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1/ST

Full company profile

uuid0009ruz

Namestring
1/ST
Legal namestring
TSG Developments Investments Inc. d/b/a The Stronach Group
Websiteurl
1st.com
Company typeenum
Private
Founded yearint
1989
Descriptiontext

1/ST is the unified brand identity of The Stronach Group, a privately held Canadian conglomerate (founded 1989, headquartered in Aurora, Ontario) that operates as a vertically integrated horse racing, wagering technology, and entertainment company. It combines ownership of six major US Thoroughbred racetracks — Gulfstream Park (FL), Santa Anita Park (CA), Pimlico and Laurel Racecourses (MD), Rosecroft Raceway (MD), and Golden Gate Fields (CA) — with a proprietary wagering technology platform. The company's core technology stack, branded 1/ST Technology, includes AmTote (totalisator systems processing $18.7B in annual pari-mutuel handle), PariMAX (a single stack supporting both pari-mutuel and fixed-odds betting handling $5B+ annually), Xpressbet (multi-jurisdictional online account wagering licensed in Oregon), XB NET (betting network infrastructure), BETMIX (handicapping analysis software), and the consumer-facing 1/ST BET mobile application. The platform serves both B2C bettors (individual consumers wagering via mobile, web, telephone, and on-track channels) and B2B clients (racing operators, casinos, lottery vendors, and sports betting operators globally across 800+ facilities).

Short descriptiontext

1/ST is the brand of The Stronach Group, a vertically integrated horse racing and wagering technology company. It owns six US racetracks and operates technology platforms (AmTote, Xpressbet, 1/ST BET, PariMAX, BETMIX) serving consumer bettors and B2B racing/gaming operators globally.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersAurora, Canada
HQ citystring
Aurora
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices5 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
horse racing wagering, pari-mutuel technology, totalisator systems, sports betting platform, racetrack operations
Industry5 codes
1Pari-Mutuel Wagering Operators (Totalisators/Tote)
CodeMPAEADABPrimaryYes
2Racetrack & Race Meeting Operations
CodeMPAEADAAPrimaryNo
3Online Horse Racing Betting (Advance Deposit Wagering/ADW)
CodeMPAEADADPrimaryNo
4iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms)
CodeMPAEAKAAPrimaryNo
5Racing Technology & Timing/Tracking Infrastructure
CodeMPAEADANPrimaryNo
NAICS code2 codes
  • Racetracks711212
  • Gambling Industries7132
SIC code1 code
  • Services-Racing, Including Track Operation7948
Product category
Horse Racing Wagering Technology
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model5 records
1Pari-Mutuel Wagering
TypeTransaction Fee
Description

Traditional horse racing pari-mutuel wagering through AmTote systems processing $18.7 billion in annual handle across 300+ tracks worldwide

1st.com
2Fixed Odds Sports Betting
TypeTransaction Fee
Description

Fixed odds sports betting platform handling over $5 billion per year

1st.com
3Gaming and Casino Operations
TypeTransaction Fee
Description

Multi-game gaming and casino platform handling over $6 billion with 10% top commission rate, generating $502 million in industry and state tax revenue

1st.com
41/ST BET Mobile Wagering
TypeTransaction Fee
Description

Mobile account wagering service with $200 sign-up bonus and promotional offers for new customers

1st.com
5Lottery Integration Services
TypeLicensing Royalties
Description

Wagering platform integration with leading global lottery vendors for state operators retail/digital distribution

1st.com
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Pricing details4 tiers
1New Customer Sign-Up Bonus: $200 maximum
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Customer receives $20 Bonus for every $100 wagered over first 60 days, up to max $200 bonus. Wagers that are refunded or canceled do not count. Wagering credits deposited within 3 days of each $100 increment. Credits expire 14 days after deposit. Cannot be combined with other offers.

