Economy Bookings

What Economy Bookings does

EconomyBookings (operating brand of Booking Group Corporation Ltd.) is an online car rental aggregator and broker founded in 2008 in Riga, Latvia by Alen Baibekov and Igor Demchakov. The company operates a price-comparison and booking platform that connects individual and business travelers with 600+ third-party car rental suppliers across 20,000+ pickup locations in 180+ countries, with 8.5 million cumulative clients served since inception. The platform does not own vehicles; it earns transaction-based commissions from suppliers for bookings routed through its website (economybookings.com) and native iOS/Android mobile applications.

The core technology stack is a self-serve booking engine with search, comparison, reservation, and customer support workflows, supporting multiple payment methods (Visa, Mastercard, Amex, PayPal, Apple Pay, Google Pay, Alipay, Klarna, Affirm) and certified to PCI DSS, Visa Secure, and 3D Secure/ID Check standards. The product portfolio includes the core aggregator platform, a travel blog for SEO/content marketing, the EB+ loyalty program (USA/Canada), B2B and affiliate distribution programs, a supplier marketplace for fleet owners, optional Full Coverage protection insurance, and a self-serve help center. The company is privately held, employs 51-100 people, and operates without disclosed institutional funding, M&A activity, or public-market signals in the available source material.

Name

Economy Bookings

Legal name

Booking Group Corporation Ltd.

Website

https://economybookings.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

EconomyBookings is a privately held, Riga-based online car rental aggregator (founded 2008) that connects travelers with 600+ third-party rental suppliers across 20,000+ locations in 180+ countries, earning transaction commissions on self-serve bookings via its website and mobile apps.

Ownership category

akta.pro rank

Product category

Car Rental Aggregator

NAICS

Travel Agencies (56151)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Car rental aggregator
• Vehicle rental booking
• Travel comparison platform
• Rental marketplace broker
• Online car rental search

Headquarters

HQ city

Valley Cottage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Car Rental Booking Commission: EconomyBookings acts as a car rental broker/aggregator, earning commission from car rental suppliers for each booking completed through its platform. The company does not own vehicles but connects travelers with third-party rental companies worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

EconomyBookings operates an online car rental price comparison and booking aggregator platform that connects travelers with 600+ third-party car rental suppliers across 20,000+ pickup locations in 180+ countries. The company acts as a broker, earning commissions from suppliers for each booking completed, while providing transparent pricing, free cancellation on most bookings, a best price guarantee, and 24/5 multilingual customer support.

Product overview

EconomyBookings operates as a car rental aggregator/broker platform that connects travelers with over 600 third-party car rental suppliers globally. The core platform provides price comparison and booking services across 20,000+ locations in 180+ countries, functioning as an intermediary rather than a direct rental provider. The product portfolio includes a mobile app for on-the-go bookings, the EB+ loyalty program offering exclusive member pricing, a B2B program for business partners and affiliates, a supplier marketplace for fleet owners to list vehicles, and a travel blog providing educational content. Additional services include optional Full Coverage protection insurance and a multilingual help center supporting customers before, during, and after rental. The company was founded in 2008 in Riga, Latvia, and has served 8.5 million clients.

Differentiator

Problem solved

Functional benefit

Brands

• EB+: Car rental loyalty program offering exclusive pricing, flexible bookings, and added benefits for members in USA and Canada.

Products and services

• EconomyBookings.com Core Platform Online car rental price comparison and booking platform serving travelers at 20,000+ pickup locations in 180+ countries with transparent pricing and free cancellation.
• EconomyBookings Mobile App
• EB+ (EconomyBookings Plus) Loyalty Program Membership loyalty program offering exclusive pricing, flexible bookings, and added benefits for frequent car rental users, initially launched in the USA and Canada.
• Full Coverage Protection Optional rental insurance and protection add-on that customers can purchase during checkout to provide additional coverage beyond the standard rental agreement.
• EconomyBookings B2B Program Partnership program targeting travel agencies, travel management companies, and corporate clients who want to offer car rental booking capabilities to their customers.
• EconomyBookings Affiliate Program Referral and commission-based affiliate program that lets partners earn revenue by driving car rental bookings through tracked referral links.
• EconomyBookings Supplier Marketplace Marketplace portal at marketplace.economybookings.com/join where car rental companies and individual fleet owners can list their vehicles for booking through the EconomyBookings network.

Quantifiable outcome

• 8.5 million trusted clients served since 2008
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

17 partnerships are on record, tiered core, major and regional.

• SIXTcoreChannel Partner/ Reseller/ DistributorSIXT is one of the largest international car rental companies operating in over 100 countries. As a key supplier partner on EconomyBookings, SIXT provides vehicles across thousands of global locations. SIXT has a rating of 8.4/10 based on 27,121 reviews on the platform.
• EuropcarcoreChannel Partner/ Reseller/ DistributorEuropcar is a major global car rental provider operating 2,243 locations in 1,500 cities. Partnered with EconomyBookings to offer vehicles to the platform's customer base.
• HertzcoreChannel Partner/ Reseller/ DistributorHertz is a well-known international car rental company with 2,179 locations in 1,513 cities. Offers a wide variety of rental vehicles including economy, compact, SUVs, and luxury cars through the platform.
• AviscoreChannel Partner/ Reseller/ DistributorAvis is a global car rental company providing vehicles through the EconomyBookings platform across multiple countries and locations.
• EnterprisecoreChannel Partner/ Reseller/ DistributorEnterprise Rent-A-Car operates 3,865 locations in 2,455 cities globally. As a supplier partner, Enterprise provides vehicles across extensive global and regional networks.
• ThriftycoreChannel Partner/ Reseller/ DistributorThrifty Car Rental operates 1,047 locations in 711 cities worldwide. Best rated supplier on the platform with strong customer satisfaction scores.
• AlamocoreChannel Partner/ Reseller/ DistributorAlamo Rent A Car operates 1,056 locations in 822 cities. Best rated supplier on the platform with a rating of 8.4/10 from 32,776 reviews.
• DollarcoreChannel Partner/ Reseller/ DistributorDollar Rent A Car operates 691 locations in 488 cities. Best rated supplier on the platform with strong customer reviews.
• BudgetmajorChannel Partner/ Reseller/ DistributorBudget Rent a Car System operates 1,779 locations in 1,205 cities. Provides affordable vehicle rental options through the platform.
• NationalmajorChannel Partner/ Reseller/ DistributorNational Car Rental operates 890 locations in 709 cities. Offers a range of vehicles from economy to luxury categories through the platform.
• GoldCarmajorChannel Partner/ Reseller/ DistributorGoldCar is a car rental company operating 204 locations in 157 cities, providing budget-friendly vehicle options.
• Green MotionmajorChannel Partner/ Reseller/ DistributorGreen Motion operates 481 locations in 301 cities. Eco-focused car rental company providing vehicles through the platform.
• Keddy by EuropcarmajorChannel Partner/ Reseller/ DistributorKeddy by Europcar operates 1,187 locations in 831 cities. A subsidiary brand of Europcar offering vehicles through the platform.
• EzuRentals (New Zealand)regionalChannel Partner/ Reseller/ DistributorEzuRentals is a New Zealand-based car rental company with locations at Auckland, Queenstown, and Christchurch airports. Recognized as a top supplier in the 2025 Best Rated Supplier Awards.
• Centauro (Spain)regionalChannel Partner/ Reseller/ DistributorCentauro Rent a Car is a Spanish car rental company recognized as a top supplier in Spain through EconomyBookings' Mobility Partner of Choice award.
• Routes Car Rentals (Canada)regionalChannel Partner/ Reseller/ DistributorRoutes Car Rentals operates at Calgary International Airport in Canada. Regional supplier partner recognized for service excellence.
• Surprice Cars (Canada)regionalChannel Partner/ Reseller/ DistributorSurprice Cars is a Canadian car rental company recognized as a top supplier in Canada through the Mobility Partner of Choice award.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Skyscanner: Skyscanner is a travel meta-search engine that has expanded into car rentals in addition to flights and hotels; competes for the same high-intent travel search traffic, though its car-rental offering is less mature than its flight business.
• Kayak: Kayak is a meta-search travel platform owned by Booking Holdings that aggregates flights, hotels, and car rentals across multiple suppliers. It competes with EconomyBookings for car-rental search queries and benefits from significantly larger brand and marketing spend.
• Trip.com: Trip.com (formerly Ctrip) is a major global OTA offering car rentals alongside flights and hotels; competes indirectly for travelers' car-rental bookings through a broader travel platform with significant cross-sell capabilities.
• Booking.com: Booking.com is the dominant global OTA with car rental as part of its full-trip offering; meaningfully competes with EconomyBookings on hotel-rental bundling and has more resources and brand reach, while also owning RentalCars.com directly.
• Expedia: Expedia is a global OTA with a car-rental vertical offering thousands of supplier locations; competitor for car-rental meta-search demand as part of a full-trip booking flow, with substantially larger scale.

Emerging players

• Hopper: Hopper is a mobile-first travel app offering flights, hotels, and car rentals with predictive pricing features; an emerging channel for younger travelers that overlaps with EconomyBookings' mobile-booking customer and supplier relationships.
• AutoSlash: AutoSlash is a US-focused car rental discount and price-tracking platform that helps consumers stack coupons and rate discounts on rental bookings; partial overlap on price-transparency and discount positioning for the car rental meta-search category.

Direct peers

• DiscoverCars.com: DiscoverCars is a car rental comparison and booking aggregator operating globally with similar supplier breadth and a comparable customer-comparison value proposition, making it the most directly head-to-head peer for EconomyBookings.
• QEEQ: QEEQ is an online car rental aggregator and comparison platform with global coverage and a similar broker take-rate revenue model, competing for the same meta-search travel customer.
• RentalCars.com: RentalCars.com is the closest direct competitor: a car rental aggregator offering price comparison across global suppliers, owned by Booking Holdings. Same business model (broker/aggregator), same end customer (travelers booking car rentals), and same supplier base (Hertz, Avis, SIXT, etc.).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/economybookings

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Economy Bookings