Adsterra
Adsterra is a global performance-based ad network connecting 16K+ advertisers with 45K+ publishers across 248 geos via proprietary formats including Popunder, Social Bar, and In-Page Push, delivering 36B+ monthly impressions.
- Company typePrivate
- Founded2013
- HeadquartersLimassol, Cyprus
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Adsterra does
Adsterra is a privately held global performance-based advertising network headquartered in Limassol, Cyprus, operating since 2013 under the legal entity AD MARKET LIMITED. The company operates a two-sided marketplace connecting 16K+ advertisers (brands, agencies, affiliate marketers, DSPs) with 45K+ direct publishers, monetizing 36B+ monthly ad impressions across 248 countries and territories. Its product portfolio spans seven ad formats—Popunder (12B monthly impressions), proprietary Social Bar (10B monthly impressions), In-Page Push, Interstitials, Native, SmartLink, and Banner Ads—delivered through a self-serve platform, an RTB/SSP infrastructure supporting 1B+ daily ad views and 100K+ RPS, and a public API. Pricing is offered across CPM, CPC, and CPA models with a $100 minimum deposit and supporting automation tools including Smart CPM (algorithmic bidding) and CPA Goal (ML-driven placement optimization).
Underlying the platform is a RTB architecture that connects supply-side publishers to demand-side partners via XML/JSON feeds or OpenRTB endpoints, with a 200ms response-time SLA. A proprietary 3-Level Security System combines automated detection, AI-powered real-time monitoring, and manual review to address ad fraud, malvertising, and traffic laundering. Adsterra monetizes via the spread between advertiser spend and publisher payouts, fees on premium formats, and programmatic RTB access. Go-to-market is primarily self-serve PLG with 10-minute publisher approval, supplemented by dedicated Partner Care account managers for larger advertisers, a 5% publisher referral program, and ecosystem-building through the annual World AdTech Day event (launched 2024) and ADSTERROIDS community game.
The company is led by founder and CEO Anton Brovkin and operates with 251-500 employees. It has pursued a vertical-agnostic strategy, supporting use cases from affiliate marketing and app installs to iGaming, VPNs, utilities, and e-commerce, with newer product investments such as Multi-Event Tracking (March 2026) extending funnel-level visibility for advertisers. Industry recognition includes awards from uCompares (Best Advertising Network, Best Traffic Source of the Year, 2025), OfferVault, AdExchanger, Affwards (#1 Native Ad Network), and a 2026 Business of Apps listing among top mobile advertising companies.
Adsterra firmographics
Firmographics- Name
- Adsterra
- Legal name
- AD MARKET LIMITED
- Website
- https://adsterra.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Adsterra is a global performance-based ad network connecting 16K+ advertisers with 45K+ publishers across 248 geos via proprietary formats including Popunder, Social Bar, and In-Page Push, delivering 36B+ monthly impressions.
- Ownership category
- akta.pro rank
Adsterra industry classification
Industry- Product category
- Digital Advertising Network
- NAICS
- Advertising Agencies (54181), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)
- akta.pro secondary industries
- Demand-Side Platforms (DSP) (BPAMALAB), Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where Adsterra is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
Adsterra business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Advertising Network Commissions: Adsterra operates as a performance-based advertising network connecting advertisers buying traffic with publishers monetizing their inventory. Revenue generated from the spread between advertiser spend and publisher payouts, plus fees for premium services and formats.
- Publisher Monetization Fees: Publishers earn revenue through eCPM model based on impressions, clicks, and conversions. Adsterra takes a commission from ad impressions sold through its network.
- SmartCPM Automated Bidding: Second-price auction algorithm that automatically adjusts bids for each ad placement. Advertisers pay for traffic at competitive rates while Adsterra earns from ad spend managed through the platform.
- CPA Goal Optimization: Rules-based optimization tool for CPM/CPC campaigns that automatically filters and unlinks underperforming ad placements. Advertisers achieve conversion targets while Adsterra earns from managed ad spend.
