Safestore
Safestore Holdings PLC is the UK's largest self-storage operator with 138 UK stores and 230+ European locations across seven countries, providing recurring per-square-foot self-storage rentals, packing supplies, and contents insurance to individuals, students, and businesses through online, phone, and in-store channels.
- Company typePublic
- Founded1998
- HeadquartersBorehamwood, United Kingdom
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Safestore does
Safestore Holdings PLC is the UK's largest self-storage operator and one of Europe's leading self-storage groups, with 138 stores across the UK and 230+ locations across seven European countries operating under multiple sub-brands including Safestore, Une Pièce en Plus (France), OhMyBox! (Spain), MijnSafestore (Netherlands), MySafestore (Belgium), Safestore-myStorage (Germany, JV), and EasyBox (Italy, JV). Founded in 1998 and headquartered in Borehamwood, UK, the company is listed on the FTSE 250 segment of the London Stock Exchange and employs approximately 550 colleagues. Safestore serves individuals and households, university students, and businesses of all sizes, addressing use cases that include moving home, decluttering, renovations, student term breaks, life transitions, and commercial stock/equipment/archive storage.
The core product portfolio consists of personal storage, business storage, student storage, and life-event storage as primary service lines, supplemented by boxes and packaging, StoreProtect contents insurance, and office space for rent as add-on modules. The underlying platform is a self-storage facility-management system with online booking and reservation, 24/7 CCTV and intruder-alarm monitoring, and customer access control, exposed to customers through a self-serve website (search by postcode, compare unit sizes, book instantly, same-day move-in), phone sales, in-store sales teams, and a National Accounts program for multi-site business customers.
Revenue is generated predominantly through recurring per-square-foot unit rentals billed on a four-weekly cycle with no minimum stay and no deposit, complemented by one-time sales of packing materials and recurring StoreProtect insurance premiums. Growth is driven by occupancy (reported at 77.8%, up 1pp YoY), like-for-like revenue performance, new store openings (three opened in Q1 2026 totalling 173,000 sq ft in London and Paris, with five more planned in FY26), and a 1.1 million sq ft development pipeline. Strategic geographic expansion outside the UK is executed through both wholly-owned sub-brands and joint ventures with real-estate capital partner Nuveen.
Safestore firmographics
Firmographics- Name
- Safestore
- Legal name
- Safestore Holdings PLC
- Website
- https://safestore.co.uk
- Company type
- Public
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Safestore Holdings PLC is the UK's largest self-storage operator with 138 UK stores and 230+ European locations across seven countries, providing recurring per-square-foot self-storage rentals, packing supplies, and contents insurance to individuals, students, and businesses through online, phone, and in-store channels.
- Ownership category
- akta.pro rank
Safestore industry classification
Industry- Product category
- Self Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industry
- Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD)
Keywords
Where Safestore is headquartered
LocationHeadquarters
- HQ city
- Borehamwood
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
Safestore business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Storage Unit Rental: Recurring rental revenue from storage unit rentals billed on a four-weekly cycle. Customers pay for the space they use, calculated per square foot. No long-term commitment required with flexible contracts.
- Packing Materials and Boxes: Sale of packing materials including boxes, bubble wrap, mattress covers, tape, and other moving supplies. Available for online purchase with next day delivery or in-store pickup.
- StoreProtect Insurance: Contents protection insurance product offered to customers for items stored in units. Enhanced liability coverage for an additional charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | £1 First Month promotional offer |
| Subscription | Pay-as-you-go | 50% Off 8 Weeks introductory offer |
| Subscription | Annual | 10% Long Term Discount |
| Unit Pricing | Pay-as-you-go | Standard Per Square Foot Pricing |
| Unit Pricing | Pay-as-you-go | Lowest Price Guarantee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Safestore product offering
Product offeringCore offering
Safestore operates the UK's largest self-storage network of 138 stores, renting flexible storage units (from 10 sq ft lockers to 500+ sq ft rooms) to individuals, households, students, and businesses on four-weekly billing cycles. The company supplements unit rentals with related offerings including moving boxes and packing materials, contents protection insurance (StoreProtect), and office space at selected locations, distributing through its own online platform, phone sales, and physical stores across seven European countries.
Product overview
Safestore is the UK's largest self-storage operator offering a unified platform of storage services across 138 UK locations and 95+ European locations. The core product portfolio consists of Personal Storage, Business Storage, Student Storage, and Life Event Storage as the primary service lines, supplemented by Boxes & Packaging (moving supplies), StoreProtect (contents insurance), and Office Space for Rent as add-on modules. The company operates under multiple European sub-brands including Une Pièce en Plus (France), OhMyBox! (Spain), MijnSafestore (Netherlands), MySafestore (Belgium), Safestore-myStorage (Germany via JV), and EasyBox (Italy via JV with Nuveen). The offering is designed for individuals, households, and businesses needing flexible, secure storage without long-term commitments.
