Backyard Buildings and More

What Backyard Buildings and More does

Backyard Buildings and More is a Monroe, United States-based private company that operates the Heartland Sheds brand, manufacturing and installing pre-fabricated wooden storage sheds, backyard bars, and pavilions across the United States since 1975. The core catalog spans Small (under 100 sq ft) to Extra Large (300+ sq ft) sheds in Modern, Gable, Barn, Ranch, Workshop, and Lean-to styles, differentiated by LP SmartSide treated siding, LP ProStruct heavy-duty flooring marketed as 35% stronger than industry standard, weatherproof shingle roofing with lifetime warranty, and a 10-year product warranty. The company is part of a 'Family of Brands' that includes Yardistry and Gorilla Play (gorillaplaysets.com).

The business runs a direct-to-consumer e-commerce model backed by physical showroom locations, with delivery and on-site installation by a recruited network of certified builders (Backyard Installer Network) included in every shed purchase. Revenue mechanics combine one-time shed unit sales (one-time transaction) with a 25+ SKU accessory and upgrade catalog spanning $49 to $1,920 per item, professional installation add-ons (Permit Service $299, Leveling Service $200, Generator Fee $100), and an Affirm-powered installment financing option that lowers the cash barrier on higher-ASP units. The company self-reports 5 million+ customers over 50+ years and operates US-only, with seasonal promotions (4th of July, Black Friday) as the primary demand-generation cadence and no disclosed B2B, enterprise, or international channel.

No material AI/ML capabilities, external funding, M&A activity, or executive leadership disclosures are present in the source data. Strategic emphasis is on durable materials, vertically controlled installation, and a wide accessory attach surface rather than software differentiation.

Name

Backyard Buildings and More

Legal name

Heartland Sheds

Website

https://backyardbuildings.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Backyard Buildings and More operates the Heartland Sheds brand, manufacturing and installing wooden storage sheds, backyard bars, and pavilions in the United States through a direct-to-consumer e-commerce model with in-house certified builder installation nationwide.

Ownership category

akta.pro rank

Product category

Outdoor Wooden Storage Sheds

NAICS

Prefabricated Wood Building Manufacturing (321992), Home Centers (444110)

SIC

Prefabricated Wood Bldgs & Components (2452), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH)

akta.pro secondary industries

Tool & Hardware Organization (Workbench, Pegboard, Fasteners) (HSAFADAD), Garage, Basement & Attic Organization (HSAFAAAD)

Keywords

• Wooden storage sheds
• Outdoor storage buildings
• Backyard structures
• Installed sheds
• Shed accessories

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Shed Product Sales: One-time sales of wooden storage sheds, backyard bars, and pavilions. Products range from small (under 100 sq ft) to extra large (300+ sq ft). Multiple styles including Modern, Gable, Barn, Ranch, Workshop, and Lean-to.
2. Accessories and Upgrades: Add-on products including windows, doors, shelving, workbenches, storage lofts, skylights, vents, ramps, anchors, and paint packages. Prices range from $49 to $1,920.
3. Installation and Professional Services: Delivery and installation included with every shed purchase. Additional services include permit service ($299), leveling service ($200), generator fee ($100), and professional paint package.
4. Financing: Partnership with Affirm to provide financing options to customers, enabling higher-ticket purchases through installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Backyard Buildings and More manufactures and sells pre-fabricated wooden storage sheds (Heartland Sheds brand) plus backyard bar structures, with sizes ranging from under 100 sq ft to over 300 sq ft and styles including Modern, Gable, Barn, Ranch, Workshop, and Lean-to. Every shed is built on-site by certified builders with delivery and installation included, and customers can add accessories such as windows, shelving, workbenches, ramps, paint packages, and the Store More modular storage kit.