1st.com
21/ST Rewards Loyalty Tiers
ModelHybridBilling cadenceMonthly
Notes

Bronze (0-119 days wagered or <$12k): 2-4 points per dollar. Silver (120 days or $12k): 25% bonus points, 1 free FedEx withdrawal. Gold (180 days or $24k): 50% bonus points, 2 free withdrawals, 10% credit card fee discount. Platinum (240 days or $48k): 75% bonus points, 3 free withdrawals, 20% discount. Diamond ($96k wagered): 100% bonus points, 5 free withdrawals, 100% credit card fee discount. Diamond Plus ($15k-$100k+ monthly): additional 2-26 points per dollar on WPS and exotic bets.

1st.com
3Rewards Redemption Options
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Points redeemable for wagering credits (15000 pts = $10), past performances (6400-12000 pts), track discounts, tournament entries, and electronics (iPad Mini at 565000 pts, iPad Pro at 1035000 pts)

1st.com
4Inactivity Fee
ModelOtherBilling cadenceMonthly
Notes

Monthly maintenance service charge of $5 or 5% of original inactive account balance (whichever is greater) for accounts with no wagering activity for 12 consecutive months. New York residents with balances older than 36 months treated as abandoned property.

1st.com
GTM typeB2B and B2C
B2B and B2C
Offering typeSoftware
Software
Brand1 of 7 records shown
1AmTote
Description

World-leading totalisator systems for pari-mutuel and fixed odds wagering, processing over $18.7 billion in annual handle.

1st.com
+6 more records
Core offering1 text field

1/ST, operating as The Stronach Group, provides horse racing and pari-mutuel wagering technology platforms alongside racetrack operations. The company sells its proprietary AmTote totalisator systems, the Xpressbet account-wagering platform, the 1/ST BET mobile betting app, the PariMAX fixed-odds and pari-mutuel sports betting platform, and the Betmix handicapping analytics software. It also operates flagship racing venues Gulfstream Park and Santa Anita Park and runs signature events such as the Pegasus World Cup Invitational.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • $18.7 billion annual handle across pari-mutuel and fixed odds gaming models
+4 more records
Product overview1 text field

1/ST is a platform-plus-modules architecture consisting of a unified enterprise technology division (1/ST TECHNOLOGY) that encompasses multiple consumer-facing and B2B products. The core consumer offering centers on 1/ST BET, a mobile-first horse racing betting application, complemented by the established Xpressbet online wagering platform. Enterprise capabilities are anchored by AmTote (totalisator systems processing $18.7B+ annual handle), PariMAX (fixed-odds and pari-mutuel sports betting platform handling $5B+ annually), and Betmix (handicapping analysis software). Additional products include XB SELECT (premium wagering), XB NET (network infrastructure), and the Pegasus World Cup Invitational event series. The portfolio also includes physical venues Gulfstream Park and Santa Anita Park. All products are aligned under a single management structure created in 2019 to deliver integrated solutions across pari-mutuel wagering, fixed odds betting, gaming, and lottery verticals.

Product and service12 records
11/ST TECHNOLOGY
CategoryEnterprise Wagering Technology Platform
Description

Enterprise technology platform encompassing the full suite of horse racing and gambling technology products (AmTote, Xpressbet, 1/ST BET, XB SELECT, XB NET, PariMAX, Betmix) sold to racing operators, casinos, lottery vendors, and sports betting operators globally.

21/ST BET
CategoryMobile Betting Application
Description

Mobile-first horse racing betting application for iOS and Android offering integrated handicapping tools, HD live race video streaming, and account wagering access to 300+ global tracks. Available to individual consumers in legal US states and Canada.

3AmTote
CategoryTotalisator Wagering Technology
Description

Global totalisator systems platform processing pari-mutuel and fixed odds wagering for horse racing, gaming, and sports betting operators, handling over $18.7 billion in annual handle across 800+ facilities worldwide.

4Xpressbet
CategoryAccount Wagering Platform
Description

Multi-jurisdictional account-wagering hub licensed in Oregon and regulated by the Oregon Racing Commission, offering online and telephone horse racing wagering services to consumers with nearly 20 years of operational history.

5PariMAX
CategorySports Betting Platform
Description

Sports betting platform providing a single technology stack supporting both fixed-odds and pari-mutuel wagering models, handling over $5 billion per year for sports and horse racing operators.

