DockMaster Software, Inc.

What DockMaster Software, Inc. does

DockMaster Software, Inc. is a Florida-based vertical SaaS company founded in 1984 that pioneered integrated marina management software. The company operates through its legal entity Aspire USA LLC, a Delaware limited liability company, and is a portfolio company of Valsoft Corporation, a Montreal-based acquirer of vertical-focused software businesses. The platform serves 1,000+ marinas, boatyards, marine dealerships, and full-service marine facilities worldwide with three core products sharing a single integrated database: DockMaster Desktop (full marine ERP covering reservations, billing, service, inventory, boat sales, and accounting), DockMaster Web (cloud-based CRM, customer self-service portal, eSignatures, integrated payments, and AI-powered service scheduling), and DockMaster Mobile (offline-first field service app with real-time job tracking and voice notes). Supporting modules include VisualMarina (interactive slip management), LaunchMaster (dry stack scheduling), POS, inventory, and a customer portal.

Revenue is generated through SaaS subscriptions (primary, quote-based per-license with a 99.9% uptime SLA and 12-month rate guarantee), limited on-premise licensing, implementation and training services billed via Statement of Work, and recurring annual support contracts (standard, emergency, and premium tiers). The go-to-market is primarily sales-led with direct enterprise field sales, inside sales for mid-market, and an emerging self-serve product-led motion via a DockMaster Web free tier. Distribution is supported by an integration partner ecosystem spanning parts lookup, fuel management, dry stack operations, BI, marine CRM, credit reporting, and digital marketing tools. Recent strategic actions include the MyTaskit acquisition (May 2015), major version releases (DockMaster Web 2.0.0 in December 2025 and DockMaster Mobile Time App 2.3.0 in April 2025), and the BluSynq partnership for an AI voice agent.

Name

DockMaster Software, Inc.

Legal name

Aspire USA LLC

Website

https://dockmaster.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

DockMaster Software provides integrated marina management SaaS to 1,000+ marinas, boatyards, and marine dealerships worldwide via DockMaster Desktop, Web, and Mobile — all sharing a single database covering slips, service, sales, inventory, POS, and accounting.

Ownership category

akta.pro rank

Product category

Marina Management Software

NAICS

Ship Building and Repairing (336611), Boat Dealers (441222), Marinas (713930)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Dry Docks & Floating Docks (Graving, Floating, Syncrolift) (IMAJALAA)

akta.pro secondary industries

Dry Docking & Dockyard Operations (Graving/Floating Docks, Docking Services) (TLAHAMAA), Shiplifts & Transfer Systems (Rail/Platform Transfer, Slipways) (IMAJALAB)

Keywords

• Marina management software
• Boatyard management software
• Marine service software
• Marine dealership software
• Boat repair software

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions (Hosted Services): DockMaster's primary revenue stream is SaaS subscriptions for its hosted (cloud) services, including DockMaster Web, Mobile, and hosted modules. Pricing is per-license or per-unit tiered, with a 99.9% uptime SLA. The monthly SaaS rate is guaranteed for the first 12 months and can increase annually with 60 days notice.
2. On-Premise Licensing (Premise Services): On a limited basis, DockMaster offers on-premise installation with perpetual or term-based licensing for clients preferring on-site deployment. This is a secondary revenue stream.
3. Implementation and Training Services: DockMaster generates revenue from professional services including delivery, installation, training, and other implementation services performed in accordance with Statement of Work and Order Forms. On-site services include travel and out-of-pocket expenses billed to the client.
4. Support Services: Annual support services are sold alongside software subscriptions, billed in advance per billing period. Support tiers include standard (business hours), emergency support (extended hours including weekends and holidays), and premium plans with dedicated priority response.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

DockMaster sells an integrated marine management software platform consisting of three products — DockMaster Desktop (full marine ERP), DockMaster Web (cloud CRM, customer portal, eSignatures, payments, AI scheduling), and DockMaster Mobile (offline-first field service app) — that share a single database and are sold on subscription licenses to marinas, boatyards, and marine dealerships. The platform covers slips, reservations, dry stack, service work orders, parts and inventory, point of sale, boat sales with F&I, payments, full accounting, and a customer self-service portal, with implementation, training, and tiered support sold alongside the software.

