Direct Liquidation, LLP

What Direct Liquidation, LLP does

Direct Liquidation, LLP is a Florida-domiciled limited liability partnership that operates a wholesale online auction marketplace connecting major U.S. retailers and manufacturers with secondary-market buyers seeking customer returns, overstock, and end-of-life inventory. The platform, accessible at directliquidation.com, allows buyers to source merchandise at deep discounts to MSRP (typically 5%-50%+ off) in lot sizes ranging from single pallets (under $100) to full truckloads (over $30,000), with fulfillment through company-operated warehouses in Kentucky, Texas, Arkansas, and Alaska. Featured retail suppliers include Walmart, Ferguson, and Signature Hardware; featured manufacturers include Apple, Samsung, Hisense, Microsoft, HP, and LG, with a specialized Apple refurbished category offering 90-day warranty coverage.

The underlying platform is a self-serve e-commerce marketplace with auction-style and buy-now purchase mechanics, supported by a pricing transparency tool that exposes full sales history for each pallet to inform buyer bidding. Direct Liquidation is operated as a brand under ReturnPro, which provides shared technology and operational infrastructure. The company has facilitated $275M in cumulative sales volume and $1.7B in retail value liquidated across 35M items sold to over 1M customers over 13+ years of operation. Go-to-market is product-led: buyers are acquired through organic search, educational blog content, email newsletters, and social media, with no disclosed paid acquisition or external funding rounds.

Revenue is generated primarily via transaction and commission fees on marketplace sales with no hidden buyer fees. Customer segments span eCommerce resellers (Amazon FBA, eBay, Poshmark), wholesalers, brokers, brick-and-mortar discount stores, flea market vendors, exporters, and side-hustle individual resellers, served across the US and Canada. The business is privately held under President and owner Jeff Schwarz, with 501-1,000 employees and no public revenue disclosure.

Name

Direct Liquidation, LLP

Legal name

Direct Liquidation, LLP

Website

https://directliquidation.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Direct Liquidation, LLP operates a B2B online auction marketplace connecting major U.S. retailers and manufacturers with secondary-market buyers of customer returns, overstock, and refurbished merchandise, serving resellers, wholesalers, and exporters across North America under the ReturnPro brand.

Ownership category

akta.pro rank

Product category

Wholesale Liquidation Marketplace

NAICS

Wholesale Trade Agents and Brokers (42512), Wholesale Trade (42), Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers (4237), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

B2B Liquidation Auctions & Asset Disposition Retail (CRAEAFAG)

akta.pro secondary industries

Online Closeout & Liquidation Marketplaces (CRAEAFAF), Wholesale/B2B Generalist Marketplaces (CRAFAAAF), General Closeout & Liquidation Stores (CRAEAFAA)

Keywords

• Wholesale liquidation marketplace
• Liquidation pallet auctions
• Customer returns resale
• Overstock inventory wholesale
• Refurbished electronics bulk

Headquarters

HQ city

Rockaway

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Transaction/Commission fees: Platform facilitates sales of liquidation inventory from retailers and manufacturers to secondary market buyers. Revenue generated from transaction fees on sales, with no hidden buyer fees - the price shown is the price paid.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Direct Liquidation operates a B2B wholesale auction marketplace that connects businesses directly with major U.S. retailers and manufacturers to purchase bulk liquidation inventory, including customer returns, overstock, and end-of-life products. Buyers can acquire individual pallets or full truckloads via buy-now or make-offer transactions, with prices typically ranging from 5% to 50%+ of MSRP depending on condition, and fulfillment from warehouses in Kentucky and Texas.

