Impactify

What Impactify does

Impactify is a Luxembourg-headquartered advertising technology company founded in 2016 that operates a programmatic monetization platform connecting digital publishers with premium advertiser demand. The platform's product surface centers on a portfolio of proprietary high-impact ad formats — notably the flagship Impact Screen sticky-footer format, alongside sticky video, parallax/interscroller, in-page video, in-app video, interstitial, and IAB Rising Stars display formats — designed to deliver above-industry viewability (90-94%) and view-through rates (77-85%) while remaining compliant with Better Ads Standards. On the supply side, the company aggregates publisher inventory through self-serve onboarding at app.impactify.io and supports multiple integration methods including JS tags, Prebid.js, S2S, and OpenRTB, with direct access to Google Ad Exchange via the Google MCM partnership.

The business operates a two-sided revenue model. Publishers receive revenue share payments based on ad impressions served, with a $100 minimum payout threshold and 60-day payment terms. Advertisers (brands and agencies) pay on a CPM basis for premium campaigns across the publisher network, supported by an in-house Creative Studio that adapts advertiser creatives to Impactify's proprietary formats. The company maintains an enterprise field sales motion for premium brand campaigns (case studies include Toyota, The Balvenie, and Base Entertainment) alongside a product-led self-serve motion for long-tail publishers, and has extended its commercial footprint into Asia Pacific (Singapore) and Latin America (Mexico City), with localized websites in six languages. Operationally, Impactify is GDPR and CCPA compliant, is a member of the IAB Europe Transparency & Consent Framework (Vendor ID 606), and offers real-time analytics and KPIs as the primary reporting layer for both sides of the marketplace.

Name

Impactify

Legal name

IMPACTIFY S.à r.l.

Website

https://impactify.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Impactify is a Luxembourg-based programmatic advertising technology platform founded in 2016 that connects digital publishers with premium brand advertisers via proprietary high-impact ad formats, Google Ad Exchange access, and self-serve monetization tools across Europe, Asia Pacific, and Latin America.

Ownership category

akta.pro rank

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Publisher Monetization - Revenue Share: Impactify enables publishers to monetize their website/app inventory by displaying ads from advertisers. Publishers receive payment based on ad impressions served, with revenue share arrangements. Payments made within 60 days after end of each month, subject to $100 minimum threshold.
2. Advertiser Campaigns: Brands and advertisers pay for advertising campaigns across Impactify's publisher network, with pricing based on CPM, VTR, and viewability metrics. The platform offers premium programmatic demand and direct campaign management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Impactify operates a high-impact programmatic advertising technology platform that supplies publishers with proprietary ad formats (sticky footer Impact Screen, sticky video, parallax/interscroller, interstitial, IAB Rising Stars) and connects them to premium advertiser demand through Google AdX (via MCM), SSPs and DSPs. For advertisers and agencies, it sells high-impact brand campaigns across its publisher network and provides an in-house Creative Studio to adapt creatives to its formats.

Product overview

Impactify is a high-impact advertising technology platform that offers a unified monetization solution combining a core ad platform with multiple proprietary ad formats. The platform centers on the Impact Screen (sticky footer format) as the flagship product, supplemented by a portfolio of video and display ad formats including Sticky Video Ads, Parallax/Interscroller Ads, In-Page Video Ads, Interstitial Ads, and In-App Video Ads, plus Rising Stars IAB recognized formats. For advertisers, Impactify provides an in-house Creative Studio to adapt creatives to their innovative formats. The platform integrates with Google Ad Exchange via MCM, Prebid.js for header bidding, and supports OpenRTB and S2S connections. Publishers gain access to premium demand, real-time analytics, and optimization tools while advertisers benefit from data-driven campaign management and strategic support.

