Oxygy

What Oxygy does

OXYGY is a global management consultancy and the consulting arm of international law firm Bird & Bird, headquartered in London (12 New Fetter Lane). Founded in 2019 and operating with 51-100 employees, the firm delivers three core service lines — IT-Enabled Transformation, Emerging Digital Innovations (AI-driven and digital-first business model design), and Integrated Corporate Advisory (M&A, post-merger integration, restructuring) — with people-centric change management as the unifying methodology.

The firm serves large enterprises and public-sector clients across pharmaceuticals, healthcare, consumer goods, and manufacturing, with named engagements including Takeda, Mars, Bernhoven Hospital, Vifor Pharma, Anthos Therapeutics, and Indesit. OXYGY also co-facilitates the European Commission's Blockchain Regulatory Sandbox (2023-2026), supports 20 blockchain use-case projects annually, and operates a joint venture, OXYGY Malaysia Sdn Bhd, extending reach into Southeast Asia. Revenue is generated through project-based, multi-year consulting engagements priced per scope, with go-to-market driven by direct enterprise sales, Bird & Bird cross-referral, and the firm's thought-leadership content platform (podcasts, case studies, blog).

Operating as a private limited company wholly aligned with Bird & Bird, OXYGY has no disclosed external funding. Its competitive position rests on the Bird & Bird affiliation, deep pharma/life-sciences domain talent (including a former Takeda Germany GM), proprietary change management frameworks, and privileged roles in EU regulatory initiatives such as the blockchain sandbox.

Name

Oxygy

Legal name

OXYGY Ltd

Website

https://oxygyconsulting.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

OXYGY is a London-based global management consultancy and consulting arm of Bird & Bird, delivering IT-enabled transformation, AI/digital innovation advisory, and M&A corporate advisory to large enterprises and public-sector clients across life sciences, healthcare, and consumer industries.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (54151), Process, Physical Distribution, and Logistics Consulting Services (541614)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cost Reduction & Working Capital Optimization (BPAHAHAL)

akta.pro secondary industry

Supply Chain Planning (S&OP/IBP, Demand & Inventory) (BPAHAHAD)

Keywords

• Management consulting
• Digital transformation
• Change management
• Corporate advisory
• Operating model design

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Management Consulting Services: OXYGY generates revenue through professional consulting engagements including IT-enabled transformation, digital innovation advisory, and integrated corporate advisory services. The firm operates as the consulting arm of international law firm Bird & Bird, providing management consulting to enterprises and public entities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Oxygy is the management consulting arm of international law firm Bird & Bird, selling three core advisory service lines: IT-Enabled Transformation (deploying new systems and processes with adoption and capability building), Emerging Digital Innovations (designing AI-driven and digital-first business models), and Integrated Corporate Advisory (end-to-end M&A, restructuring, and due diligence support). Services are delivered by senior consultants using proprietary change management, capability-building, and operating model design methodologies for large enterprises and public sector clients.

Product overview

OXYGY is a global management consultancy and the consulting arm of international law firm Bird & Bird. The firm offers three core service areas: IT-Enabled Transformation, Emerging Digital Innovations, and Integrated Corporate Advisory. These are delivered through specialized practices in operating model transformation, change management, and capability building. The consultancy also partners with Warren Brandeis for decentralized technology and sustainability consulting, and facilitates the European Blockchain Sandbox initiative with the European Commission. OXYGY focuses on people-centric transformation, emphasizing purpose alignment, ownership co-design, and adoption acceleration.

Differentiator

Problem solved

Functional benefit

Products and services

• IT-Enabled Transformation Consulting service that supports large enterprises in deploying new systems and processes through seamless integration of new ways of working, a structured pragmatic approach that reduces disruption, capability building, and clear communication so teams buy in to new technology.
• Emerging Digital Innovations Consulting service that designs AI-driven and digital-first business models and ensures technology adoption so client teams use new technology rather than resist it, turning digital transformation into measurable business impact.
• Integrated Corporate Advisory End-to-end M&A and restructuring advisory covering origination through post-merger integration, with extended due diligence that combines legal, financial, operational, and cultural fit assessments to maximize ROI of non-organic growth strategies.
• European Blockchain Sandbox Facilitation Pan-European regulatory facilitation service that supports cross-border regulatory dialogue between blockchain use-case developers and national and EU regulators, run as a 3-year initiative with the European Commission, Bird & Bird, Warren Brandeis, and Spindox.
• Sustainable Supply Chain Consulting Joint advisory service with Warren Brandeis focused on ESG and sustainability reporting, decentralized digital technologies, and immutable sustainability data for end-to-end supply chain transparency.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor, flagship and core.

