Jan Zandbergen

What Jan Zandbergen does

Jan Zandbergen Group is a Dutch family-owned B2B supplier of animal proteins and protein alternatives, founded in 1955 and headquartered in Veenendaal, Netherlands. The company serves European retail, foodservice, and food industry customers through three wholly-owned subsidiaries: Jan Zandbergen B.V. (import, distribution, and branded sales), Diviande B.V. (frozen and fresh meat portioning, processing, and packaging at a BREEAM-NL Outstanding certified facility in Veenendaal), and Future Food Group B.V. (plant-based and hybrid product development based in Oss). The group operates a portfolio of over 20 proprietary brands spanning premium conventional meats (1788, Charrua, Evita's Choice, Kagoshima Wagyu, EKO Wagyu X, Redfield Meats), poultry (TD Poultry, Roosterz&Co), lamb (Everlamb, Patagonian Lamb), plant-based alternatives (PLNT, Moving Mountains, The Veggie Lovers), and hybrid products (FiftyFifty), plus a private label manufacturing service.

The company sources raw materials globally from South America (Uruguay, Argentina), Australia, Japan, Namibia, and Botswana, and distributes finished products across Europe with a UK sales subsidiary in London. Key customers include major retailers Albert Heijn, Jumbo (362 stores), Vomar, and Sainsbury's, alongside foodservice accounts such as Hard Rock Cafe Amsterdam. The group holds multiple industry certifications (BRC Food Status A, IFS, Halal, Kosher, FAN Meat, Vegan Society) and has won Anuga Taste Innovation recognition for FiftyFifty, Moving Mountains Sausage, and PLNT Crab Cakes, plus World Steak Challenge awards for Kagoshima Wagyu.

Revenue is generated through B2B branded product sales, private label manufacturing, and import/distribution services, with pricing primarily quote-based for bulk transactions. The company employs 101-250 people and is led by CEO Peter-Paul Zandbergen and co-owner Jochem Versloot (grandson of founder Jan Zandbergen). In 2020, the company formally pivoted beyond traditional meat via its "Innovation that Matters" strategy, expanding into hybrid and plant-based categories, and opened a dedicated Innovation Centre in the Dutch Food Valley in April 2023.

Name

Jan Zandbergen

Legal name

Beheermaatschappij Jan Zandbergen BV

Website

https://janzandbergen.nl

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

Jan Zandbergen Group is a Dutch family-owned B2B supplier of meat, poultry, and meat alternatives serving European retail, foodservice, and food industry customers through 20+ proprietary brands and three subsidiaries covering import, production, and plant-based development.

Ownership category

akta.pro rank

Product category

Meat and Meat Alternatives Distribution

NAICS

Meat and Meat Product Merchant Wholesalers (42447), Food Manufacturing (311), Poultry and Poultry Product Merchant Wholesalers (42444), Animal Slaughtering and Processing (3116)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF)

akta.pro secondary industries

Game & Specialty Meats Wholesale (Venison, Bison, etc.) (AFAIADAG), Plant-Based & Alternative Proteins (Packaged) (CRADAAAH), Specialty & Novel Proteins (Single-Cell Protein, Cell-Cultured/Animal-Free Proteins) (AFAJAHAL), Private-Label / Own-Brand Broadline Distributors (AFAIAAAI)

Keywords

• Meat distribution
• Plant-based protein
• Private label meat
• Frozen meat processing
• Hybrid meat products

Headquarters

HQ city

Veenendaal

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branded Product Sales: Sale of proprietary meat and meat-alternative brands including 1788 Beef, Emperor's Choice, PLNT, Moving Mountains, FiftyFifty, Redfield Meats, and others to European retail, foodservice, and industry customers.
2. Private Label Manufacturing: Development and production of custom-branded meat and plant-based products for retail and foodservice clients under their own labels.
3. Import and Distribution: Import of raw materials, half-finished products, and finished meat concepts from global suppliers including South America, Australia, Japan, and other regions, with distribution throughout Europe.
4. Product Development Services: R&D, product development, and innovation services for creating new food concepts and formulations in collaboration with clients and partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Jan Zandbergen Group imports, processes, and distributes animal proteins (beef, lamb, pork, poultry, veal) and meat-alternative products (plant-based and hybrid) across European retail, foodservice, and food industry channels. Through its subsidiaries Diviande (portioning, processing, packaging) and Future Food Group (plant-based R&D), the company manages a portfolio of 20+ proprietary brands as well as private label manufacturing for B2B customers.