6Betmix
CategoryHandicapping Analytics Software
Description

Standalone handicapping software providing daily handicapping reports, searchable past performances, and analysis tools that compare horse performance and identify winning betting angles for horse racing bettors.

7XB NET
CategoryBetting Network Infrastructure
Description

Betting network infrastructure connecting racetracks and wagering operators, enabling global commingled pari-mutuel betting and distribution of horse racing data.

8XB SELECT
CategoryPremium Wagering Service
Description

Premium wagering service within the 1/ST TECHNOLOGY portfolio offering enhanced account wagering capabilities for high-value horse racing bettors.

9Gulfstream Park
CategoryRacetrack Venue
Description

Premier horse racing and entertainment venue in Hallandale Beach, Florida operated by 1/ST, home to the Pegasus World Cup Invitational and major Grade 1 stakes races.

10Santa Anita Park
CategoryRacetrack Venue
Description

Historic horse racing and equestrian venue in Arcadia, California operated by 1/ST, featuring live racing, equestrian events including Olympic preview competitions, and on-track wagering.

11Pegasus World Cup Invitational
CategorySignature Racing Event
Description

Annual championship invitational horse racing series at Gulfstream Park featuring two Grade 1 stakes races, the Pegasus World Cup Invitational on dirt and the Pegasus World Cup Turf Invitational, broadcast on NBC since 2017.

121/ST Rewards
CategoryCustomer Loyalty Program
Description

Multi-tiered loyalty program automatically enrolling 1/ST BET account holders, with Bronze, Silver, Gold, Platinum, Diamond, and Diamond Plus tiers offering escalating bonus points, free withdrawals, and VIP experiences redeemable for wagering credits, past performances, track discounts, and electronics.

Scale indicator8 records

Each record includes

Type, Value, Description, Source

Partnership15 partners
1The Jockeys' Guild
Strategic tierCoreTypeStrategic or Co-development Partner
Description

1/ST works closely with The Jockeys' Guild to implement critical safety and equipment protocols to protect jockeys and riders during their careers. This partnership focuses on athlete safety and welfare for those dedicated to the sport of Thoroughbred horse racing.

1st.com
2After The Impact Fund
Strategic tierCoreTypeStrategic or Co-development Partner
Description

1/ST invested in and developed, in partnership with the Jockeys' Guild and After The Impact Fund, the only first-of-its-kind program to facilitate customized treatment for jockeys with military veterans and retired pro athletes with unseen traumatic injuries including TBI, anxiety, depression, PTSD, transition, addiction and suicide prevention. Program introduced as pilot in 2017.

1st.com
Strategic tierCoreTypeStrategic or Co-development Partner
Description

1/ST is proud to support the Permanently Disabled Jockeys Fund at racetracks and premier events throughout the year, providing ongoing support for jockeys who have been permanently injured in racing.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

National organization made up of industry stakeholders committed to thoroughbred aftercare. TAA is an accrediting body that has provided $24.8 million to more than 82 organizations dedicated to rehabilitation and retraining of thoroughbred racehorses. 1/ST supports this nationwide initiative.

5After the Races
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Maryland based facility committed to rehabilitation and retraining of racehorses. Works with tracks, trainers and owners to rehome Thoroughbreds who can no longer race. Part of 1/ST's aftercare network in Maryland.

1st.com
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Maryland organization that rehabilitates, retrains and adopts out thoroughbreds in the Mid Atlantic area. Works to educate the public and industry about aftercare and importance of second careers for racing thoroughbreds.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Organization that works with 1/ST Racing, The Maryland Jockey Club, the Maryland Thoroughbred Horsemen's Association, Maryland Thoroughbred Breeders' Association, Northview Stallion Station and Maryland jockeys to offer rehabilitation, retraining, adoption and sanctuary for the state's thoroughbred population.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Home to the largest thoroughbred adoption program in the United States with satellite facilities in Florida, Louisiana, New York, Ohio, and Pennsylvania offering rehabilitation, retraining and adoption.

9United Pegasus Foundation
Strategic tierMinorTypeStrategic or Co-development Partner
Description

One of the oldest aftercare sanctuaries in California. Founded in 1994, the sanctuary has two properties that cater to 200 horses. Part of 1/ST's Southern California aftercare network.

