Direct Liquidation, LLP
Direct Liquidation, LLP operates a B2B online auction marketplace connecting major U.S. retailers and manufacturers with secondary-market buyers of customer returns, overstock, and refurbished merchandise, serving resellers, wholesalers, and exporters across North America under the ReturnPro brand.
- Company typePrivate
- Founded2013
- HeadquartersRockaway, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingDigital Commerce or Content
What Direct Liquidation, LLP does
Direct Liquidation, LLP is a Florida-domiciled limited liability partnership that operates a wholesale online auction marketplace connecting major U.S. retailers and manufacturers with secondary-market buyers seeking customer returns, overstock, and end-of-life inventory. The platform, accessible at directliquidation.com, allows buyers to source merchandise at deep discounts to MSRP (typically 5%-50%+ off) in lot sizes ranging from single pallets (under $100) to full truckloads (over $30,000), with fulfillment through company-operated warehouses in Kentucky, Texas, Arkansas, and Alaska. Featured retail suppliers include Walmart, Ferguson, and Signature Hardware; featured manufacturers include Apple, Samsung, Hisense, Microsoft, HP, and LG, with a specialized Apple refurbished category offering 90-day warranty coverage.
The underlying platform is a self-serve e-commerce marketplace with auction-style and buy-now purchase mechanics, supported by a pricing transparency tool that exposes full sales history for each pallet to inform buyer bidding. Direct Liquidation is operated as a brand under ReturnPro, which provides shared technology and operational infrastructure. The company has facilitated $275M in cumulative sales volume and $1.7B in retail value liquidated across 35M items sold to over 1M customers over 13+ years of operation. Go-to-market is product-led: buyers are acquired through organic search, educational blog content, email newsletters, and social media, with no disclosed paid acquisition or external funding rounds.
Revenue is generated primarily via transaction and commission fees on marketplace sales with no hidden buyer fees. Customer segments span eCommerce resellers (Amazon FBA, eBay, Poshmark), wholesalers, brokers, brick-and-mortar discount stores, flea market vendors, exporters, and side-hustle individual resellers, served across the US and Canada. The business is privately held under President and owner Jeff Schwarz, with 501-1,000 employees and no public revenue disclosure.
Direct Liquidation, LLP firmographics
Firmographics- Name
- Direct Liquidation, LLP
- Legal name
- Direct Liquidation, LLP
- Website
- https://directliquidation.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Direct Liquidation, LLP operates a B2B online auction marketplace connecting major U.S. retailers and manufacturers with secondary-market buyers of customer returns, overstock, and refurbished merchandise, serving resellers, wholesalers, and exporters across North America under the ReturnPro brand.
- Ownership category
- akta.pro rank
Direct Liquidation, LLP industry classification
Industry- Product category
- Wholesale Liquidation Marketplace
- NAICS
- Wholesale Trade Agents and Brokers (42512), Wholesale Trade (42), Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers (4237), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- B2B Liquidation Auctions & Asset Disposition Retail (CRAEAFAG)
- akta.pro secondary industries
- Online Closeout & Liquidation Marketplaces (CRAEAFAF), Wholesale/B2B Generalist Marketplaces (CRAFAAAF), General Closeout & Liquidation Stores (CRAEAFAA)
Keywords
Where Direct Liquidation, LLP is headquartered
LocationHeadquarters
- HQ city
- Rockaway
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Direct Liquidation, LLP business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Transaction/Commission fees: Platform facilitates sales of liquidation inventory from retailers and manufacturers to secondary market buyers. Revenue generated from transaction fees on sales, with no hidden buyer fees - the price shown is the price paid.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing per pallet or truckload lot |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Direct Liquidation, LLP product offering
Product offeringCore offering
Direct Liquidation operates a B2B wholesale auction marketplace that connects businesses directly with major U.S. retailers and manufacturers to purchase bulk liquidation inventory, including customer returns, overstock, and end-of-life products. Buyers can acquire individual pallets or full truckloads via buy-now or make-offer transactions, with prices typically ranging from 5% to 50%+ of MSRP depending on condition, and fulfillment from warehouses in Kentucky and Texas.
Product overview
Direct Liquidation is a B2B online liquidation marketplace operating as a platform connecting businesses with major U.S. retailers and manufacturers. The core product is the Wholesale Liquidation Marketplace where buyers can purchase customer returns, overstock, and end-of-life products via auction-style sales. The platform offers two primary purchase formats: Pallet Sales for smaller quantities and Truckload Sales for bulk volume buyers. Supporting features include a Price Transparency Tool showing historical sales data for comparable lots, and Flexible Purchase Options supporting both buy-now and best-offer transactions. The marketplace organizes inventory across multiple product categories including Electronics (with specialized Apple product liquidation featuring 90-day warranties), Home & Furniture, Toys, and Sports, Fitness & Outdoors. Product sourcing comes from featured liquidators including Walmart, Ferguson, Signature Hardware, Major Retailer, and Outdoor Retailer, with merchandise from manufacturers such as Apple, Samsung, Hisense, Microsoft, Black & Decker, Stanley, HP, and LG.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Liquidation Marketplace B2B online auction marketplace connecting businesses directly with major U.S. retailers and manufacturers to purchase bulk liquidation inventory including customer returns, overstock, and end-of-life products.
- Pallet Sales Individual pallet purchases of liquidation merchandise ranging from one pallet to multiple pallets per order, with detailed manifest information, product conditions, and photos for each lot.