Product overview

Direct Liquidation is a B2B online liquidation marketplace operating as a platform connecting businesses with major U.S. retailers and manufacturers. The core product is the Wholesale Liquidation Marketplace where buyers can purchase customer returns, overstock, and end-of-life products via auction-style sales. The platform offers two primary purchase formats: Pallet Sales for smaller quantities and Truckload Sales for bulk volume buyers. Supporting features include a Price Transparency Tool showing historical sales data for comparable lots, and Flexible Purchase Options supporting both buy-now and best-offer transactions. The marketplace organizes inventory across multiple product categories including Electronics (with specialized Apple product liquidation featuring 90-day warranties), Home & Furniture, Toys, and Sports, Fitness & Outdoors. Product sourcing comes from featured liquidators including Walmart, Ferguson, Signature Hardware, Major Retailer, and Outdoor Retailer, with merchandise from manufacturers such as Apple, Samsung, Hisense, Microsoft, Black & Decker, Stanley, HP, and LG.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Liquidation Marketplace B2B online auction marketplace connecting businesses directly with major U.S. retailers and manufacturers to purchase bulk liquidation inventory including customer returns, overstock, and end-of-life products.
• Pallet Sales Individual pallet purchases of liquidation merchandise ranging from one pallet to multiple pallets per order, with detailed manifest information, product conditions, and photos for each lot.
• Truckload Sales Full truckload bulk purchases of liquidation inventory for larger-volume buyers seeking maximum inventory quantities per transaction.
• Apple Product Liquidation

Quantifiable outcome

• Products sold at 5-50%+ discounts from MSRP depending on condition
• +1 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ReturnProcoreOthersDirect Liquidation is operated as a ReturnPro brand. ReturnPro is the parent company providing the infrastructure and brand backing for the Direct Liquidation marketplace platform. The partnership enables Direct Liquidation to leverage shared resources, technology platform, and operational support.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bulq: Bulq is a B2B liquidation marketplace offering pallets of customer returns and overstock from major retailers, targeted at small-to-mid resellers and Amazon FBA sellers. Highly comparable buyer persona and product mix to Direct Liquidation.
• B-Stock Solutions: B-Stock Solutions operates B2B liquidation auction marketplaces powering returns and overstock programs for major retailers including Amazon, Walmart (in some categories), and Target. It is the most direct competitor to Direct Liquidation, with similar pallet/truckload auction mechanics and a similar buyer base of resellers and wholesalers.
• Quicklotz: Quicklotz operates an online liquidation marketplace for customer returns, overstock, and closeout merchandise from major retailers. Closely mirrors Direct Liquidation's pallet-based model and reseller target customer.
• 888 Lots: 888 Lots runs a B2B liquidation marketplace specializing in customer returns and overstock from major retailers including Walmart and Target. Directly comparable business model focused on pallets and truckloads sold to resellers.
• BoxFox: BoxFox is a B2B marketplace for excess inventory and customer returns, primarily serving retailers and brands moving overstock through liquidation channels. Comparable offering for upstream suppliers of closeout inventory.
• Liquidity Services: Liquidity Services (NASDAQ: LQDT) operates Liquidation.com and GovDeals, running B2B marketplaces for surplus inventory, customer returns, and government asset disposition. Public company with established enterprise retailer relationships and broader category coverage including capital assets.

Broad incumbents

• eBay Business Supply: eBay operates a vast generalist C2B/B2C/B2B marketplace where many of Direct Liquidation's buyers resell purchased inventory. Indirect overlap; eBay's liquidity for the same buyer persona is both a complement and a downstream channel for Direct Liquidation inventory.
• Wholesale Central: Wholesale Central is a long-standing B2B directory and marketplace connecting resellers and small retailers with wholesale suppliers across closeout, general merchandise, and general wholesale categories. Broader scope than Direct Liquidation but overlapping buyer base.

Regional players

• Bonanza: Bonanza is an online marketplace emphasizing small-business sellers, including those reselling liquidation and thrift inventory. Comparable downstream ecosystem for Direct Liquidation's buyer base rather than a direct supply-side competitor.

Others

• ReturnPro: ReturnPro is the parent company of Direct Liquidation and operates returns processing, recommerce, and asset disposition services for retailers. As parent, it provides infrastructure and operational support to Direct Liquidation and is the strategic operator controlling its direction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/liquidation_
• Facebookfacebook.com/wholesaleliquidation
• LinkedInlinkedin.com/company/direct-liquidation-llp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct Liquidation, LLP