Sendcloud
Sendcloud is a Netherlands-based SaaS platform founded in 2012 that connects over 30,000 European e-commerce businesses to 170+ shipping carriers via pre-negotiated rates, offering modular tools spanning checkout, fulfillment, tracking, returns, and AI-powered support automation for SMB, mid-market, marketplace, and 3PL customers.
- Company typePrivate
- Founded2012
- HeadquartersEindhoven, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Sendcloud does
Sendcloud is a Netherlands-headquartered, privately held SaaS company founded in 2012 that operates an all-in-one shipping platform connecting online retailers to 170+ European shipping carriers and 390K+ service points via pre-negotiated rates and 100+ e-commerce platform integrations (Shopify, Magento, WooCommerce, Amazon, Etsy, PrestaShop). The platform serves more than 30,000 e-commerce businesses across SMB, mid-market, marketplace, and 3PL provider segments, offering a modular product suite that spans the full shipping lifecycle: Dynamic Checkout delivery options, Pack&Go warehouse fulfillment, label printing and multi-carrier selection, branded Tracking, automated Returns, AI-powered Support Automation, and Intelligence analytics dashboards. Underlying technology includes AI-driven carrier suggestions, anomaly detection for delivery issues (via the Lox acquisition), predictive delivery monitoring (via the Tracey acquisition), and an API-first architecture with ISO 27001 certification, GDPR compliance, and AWS-hosted infrastructure across multiple availability zones in Frankfurt.
The company monetizes through tiered subscription plans (Free, Lite, Growth, Premium, Enterprise) supplemented by per-label transport fees, shipping insurance commissions, and volume-based overage charges, with both self-serve product-led growth (14-day free trial, no credit card) and enterprise field sales motions targeting marketplaces and 3PL providers. Sendcloud employs 450+ people across 12 departments and 50+ nationalities in offices in Eindhoven, Munich, Florence, London, Birmingham, Paris, and Milan, and is backed by SoftBank Vision Fund 2, L Catterton, and HPE Growth following a €150 million Series C in September 2021. The platform maintains 99.99% uptime, holds 2,600+ 5-star Trustpilot reviews with 4.6+ ratings on G2 and Capterra, and is expanding its AI capabilities through acquisitions and integrations with ecosystem partners such as Gorgias, Loop, and Neople.
Sendcloud firmographics
Firmographics- Name
- Sendcloud
- Legal name
- Sendcloud B.V.
- Website
- https://sendcloud.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sendcloud is a Netherlands-based SaaS platform founded in 2012 that connects over 30,000 European e-commerce businesses to 170+ shipping carriers via pre-negotiated rates, offering modular tools spanning checkout, fulfillment, tracking, returns, and AI-powered support automation for SMB, mid-market, marketplace, and 3PL customers.
- Ownership category
- akta.pro rank
Sendcloud industry classification
Industry- Product category
- E-commerce Shipping Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG)
Keywords
Where Sendcloud is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices9 records
Markets served
Sendcloud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Fees: Multiple subscription tiers (Premium, Growth, Lite, Free) with varying features and label volume limits. Fees invoiced monthly or annually. Volume-based pricing with overage charges for excess labels.
- Transport Fees: Charges for shipping labels and carrier services based on weight, size, and destination. Includes carrier surcharges. Fees due upon label creation regardless of actual use. Bi-weekly invoicing.
- Insurance Services: Optional shipping insurance as intermediary between customer and third-party insurer. Commission-based revenue from insurance partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic shipping features |
| Subscription | Monthly | Lite tier for growing e-commerce businesses |
| Subscription | Monthly | Growth tier with advanced automation features |
| Subscription | Monthly | Premium tier for high-volume merchants |
| Subscription | Annual | Custom enterprise pricing for large operations |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels11 records
Sendcloud product offering
Product offeringCore offering
Sendcloud is an all-in-one e-commerce shipping platform that connects online retailers to 170+ shipping carriers through pre-negotiated rates and API integrations, automating label creation, branded tracking, returns, and delivery issue resolution across European markets. The platform offers modular capabilities spanning dynamic checkout delivery options, multi-carrier shipping rules, branded tracking pages, paperless returns, AI-powered claim automation, and shipping analytics. It is sold primarily as a subscription-based SaaS with usage-based transport fees on shipping labels.