• AI for Developing Countries Forum (AIFOD)minorOthers · 1 January 2026OXYGY joined AIFOD as an Institutional Member, reinforcing its commitment to responsible, inclusive, and globally equitable use of artificial intelligence. This membership demonstrates OXYGY's focus on responsible AI development and global digital equity.
• ImpactifyflagshipStrategic or Co-development Partner · 1 November 2025OXYGY partnered with Impactify to create OXYGY Malaysia Sdn Bhd, a joint venture extending OXYGY's presence to Malaysia and Southeast Asia. Impactify is described as a key member in this venture, expanding the firm's geographic footprint in Asia.
• Warren BrandeiscoreStrategic or Co-development Partner · 6 December 2023Warren Brandeis is a recognized leader in decentralised technology strategy. The partnership combines Warren Brandeis's blockchain and decentralised technology expertise with OXYGY's digital transformation and change management capabilities to serve clients in sustainable supply chain consulting. The two companies remain independent but have signed an agreement to work together.
• European CommissionflagshipStrategic or Co-development Partner · 5 July 2023OXYGY (with Bird & Bird) serves as facilitator for the European Blockchain Regulatory Sandbox, an initiative of the European Commission. The sandbox provides a framework for cross-border regulatory dialogue between blockchain use-case developers and regulators across EU/EEA. OXYGY leads the consortium providing legal guidance and change management support.
• Bird & BirdcoreStrategic or Co-development PartnerBird & Bird is the international law firm of which OXYGY is the consulting arm. This close association provides OXYGY with access to legal expertise and a global client network across Europe and Asia. OXYGY operates as a distinct management consultancy entity while leveraging Bird & Bird's relationships and market position.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McKinsey & Company: Global management consulting firm offering strategy, transformation, and digital advisory to large enterprises. Directly comparable to OXYGY's IT-enabled transformation and operating model work, but at materially larger scale and broader geographic footprint.
• Boston Consulting Group (BCG): Global strategy and transformation consultancy with deep presence in digital, M&A, and change management. Competes with OXYGY for enterprise transformation and corporate advisory engagements, particularly in life sciences where both firms have dedicated practices.
• Bain & Company: Global management consultancy with strong M&A, transformation, and operating model practices. Overlaps with OXYGY's integrated corporate advisory and change management offerings, serving large enterprise clients across industries.
• Oliver Wyman: Global management consulting firm specializing in strategy, operations, risk, and transformation. Comparable in its transformation, operating model, and corporate advisory offerings targeting regulated industries and large enterprises.
• Accenture: Global professional services firm with deep digital transformation, ERP implementation, and change management practices. Directly overlaps with OXYGY's IT-enabled transformation and emerging digital innovation service lines at significant scale.
• Deloitte Consulting: Big 4 advisory arm offering digital transformation, M&A, and human capital consulting. Competes for many of the same enterprise transformation and corporate advisory mandates as OXYGY, with vastly larger scale and integrated service portfolio.
• KPMG Advisory: Big 4 advisory practice offering management consulting across transformation, deal advisory, and technology. Comparable to OXYGY's integrated corporate advisory and IT-enabled transformation practices, with deep European and global delivery networks.

Direct peers

• Roland Berger: European-headquartered management consultancy focused on transformation, restructuring, and operational excellence across industries. Strong geographic and service-model overlap with OXYGY, including similar mid-market boutique scale rooted in EMEA.
• Alvarez & Marsal: Global professional services firm specializing in turnaround, restructuring, and M&A advisory including operational due diligence. Closely comparable to OXYGY's integrated corporate advisory offering, with similar boutique positioning.
• FTI Consulting: Global consulting firm with corporate finance, restructuring, and strategic transformation practices. Closely comparable to OXYGY's integrated corporate advisory offering, particularly around post-merger integration and operational due diligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oxygy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxygy