-impact traffic acquisition and by publishers for full-page monetization.
• Push Notifications (Instant Text Message) Mobile dialog ad format delivering targeted text messages directly to users' devices after opt-in subscription. Google-friendly, compatible with all mobile devices, and supports multiple pricing models (CPM, CPC, SmartCPM, SmartCPA). Used by advertisers for direct user reach and by publishers for monetization.
• InPage Push Native push message format that appears when users browse publisher websites. Unlike Push Notifications, it does not require user subscription, is available on any OS type including iOS, and provides high reach and fill rate for additional monetization. Used by advertisers for cross-OS reach and by publishers for additional inventory monetization.
• Video Pre-roll Promotional video ad displayed directly before user-selected content on both mobile and desktop. Supports IAB VAST protocol and works with all JS and HTML players, with video files accepted in MP4, WMV, AVI, MOV, and FLV formats. Used by advertisers for video-driven user acquisition and by publishers for video inventory monetization.
• Skim Link-based ad format where publishers insert links on specific site elements; clicking on the link reveals an advertisement to the user. Gives 100% control of sold traffic amount to publishers, with higher conversion rates for advertisers and higher CPM rates for publishers.
• Self-Serve Advertising Platform (SSP) Web-based self-serve platform for advertisers and publishers to create, manage, and optimize campaigns with statistics transparency, campaign automation tools, and fast moderation. Supports CPM, CPC, SmartCPM, and SmartCPA pricing models, and provides 24/7 access via separate advertiser (adv.clickadu.com) and publisher (pub.clickadu.com) portals.
• Smartlinks Automatic monetization tool for publishers that dynamically serves relevant ads based on traffic characteristics. Publishers insert Skim links on site elements and ads are automatically matched to user sessions, enabling hands-off monetization without manual offer selection.

Quantifiable outcome

• Fast campaign moderation - described as being 'a coffee break away from launching a campaign to getting traffic'
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Outbrain: Outbrain is a leading native advertising and content discovery platform for premium publishers and advertisers. Functions as a broad incumbent in the same native/display ad network category as Clickadu with deeper publisher relationships and brand budgets.
• Taboola: Taboola is a large content discovery and native advertising platform serving publishers and advertisers globally at meaningful scale. Operates broadly in the same digital advertising space as Clickadu but with a much larger portfolio (header bidding, content recommendations, e-commerce).

Direct peers

• Adsterra: Adsterra is a self-serve ad network serving CPM, CPC, and CPA campaigns across Popunder, Social Bar, Native Banner, and Direct Link formats. Direct competitor with similar self-serve platform, AI-driven optimization, and affiliate/performance advertiser focus.
• TrafficJunky: TrafficJunky is an online ad network operated by MindGeek, offering display, video, and popunder inventory to advertisers across global geos. Comparable as a self-serve ad network with multi-format inventory serving affiliate and direct advertisers.
• HilltopAds: HilltopAds is a multi-format ad network for advertisers and publishers offering popunder, in-page push, video, and display inventory. Comparable business model focused on affiliate/performance advertisers across global geos with self-serve tooling.
• MGID: MGID is a global native advertising platform connecting publishers and advertisers via content recommendation widgets. Comparable as a digital ad network with performance-based pricing and self-serve platform for affiliate/brand advertisers.
• ExoClick: ExoClick is an ad network offering display, video, mobile, push, and popunder formats to advertisers and publishers worldwide. Direct peer with similar multi-format inventory, self-serve platform, and global advertiser/publisher base.
• PropellerAds: PropellerAds is a multi-format ad network offering push notifications, popunder, interstitials, and direct click traffic to advertisers and publishers globally. Closely comparable to Clickadu in self-serve SSP model, multi-format inventory, and global GEO coverage.
• RichAds: RichAds is a push and popunder ad network with AI-powered optimization (TargetCPA, Micro Bidding) for affiliates and media buyers. Highly comparable on technology stack (AI optimization, performance pricing) and customer base (affiliate marketers).
• PopAds: PopAds is a popunder-focused ad network serving both publishers and advertisers with high-volume popunder inventory. Direct competitor to Clickadu's Popunder format with similar affiliate/advertiser customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/clickaduads
• Facebookfacebook.com/clickadu
• LinkedInlinkedin.com/company/clickadu
• Instagraminstagram.com/clickadu

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clickadu