- RTB Programmatic Access: DSP partners pay for access to premium publisher traffic through programmatic auctions. Adsterra earns from programmatic ad spend through its SSP platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | CPA (Cost-per-Action) |
| Usage-based | Pay-as-you-go | CPC (Cost-per-Click) |
| Usage-based | Pay-as-you-go | CPM (Cost-per-Mille) |
| Other | Pay-as-you-go | Minimum Deposit Requirements |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Adsterra product offering
Product offeringCore offering
Adsterra operates a global performance-based advertising network that connects advertisers (brands, agencies, affiliate teams, DSPs) with publishers seeking to monetize digital inventory. The platform offers multiple ad formats — Popunder, Social Bar, In-Page Push, Interstitial, Native, SmartLink, and Banner — priced via CPM, CPC, and CPA models, with supporting tools such as Smart CPM automated bidding, CPA Goal optimization, an RTB/DSP programmatic platform, a public API, and a 3-level AI-powered anti-fraud security system.
Product overview
Adsterra is a global performance-based advertising network headquartered in Limassol, Cyprus, operating since 2013. The platform functions as a unified ecosystem connecting advertisers seeking quality traffic with publishers monetizing digital audiences. Core platform components include: (1) Self-Serve Platform for campaign management, (2) RTB Platform for programmatic real-time bidding, (3) Adsterra API for automated management, and (4) multiple ad formats including Popunder Ads, Social Bar Ads (proprietary), In-Page Push Ads, Interstitial Ads, Native Ads, SmartLink Ads, and Banner Ads. Pricing models include CPM, CPC, and CPA with supporting tools: Smart CPM for automated bid optimization, CPA Goal for conversion-based optimization, and Traffic Estimator for competitive intelligence. Security infrastructure includes a 3-Level Security System with AI-powered fraud detection. Publisher monetization options include SmartLink, Referral Program, and Partner Care support. The platform reaches 248 geos with 45K+ direct publishers and 36B+ monthly impressions.
Differentiator
Problem solved
Functional benefit
Products and services
- Popunder Ads Full-page ads that open in a new browser tab after users click anywhere on a website; serves 12B monthly pop impressions with high viewability and a UX-friendly non-intrusive format. Available with CPM and CPA pricing models for advertisers and used by publishers to monetize site traffic.
- Social Bar Ads Proprietary ad format combining display and push advertising benefits, generating 10B+ monthly impressions with up to 30X higher CTRs vs. web push. Includes In-Page Push, Icon Notifications, Custom Widgets, and Interstitials subformats. Supports CPM, CPC, and CPA pricing.
- In-Page Push Ads
Quantifiable outcome
- 33% record CTRs with next-gen ad formats
- +5 more outcomes
Companies that use Adsterra
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Adsterra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability11 records
Feature7 records
Adsterra partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- VoluumcoreTracker integration partnership. Adsterra supports quick integrations with Voluum, one of the most popular tracking tools for affiliate marketers. Provides S2S tracking connectivity.
- BinomcoreTracker integration partnership. Adsterra supports quick integrations with Binom tracker for campaign performance tracking and attribution.
- Roberts Dogs SanctuaryminorCharitable organization supported through Adsterra's CSR policy. Environmental and social impact initiative.
- City Friends ClubminorEnvironmental charity in Cyprus supported through Adsterra's CSR policy. Over 267,000 kg of waste collected in 3 years.
- Women Basketball CyprusminorSports organization supported through Adsterra's CSR policy promoting women's sports in Cyprus.
- Women Mech CyprusminorOrganization supported through Adsterra's CSR policy in Cyprus.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Adsterra competitors and assessment
Company assessmentBroad incumbents
- Taboola: Public content-discovery and native advertising platform. Comparable on native formats and publisher monetization but serves premium publisher partners and brand advertisers at substantially larger scale.