Product overview

Jan Zandbergen Group is an international meat and meat alternatives company serving retail, foodservice, and industry markets. The company operates as a portfolio of multiple brands and two subsidiaries: Diviande (frozen and fresh meat production/packaging) and Future Food Group (plant-based product development). The product portfolio spans: conventional meats (beef, lamb, pork, poultry, veal) across premium branded products (1788, Charrua, Evita's Choice, Emperor's Choice, Kagoshima Wagyu, EKO Wagyu X, Natures Reserve, Sidera, etc.); convenience and portioned products (Roosterz&Co chicken, Steak-Break burgers, Redfield Meats steaks, Portion Frost); and plant-based/hybrid alternatives (PLNT, Moving Mountains, The Veggie Lovers, FiftyFifty). The company also offers private label manufacturing services. Products range from raw meat cuts to pre-cooked convenience items, and from pure animal products to fully plant-based and hybrid meat-vegetable combinations.

Differentiator

Problem solved

Functional benefit

Brands

• 1788: Australian grain-fed beef brand
• Charrua
• Evita's Choice
• Arena Montaña
• Kagoshima Wagyu
• EKO Wagyu X
• Natures Reserve
• Sidera
• Everlamb
• Patagonian Lamb
• Blue Sky Pastures
• TD Poultry Processing
• Emperor's Choice
• Roosterz&Co
• Chevide
• The Meatlovers
• Lebon
• Steak-Break
• PLNT
• Moving Mountains
• The Veggie Lovers
• FiftyFifty
• Portion Frost
• Redfield Meats

Products and services

• Redfield Meats Premium IQF portioned beef steaks for professional foodservice kitchens, sourced from Hereford and Angus cattle in South America and Europe. 13 standard portioned cuts.
• EKO Wagyu X Premium Australian Wagyu beef brand in partnership with Ravensworth, combining Japanese genetics with Australian expertise. Grain-fed 350+ days for marbled, flavorful beef.
• Emperor's Choice (Oriental Delights) Premium Asian brand offering Oriental Delights including Karaage, Gyoza's, Spring Rolls, Yakitori, Teppanyaki beef, and Shabu Shabu pre-cooked products for foodservice.
• Roosterz&Co Homestyle Chicken Pre-cooked convenience chicken products for foodservice, Cash & Carry, and retail. Halal certified. Includes Homestyle Chicken burgers, tenders, and nuggets.
• PLNT Ready Meals 100% plant-based convenience meals ready in 5 minutes, part of the PLNT brand range.
• FiftyFifty Hybrid Products Hybrid meat products combining 50% meat with 50% vegetables for retail and foodservice. Includes burgers, schnitzels, sausages, and cheese wraps.
• PLNT Plant-Based Brand 100% plant-based meat and fish substitutes brand including burgers, sausages, minced meat, chicken strips, crab cakes, salmon fillets, and bread toppings. Halal and Kosher certified.
• Moving Mountains Plant-Based Brand Plant-based meat substitutes (exclusive EU distribution) including bleeding vegan burger, hot dog, sausage, No-Pork Burger, No-Meatballs, and plant-based mince. Made from oyster mushroom and beetroot.
• Private Label Manufacturing Full-service private label offering developing and producing custom-branded meat and plant-based products for retail and foodservice clients under their own labels.
• Diviande B.V. Production & Packaging Wholly-owned subsidiary specializing in portioning, processing, vacuum packaging, and freezing of frozen meat, fresh pre-packaged meat, and meat alternatives for retail, catering, Cash & Carry, and leisure markets. BREEAM-NL Outstanding certified facility.
• Future Food Group B.V. Product Development Wholly-owned subsidiary providing product development of plant-based, vegetarian, and organic meat alternatives, including brands PLNT and The Veggie Lovers.

Quantifiable outcome

• Reduced CO2 emissions by 20% through LNG truck fleet investment
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Botswana Meat Commission (BMC)coreStrategic or Co-development PartnerJan Zandbergen holds 100% exclusivity for sales and distribution of Botswana Beef in the EU. BMC produces natural-fed, full-flavoured beef from cattle grazing on Botswana plains with high quality standards and six-month shelf life. Products enter EU under preferred customs conditions via European Partnership Agreement.
• Ravensworth (EKO Wagyu X)coreStrategic or Co-development PartnerPartnership with Ravensworth to introduce EKO Wagyu X brand - premium Wagyu beef from Australia combining Japanese genetics with Australian expertise. The cattle are raised 350+ days on grain diet for tender, flavorful beef with subtle marbling.
• UdeacoreChannel Partner/ Reseller/ DistributorJan Zandbergen Group serves as fixed supplier for biological/organic meat to Udea. Products sold under the Lebon brand name through Udea's organic retail channels.
• Moving MountainscoreChannel Partner/ Reseller/ DistributorJan Zandbergen is the exclusive EU distributor for Moving Mountains plant-based products. Moving Mountains develops meat substitutes made from natural ingredients (oyster mushroom, beetroot) that appeal to both vegetarians and meat lovers. Products include burgers, hot dogs, sausages, and no-pork burgers.
• KipsterminorStrategic or Co-development PartnerJan Zandbergen developed hybrid chicken strips combining meat with plant-based ingredients for Kipster, winning an innovation award for this sustainable product collaboration.
• Black Jaguar FoundationminorOthersJan Zandbergen has been proud sponsor of the Black Jaguar Foundation since 2015. BJF is a non-profit organization committed to realizing the Araguaia Biodiversity Corridor in Brazil - one of the largest reforestation projects in South America, aiming to plant 1.7 billion trees across 1 million hectares.
• Diviande B.V.coreOthersDiviande is a wholly-owned subsidiary of Jan Zandbergen Group. It handles portioning, processing, vacuum packaging, and freezing of quality meat, meat products, carpaccio, and meal components for retail, catering, cash & carry, and leisure markets. Operates from BREEAM-NL Outstanding certified facility in Veenendaal.
• Future Food Group B.V.coreOthersFuture Food Group is a wholly-owned subsidiary focusing on sustainable protein product development. Develops plant-based, vegetarian, and organic meat substitutes under brands including PLNT and The Veggie Lovers. Led by Anton Bal, the company operates from Oss, Netherlands.

Scale indicators3 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Vion Food Group: Dutch-headquartered, European-wide meat processor and supplier serving retail, foodservice, and food industry customers. Closely comparable to Jan Zandbergen on geographic footprint, customer segments, and protein focus.
• Plukon Food Group: Dutch poultry processor with branded and private-label products across European retail and foodservice. Highly comparable to Jan Zandbergen's poultry franchise (TD Poultry, Roosterz&Co) and integrated production model via Diviande.
• Vivera: Dutch plant-based meat-substitute manufacturer supplying European retail under its own brand and private label. Directly comparable to Jan Zandbergen's PLNT and Future Food Group plant-based operations.

Broad incumbents

• Danish Crown: Cooperative-owned European meat heavyweight with broad portfolio across pork, beef, and plant-based categories. Overlaps with Jan Zandbergen on European retail supply and protein diversification strategy.
• Garden Gourmet (Nestlé): Nestlé-owned plant-based meat-alternative brand with European retail distribution. Comparable to Jan Zandbergen's PLNT and Moving Mountains franchises as a direct shelf competitor in plant-based.
• Marfrig Global Foods: Brazilian beef processor and global meat supplier with European distribution. Relevant peer given Jan Zandbergen's South American sourcing partnerships and beef category leadership (Charrua, Evita's Choice).

Regional players

• Tönnies: German meat processor and distributor focused on pork and beef across European retail and foodservice. Comparable to Jan Zandbergen on B2B meat supply to European retailers though concentrated in DACH markets.
• 2 Sisters Food Group: UK-based meat and ready-meal manufacturer serving British retail and foodservice. Comparable to Jan Zandbergen's UK distribution operations and processing capabilities.
• Westfleisch: German meat cooperative with slaughtering, processing, and wholesale across European retail. Comparable to Jan Zandbergen on meat processing and distribution scale, though more vertically integrated upstream.

Others

• OSI Group: Global value-added protein supplier with European foodservice operations. Comparable business model — B2B supply of processed meat products to retail and foodservice customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jan Zandbergen