ePages

What ePages does

ePages is a privately-held European SaaS company, founded in 2002 and headquartered in Hamburg, that provides small and medium-sized merchants with cloud-based ecommerce software to build and run online shops. The platform is built around a drag-and-drop editor, an AI-assisted website builder, automatic translation for cross-border European sales, and an App Store ecosystem of natively integrated third-party tools covering payments (Stripe), shipping (Sendcloud), accounting (Sage Active, orgaMAX), marketing (mapAds, Trusted Shops, releva.nz, rankingCoach), bookings (Shore), legal compliance (CookieFirst, IT-Recht Kanzlei, Fraspy), omnichannel POS (flour), and Meta catalog publishing. The product is delivered as a self-serve subscription with a free trial, freemium entry, and a paid design-service add-on via designmyshop.com, and is localized in English, German, Spanish, and French with offices in Hamburg and Jena (Germany), Manchester (UK, ePages Software Ltd.), and Barcelona (Spain, ePages Southern Europe S.L.). Revenue is generated through recurring SaaS subscriptions; the company operates without disclosed external funding and reports 101-250 employees.

Name

ePages

Legal name

ePages Software Ltd.

Website

https://epages.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

ePages is a Hamburg-based SaaS company, founded in 2002, that provides SMB merchants across Europe with a cloud-based, AI-assisted ecommerce platform featuring a drag-and-drop editor, App Store integrations, and localized sites in DE, UK, ES, and FR.

Ownership category

akta.pro rank

Product category

Ecommerce Platform Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Ecommerce platform software
• SaaS website builder
• Online store creation
• AI website design
• Ecommerce app marketplace

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: ePages operates as a SaaS ecommerce platform providing subscription-based access to their website builder and platform features. Users sign up for accounts and pay for platform usage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ePages provides a cloud-based SaaS ecommerce platform that enables small and medium-sized merchants to build, launch, and manage online stores without technical expertise. The offering centers on an AI-powered drag-and-drop website builder, automatic translation for cross-European selling, and an integrated App Store with native and third-party extensions for payments, shipping, accounting, marketing, SEO, and legal compliance. The company also provides a professional design service for merchants who need hands-on assistance with site creation.

Product overview

ePages is a unified ecommerce platform designed for SMBs that provides an all-in-one solution for building and managing online businesses. The core ePages platform includes a drag-and-drop website builder with AI-powered features for automated product descriptions and SEO optimization. The platform supports international sales through built-in automatic translation and connects online and offline sales channels. The ePages App Store extends the platform with installable apps covering accounting (orgaMAX, Sage Active), bookings (Shore), legal compliance (CookieFirst, Fraspy, IT-Recht Kanzlei), marketing (mapAds, releva.nz, Trustami, Trusted Shops), marketplace selling (Meta/Instagram/Facebook), omnichannel (flour POS), payments (Stripe), SEO (rankingCoach), shipping (Sendcloud), and customer support (Smartsupp, Smartarget). Professional design services are available as an add-on for merchants requiring hands-on setup assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• ePages Ecommerce Platform Cloud-based SaaS ecommerce platform that enables SMB merchants to create and manage online stores. Includes a drag-and-drop website builder, AI-powered tools for product descriptions and SEO, built-in automatic translation for international sales, and integrations with third-party apps for accounting, payments, shipping, marketing, and legal compliance.
• ePages App Store Native app marketplace for the ePages platform offering installable native and third-party extensions covering accounting, bookings, legal compliance, marketing, marketplace selling, omnichannel, payments, SEO, shipping, and customer support.
• Design Service Professional design service where ePages design experts create the merchant's online presence on the ePages platform. Targeted at merchants who lack the time or design expertise for self-setup.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability5 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• Rezolve AIcoreStrategic or Co-development Partner · 13 September 2024Strategic partnership announced in September 2024 to integrate Rezolve AI's technology into the ePages ecommerce platform. The collaboration aims to enhance customer engagement, streamline transactions, and drive revenue growth through AI-powered commerce solutions.
• StripecoreTechnology or IntegrationStripe provides a flexible payment platform integrated into ePages, enabling merchants to accept various payment methods, manage subscriptions, and automate billing processes.
• Meta (Instagram & Facebook)coreTechnology or IntegrationInstagram & Facebook integration enables merchants to export products to Meta Catalog for streamlined ad creation, keeping product data synchronized across platforms.
• SendcloudcoreTechnology or IntegrationSendcloud provides all-in-one shipping platform integrated into ePages for label creation, carrier selection, tracking, and returns management.
• Trusted ShopscoreTechnology or IntegrationTrust-building tools including customer reviews, shop certification, and buyer protection integrated to enhance credibility and conversion rates.
• GooglecoreTechnology or IntegrationGoogle Premier Partner status with integrations for Google Maps, Google Analytics, Google Tag Manager, Google Web Fonts, and Google advertising.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shopify: Global SMB ecommerce SaaS leader offering website builder, payments, POS, and app ecosystem; competes with ePages for the same SMB merchant base but at vastly greater scale and a multi-tier product portfolio including Shopify Plus.
• Adobe Commerce (Magento): Enterprise-grade ecommerce platform within the Adobe Experience Cloud; competes at the upper end of the SMB-to-mid-market range that ePages also targets via agency-built stores.
• Salesforce Commerce Cloud: Enterprise ecommerce platform within the Salesforce ecosystem; represents the upper-bound incumbent that defines the competitive ceiling for SMB-focused platforms like ePages as merchants scale.

Direct peers

• Wix: SMB-focused drag-and-drop website builder with integrated ecommerce, AI design tools (Wix ADI), and app marketplace — directly comparable to ePages on target customer, self-serve PLG motion, and SMB ecommerce functionality.
• Squarespace: SMB website builder with built-in ecommerce, designer-led templates, and recently expanded AI features; targets the same SMB creative-professional and small-merchant customer that ePages serves.
• BigCommerce: Headless-friendly ecommerce SaaS for SMB and mid-market merchants with strong multi-channel and B2B capabilities; overlaps with ePages on the SMB segment while extending upmarket.
• Shopware: German-headquartered (Schöppingen) ecommerce platform with open-source and SaaS editions, strong DACH presence and merchant community — the closest European-headquartered direct competitor to ePages in the SMB and mid-market space.
• Jimdo: Hamburg-based SMB website builder with built-in ecommerce and AI site creator (Jimdo Dolphin); directly comparable to ePages on geography (DACH), SMB focus, AI-driven self-serve builder, and horizontal ecommerce positioning.
• WooCommerce: Open-source WordPress ecommerce plugin powering a large share of SMB online stores globally; competes with ePages for budget-conscious SMB merchants, especially in Europe, but requires self-hosting versus ePages' hosted SaaS.
• PrestaShop: Paris-based open-source ecommerce platform with a large European SMB merchant base and a marketplace of modules/themes; comparable to ePages on European SMB ecommerce focus and add-on ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ePages
• Facebookfacebook.com/ePagesCOM
• LinkedInlinkedin.com/company/32396

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ePages