Differentiator
Problem solved
Functional benefit
Brands
- Une Pièce en Plus: Self storage brand operating in France
- OhMyBox!
- MijnSafestore
- MySafestore
- Safestore-myStorage
- EasyBox
Products and services
- Personal Storage
- Business Storage
- Student Storage
- Life Event Storage
- Boxes and Packaging
- StoreProtect Contents Insurance
- Office Space for Rent
Quantifiable outcome
- 6.3% year-over-year revenue growth in Q1 2026
- +4 more outcomes
Companies that use Safestore
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Safestore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Safestore partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- NuveencoreSafestore-Nuveen joint venture acquired EasyBox Italy, expanding Safestore's presence in the Italian market through a co-investment partnership with the real estate investment manager.
- EuropcarminorPartnership with Europcar for preferential van hire rates for Safestore customers. Customers quote Safestore ID '538 26 106' to receive discounts on van hire for moving belongings to storage.
Scale indicators12 records
Recent moves11 records
Expansion highlights5 records
Safestore competitors and assessment
Company assessmentDirect peers
- Big Yellow Group: Big Yellow is the UK's second-largest self-storage operator (LSE-listed) with a similar focus on urban, particularly London, self-storage. Directly competes with Safestore on unit, customer segment, and geography, and is the closest like-for-like benchmark.
- Lok'nStore Group: Lok'nStore is an AIM-listed UK self-storage operator with stores concentrated in southern England. Directly comparable in product offering (personal and business storage) and target customer, with smaller scale than Safestore.
- Access Self Storage: Access Self Storage is a UK self-storage operator with a similar multi-site model targeting individuals and businesses. Direct competitor in overlapping catchments, particularly in and around London.
- Shurgard Self Storage: Shurgard is Europe's largest publicly listed pure-play self-storage REIT (Euronext Brussels). Operates in France, the Netherlands, Belgium, and Germany, overlapping directly with Safestore's continental European brands.
- Cube Self Storage: Cube Self Storage is a UK regional self-storage operator competing with Safestore in personal and business segments. Smaller scale but overlapping target customers and pricing structure.
- Urban Self Storage: Urban Self Storage operates a smaller UK footprint focused on urban catchments, competing directly with Safestore's city-center stores on personal and business customer segments.
Broad incumbents
- Public Storage: Public Storage is the largest self-storage REIT globally (US-listed). Comparable business model and operating metrics (occupancy, rate growth), serving as the global benchmark for the self-storage category.
- Extra Space Storage: Extra Space Storage is a major US-listed self-storage REIT with similar unit-pricing and occupancy-based economics. Provides a proxy for best-in-class digital and revenue-management practices relevant to Safestore's growth.
- National Storage Affiliates: NSA is a US-listed self-storage REIT with a differentiated joint-venture partnership model. Relevant comparable for Safestore's Nuveen JV strategy and for capital-efficient expansion playbooks.
Others
- Life Storage (now Public Storage): Life Storage was a US self-storage REIT that merged with Public Storage in 2023. Provides historical benchmark for operating metrics and same-store growth dynamics relevant to mature self-storage operators like Safestore.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Safestore social profiles
Digital presenceSafestore compliance and trust
Trust signalCompliance5 records
Safestore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safestore leadership team
Management profileNumber of profiles
Profiles2 records
Safestore subsidiaries and ownership
Company hierarchySubsidiaries6 records
Safestore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safestore M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safestore
What does Safestore do?
Safestore operates the UK's largest self-storage network of 138 stores, renting flexible storage units (from 10 sq ft lockers to 500+ sq ft rooms) to individuals, households, students, and businesses on four-weekly billing cycles. The company supplements unit rentals with related offerings including moving boxes and packing materials, contents protection insurance (StoreProtect), and office space at selected locations, distributing through its own online platform, phone sales, and physical stores across seven European countries.
Is Safestore a public or private company?
Safestore is a public company. It is classified as public and is currently operating.
When was Safestore founded?
Safestore was founded in 1998. It employs 251 to 500 people.
Where is Safestore based?
Safestore is headquartered in Borehamwood, United Kingdom, in the Europe region.
How does Safestore make money?
Three revenue lines are on record. Storage Unit Rental is the primary driver. The others are packing Materials and Boxes and storeProtect Insurance.
Who are Safestore's main competitors?
Direct peers on record are Big Yellow Group, Lok'nStore Group, Access Self Storage, Shurgard Self Storage, Cube Self Storage and Urban Self Storage. Broad incumbents are Public Storage, Extra Space Storage and National Storage Affiliates. Life Storage (now Public Storage) is listed as an others.
Does Safestore have an API?
No public API is recorded for Safestore.
What industry is Safestore in?
Safestore's product category is Self Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAD, Business & Commercial Self-Storage (Inventory/Records). Its NAICS code is 531130 and its SIC code is 4220.