Differentiator

Problem solved

Functional benefit

Products and services

• Impact Screen (Sticky Footer Ad) A proprietary sticky footer ad unit that remains fixed while users scroll, delivering 100% visibility in a compact, non-intrusive design for digital publishers and the advertisers buying their inventory.
• Sticky Video Ads Full-width, high-CPM sticky video ad format that delivers video and rich-media creatives while remaining anchored on screen.
• Parallax & Interscroller Ads Scroll-triggered, immersive display/video units that blend into editorial content to create an interactive scrolling experience for users.
• In-Page Video Ads Autoplay video units embedded within article or page content, delivering video advertising integrated naturally into the reading experience.
• Interstitial Ads Full-screen, high-impact ads shown at natural transition points in content flow, designed to maximize conversions and brand storytelling.
• In-App Video Ads Opt-in video ad format for mobile applications, intended to drive engagement and higher in-app revenue for app publishers.
• IAB Rising Stars Display Ads Large-format, IAB Rising Stars-recognized display ad units designed to maximize brand storytelling and user interaction on publisher inventory.
• Impactify Creative Studio In-house creative service that helps advertisers and agencies adapt their existing creatives — or build new ones — to Impactify's proprietary high-impact formats, supported by templates and dedicated creative experts.

Quantifiable outcome

• Viewability rates of 90.7-94% achieved across campaigns (vs industry average)
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationStrategic partnership providing publishers direct access to Google Ad Exchange (AdX) through Google MCM (Manage Collateral Manager). This partnership opens the world's largest ad marketplace to Impactify publishers, enabling them to monetize inventory with premium programmatic demand from global advertisers and compete for the highest bids.
• IAB EuropecoreTechnology or IntegrationImpactify is a member of the IAB Europe Transparency & Consent Framework and complies with the Policies and Specifications. The IAB Europe ID assigned to Impactify is 606. This membership demonstrates commitment to industry standards for data privacy and consent management in digital advertising.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OpenX: OpenX is a global SSP and ad exchange that competes for publisher inventory with header bidding, video, and high-impact formats, offering advertisers an alternative programmatic path that overlaps with Impactify's value proposition.
• Connatix: Connatix provides high-impact video ad formats and header bidding technology for publishers, with sticky/interscroller-style formats that directly compete with Impactify's Impact Screen and Sticky Video Ads for the same premium CPM inventory.
• PubMatic: PubMatic is a global SSP and ad-tech platform providing header bidding, video monetization, and direct programmatic demand for publishers — a direct competitor for the publisher-side monetization stack Impactify assembles.
• Taboola: Taboola is a programmatic content-discovery and high-impact ad platform serving publishers and advertisers globally; it competes head-to-head with Impactify for publisher monetization budgets and brand campaign dollars.
• Index Exchange: Index Exchange is a global ad exchange and header bidding SSP competing for publisher inventory and brand spend with premium programmatic demand, providing publishers an alternative path to Impactify's stack.
• Magnite: Magnite is one of the largest independent SSPs connecting publishers to programmatic demand across display, video, CTV, and audio; it competes directly with Impactify's programmatic monetization layer and offers alternative paths to Google AdX demand.
• Outbrain: Outbrain operates a native/discovery and high-impact ad platform connecting premium publishers with brand advertisers, offering similar sticky, in-feed, and video formats and competing for the same publisher revenue share that Impactify targets.
• TripleLift: TripleLift runs a programmatic SSP specializing in high-impact native, video, and display formats for publishers and advertisers, with sticky/premium units that overlap directly with Impactify's sticky and immersive format portfolio.

Broad incumbents

• Criteo: Criteo is a large ad-tech incumbent focused on commerce and display retargeting at scale across multiple geos; it serves as a broader incumbent alternative for advertisers and competes indirectly with Impactify for parts of the brand display budget.

Emerging players

• Sovrn: Sovrn provides programmatic monetization and header bidding tools for independent publishers globally, with similar integration pathways (Prebid.js, OpenRTB) and a self-serve model that resembles Impactify's publisher onboarding approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/impactify_io
• LinkedInlinkedin.com/company/impactify-platform
• Instagraminstagram.com/impactify.io

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impactify