- Truckload Sales Full truckload bulk purchases of liquidation inventory for larger-volume buyers seeking maximum inventory quantities per transaction.
- Apple Product Liquidation
Quantifiable outcome
- Products sold at 5-50%+ discounts from MSRP depending on condition
- +1 more outcomes
Companies that use Direct Liquidation, LLP
Customer profileNamed customers11 records
Segments9 records
Ideal customer profiles4 records
Direct Liquidation, LLP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Direct Liquidation, LLP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ReturnProcoreDirect Liquidation is operated as a ReturnPro brand. ReturnPro is the parent company providing the infrastructure and brand backing for the Direct Liquidation marketplace platform. The partnership enables Direct Liquidation to leverage shared resources, technology platform, and operational support.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Direct Liquidation, LLP competitors and assessment
Company assessmentDirect peers
- Bulq: Bulq is a B2B liquidation marketplace offering pallets of customer returns and overstock from major retailers, targeted at small-to-mid resellers and Amazon FBA sellers. Highly comparable buyer persona and product mix to Direct Liquidation.
- B-Stock Solutions: B-Stock Solutions operates B2B liquidation auction marketplaces powering returns and overstock programs for major retailers including Amazon, Walmart (in some categories), and Target. It is the most direct competitor to Direct Liquidation, with similar pallet/truckload auction mechanics and a similar buyer base of resellers and wholesalers.
- Quicklotz: Quicklotz operates an online liquidation marketplace for customer returns, overstock, and closeout merchandise from major retailers. Closely mirrors Direct Liquidation's pallet-based model and reseller target customer.
- 888 Lots: 888 Lots runs a B2B liquidation marketplace specializing in customer returns and overstock from major retailers including Walmart and Target. Directly comparable business model focused on pallets and truckloads sold to resellers.
- BoxFox: BoxFox is a B2B marketplace for excess inventory and customer returns, primarily serving retailers and brands moving overstock through liquidation channels. Comparable offering for upstream suppliers of closeout inventory.
- Liquidity Services: Liquidity Services (NASDAQ: LQDT) operates Liquidation.com and GovDeals, running B2B marketplaces for surplus inventory, customer returns, and government asset disposition. Public company with established enterprise retailer relationships and broader category coverage including capital assets.
Broad incumbents
- eBay Business Supply: eBay operates a vast generalist C2B/B2C/B2B marketplace where many of Direct Liquidation's buyers resell purchased inventory. Indirect overlap; eBay's liquidity for the same buyer persona is both a complement and a downstream channel for Direct Liquidation inventory.
- Wholesale Central: Wholesale Central is a long-standing B2B directory and marketplace connecting resellers and small retailers with wholesale suppliers across closeout, general merchandise, and general wholesale categories. Broader scope than Direct Liquidation but overlapping buyer base.
Regional players
- Bonanza: Bonanza is an online marketplace emphasizing small-business sellers, including those reselling liquidation and thrift inventory. Comparable downstream ecosystem for Direct Liquidation's buyer base rather than a direct supply-side competitor.
Others
- ReturnPro: ReturnPro is the parent company of Direct Liquidation and operates returns processing, recommerce, and asset disposition services for retailers. As parent, it provides infrastructure and operational support to Direct Liquidation and is the strategic operator controlling its direction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Direct Liquidation, LLP social profiles
Digital presenceDirect Liquidation, LLP financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direct Liquidation, LLP leadership team
Management profileNumber of profiles
Profiles1 record
Direct Liquidation, LLP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direct Liquidation, LLP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direct Liquidation, LLP
What does Direct Liquidation, LLP do?
Direct Liquidation operates a B2B wholesale auction marketplace that connects businesses directly with major U.S. retailers and manufacturers to purchase bulk liquidation inventory, including customer returns, overstock, and end-of-life products. Buyers can acquire individual pallets or full truckloads via buy-now or make-offer transactions, with prices typically ranging from 5% to 50%+ of MSRP depending on condition, and fulfillment from warehouses in Kentucky and Texas.
Is Direct Liquidation, LLP a public or private company?
Direct Liquidation, LLP is a private company. It is classified as corporate owned and is currently operating.
When was Direct Liquidation, LLP founded?
Direct Liquidation, LLP was founded in 2013. It employs 501 to 1,000 people.
Where is Direct Liquidation, LLP based?
Direct Liquidation, LLP is headquartered in Rockaway, United States, in the North America region.
How does Direct Liquidation, LLP make money?
One revenue line is on record: transaction/Commission fees.
Who are Direct Liquidation, LLP's main competitors?
Direct peers on record are Bulq, B-Stock Solutions, Quicklotz, 888 Lots, BoxFox and Liquidity Services. Broad incumbents are eBay Business Supply and Wholesale Central. Bonanza is listed as a regional player. ReturnPro is listed as an others.
Does Direct Liquidation, LLP have an API?
No public API is recorded for Direct Liquidation, LLP.
What industry is Direct Liquidation, LLP in?
Direct Liquidation, LLP's product category is Wholesale Liquidation Marketplace. Its primary akta.pro industry code is CRAEAFAG, B2B Liquidation Auctions & Asset Disposition Retail, with a secondary code of CRAEAFAF, Online Closeout & Liquidation Marketplaces. Its NAICS code is 42512 and its SIC code is 5080.