1st.com
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Organization that works to distribute grants and host charity fundraisers to bring about awareness for Thoroughbreds racing in California.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Florida-based organization that rehabilitates and retrains Thoroughbred horses in partnership with trainers and industry professionals to ensure Thoroughbreds thrive in their second careers. Also offers lessons and boarding to the public.

12Oregon Racing Commission
Strategic tierCoreTypeOthers
Description

The Oregon Racing Commission has approved the 1/ST BET app and website, along with the 1/ST SELECT website, as affiliates of Xpressbet, LLC. Xpressbet, LLC is a multi-jurisdictional account-wagering hub, licensed in the State of Oregon, operated and regulated by the Oregon Racing Commission. Customer funds are insured by the Oregon Racing Commission, which holds deposits in a protected account independent from operating capital.

1st.com
13Dr. Dionne Benson, DVM, JD
Strategic tierCoreTypeOthers
Description

Chief Veterinary Officer who is world-renowned and uniquely qualified to direct safety protocols, veterinary research and animal care initiatives for 1/ST facilities across the country. Leads robust teams of veterinarians at each track and training center.

1st.com
Strategic tierCoreTypeTechnology or Integration
Description

Part of 1/ST TECHNOLOGY portfolio; provides single technology stack models for fully integrated sports & horse racing wagering platform supporting both fixed-odds and pari-mutuel betting.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

501C3 program started in 2012 designed to increase demand and marketability of off-the-track thoroughbreds. Internationally recognized for $100,000 competition known as the Thoroughbred Makeover. Publishes Off-Track Thoroughbred Magazine.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Owns and operates the Kentucky Derby, multiple US racetracks, and the TwinSpires ADW platform — the closest direct competitor combining track ownership with consumer-facing online pari-mutuel wagering.

TypeDirect peer
Description

Operates Belmont Park, Saratoga, and Aqueduct racetracks and offers NYRA Bets ADW — a directly comparable track operator plus ADW platform serving the same US horse racing consumer base.

TypeBroad incumbent
Description

Regional casino operator with racing exposure and a sports betting platform (ESPN BET), competing for the same discretionary gambling wallet across physical venues and digital channels.

TypeBroad incumbent
Description

Parent of FanDuel, the leading US online sportsbook increasingly integrating racing content; represents the primary competitive threat to 1/ST's consumer ADW franchise.

TypeBroad incumbent
Description

Major US online sportsbook and gaming operator expanding into racing-adjacent products, competing for the same digital wagering consumer that 1/ST BET targets.

TypeBroad incumbent
Description

Gaming technology and platform provider serving lotteries, sportsbooks, and iGaming operators globally — comparable to 1/ST TECHNOLOGY's enterprise platform business.

TypeDirect peer
Description

Provider of pari-mutuel wagering technology, tote systems, and racing data products to racetracks and ADW operators — a direct B2B competitor to AmTote and PariMAX.

TypeBroad incumbent
Description

Major US online sportsbook and iGaming platform backed by MGM Resorts, competing for the integrated digital wagering customer that 1/ST BET serves.

TypeRegional player
Description

Australian wagering, media, and gaming services conglomerate operating tote systems and consumer wagering brands — directly comparable as a regulated pari-mutuel + fixed-odds operator outside the US.

10The Hong Kong Jockey Club
TypeRegional player
Description

Operates Hong Kong's two racetracks plus commingled global pari-mutuel pools, comparable as a vertically integrated track operator and wagering pool host (1/ST's xbNET connects to similar pools globally).

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries12 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment3 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

1/ST

Horse Racing Wagering Technology1st.com

1/ST is the brand of The Stronach Group, a vertically integrated horse racing and wagering technology company. It owns six US racetracks and operates technology platforms (AmTote, Xpressbet, 1/ST BET, PariMAX, BETMIX) serving consumer bettors and B2B racing/gaming operators globally.

