Future Food Group

What Future Food Group does

Future Food Group (FFG B.V.) is a Netherlands-based developer and manufacturer of plant-based meat and fish alternatives, founded in 2020 as a dedicated subsidiary of Jan Zandbergen Group — a long-established Dutch meat and protein conglomerate. The company operates two consumer brands: PLNT, which targets flexitarian consumers with premium plant-based meat and fish successors including burgers, strips, nuggets, salmon fillet, crab cakes, and ready meals; and The Veggie Lovers, an organic vegetarian brand distributed via organic wholesalers including Udea (under the Biovecci private label). It also provides private label and custom product development services for food manufacturers and retailers.

The company's core technology is 3D Extrusion Technology™, a proprietary process that creates realistic fibrous structures replicating the appearance, texture, and mouthfeel of meat and fish. Products combine up to four protein sources (soy, pea, potato, wheat) to achieve favorable digestibility scores, and are positioned as GMO-free, palm oil-free, and produced from European-sourced ingredients (wheat from Denmark/Netherlands, soy from Austria). The company holds FSSC 22000, SKAL organic, Beter Leven Keurmerk, Halal, and Kosher certifications, enabling distribution across both European retail/foodservice and Middle East/Asian markets.

The business model is B2B, generating revenue through three streams: (1) own-brand wholesale to retail, foodservice, and industrial customers (PLNT and The Veggie Lovers); (2) private label manufacturing for partners such as Udea; and (3) custom product development for organizations requiring bespoke plant-based solutions. Go-to-market is enterprise field sales combined with intensive trade show presence (Anuga, Gulfood, Biofach, SIAL, PLMA, Tuttofood) and multi-channel distribution through supermarkets, online grocery (Crisp), quick commerce (Getir), and meal kit services (Marley Spoon). Production is anchored at an artisanal facility in Oss, with R&D conducted at the parent group's Food Innovation Center in Veenendaal, Dutch Food Valley. The company currently employs 251-500 staff and operates across the Netherlands, Germany, UAE, Saudi Arabia, Singapore, and Indonesia.

Name

Future Food Group

Legal name

FFG B.V.

Website

https://futurefoodgroup.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Future Food Group is a Netherlands-based B2B developer and manufacturer of plant-based meat and fish alternatives, operating the PLNT and The Veggie Lovers brands and serving retail, foodservice, and industrial customers across Europe, the Middle East, and Asia as a subsidiary of Jan Zandbergen Group.

Ownership category

akta.pro rank

Product category

Plant-Based Meat and Seafood Alternatives

NAICS

Food Manufacturing (311), Other Food Manufacturing (3119), Perishable Prepared Food Manufacturing (311991), Seafood Product Preparation and Packaging (3117)

SIC

Sausages & Other Prepared Meat Products (2013), Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro primary industry

Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)

akta.pro secondary industries

Texturization & Structuring Technologies (Extrusion, Shear-Cell, Spinning, 3D Printing) (AFANAKAI), Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO), Plant-Based Meat & Seafood Analogues Manufacturing (AFAKAGAA), Prepared Meat Meals (RTE/RTH) (AFANAFAA)

Keywords

• Plant-based meat alternatives
• Plant-based seafood alternatives
• Private label manufacturing
• Food product development
• Flexitarian protein products

Headquarters

HQ city

Oss

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Own Brands: Revenue from selling proprietary plant-based meat and fish products under PLNT and The Veggie Lovers brands to retail, foodservice, and industrial customers. Products include meat alternatives, ready meals, and specialty plant-based items sold in bulk and unit packs.
2. Private Label Manufacturing: Contract manufacturing services for third-party brands seeking custom plant-based meat alternatives. Example includes Biovecci brand developed for Udea. Customers can specify combinations of structures, flavor styles, calibrations, and protein sources.
3. Custom Product Development: Tailor-made product development services for food organizations requiring specific plant-based solutions. Offers innovative product ideas and products with specific flavor or protein profiles under customer brands.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Future Food Group develops, manufactures, and sells plant-based meat and fish alternatives under its own brands PLNT (premium flexitarian-focused) and The Veggie Lovers (organic vegetarian), alongside offering tailor-made product development and private label manufacturing services for retail, foodservice, and industrial customers across Europe, the Middle East, and Asia. Production uses proprietary 3D Extrusion Technology™ to create fibrous structures that mimic the texture and mouthfeel of meat, with manufacturing based in Oss and R&D at the Food Innovation Center in Veenendaal, Netherlands.

Product overview

Future Food Group operates as a product developer specializing in vegetarian, plant-based, and organic meat and fish successors. The portfolio consists of two main consumer brands (PLNT for premium plant-based alternatives and The Veggie Lovers for organic vegetarian products), complemented by tailor-made/private label development services for partners like Udea (Biovecci). PLNT offers next-level meat and fish successors targeting flexitarians, while The Veggie Lovers focuses on organic, sustainable vegetarian options. Both brands share innovation capabilities including 3D Extrusion Technology for realistic fibrous structures.