Product overview

Backyard Buildings and More operates Heartland Sheds as its primary product line, offering pre-fabricated wooden storage sheds built on-site by certified builders. The core offering includes wood sheds available in Small (up to 100 sq ft), Medium (100-200 sq ft), Large (200-300 sq ft), and Extra Large (300+ sq ft) sizes, in styles including Modern, Gable, Barn, Ranch, Workshop, and Lean-to. The company also offers Backyard Bar structures. A comprehensive ecosystem of add-on modules and accessories supports the sheds, including the Store More Storage Wall Kit (modular pegboard system), various window options (Large, Transom, Double-Pane, Fixed Gable), shelving and workbench solutions, storage lofts, paint packages (Omaha and Huron Plus), ramp accessories (Metal, Wood), ventilation options (Venting Skylight, Tinted Skylight, Ridge Vents, Cupola), door upgrades (Steel Service Door, Roll-Up Door), Metal Anchors for wind resistance, and installation services (Permit Service, Leveling Service, Generator Fee). Delivery and installation are included with every shed purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Wooden Storage Sheds (Heartland Sheds) Pre-fabricated wooden storage sheds sold in multiple sizes (Small, Medium, Large, Extra Large) and styles (Modern, Gable, Barn, Ranch, Workshop, Lean-to), built on-site by certified builders with LP SmartSide treated siding, LP ProStruct flooring, weatherproof shingle roofing, and extra-wide double doors. Designed for individual U.S. homeowners needing outdoor storage for tools, equipment, and seasonal items; delivery and professional installation are included with every purchase.
• Backyard Bar and Pavilions Outdoor bar structures and pavilions designed for backyard entertainment and social gatherings. Targeted at U.S. homeowners seeking to expand outdoor living space with attractive, functional entertainment structures.
• Store More Storage Wall Kit Modular pegboard and shelving kit that maximizes wall space, installs between 24-inch on-center studs, includes UV-resistant pegboards, tool hooks, 4-slot tool holders, lockable cabinet, and adjustable utility boxes. Priced at $399 retail; bundled free with compatible shed purchases. For shed owners needing interior organization.
• Shed Ramp Options (5' Wood Ramp, 8'x5' Wood Ramp, Metal Ramps) Pressure-treated wood ramps (5' and 8'x5') and zinc-plated metal ramp sets for riding mowers, tractors, and ATVs to access sheds. Metal ramps rated 600 lbs each; 8'x5' wood ramp priced at $599 with 750-1,000 lb capacity.
• Permit Service Administrative service covering costs associated with obtaining building permits for shed installations. Does not include permit fees, engineered drawings ($650 additional), or local requirements. Priced at $299.
• Leveling Service Professional foundation leveling up to 12 inches during installation (up to 6 inches included with standard shed purchase). Priced at $200 for additional leveling beyond the included amount.
• Omaha Paint Package On-site professional painting service for shed exteriors using 100% acrylic exterior latex paint with choice of up to 2 colors from 16 Sherwin-Williams options. Covers siding, trim, and doors; additional $85 for custom color or third accent. Starting at $1,920.
• 6'6"x6'4" Steel Roll-Up Door Compact overhead steel roll-up door for mowers and equipment access on sheds. Priced at $899.
• Steel Service Door 4-9/16 x 36 x 80 inch primed steel secondary entry door for shed access.
• Metal Anchors Black painted galvanized steel anchors (1/2 x 4 helix x 30 inches) with 1,600 lb capacity each. Available in sets of 4 ($379), 6 ($499), or 12 ($749) to secure sheds against wind uplift.
• Venting Skylight and Tinted Skylight Venting skylight (16 x 16 inch, $99) and tinted polycarbonate skylight (24 x 24 inch) for natural light and optional airflow in sheds. Both are UV- and shatter-resistant.
• Ridge Vents and Ventilated Louvered Cupola Ridge vents (injection-molded polypropylene, installed at roof peak for continuous ventilation, $70-$199) and ventilated louvered cupola (20-5/8 x 20-5/8 x 24-3/4 inch PVC with metal cover) for ventilation and architectural charm on sheds.
• Shelving and Workbench Add-Ons Built-in shelves (8'/10'/12' widths, 180 lb capacity, priced $90-$130) and workbenches (8 x 24 to 12 x 24 inch sizes, 300 lb capacity, priced $139-$179) for shed interior organization and workspace setup.
• Storage Lofts Heavy-duty overhead storage lofts with 1,500 lb capacity for seasonal items and gear. 10'W Storage Loft priced at $260; 12'W Storage Loft priced at $290; additional configurations available.
• Window Upgrades (Large, Large with Transom, Double-Pane, Fixed Gable) Aluminum-frame windows for sheds: Large Window (22-1/2 x 29-3/4 inch, $169), Large Window with Transom ($249), Double-Pane Insulated (22-1/2 x 60 inch, $999), and Fixed Gable Window (16-1/4 x 21-3/4 inch, $125). All include tempered glass, built-in screens, and weatherproof locking.
• Generator Fee (Installation Support) Generator use fee charged when electricity is unavailable within 150 feet of the build site during shed installation. Priced at $100.