What 1/ST does

1/ST is the unified brand identity of The Stronach Group, a privately held Canadian conglomerate (founded 1989, headquartered in Aurora, Ontario) that operates as a vertically integrated horse racing, wagering technology, and entertainment company. It combines ownership of six major US Thoroughbred racetracks — Gulfstream Park (FL), Santa Anita Park (CA), Pimlico and Laurel Racecourses (MD), Rosecroft Raceway (MD), and Golden Gate Fields (CA) — with a proprietary wagering technology platform. The company's core technology stack, branded 1/ST Technology, includes AmTote (totalisator systems processing $18.7B in annual pari-mutuel handle), PariMAX (a single stack supporting both pari-mutuel and fixed-odds betting handling $5B+ annually), Xpressbet (multi-jurisdictional online account wagering licensed in Oregon), XB NET (betting network infrastructure), BETMIX (handicapping analysis software), and the consumer-facing 1/ST BET mobile application. The platform serves both B2C bettors (individual consumers wagering via mobile, web, telephone, and on-track channels) and B2B clients (racing operators, casinos, lottery vendors, and sports betting operators globally across 800+ facilities).

1/ST firmographics

Firmographics
Name
1/ST
Legal name
TSG Developments Investments Inc. d/b/a The Stronach Group
Website
https://1st.com
Company type
Private
Founded year
1989
Operating status
Operating
Headcount range
1,001–5,000 employees
Short description
1/ST is the brand of The Stronach Group, a vertically integrated horse racing and wagering technology company. It owns six US racetracks and operates technology platforms (AmTote, Xpressbet, 1/ST BET, PariMAX, BETMIX) serving consumer bettors and B2B racing/gaming operators globally.
Ownership category
akta.pro rank

1/ST industry classification

Industry
Product category
Horse Racing Wagering Technology
NAICS
Racetracks (711212), Gambling Industries (7132)
SIC
Services-Racing, Including Track Operation (7948)
akta.pro primary industry
Pari-Mutuel Wagering Operators (Totalisators/Tote) (MPAEADAB)
akta.pro secondary industries
Racetrack & Race Meeting Operations (MPAEADAA), Online Horse Racing Betting (Advance Deposit Wagering/ADW) (MPAEADAD), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)

Keywords

  • Horse racing wagering
  • Pari-mutuel technology
  • Totalisator systems
  • Sports betting platform
  • Racetrack operations

Where 1/ST is headquartered

Location

Headquarters

HQ city
Aurora
HQ country
Canada
HQ region
North America

Offices5 records

Markets served

1/ST business model

Business model
GTM type
B2B and B2C
Offering type
Software
Cost components
Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

  1. Pari-Mutuel Wagering: Traditional horse racing pari-mutuel wagering through AmTote systems processing $18.7 billion in annual handle across 300+ tracks worldwide
  2. Fixed Odds Sports Betting: Fixed odds sports betting platform handling over $5 billion per year
  3. Gaming and Casino Operations: Multi-game gaming and casino platform handling over $6 billion with 10% top commission rate, generating $502 million in industry and state tax revenue
  4. 1/ST BET Mobile Wagering: Mobile account wagering service with $200 sign-up bonus and promotional offers for new customers
  5. Lottery Integration Services: Wagering platform integration with leading global lottery vendors for state operators retail/digital distribution

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goNew Customer Sign-Up Bonus: $200 maximum
HybridMonthly1/ST Rewards Loyalty Tiers
Transaction based/ take ratePay-as-you-goRewards Redemption Options
OtherMonthlyInactivity Fee

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

1/ST product offering

Product offering

Core offering

1/ST, operating as The Stronach Group, provides horse racing and pari-mutuel wagering technology platforms alongside racetrack operations. The company sells its proprietary AmTote totalisator systems, the Xpressbet account-wagering platform, the 1/ST BET mobile betting app, the PariMAX fixed-odds and pari-mutuel sports betting platform, and the Betmix handicapping analytics software. It also operates flagship racing venues Gulfstream Park and Santa Anita Park and runs signature events such as the Pegasus World Cup Invitational.