Product overview
Sendcloud is a unified e-commerce shipping platform that offers a modular product architecture combining a core shipping platform with specialized add-on modules. The core platform connects online stores to 170+ carriers using pre-negotiated rates, while the modular suite includes Checkout (dynamic delivery options), Pick & Pack (Pack&Go for fulfillment), Shipping (label creation), Tracking (branded tracking), Returns (automated returns portal), Support Automation (AI-powered claims), and Intelligence (analytics). The platform serves Enterprise, Marketplace, and 3PL provider segments with tiered solutions. Through acquisitions including Lox (delivery issue management) and Tracey (AI package monitoring), Sendcloud has expanded its AI capabilities for predictive analytics and anomaly detection.
Differentiator
Problem solved
Functional benefit
Brands
- Lox: A delivery issue management solution that allows businesses to manage and streamline the delivery issue process across multiple couriers, enabling better customer experience while saving time and money. Trusted by brands like Vestiaire Collective, Fairphone, and Dafy Moto.
- Tracey
Products and services
- Sendcloud Platform All-in-one cloud-based e-commerce shipping platform that connects online retailers to 170+ carriers using pre-negotiated rates, automating the entire shipping process from checkout through label creation, branded tracking, returns, and delivery issue resolution. Targeted at e-commerce SMBs, mid-market, marketplaces, and 3PL providers across Europe.
- Lox Delivery issue management solution that automates detection and resolution of lost, delayed, or damaged parcels across multiple couriers. Now offered as a Sendcloud product to e-commerce brands including Vestiaire Collective, Fairphone, and Dafy Moto.
- Sendcloud API Public developer API providing programmatic access to 170+ carriers and core shipping functionalities including shipping rate retrieval, label creation, tracking, and returns management. Enables developers to integrate Sendcloud's shipping engine into shop systems, WMS, ERP, OMS, and marketplaces.
- Shipping Protection (Insurance) Shipping insurance product offering worldwide coverage with full refund guarantees, where Sendcloud acts as intermediary between merchant and a third-party insurer to protect against carrier negligence claims.
Quantifiable outcome
- Save 7 minutes per parcel shipped
- +5 more outcomes
Companies that use Sendcloud
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Sendcloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability5 records
Feature8 records
Sendcloud partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, strategic acquisition and ecosystem.
- LoopcoreIntegration partnership with Loop's Ship by Loop 2.0 returns service. Provides merchants access to UK and EU carriers, QR code returns, and InPost locker drop-offs for European returns workflow expansion.
- GorgiascoreAI-powered delivery issue detection partnership launched November 2025 to help merchants proactively identify and resolve delivery issues during peak season.
- Loxstrategic acquisitionAcquired delivery issue management solution that automates detection and resolution of delivery issues across multiple couriers. Cutting claim processing times by up to 80%. Trusted by Vestiaire Collective, Fairphone, and Dafy Moto.
- Traceystrategic acquisitionAcquired AI startup with data platform for package monitoring and delivery predictions. Enhances Sendcloud's services with advanced data tools for improved delivery experience and customer service.
- iPackyecosystemIntegration partner allowing clients to complete shipping label production within iPacky interface. Extends order checking offering for Shopify stores by Speeding up fulfillment process.
- NVisionecosystemCompleted suite of Microsoft Dynamics 365 Business Central extensions. Integration allows customers to have single company for e-commerce and logistics integrations.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Sendcloud competitors and assessment
Company assessmentDirect peers
- ShipStation: ShipStation (owned by Auctane/Stamps.com) is a multi-carrier shipping software platform for e-commerce merchants of similar size to Sendcloud. It is the most direct horizontal competitor in shipping label automation and carrier rate shopping.