Quantifiable outcome

• LP ProStruct floor is 35% stronger than industry standard
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• LP Building SolutionscoreTechnology or IntegrationLP Building Solutions provides key materials including LP SmartSide treated siding and LP ProStruct flooring. These are proprietary materials that differentiate Heartland Sheds from competitors.
• Sherwin-WilliamssupportingTechnology or IntegrationSherwin-Williams provides paint colors for the Premium Paint Package. Customers can choose from 16 curated Sherwin-Williams shades for their shed's exterior.
• Backyard Installer NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of certified installers who deliver and install Heartland Sheds on customer properties. Website links to backyardinstaller.com for becoming an installer.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tuff Shed: Tuff Shed is the most directly comparable U.S. competitor, manufacturing and installing wood and steel storage sheds, garages, and cabanas through a national direct-to-consumer footprint with professional installation — overlapping Heartland's product, channel, and target homeowner customer.
• Yardline by Leisure Concepts: Yardline sells wood outdoor structures including storage sheds, gazebos, and pavilions direct to U.S. consumers, overlapping Heartland's sheds and Backyard Bar/pavilion product lines and competing for the same backyard storage buyer.
• Best Barns: Best Barns manufactures prefabricated wood shed kits, barns, and cabins sold primarily through independent dealers and direct, targeting the same DIY and storage-seeking homeowner segment that Heartland Sheds serves.

Broad incumbents

• Home Depot: Home Depot is the largest U.S. home improvement retailer, selling a broad range of sheds (including its own house-brand installed sheds), building materials, and tools. It overlaps with Heartland as both a competitor and a channel/benchmark for pricing and assortment across the same residential storage category.
• Lowe's: Lowe's is a national home improvement retailer with an installed-shed and storage building program, competing with Heartland on price, convenience, and assortment for the same backyard storage and outdoor living buyer.
• Suncast: Suncast is a large U.S. manufacturer of resin and hybrid outdoor storage products (sheds, deck boxes, organization), competing for the same residential outdoor storage dollars with a broader retail distribution footprint, though primarily in plastic/resin rather than wood.
• Keter: Keter is a global manufacturer of resin outdoor storage sheds, furniture, and organization products sold through major retailers, competing with Heartland on the residential storage buyer with a focus on low-maintenance plastic structures.
• Lifetime Products: Lifetime Products manufactures residential storage sheds (primarily high-density polyethylene), outdoor buildings, and outdoor living products, competing for the same homeowner storage and backyard improvement wallet share.
• Arrow Storage Products: Arrow Storage Products is a long-established U.S. manufacturer of metal and hybrid storage sheds sold through retail channels, competing with Heartland for entry-level and mid-tier backyard storage buyers.

Others

• Yardistry: Yardistry is a sister brand in the same Family of Brands, selling pre-engineered wood gazebos, pavilions, and pergolas to U.S. consumers — adjacent and complementary to Heartland's backyard bar/pavilion line rather than directly competitive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/YardBuildings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backyard Buildings and More