Product overview

1/ST is a platform-plus-modules architecture consisting of a unified enterprise technology division (1/ST TECHNOLOGY) that encompasses multiple consumer-facing and B2B products. The core consumer offering centers on 1/ST BET, a mobile-first horse racing betting application, complemented by the established Xpressbet online wagering platform. Enterprise capabilities are anchored by AmTote (totalisator systems processing $18.7B+ annual handle), PariMAX (fixed-odds and pari-mutuel sports betting platform handling $5B+ annually), and Betmix (handicapping analysis software). Additional products include XB SELECT (premium wagering), XB NET (network infrastructure), and the Pegasus World Cup Invitational event series. The portfolio also includes physical venues Gulfstream Park and Santa Anita Park. All products are aligned under a single management structure created in 2019 to deliver integrated solutions across pari-mutuel wagering, fixed odds betting, gaming, and lottery verticals.

Differentiator

Problem solved

Functional benefit

Brands

  • AmTote: World-leading totalisator systems for pari-mutuel and fixed odds wagering, processing over $18.7 billion in annual handle.
  • Xpressbet
  • PariMAX
  • Betmix
  • XB NET
  • Pegasus World Cup
  • 1/ST Aftercare

Products and services

  • 1/ST TECHNOLOGY Enterprise technology platform encompassing the full suite of horse racing and gambling technology products (AmTote, Xpressbet, 1/ST BET, XB SELECT, XB NET, PariMAX, Betmix) sold to racing operators, casinos, lottery vendors, and sports betting operators globally.
  • 1/ST BET Mobile-first horse racing betting application for iOS and Android offering integrated handicapping tools, HD live race video streaming, and account wagering access to 300+ global tracks. Available to individual consumers in legal US states and Canada.
  • AmTote Global totalisator systems platform processing pari-mutuel and fixed odds wagering for horse racing, gaming, and sports betting operators, handling over $18.7 billion in annual handle across 800+ facilities worldwide.
  • Xpressbet Multi-jurisdictional account-wagering hub licensed in Oregon and regulated by the Oregon Racing Commission, offering online and telephone horse racing wagering services to consumers with nearly 20 years of operational history.
  • PariMAX Sports betting platform providing a single technology stack supporting both fixed-odds and pari-mutuel wagering models, handling over $5 billion per year for sports and horse racing operators.
  • Betmix Standalone handicapping software providing daily handicapping reports, searchable past performances, and analysis tools that compare horse performance and identify winning betting angles for horse racing bettors.
  • XB NET Betting network infrastructure connecting racetracks and wagering operators, enabling global commingled pari-mutuel betting and distribution of horse racing data.
  • XB SELECT Premium wagering service within the 1/ST TECHNOLOGY portfolio offering enhanced account wagering capabilities for high-value horse racing bettors.
  • Gulfstream Park Premier horse racing and entertainment venue in Hallandale Beach, Florida operated by 1/ST, home to the Pegasus World Cup Invitational and major Grade 1 stakes races.
  • Santa Anita Park Historic horse racing and equestrian venue in Arcadia, California operated by 1/ST, featuring live racing, equestrian events including Olympic preview competitions, and on-track wagering.
  • Pegasus World Cup Invitational Annual championship invitational horse racing series at Gulfstream Park featuring two Grade 1 stakes races, the Pegasus World Cup Invitational on dirt and the Pegasus World Cup Turf Invitational, broadcast on NBC since 2017.
  • 1/ST Rewards Multi-tiered loyalty program automatically enrolling 1/ST BET account holders, with Bronze, Silver, Gold, Platinum, Diamond, and Diamond Plus tiers offering escalating bonus points, free withdrawals, and VIP experiences redeemable for wagering credits, past performances, track discounts, and electronics.

Quantifiable outcome

  • $18.7 billion annual handle across pari-mutuel and fixed odds gaming models
  • +4 more outcomes

Companies that use 1/ST

Customer profile

Named customers2 records

Segments4 records

Ideal customer profiles3 records

1/ST technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

1/ST partnerships and signals

Strategic signal

Partnerships

15 partnerships are on record, tiered core and minor.