Differentiator

Problem solved

Functional benefit

Brands

• PLNT: Next level plant-based meat and fish successors targeting flexitarians who want to reduce meat consumption without compromising on taste, texture, or mouthfeel. Products include burgers, sausages, strips, ready meals, and fish alternatives. Slogan: 'Good for today, best for tomorrow.'
• The Veggie Lovers

Products and services

• PLNT (Sub-brand of plant-based meat and fish alternatives)
• The Veggie Lovers (Sub-brand of organic vegetarian meat substitutes)
• Biovecci (Private label organic vegetarian/vegan meat substitutes)
• Tailor-made / Private Label Product Development Service
• PLNT Ready Meals
• PLNT Chicken Nuggets, Tenders and Salmon Fillet
• PLNT Vegan Beef Wellington
• PLNT Crab Cakes
• PLNT Lamb Chunks (Lamstukjes)

Quantifiable outcome

• 8% market growth in Netherlands meat substitutes market (2021)
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, supporting and major.

• Jan Zandbergen GroupcoreStrategic or Co-development PartnerFuture Food Group is a subsidiary of Jan Zandbergen Group, a major international player in meat, meat products, and plant-based meat substitutes. Parent company provides access to distribution networks across retail, foodservice, and industry in European markets. Jan Zandbergen Group consists of Jan Zandbergen (importer/supplier), Diviande (producer/packager), and Future Food Group (product developer).
• Wageningen UniversitysupportingStrategic or Co-development PartnerCollaboration established with Wageningen University and Research, one of the world's leading agricultural and food technology institutions, located in Dutch 'Food Valley'. Partnership supports innovation center activities and product development.
• The Protein Community - Food ValleysupportingStrategic or Co-development PartnerCollaboration with the Protein Community of the Dutch 'Food Valley' region supporting sustainable protein development and innovation initiatives.
• UdeamajorOEM/ Whitelabel/ Licensing PartnerPartnership with organic wholesaler Udea for Biovecci private label brand. Future Food Group developed organic vegetarian/vegan meat substitutes based on Udea's specifications and provided support in creating the brand. Biovecci is available in all Udea stores.
• Marley SpoonmajorChannel Partner/ Reseller/ DistributorMeal box provider Marley Spoon includes The Veggie Lovers meat substitutes in recipe offerings. Started with Vegan Meatballs, expanded to include Vegan Sausage and Vegan Burger options in weekly recipe selections.
• DiviandecoreStrategic or Co-development PartnerSister company specializing in frozen and fresh pre-packed meat and meat successors. Synergy between Diviande and Future Food Group is necessary for progress and innovation development at the shared Innovation Center.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Vivera: Dutch plant-based meat manufacturer headquartered in the Netherlands, producing vegan chops, burgers, deli slices and schnitzels for European retail; direct competitor on home turf with overlapping retail customers such as Jumbo and Albert Heijn.
• Moving Mountains: UK plant-based brand with burgers, meatballs and ready meals positioned on realistic meat texture for flexitarians; comparable product strategy and foodservice plus retail dual-channel approach, primarily active in UK and selected European markets.
• LikeMeat: German plant-based meat brand (formerly belonging to the Rauenstein family, now under Planteneers/Phw) selling sausages, burgers and schnitzels in DACH retail and foodservice; closely overlaps with FFG's product formats and geographic footprint.
• Beyond Meat: US-headquartered plant-based meat pioneer selling burgers, ground and chicken alternatives through retail and foodservice globally; the most comparable direct competitor to FFG's PLNT brand across product format, channel mix and flexitarian positioning.
• Impossible Foods: US plant-based meat maker (burgers, chicken, pork) competing for the same flexitarian and foodservice accounts; comparable in product ambition and ingredient-tech investment, though larger scale and capital base.
• Ojah: Dutch producer of plant-based meat substitutes using proprietary shearcell/texturisation technology in Plukon-adjacent ecosystem; peer on extruder-based fibrous protein technology and Dutch footprint.
• Heura: Spanish plant-based meat startup selling ready meals and Mediterranean-style cuts across European retail; comparable flexitarian target market, Mediterranean product formats and brand-led positioning.

Broad incumbents

• Garden Gourmet (Nestlé): Nestlé's plant-based brand providing burgers, mince, fillets and ready meals across European markets; competes in the same retail and foodservice aisles as PLNT, backed by a global FMCG parent's R&D and distribution muscle.
• The Vegetarian Butcher (Unilever): Unilever-owned plant-based meat brand offering burgers, chicken-style pieces and deli slices across European retail and foodservice; comparable product portfolio but with corporate-owner distribution scale and broader marketing budget.

Emerging players

• Good Catch (Gathered Foods): Plant-based seafood brand using proprietary legume-protein technology for tuna, salmon and crab-style products; directly comparable to FFG's PLNT Crab Cakes and Salmon Fillet, especially given shared Anuga Innovation Award pedigree.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNj-_HjZKMMSwgjheTgMkJw
• Facebookfacebook.com/PLNTfood
• Instagraminstagram.com/plnt_food
• LinkedInlinkedin.com/company/futurefoodgroupffg

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Food Group