ePages
ePages is a Hamburg-based SaaS company, founded in 2002, that provides SMB merchants across Europe with a cloud-based, AI-assisted ecommerce platform featuring a drag-and-drop editor, App Store integrations, and localized sites in DE, UK, ES, and FR.
- Company typePrivate
- Founded2002
- HeadquartersHamburg, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What ePages does
ePages is a privately-held European SaaS company, founded in 2002 and headquartered in Hamburg, that provides small and medium-sized merchants with cloud-based ecommerce software to build and run online shops. The platform is built around a drag-and-drop editor, an AI-assisted website builder, automatic translation for cross-border European sales, and an App Store ecosystem of natively integrated third-party tools covering payments (Stripe), shipping (Sendcloud), accounting (Sage Active, orgaMAX), marketing (mapAds, Trusted Shops, releva.nz, rankingCoach), bookings (Shore), legal compliance (CookieFirst, IT-Recht Kanzlei, Fraspy), omnichannel POS (flour), and Meta catalog publishing. The product is delivered as a self-serve subscription with a free trial, freemium entry, and a paid design-service add-on via designmyshop.com, and is localized in English, German, Spanish, and French with offices in Hamburg and Jena (Germany), Manchester (UK, ePages Software Ltd.), and Barcelona (Spain, ePages Southern Europe S.L.). Revenue is generated through recurring SaaS subscriptions; the company operates without disclosed external funding and reports 101-250 employees.
ePages firmographics
Firmographics- Name
- ePages
- Legal name
- ePages Software Ltd.
- Website
- https://epages.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ePages is a Hamburg-based SaaS company, founded in 2002, that provides SMB merchants across Europe with a cloud-based, AI-assisted ecommerce platform featuring a drag-and-drop editor, App Store integrations, and localized sites in DE, UK, ES, and FR.
- Ownership category
- akta.pro rank
ePages industry classification
Industry- Product category
- Ecommerce Platform Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where ePages is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
ePages business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: ePages operates as a SaaS ecommerce platform providing subscription-based access to their website builder and platform features. Users sign up for accounts and pay for platform usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for new users |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
ePages product offering
Product offeringCore offering
ePages provides a cloud-based SaaS ecommerce platform that enables small and medium-sized merchants to build, launch, and manage online stores without technical expertise. The offering centers on an AI-powered drag-and-drop website builder, automatic translation for cross-European selling, and an integrated App Store with native and third-party extensions for payments, shipping, accounting, marketing, SEO, and legal compliance. The company also provides a professional design service for merchants who need hands-on assistance with site creation.
Product overview
ePages is a unified ecommerce platform designed for SMBs that provides an all-in-one solution for building and managing online businesses. The core ePages platform includes a drag-and-drop website builder with AI-powered features for automated product descriptions and SEO optimization. The platform supports international sales through built-in automatic translation and connects online and offline sales channels. The ePages App Store extends the platform with installable apps covering accounting (orgaMAX, Sage Active), bookings (Shore), legal compliance (CookieFirst, Fraspy, IT-Recht Kanzlei), marketing (mapAds, releva.nz, Trustami, Trusted Shops), marketplace selling (Meta/Instagram/Facebook), omnichannel (flour POS), payments (Stripe), SEO (rankingCoach), shipping (Sendcloud), and customer support (Smartsupp, Smartarget). Professional design services are available as an add-on for merchants requiring hands-on setup assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- ePages Ecommerce Platform Cloud-based SaaS ecommerce platform that enables SMB merchants to create and manage online stores. Includes a drag-and-drop website builder, AI-powered tools for product descriptions and SEO, built-in automatic translation for international sales, and integrations with third-party apps for accounting, payments, shipping, marketing, and legal compliance.
- ePages App Store Native app marketplace for the ePages platform offering installable native and third-party extensions covering accounting, bookings, legal compliance, marketing, marketplace selling, omnichannel, payments, SEO, shipping, and customer support.
- Design Service Professional design service where ePages design experts create the merchant's online presence on the ePages platform. Targeted at merchants who lack the time or design expertise for self-setup.
Companies that use ePages
Customer profileSegments2 records
Ideal customer profiles2 records
ePages technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability5 records
Feature8 records
ePages partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Rezolve AIcoreStrategic partnership announced in September 2024 to integrate Rezolve AI's technology into the ePages ecommerce platform. The collaboration aims to enhance customer engagement, streamline transactions, and drive revenue growth through AI-powered commerce solutions.
