Vitals
Vitals is a US consumer-facing healthcare provider directory (Vitals Consumer Services, LLC) covering all 50 states with 9M+ patient reviews across 14+ specialties. It monetizes via provider profile subscriptions, Doctor.com appointment-booking transaction fees, and display advertising, and it serves both patients searching for providers and SMB practitioners claiming listings.
- Company typePrivate
- Founded2007
- HeadquartersLyndhurst, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Vitals does
Vitals, operated by Vitals Consumer Services, LLC, is a US-based healthcare provider directory and consumer search platform accessible at Vitals.com. The platform aggregates structured provider profiles across at least 14 medical specialties — including dentistry, podiatry, chiropractic, optometry, dermatology, endocrinology, family medicine, neurology, OB-GYN, orthopedics, pediatrics, and urology — alongside dedicated search modules for hospitals and group practices. Coverage spans all 50 US states plus Puerto Rico, Guam, and the Virgin Islands, with more than 9 million patient-submitted reviews across approximately 600,000+ listed providers (including 353,334 dentists, 111,591 chiropractors, 69,176 optometrists, 27,336 dermatologists, and 27,204 podiatrists). Functional features include insurance filtering (including Medicare and Medicaid), years-of-experience and availability flags, and telemedicine access via Chat Now and Video Visit options for participating providers. The company holds US Patent No. 8,694,441 covering healthcare provider information and review systems.
The core technology is a searchable directory backed by a relational provider database and an aggregated review/ratings corpus, with no disclosed APIs, SDKs, or AI/ML components. Online appointment booking is enabled through an integration with Doctor.com, which connects Vitals provider pages to a third-party scheduling system. The platform is built primarily as an SEO-driven web property, monetizing through three channels: subscription-based provider profile listings (with profile verification upgrades), transaction or referral fees from Doctor.com bookings, and display advertising against consumer search traffic. Pricing for provider listings is quote-based and not publicly disclosed; consumer access is free. Distribution is direct-to-consumer via organic search, supplemented by provider-side word-of-mouth and the Doctor.com partnership.
Vitals is a privately held LLC with no disclosed parent company, investors, or management team in the source data. Asset hosting on WebMD infrastructure domains (img.lb.wbmdstatic.com, mdxvitals-res.cloudinary.com) is consistent with reported historical ownership by WebMD/MH Sub I, but this is not formally confirmed in the input. No funding rounds, M&A activity, or corporate structural changes are documented. Operating status is active, and the asset appears to be in a maintenance and incremental-product posture rather than a high-growth investment cycle, though the absence of financial disclosures limits the certainty of that characterization.
Vitals firmographics
Firmographics- Name
- Vitals
- Legal name
- Vitals Consumer Services, LLC
- Website
- https://www.vitals.com/
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vitals is a US consumer-facing healthcare provider directory (Vitals Consumer Services, LLC) covering all 50 states with 9M+ patient reviews across 14+ specialties. It monetizes via provider profile subscriptions, Doctor.com appointment-booking transaction fees, and display advertising, and it serves both patients searching for providers and SMB practitioners claiming listings.
- Ownership category
- akta.pro rank
Vitals industry classification
Industry- Product category
- Healthcare Provider Directory
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Virtual Second Opinion & Care Navigation Platforms (HLALAAAF)
- akta.pro secondary industry
- Virtual Urgent Care & Triage Platforms (HLALABAB)
Keywords
Where Vitals is headquartered
LocationHeadquarters
- HQ city
- Lyndhurst
- HQ country
- United States
- HQ region
- North America
Markets served
Vitals business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Provider Profile Listings: Healthcare providers pay to list their practice and manage their professional profile on the platform, with profile verification options
- Online Appointment Booking: Integration with Doctor.com for online appointment booking, generating referral/transaction fees from bookings made through the platform
- Advertising: Display advertising on the platform targeting healthcare consumers during their provider search
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Vitals product offering
Product offeringCore offering
Vitals operates a consumer-facing online directory (vitals.com) where patients search for, review, and book appointments with healthcare providers including doctors, dentists, podiatrists, chiropractors, optometrists, and dermatologists. The platform aggregates more than 9 million patient reviews and covers all 50 US states, supporting insurance filtering, telemedicine options (Chat Now and Video Visit), and online booking via Doctor.com integration. Healthcare providers pay to list and manage their profiles on the platform.
Product overview
Vitals is a healthcare provider search and discovery platform structured as a single unified product with multiple specialty search modules. The core Vitals Doctor Search Platform enables patients to find and review healthcare providers including doctors, dentists, podiatrists, chiropractors, optometrists, and dermatologists. Key features include a provider profile management system for healthcare professionals to claim and update their listings, a patient reviews and ratings system with over 9 million reviews, and telemedicine features (Chat Now and Video Visit options). The platform organizes providers across specialty search modules, hospital finder, and group practice finder, all unified under the main search infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Vitals Doctor Search Platform A healthcare provider search and discovery platform enabling users to find doctors, dentists, specialists, and other healthcare providers by specialty, location, and insurance. The platform aggregates provider reviews and ratings to help patients make informed healthcare decisions, with over 9 million reviews and coverage across all 50 US states.
- Provider Profile Management A service for healthcare providers to claim and manage their professional profiles on the Vitals platform, including updating specialty information, education, accepted insurances, and office details. This is the paid listing offering for providers seeking patient acquisition.
Quantifiable outcome
- 9M+ provider reviews aggregated on platform
- +2 more outcomes
Companies that use Vitals
Customer profileSegments2 records
Ideal customer profiles2 records
Vitals technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vitals partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Doctor.comcoreDoctor.com integration enables online appointment booking directly through Vitals provider listings. Providers can display Book Online buttons on their Vitals profiles linking to Doctor.com scheduling systems.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Vitals competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vitals social profiles
Digital presenceVitals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitals leadership team
Management profileNumber of profiles
Vitals funding detail
Funding detailFunding overview
Funding rounds7 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitals
What does Vitals do?
Vitals operates a consumer-facing online directory (vitals.com) where patients search for, review, and book appointments with healthcare providers including doctors, dentists, podiatrists, chiropractors, optometrists, and dermatologists. The platform aggregates more than 9 million patient reviews and covers all 50 US states, supporting insurance filtering, telemedicine options (Chat Now and Video Visit), and online booking via Doctor.com integration. Healthcare providers pay to list and manage their profiles on the platform.
Is Vitals a public or private company?
Vitals is a private company. It is classified as unknown and is currently operating.
When was Vitals founded?
Vitals was founded in 2007. It employs 101 to 250 people.
Where is Vitals based?
Vitals is headquartered in Lyndhurst, United States, in the North America region.
How does Vitals make money?
Three revenue lines are on record. Provider Profile Listings are the primary driver. The others are online Appointment Booking and advertising.
Does Vitals have an API?
No public API is recorded for Vitals.
What industry is Vitals in?
Vitals's product category is Healthcare Provider Directory. Its primary akta.pro industry code is HLALAAAF, Virtual Second Opinion & Care Navigation Platforms, with a secondary code of HLALABAB, Virtual Urgent Care & Triage Platforms. Its SIC code is 8000.