  • The Jockeys' GuildcoreStrategic or Co-development Partner1/ST works closely with The Jockeys' Guild to implement critical safety and equipment protocols to protect jockeys and riders during their careers. This partnership focuses on athlete safety and welfare for those dedicated to the sport of Thoroughbred horse racing.
  • After The Impact FundcoreStrategic or Co-development Partner1/ST invested in and developed, in partnership with the Jockeys' Guild and After The Impact Fund, the only first-of-its-kind program to facilitate customized treatment for jockeys with military veterans and retired pro athletes with unseen traumatic injuries including TBI, anxiety, depression, PTSD, transition, addiction and suicide prevention. Program introduced as pilot in 2017.
  • Permanently Disabled Jockeys FundcoreStrategic or Co-development Partner1/ST is proud to support the Permanently Disabled Jockeys Fund at racetracks and premier events throughout the year, providing ongoing support for jockeys who have been permanently injured in racing.
  • Thoroughbred Aftercare Alliance (TAA)coreStrategic or Co-development PartnerNational organization made up of industry stakeholders committed to thoroughbred aftercare. TAA is an accrediting body that has provided $24.8 million to more than 82 organizations dedicated to rehabilitation and retraining of thoroughbred racehorses. 1/ST supports this nationwide initiative.
  • After the RacesminorStrategic or Co-development PartnerMaryland based facility committed to rehabilitation and retraining of racehorses. Works with tracks, trainers and owners to rehome Thoroughbreds who can no longer race. Part of 1/ST's aftercare network in Maryland.
  • Midatlantic Horse RescueminorStrategic or Co-development PartnerMaryland organization that rehabilitates, retrains and adopts out thoroughbreds in the Mid Atlantic area. Works to educate the public and industry about aftercare and importance of second careers for racing thoroughbreds.
  • Beyond the WirecoreStrategic or Co-development PartnerOrganization that works with 1/ST Racing, The Maryland Jockey Club, the Maryland Thoroughbred Horsemen's Association, Maryland Thoroughbred Breeders' Association, Northview Stallion Station and Maryland jockeys to offer rehabilitation, retraining, adoption and sanctuary for the state's thoroughbred population.
  • New VocationsminorStrategic or Co-development PartnerHome to the largest thoroughbred adoption program in the United States with satellite facilities in Florida, Louisiana, New York, Ohio, and Pennsylvania offering rehabilitation, retraining and adoption.
  • United Pegasus FoundationminorStrategic or Co-development PartnerOne of the oldest aftercare sanctuaries in California. Founded in 1994, the sanctuary has two properties that cater to 200 horses. Part of 1/ST's Southern California aftercare network.
  • CARMA (California Retirement Management Account)minorStrategic or Co-development PartnerOrganization that works to distribute grants and host charity fundraisers to bring about awareness for Thoroughbreds racing in California.
  • HART RescueminorStrategic or Co-development PartnerFlorida-based organization that rehabilitates and retrains Thoroughbred horses in partnership with trainers and industry professionals to ensure Thoroughbreds thrive in their second careers. Also offers lessons and boarding to the public.
  • Oregon Racing CommissioncoreOthersThe Oregon Racing Commission has approved the 1/ST BET app and website, along with the 1/ST SELECT website, as affiliates of Xpressbet, LLC. Xpressbet, LLC is a multi-jurisdictional account-wagering hub, licensed in the State of Oregon, operated and regulated by the Oregon Racing Commission. Customer funds are insured by the Oregon Racing Commission, which holds deposits in a protected account independent from operating capital.
  • Dr. Dionne Benson, DVM, JDcoreOthersChief Veterinary Officer who is world-renowned and uniquely qualified to direct safety protocols, veterinary research and animal care initiatives for 1/ST facilities across the country. Leads robust teams of veterinarians at each track and training center.
  • PariMAXcoreTechnology or IntegrationPart of 1/ST TECHNOLOGY portfolio; provides single technology stack models for fully integrated sports & horse racing wagering platform supporting both fixed-odds and pari-mutuel betting.
  • Retired Racehorse ProjectminorStrategic or Co-development Partner501C3 program started in 2012 designed to increase demand and marketability of off-the-track thoroughbreds. Internationally recognized for $100,000 competition known as the Thoroughbred Makeover. Publishes Off-Track Thoroughbred Magazine.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

1/ST competitors and assessment

Company assessment

Direct peers

  • Churchill Downs Incorporated: Owns and operates the Kentucky Derby, multiple US racetracks, and the TwinSpires ADW platform — the closest direct competitor combining track ownership with consumer-facing online pari-mutuel wagering.
  • New York Racing Association (NYRA): Operates Belmont Park, Saratoga, and Aqueduct racetracks and offers NYRA Bets ADW — a directly comparable track operator plus ADW platform serving the same US horse racing consumer base.
  • Sportech: Provider of pari-mutuel wagering technology, tote systems, and racing data products to racetracks and ADW operators — a direct B2B competitor to AmTote and PariMAX.