Product overview

DockMaster Software offers a platform-plus-modules architecture consisting of three core products (DockMaster Desktop, DockMaster Web, and DockMaster Mobile) that share one integrated database and work together as a unified marine management system. DockMaster Desktop is the on-premise/cloud-hosted ERP for full operations, while DockMaster Web provides cloud-based CRM, customer portal, eSignatures, payments, and AI scheduling accessible from any browser. DockMaster Mobile is an offline-first field app for technicians. The platform includes specialized modules for Marina Management (with VisualMarina interface), Service Management (with AI scheduling), Inventory Management, Financial Management (A/R, A/P, G/L), Sales Management, Point of Sale, Payments, eSignature Workflows, and a Customer Portal. An additional mobile app called DockWorks provides simplified job management and QuickBooks sync for smaller marine service businesses.

Differentiator

Problem solved

Functional benefit

Brands

• DockMaster Desktop: Complete marine ERP with reservations, billing, service, inventory, boat sales, accounting, and marine business logic.
• DockMaster Web
• DockMaster Mobile
• DockWorks
• VisualMarina
• LaunchMaster

Products and services

• DockMaster Desktop Complete marine ERP for marinas, boatyards, and marine dealerships, providing full access to reservations, billing, service, inventory, boat sales, accounting, and 40+ years of marine business logic. Runs as on-premise or hosted software and serves as the operational backbone of the DockMaster platform.
• DockMaster Web Cloud-based CRM, customer self-service portal, eSignatures, payments, and AI-powered service management module accessible from any browser. Extends the DockMaster platform with a free tier (unlimited users, up to 5GB storage) and paid expansion plans, available to any marina or marine business.
• DockMaster Mobile Offline-first field service app for marine technicians, providing real-time job tracking, scheduling, file attachments, and voice-to-text notes that work without Wi-Fi and sync automatically when connectivity returns. Designed for mobile marine technicians in service and boatyard operations.
• DockWorks Standalone mobile app for marine service businesses that syncs with QuickBooks, providing job management, quoting, scheduling, and payment collection in a simple all-in-one solution aimed at smaller marine service operators.

Quantifiable outcome

• 72% of service firms that adopted digital tools reported increased operational efficiency (industry benchmark cited by DockMaster blog)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature7 records

Partnerships

One partnership is on record.

• BluSynq (Blu Voice Agent)coreTechnology or IntegrationBluSynq's Blu Voice Agent — an AI-powered voice agent — integrates with DockMaster Web to answer calls 24/7, booking reservations, scheduling service, and creating estimates over the phone, extending DockMaster's AI capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ManageMyMarina: Marina management software platform focused on reservations, billing, and slip management for marinas and yacht clubs. Competes directly with DockMaster's reservations and billing capabilities for smaller and mid-market marinas.
• Marinaware: Marina and boatyard management software providing reservations, billing, and operational tools. Overlaps with DockMaster's marina management, financial management, and reservations modules for the same vertical customer base.
• Molo: Marina management SaaS platform offering slip booking, contract management, and customer communications. Competes directly with DockMaster's marina management module for boatyards and marinas seeking modern cloud-based alternatives.
• Dockwa: Cloud-native marina reservation and management platform serving marinas and boaters with booking, transient dockage, and seasonal slip management. Directly competes with DockMaster for the same marina customer base with a more modern, mobile-first UX.
• Haven: Marina operations platform offering slip management, billing, and customer relationship tools. Targets the same marina operators as DockMaster with modern cloud architecture and competing feature sets.

Emerging players

• BoatCloud: Real-time reservation tracking and fulfillment management system that integrates with DockMaster but also competes in the marina reservation management niche. Functions as both integration partner and adjacent competitor.
• DealerSpike: Digital marketing and web solutions provider for marine dealerships that integrates with DockMaster. Overlaps in the marine dealership software space, particularly around sales lead generation and customer-facing tools.

Broad incumbents

• Lightspeed: Broad retail and POS platform serving specialty retailers including marine retail. Competes with DockMaster's POS and retail modules for marine retail customers seeking general-purpose retail platforms over vertical-specific solutions.
• ServiceTitan: Large field service management platform serving trades and service businesses. Competes with DockMaster's service management module for marine service centers and repair shops that may opt for general-purpose FSM tools over vertical-specific solutions.

Others

• QuickBooks: Dominant small business accounting platform that integrates with DockMaster. Functions as adjacent accounting infrastructure — both as integration partner and indirect competitor to DockMaster's financial management module.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvc-l1KwWknZPp3zSPXUAMw
• Facebookfacebook.com/mydockmaster
• LinkedInlinkedin.com/company/dockmastersoftware
• Xx.com/dockmasterinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DockMaster Software, Inc.