Safestore

What Safestore does

Safestore Holdings PLC is the UK's largest self-storage operator and one of Europe's leading self-storage groups, with 138 stores across the UK and 230+ locations across seven European countries operating under multiple sub-brands including Safestore, Une Pièce en Plus (France), OhMyBox! (Spain), MijnSafestore (Netherlands), MySafestore (Belgium), Safestore-myStorage (Germany, JV), and EasyBox (Italy, JV). Founded in 1998 and headquartered in Borehamwood, UK, the company is listed on the FTSE 250 segment of the London Stock Exchange and employs approximately 550 colleagues. Safestore serves individuals and households, university students, and businesses of all sizes, addressing use cases that include moving home, decluttering, renovations, student term breaks, life transitions, and commercial stock/equipment/archive storage.

The core product portfolio consists of personal storage, business storage, student storage, and life-event storage as primary service lines, supplemented by boxes and packaging, StoreProtect contents insurance, and office space for rent as add-on modules. The underlying platform is a self-storage facility-management system with online booking and reservation, 24/7 CCTV and intruder-alarm monitoring, and customer access control, exposed to customers through a self-serve website (search by postcode, compare unit sizes, book instantly, same-day move-in), phone sales, in-store sales teams, and a National Accounts program for multi-site business customers.

Revenue is generated predominantly through recurring per-square-foot unit rentals billed on a four-weekly cycle with no minimum stay and no deposit, complemented by one-time sales of packing materials and recurring StoreProtect insurance premiums. Growth is driven by occupancy (reported at 77.8%, up 1pp YoY), like-for-like revenue performance, new store openings (three opened in Q1 2026 totalling 173,000 sq ft in London and Paris, with five more planned in FY26), and a 1.1 million sq ft development pipeline. Strategic geographic expansion outside the UK is executed through both wholly-owned sub-brands and joint ventures with real-estate capital partner Nuveen.

Name

Safestore

Legal name

Safestore Holdings PLC

Website

https://safestore.co.uk

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Safestore Holdings PLC is the UK's largest self-storage operator with 138 UK stores and 230+ European locations across seven countries, providing recurring per-square-foot self-storage rentals, packing supplies, and contents insurance to individuals, students, and businesses through online, phone, and in-store channels.

Ownership category

akta.pro rank

Product category

Self Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industry

Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD)

Keywords

• Self storage units
• Storage rental services
• Business storage solutions
• Storage facility operator
• Contents insurance storage

Headquarters

HQ city

Borehamwood

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Storage Unit Rental: Recurring rental revenue from storage unit rentals billed on a four-weekly cycle. Customers pay for the space they use, calculated per square foot. No long-term commitment required with flexible contracts.
2. Packing Materials and Boxes: Sale of packing materials including boxes, bubble wrap, mattress covers, tape, and other moving supplies. Available for online purchase with next day delivery or in-store pickup.
3. StoreProtect Insurance: Contents protection insurance product offered to customers for items stored in units. Enhanced liability coverage for an additional charge.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Safestore operates the UK's largest self-storage network of 138 stores, renting flexible storage units (from 10 sq ft lockers to 500+ sq ft rooms) to individuals, households, students, and businesses on four-weekly billing cycles. The company supplements unit rentals with related offerings including moving boxes and packing materials, contents protection insurance (StoreProtect), and office space at selected locations, distributing through its own online platform, phone sales, and physical stores across seven European countries.

Product overview

Safestore is the UK's largest self-storage operator offering a unified platform of storage services across 138 UK locations and 95+ European locations. The core product portfolio consists of Personal Storage, Business Storage, Student Storage, and Life Event Storage as the primary service lines, supplemented by Boxes & Packaging (moving supplies), StoreProtect (contents insurance), and Office Space for Rent as add-on modules. The company operates under multiple European sub-brands including Une Pièce en Plus (France), OhMyBox! (Spain), MijnSafestore (Netherlands), MySafestore (Belgium), Safestore-myStorage (Germany via JV), and EasyBox (Italy via JV with Nuveen). The offering is designed for individuals, households, and businesses needing flexible, secure storage without long-term commitments.

Differentiator

Problem solved

Functional benefit

Brands

• Une Pièce en Plus: Self storage brand operating in France
• OhMyBox!
• MijnSafestore
• MySafestore
• Safestore-myStorage
• EasyBox

Products and services

• Personal Storage
• Business Storage
• Student Storage
• Life Event Storage
• Boxes and Packaging
• StoreProtect Contents Insurance
• Office Space for Rent

Quantifiable outcome

• 6.3% year-over-year revenue growth in Q1 2026
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NuveencoreStrategic or Co-development Partner · 1 January 2024Safestore-Nuveen joint venture acquired EasyBox Italy, expanding Safestore's presence in the Italian market through a co-investment partnership with the real estate investment manager.
• EuropcarminorGTM or Marketing PartnerPartnership with Europcar for preferential van hire rates for Safestore customers. Customers quote Safestore ID '538 26 106' to receive discounts on van hire for moving belongings to storage.

Scale indicators12 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Big Yellow Group: Big Yellow is the UK's second-largest self-storage operator (LSE-listed) with a similar focus on urban, particularly London, self-storage. Directly competes with Safestore on unit, customer segment, and geography, and is the closest like-for-like benchmark.
• Lok'nStore Group: Lok'nStore is an AIM-listed UK self-storage operator with stores concentrated in southern England. Directly comparable in product offering (personal and business storage) and target customer, with smaller scale than Safestore.
• Access Self Storage: Access Self Storage is a UK self-storage operator with a similar multi-site model targeting individuals and businesses. Direct competitor in overlapping catchments, particularly in and around London.
• Shurgard Self Storage: Shurgard is Europe's largest publicly listed pure-play self-storage REIT (Euronext Brussels). Operates in France, the Netherlands, Belgium, and Germany, overlapping directly with Safestore's continental European brands.
• Cube Self Storage: Cube Self Storage is a UK regional self-storage operator competing with Safestore in personal and business segments. Smaller scale but overlapping target customers and pricing structure.
• Urban Self Storage: Urban Self Storage operates a smaller UK footprint focused on urban catchments, competing directly with Safestore's city-center stores on personal and business customer segments.

Broad incumbents

• Public Storage: Public Storage is the largest self-storage REIT globally (US-listed). Comparable business model and operating metrics (occupancy, rate growth), serving as the global benchmark for the self-storage category.
• Extra Space Storage: Extra Space Storage is a major US-listed self-storage REIT with similar unit-pricing and occupancy-based economics. Provides a proxy for best-in-class digital and revenue-management practices relevant to Safestore's growth.
• National Storage Affiliates: NSA is a US-listed self-storage REIT with a differentiated joint-venture partnership model. Relevant comparable for Safestore's Nuveen JV strategy and for capital-efficient expansion playbooks.

Others

• Life Storage (now Public Storage): Life Storage was a US self-storage REIT that merged with Public Storage in 2023. Provides historical benchmark for operating metrics and same-store growth dynamics relevant to mature self-storage operators like Safestore.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/safestore
• Instagraminstagram.com/safestoreuk
• YouTubeyoutube.com/channel/UCvV6fFi0cG5a5yKJ0ZJqDQw
• Xx.com/SafestoreLtd
• LinkedInlinkedin.com/company/safestore

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safestore