- The Trade Desk: Public DSP/SSP incumbent in programmatic advertising. Comparable on RTB technology stack but operates at vastly larger scale and serves enterprise brand demand rather than affiliate/CPA.
Direct peers
- MGID: Native advertising network serving publishers and advertisers globally. Comparable on the native ad format and SMB self-serve access; broader content-recommendation footprint than Adsterra.
- Galaksion: Independent ad network specializing in popunder, push, and in-page formats with global reach. Comparable scale and advertiser/publisher audience to Adsterra in performance marketing.
- HilltopAds: Ad network offering popunder, push, in-page push, and direct link formats with self-serve buying. Comparable by format portfolio, anti-fraud emphasis, and SMB/affiliate advertiser focus.
- PopAds: Specialist popunder ad network focused on traffic monetization for publishers and CPA campaigns. Comparable on format specialization and rapid publisher onboarding.
- PropellerAds: Direct competitor running a global multi-format ad network (push, popunder, interstitials, native) with self-serve and RTB access. Closely comparable by ad format mix, vertical focus (affiliate/CPA), and SMB advertiser base.
- Adcash: Direct competitor in the global ad network space with popunder, push, native, and interstitials formats. Comparable by self-serve platform, CPA/CPM pricing, and similar publisher-advertiser matchmaking model.
- Clickadu: Popunder- and push-focused ad network with CPM/CPA pricing and publisher monetization tools. Highly comparable on format mix, traffic sources, and target verticals.
- RichAds: Performance ad network with popunder, push, native, and direct link formats, optimized for affiliate/CPA campaigns. Comparable GTM motion and bidder tooling (Smart CPM analogue).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Adsterra social profiles
Digital presenceAdsterra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adsterra leadership team
Management profileNumber of profiles
Profiles1 record
Adsterra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adsterra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adsterra
What does Adsterra do?
Adsterra operates a global performance-based advertising network that connects advertisers (brands, agencies, affiliate teams, DSPs) with publishers seeking to monetize digital inventory. The platform offers multiple ad formats — Popunder, Social Bar, In-Page Push, Interstitial, Native, SmartLink, and Banner — priced via CPM, CPC, and CPA models, with supporting tools such as Smart CPM automated bidding, CPA Goal optimization, an RTB/DSP programmatic platform, a public API, and a 3-level AI-powered anti-fraud security system.
Is Adsterra a public or private company?
Adsterra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adsterra founded?
Adsterra was founded in 2013. It employs 251 to 500 people.
Where is Adsterra based?
Adsterra is headquartered in Limassol, Cyprus, in the Europe region.
How does Adsterra make money?
Five revenue lines are on record. Advertising Network Commissions are the primary driver. The others are publisher Monetization Fees, smartCPM Automated Bidding, CPA Goal Optimization and RTB Programmatic Access.
Who are Adsterra's main competitors?
Broad incumbents on record are Taboola and The Trade Desk. Direct peers are MGID, Galaksion, HilltopAds, PopAds, PropellerAds, Adcash, Clickadu and RichAds.
Does Adsterra have an API?
Yes. Adsterra provides public APIs for both advertisers and publishers. For advertisers: GET, POST, and PATCH methods to retrieve core stats (spending, CPM, conversions, clicks), create and configure Popunder CPM campaigns with targeting settings, manage bidding, blacklisting/whitelisting, and compare traffic sources across ad networks. For publishers: GET method to pull websites, ad placements, and full reports (impressions, clicks, CTR, CPM, revenue) grouped by date, placement, or domain. Supports JSON (default), XML, and CSV data formats. Documentation publicly available. Developer documentation is at docs.adsterratools.com/public/v3/partners-api.
What industry is Adsterra in?
Adsterra's product category is Digital Advertising Network. Its primary akta.pro industry code is BPAMALAA, Ad Networks & Exchanges (Programmatic RTB), with a secondary code of BPAMALAB, Demand-Side Platforms (DSP). Its NAICS code is 54181 and its SIC code is 7310.