- Shippo: Shippo is a developer-first multi-carrier shipping API targeting SMB and mid-market e-commerce merchants, overlapping directly with Sendcloud's API-first and self-serve motions.
- EasyPost: EasyPost provides a multi-carrier shipping API comparable to Sendcloud's public API, with similar carrier coverage and developer-led GTM. It serves overlapping SMB-to-enterprise e-commerce and logistics customers.
- Packlink Pro: Packlink Pro is a European shipping platform with a similar SMB e-commerce focus and pre-negotiated carrier rates, making it a direct regional competitor to Sendcloud across Southern Europe.
- ShippyPro: ShippyPro is an Italian-based multi-carrier shipping and returns management platform serving European e-commerce merchants, directly competing with Sendcloud on carrier integration and returns automation.
- ShipHero: ShipHero offers multi-carrier shipping and WMS functionality for e-commerce merchants and 3PLs, overlapping with Sendcloud's Pick & Pack (Pack&Go) and 3PL Provider Solution offerings.
- Sorted: Sorted is a UK-headquartered delivery management platform providing multi-carrier checkout, tracking, and returns, directly competing with Sendcloud across the UK and Northern European markets.
Emerging players
- Loop Returns: Loop Returns is a returns management platform that integrates with Sendcloud (Loop Ship by Loop 2.0) but competes in the branded returns experience niche, addressing a segment of Sendcloud's Returns module.
Broad incumbents
- Shopify (Shopify Shipping): Shopify Shipping is a native shipping offering inside the Shopify commerce platform, representing a broad-incumbent threat that can disintermediate third-party aggregators like Sendcloud at the platform level.
Others
- ShipBob: ShipBob is a US-focused e-commerce 3PL fulfillment network with embedded shipping software. While not a direct shipping-software competitor, it represents an adjacent ecosystem player competing for the same merchants' logistics budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Sendcloud social profiles
Digital presenceSendcloud compliance and trust
Trust signalCompliance3 records
Sendcloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sendcloud leadership team
Management profileNumber of profiles
Profiles8 records
Sendcloud subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sendcloud funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sendcloud M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sendcloud
What does Sendcloud do?
Sendcloud is an all-in-one e-commerce shipping platform that connects online retailers to 170+ shipping carriers through pre-negotiated rates and API integrations, automating label creation, branded tracking, returns, and delivery issue resolution across European markets. The platform offers modular capabilities spanning dynamic checkout delivery options, multi-carrier shipping rules, branded tracking pages, paperless returns, AI-powered claim automation, and shipping analytics. It is sold primarily as a subscription-based SaaS with usage-based transport fees on shipping labels.
Is Sendcloud a public or private company?
Sendcloud is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sendcloud founded?
Sendcloud was founded in 2012. It employs 251 to 500 people.
Where is Sendcloud based?
Sendcloud is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Sendcloud make money?
Three revenue lines are on record. Subscription Fees are the primary driver. The others are transport Fees and insurance Services.
Who are Sendcloud's main competitors?
Direct peers on record are ShipStation, Shippo, EasyPost, Packlink Pro, ShippyPro, ShipHero and Sorted. Loop Returns is listed as an emerging player. Shopify (Shopify Shipping) is listed as a broad incumbent. ShipBob is listed as an others.
Does Sendcloud have an API?
Yes. Sendcloud offers a public API that allows developers to integrate shipping functionality into shop systems, WMS, ERP, or Marketplaces. The API provides access to 170+ carriers and enables core shipping functionalities including label creation, rate retrieval, tracking, and returns management. Developers can retrieve shipping rates programmatically and connect their systems to Sendcloud's shipping engine. Developer documentation is at www.sendcloud.dev/docs/getting-started.
What industry is Sendcloud in?
Sendcloud's product category is E-commerce Shipping Software. Its primary akta.pro industry code is TLAEAJAG, Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms. Its NAICS code is 518 and its SIC code is 7372.