Broad incumbents

  • Penn Entertainment: Regional casino operator with racing exposure and a sports betting platform (ESPN BET), competing for the same discretionary gambling wallet across physical venues and digital channels.
  • Flutter Entertainment (FanDuel): Parent of FanDuel, the leading US online sportsbook increasingly integrating racing content; represents the primary competitive threat to 1/ST's consumer ADW franchise.
  • DraftKings: Major US online sportsbook and gaming operator expanding into racing-adjacent products, competing for the same digital wagering consumer that 1/ST BET targets.
  • Light & Wonder (formerly Scientific Games): Gaming technology and platform provider serving lotteries, sportsbooks, and iGaming operators globally — comparable to 1/ST TECHNOLOGY's enterprise platform business.
  • BetMGM (MGM Resorts + Entain JV): Major US online sportsbook and iGaming platform backed by MGM Resorts, competing for the integrated digital wagering customer that 1/ST BET serves.

Regional players

  • Tabcorp: Australian wagering, media, and gaming services conglomerate operating tote systems and consumer wagering brands — directly comparable as a regulated pari-mutuel + fixed-odds operator outside the US.
  • The Hong Kong Jockey Club: Operates Hong Kong's two racetracks plus commingled global pari-mutuel pools, comparable as a vertically integrated track operator and wagering pool host (1/ST's xbNET connects to similar pools globally).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

1/ST social profiles

Digital presence

1/ST financial estimates

Financial estimate

Revenue estimate

Valuation estimate

1/ST leadership team

Management profile

Number of profiles

Profiles1 record

1/ST subsidiaries and ownership

Company hierarchy

Subsidiaries12 records

1/ST funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

1/ST M&A and investment

M&A and investment

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1/ST

What does 1/ST do?

1/ST, operating as The Stronach Group, provides horse racing and pari-mutuel wagering technology platforms alongside racetrack operations. The company sells its proprietary AmTote totalisator systems, the Xpressbet account-wagering platform, the 1/ST BET mobile betting app, the PariMAX fixed-odds and pari-mutuel sports betting platform, and the Betmix handicapping analytics software. It also operates flagship racing venues Gulfstream Park and Santa Anita Park and runs signature events such as the Pegasus World Cup Invitational.

Is 1/ST a public or private company?

1/ST is a private company. It is classified as family owned and is currently operating.

When was 1/ST founded?

1/ST was founded in 1989. It employs 1,001 to 5,000 people.

Where is 1/ST based?

1/ST is headquartered in Aurora, Canada, in the North America region.

How does 1/ST make money?

Five revenue lines are on record. Pari-Mutuel Wagering is the primary driver. The others are fixed Odds Sports Betting, gaming and Casino Operations, 1/ST BET Mobile Wagering and lottery Integration Services.

Who are 1/ST's main competitors?

Direct peers on record are Churchill Downs Incorporated, New York Racing Association (NYRA) and Sportech. Broad incumbents are Penn Entertainment, Flutter Entertainment (FanDuel), DraftKings, Light & Wonder (formerly Scientific Games) and BetMGM (MGM Resorts + Entain JV). Regional players are Tabcorp and The Hong Kong Jockey Club.

Does 1/ST have an API?

No public API is recorded for 1/ST.

What industry is 1/ST in?

1/ST's product category is Horse Racing Wagering Technology. Its primary akta.pro industry code is MPAEADAB, Pari-Mutuel Wagering Operators (Totalisators/Tote), with a secondary code of MPAEADAA, Racetrack & Race Meeting Operations. Its NAICS code is 711212 and its SIC code is 7948.

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