Caracol Radio
- Company typePrivate
- Founded1948
- HeadquartersBogotá, Colombia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Caracol Radio firmographics
Firmographics- Name
- Caracol Radio
- Legal name
- CARACOL S.A.
- Website
- https://caracol.com.co
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Caracol Radio industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)
- akta.pro secondary industries
- Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG), Spanish-Language & Multicultural Radio Networks (MPABABAG)
Keywords
Where Caracol Radio is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
Caracol Radio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Broadcasting Rights and Advertising: Revenue generated from broadcasting football matches (World Cup) on open signal TV and cable operators, monetized through advertising and carriage fees from cable/satellite providers such as DIRECTV, Claro TV, Movistar, Tigo, ETB, and EMCALI.
- Digital Streaming Subscriptions: Streaming revenue from Caracol Play platform and LaMusica mobile app offering live and on-demand audio/video content
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Caracol Radio product offering
Product offeringCore offering
Caracol Radio operates a Colombian radio network with AM/FM frequencies across multiple cities, delivering news, sports (including FIFA World Cup matches), political analysis, and entertainment programming to mass audiences. The company extends this content through the Caracol Play OTT streaming platform for live and on-demand TV and radio, the GOL Caracol TV sports television brand distributed on cable/satellite operators, and the LaMusica mobile app launched in partnership with SBS and PRISA Media to serve U.S. Hispanic audiences.
Product overview
Caracol Radio operates as a comprehensive multimedia broadcasting platform consisting of a core radio network with FM/AM frequencies across Colombian cities, the Caracol Play streaming platform for live TV and on-demand content, and the GOL Caracol TV sports broadcasting brand covering major sporting events including FIFA World Cup matches. The product portfolio includes proprietary programs such as 6AM W (morning news with Julio Sánchez Cristo), Hora 20 (evening news with Diana Calderón), La Luciérnaga (entertainment), and El Pulso del Fútbol (sports analysis), along with an extensive podcast collection. Through a 2026 global partnership with SBS and PRISA Media, Caracol Radio expanded into the U.S. market via the LaMusica mobile application and WRAZ 106.3 FM in South Florida.
Differentiator
Problem solved
Functional benefit
Products and services
- Caracol Radio Colombian radio station network providing news, sports, and entertainment content through AM and FM frequencies across multiple Colombian cities, with live streaming capabilities. Targeted at Colombian general audience and extended to U.S. Hispanic listeners through the Caracol Radio America partnership.
- Caracol Play Over-the-top (OTT) streaming platform offering live TV broadcasts, on-demand video content, and radio audio streaming accessible via web and mobile applications. Carries GOL Caracol TV live sports including FIFA World Cup football matches.
- GOL Caracol TV Sports television broadcast brand providing exclusive coverage of FIFA World Cup matches and other sporting events for Colombian audiences, available on open signal and cable/satellite operators including DIRECTV, Claro TV, Movistar, Tigo, ETB, and EMCALI.
- LaMusica Mobile application for streaming Spanish-language audio content, integrated with Caracol Radio's U.S. expansion through the Caracol Radio America partnership on WRAZ 106.3 FM in South Florida.
- Caracol Radio Podcast Portfolio Collection of on-demand audio programs and podcasts including 6AM W (morning news), Hora 20 (evening news), La Luciérnaga (entertainment), El Pulso del Fútbol (sports analysis), Yo debería ser flaca, Máximo Desempeño, Hablemos de ser esposas, Pantalleros, and specialty programs covering health, family, and sustainability topics.
Companies that use Caracol Radio
Customer profileSegments2 records
Ideal customer profiles2 records
Caracol Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Caracol Radio partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Spanish Broadcasting System (SBS)coreGlobal partnership between SBS, PRISA Media, and Caracol Radio to launch, operate, distribute, and monetize new audio stations and live/on-demand streaming content targeting the $4 trillion U.S. Hispanic market. Partnership officially launched on January 14, 2026 with Caracol Radio America debuting on WRAZ 106.3 FM in South Florida and streaming on LaMusica mobile app.
- PRISA MediacoreParent company partnership for global Spanish-language digital platform connecting content across the United States, Mexico, Colombia, Latin America, and Iberia. PRISA Media is the parent company of Caracol Radio.