- StripecoreStripe provides a flexible payment platform integrated into ePages, enabling merchants to accept various payment methods, manage subscriptions, and automate billing processes.
- Meta (Instagram & Facebook)coreInstagram & Facebook integration enables merchants to export products to Meta Catalog for streamlined ad creation, keeping product data synchronized across platforms.
- SendcloudcoreSendcloud provides all-in-one shipping platform integrated into ePages for label creation, carrier selection, tracking, and returns management.
- Trusted ShopscoreTrust-building tools including customer reviews, shop certification, and buyer protection integrated to enhance credibility and conversion rates.
- GooglecoreGoogle Premier Partner status with integrations for Google Maps, Google Analytics, Google Tag Manager, Google Web Fonts, and Google advertising.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ePages competitors and assessment
Company assessmentBroad incumbents
- Shopify: Global SMB ecommerce SaaS leader offering website builder, payments, POS, and app ecosystem; competes with ePages for the same SMB merchant base but at vastly greater scale and a multi-tier product portfolio including Shopify Plus.
- Adobe Commerce (Magento): Enterprise-grade ecommerce platform within the Adobe Experience Cloud; competes at the upper end of the SMB-to-mid-market range that ePages also targets via agency-built stores.
- Salesforce Commerce Cloud: Enterprise ecommerce platform within the Salesforce ecosystem; represents the upper-bound incumbent that defines the competitive ceiling for SMB-focused platforms like ePages as merchants scale.
Direct peers
- Wix: SMB-focused drag-and-drop website builder with integrated ecommerce, AI design tools (Wix ADI), and app marketplace — directly comparable to ePages on target customer, self-serve PLG motion, and SMB ecommerce functionality.
- Squarespace: SMB website builder with built-in ecommerce, designer-led templates, and recently expanded AI features; targets the same SMB creative-professional and small-merchant customer that ePages serves.
- BigCommerce: Headless-friendly ecommerce SaaS for SMB and mid-market merchants with strong multi-channel and B2B capabilities; overlaps with ePages on the SMB segment while extending upmarket.
- Shopware: German-headquartered (Schöppingen) ecommerce platform with open-source and SaaS editions, strong DACH presence and merchant community — the closest European-headquartered direct competitor to ePages in the SMB and mid-market space.
- Jimdo: Hamburg-based SMB website builder with built-in ecommerce and AI site creator (Jimdo Dolphin); directly comparable to ePages on geography (DACH), SMB focus, AI-driven self-serve builder, and horizontal ecommerce positioning.
- WooCommerce: Open-source WordPress ecommerce plugin powering a large share of SMB online stores globally; competes with ePages for budget-conscious SMB merchants, especially in Europe, but requires self-hosting versus ePages' hosted SaaS.
- PrestaShop: Paris-based open-source ecommerce platform with a large European SMB merchant base and a marketplace of modules/themes; comparable to ePages on European SMB ecommerce focus and add-on ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ePages social profiles
Digital presenceePages financial estimates
Financial estimateRevenue estimate
Valuation estimate
ePages leadership team
Management profileNumber of profiles
Profiles6 records
ePages subsidiaries and ownership
Company hierarchySubsidiaries1 record
ePages funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ePages M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ePages
What does ePages do?
ePages provides a cloud-based SaaS ecommerce platform that enables small and medium-sized merchants to build, launch, and manage online stores without technical expertise. The offering centers on an AI-powered drag-and-drop website builder, automatic translation for cross-European selling, and an integrated App Store with native and third-party extensions for payments, shipping, accounting, marketing, SEO, and legal compliance. The company also provides a professional design service for merchants who need hands-on assistance with site creation.
Is ePages a public or private company?
ePages is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ePages founded?
ePages was founded in 2002. It employs 101 to 250 people.
Where is ePages based?
ePages is headquartered in Hamburg, Germany, in the Europe region.
How does ePages make money?
One revenue line is on record: saaS Subscription.
Who are ePages's main competitors?
Broad incumbents on record are Shopify, Adobe Commerce (Magento) and Salesforce Commerce Cloud. Direct peers are Wix, Squarespace, BigCommerce, Shopware, Jimdo, WooCommerce and PrestaShop.
Does ePages have an API?
Yes. ePages exposes a public API. Developer documentation is at developer.epages.com.
What industry is ePages in?
ePages's product category is Ecommerce Platform Software. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 513210 and its SIC code is 7372.