- DIRECTV, Claro TV, Movistar, Tigo, ETB, EMCALIcoreCable and satellite TV operators distributing GOL Caracol TV broadcast including World Cup football matches. These operators carry Caracol's TV signal on specific channel numbers for their subscriber bases across Colombia.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Caracol Radio competitors and assessment
Company assessmentBroad incumbents
- TelevisaUnimedia / ViX: TelevisaUnimedia's ViX streaming platform is a major Spanish-language streaming service competing for U.S. Hispanic and Latin American audiences against Caracol Play for sports and entertainment streaming viewership.
- iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster with extensive Spanish-language programming and digital audio assets (iHeartRadio), representing a broad incumbent competitor for both traditional radio and digital audio monetization.
- Univision Radio: Univision Radio is a leading U.S. Spanish-language radio broadcaster and dominant incumbent in Hispanic markets, representing the primary competitive incumbent Caracol Radio America must contend with in South Florida and beyond.
Direct peers
- W Radio (Colombia): W Radio Colombia is part of the PRISA international radio network and a sister station to Caracol Radio, sharing similar news/talk format and competing for Colombian audiences in overlapping markets.
- RCN Radio: RCN Radio is the other major Colombian radio network and direct competitor to Caracol Radio, offering news, sports, and entertainment programming across Colombian cities with overlapping audience segments.
- Blu Radio: Blu Radio is a leading Colombian news and talk radio network competing directly with Caracol Radio for audiences and advertising dollars across Colombian cities.
- Spanish Broadcasting System (SBS): SBS is Caracol Radio's partner in the U.S. Hispanic market and a major U.S. Spanish-language radio operator with overlapping audience and ad-revenue focus in markets like South Florida, New York, and Los Angeles.
Others
- El País (Colombia): El País is a leading Colombian newspaper owned by PRISA Media, sharing parent-company ecosystem synergies with Caracol Radio and competing for Colombian news audience attention and advertising budgets.
Emerging players
- Cadena SER: Cadena SER is PRISA's flagship Spanish radio network and sister brand to Caracol Radio, providing comparable talk/news content and serving as a model for cross-border Spanish-language audio expansion into the U.S. Hispanic market.
- Spotify (Latin America operations): Spotify is the leading global audio streaming platform with significant penetration in Latin America and the U.S. Hispanic market, competing with Caracol's LaMusica app for digital audio listening time and podcast audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Caracol Radio social profiles
Digital presenceCaracol Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caracol Radio leadership team
Management profileNumber of profiles
Caracol Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caracol Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caracol Radio
What does Caracol Radio do?
Caracol Radio operates a Colombian radio network with AM/FM frequencies across multiple cities, delivering news, sports (including FIFA World Cup matches), political analysis, and entertainment programming to mass audiences. The company extends this content through the Caracol Play OTT streaming platform for live and on-demand TV and radio, the GOL Caracol TV sports television brand distributed on cable/satellite operators, and the LaMusica mobile app launched in partnership with SBS and PRISA Media to serve U.S. Hispanic audiences.
Is Caracol Radio a public or private company?
Caracol Radio is a private company. It is classified as corporate owned and is currently operating.
When was Caracol Radio founded?
Caracol Radio was founded in 1948. It employs 1,001 to 5,000 people.
Where is Caracol Radio based?
Caracol Radio is headquartered in Bogotá, Colombia, in the Latin America region.
How does Caracol Radio make money?
Two revenue lines are on record. Broadcasting Rights and Advertising is the primary driver. The others are digital Streaming Subscriptions.
Who are Caracol Radio's main competitors?
Broad incumbents on record are TelevisaUnimedia / ViX, iHeartMedia and Univision Radio. Direct peers are W Radio (Colombia), RCN Radio, Blu Radio and Spanish Broadcasting System (SBS). El País (Colombia) is listed as an others. Emerging players are Cadena SER and Spotify (Latin America operations).
Does Caracol Radio have an API?
No public API is recorded for Caracol Radio.
What industry is Caracol Radio in?
Caracol Radio's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAG, Talk/News/Sports Radio Networks & Syndication, with a secondary code of MPABAHAG, Direct-to-Consumer (DTC) Network/Studio Streaming Channels. Its NAICS code is 51611 and its SIC code is 4832.