What Moraware does

Moraware, Inc. is a private, founder-owned SaaS company founded in 2002 that builds workflow software exclusively for the countertop fabrication industry. The company operates as a fully remote organization with a registered office in Reno, Nevada, and serves over 2,600 fabrication shops and 14,000+ active users across the United States, Canada, the United Kingdom, Australia, and New Zealand. The platform is delivered via web browser on desktop, tablet, and mobile devices with no installation requirement.

The product suite consists of three integrated modules sharing a unified database. CounterGo ($100/user/month) provides drag-and-draw countertop creation with automatic square footage and pricing calculations, slab layout visualization, and branded quote generation. Systemize ($120/user/month, 3-user minimum) handles job scheduling, color-coded calendars, digital job packets, job phases, smart mapping for install route planning, and exposes an open API for third-party integrations. Inventory ($50/user/month, requires Systemize) tracks slab, remnant, and sink inventory with purchase orders and direct integration to slab scanners (Horus Iris, Park SlabVision). QuickBooks integration ships free with CounterGo for one-way export of orders to invoices. Pricing is per-seat monthly with no setup, implementation, or cancellation fees, and unlimited support is included.

The go-to-market is consultative direct sales with a 30-minute discovery call followed by demo and same-day account creation, supported by dedicated onboarding specialists. Distribution is exclusively direct (no resellers or marketplaces), with supplemental channels including the company blog, customer case studies, TISE/ISFA industry events, webinars, and a multi-platform social presence. The business is bootstrapped with no disclosed external funding, and the company offers profit sharing to employees. Revenue is not publicly disclosed; user engagement metrics indicate 30,000+ quotes and 30,000+ jobs initiated weekly across the customer base.

Name

Moraware

Legal name

Moraware, Inc.

Website

https://moraware.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Moraware provides SaaS workflow software for countertop fabricators, offering drawing/quoting (CounterGo), scheduling/job management (Systemize), and slab inventory (Inventory) on a per-seat monthly subscription. It serves 2,600+ shops and 14,000+ users across the US, Canada, UK, Australia, and New Zealand.

Ownership category

akta.pro rank

Product category

Countertop Fabrication Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

Keywords

• Countertop fabrication software
• Job scheduling software
• Drawing estimating software
• Slab inventory management
• Stone fabrication tools

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Monthly per-user subscription model with three product tiers. Billed monthly with no long-term contracts. Additional revenue from API user roles for slab scanner integration ($50/user/month).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Moraware develops and sells web-based SaaS software for countertop and stone fabrication shops. Its three core products — CounterGo (drag-and-draw countertop estimating and quoting), Systemize (job scheduling and shop management), and Inventory (slab ordering and tracking) — let fabricators draw countertops, generate professional quotes, schedule fabrication and install jobs, and track slab and remnant inventory from a unified platform accessible via browser on desktop, tablet, and mobile.

Product overview

Moraware offers a suite of three integrated software products for countertop fabricators: CounterGo (drawing and quoting), Systemize (job scheduling and management), and Inventory (slab tracking). All products share a unified database accessed via web browser. CounterGo handles the sales-side workflow with drag-and-draw estimating, slab layout visualization, and quote generation. Systemize manages job tracking, scheduling, and team coordination from template through installation, including features like smart mapping and activity packets. Inventory tracks slab and remnant inventory, purchase orders, and integrates with supported slab scanners. QuickBooks integration connects CounterGo orders to accounting. The Systemize API enables partner integrations. Products are priced separately on a per-user monthly basis with no long-term contracts.

Differentiator

Problem solved

Functional benefit

Brands

• CounterGo: Drawing, layout and estimating software for countertop fabricators. Enables users to draw countertops, lay out on slabs, create professional quotes, and calculate pricing automatically.
• Systemize
• Moraware Inventory

Products and services

• CounterGo Drag-and-draw countertop drawing, slab layout visualization, and automatic pricing/quote generation software for countertop fabricators. Includes automatic square-footage calculation, support for curves, bump-outs, edge finishes, splashes, waterfalls, and cutouts, slab layout overlays, customizable price lists, QuickBooks integration, dedicated onboarding, and unlimited support. Priced at $100 per month per user.
• Systemize Job scheduling and shop management software for countertop fabricators, providing color-coded shared calendars, digital job packets, customizable workflow views, AutoScheduling, smart mapping for install route planning, activity packets, job phases, and an open API for integrations. Priced at $120 per month per user with a minimum of 3 users.
• Moraware Inventory Slab ordering and tracking software that manages slab, remnant, and sink inventory in real time, handles purchase orders, generates slab labels, and ties slabs to jobs for end-to-end material visibility. Requires Systemize. Priced at $50 per month per user.

Quantifiable outcome

• Waste factor reduced by 18% through material tracking
• +6 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• QuickBookscoreTechnology or IntegrationQuickBooks integration is included free with CounterGo subscription. Allows export of orders to QuickBooks invoices/estimates, customer mapping, address syncing, and payment tracking. One-way communication from CounterGo to QuickBooks keeps accounting data secure.
• Horus (Iris Slab Scanner)coreTechnology or IntegrationDirect integration partnership for automatic sync of slab photos and dimensions from Horus Iris Slab Scanner into Moraware Inventory. Automatically syncs matched serial numbers, imports high-quality slab images, and creates remnants.

Scale indicators6 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• ServiceTitan: Field service management software for residential service contractors. Shares scheduling, job tracking, and customer communication capabilities relevant to Moraware's Systemize.
• Buildertrend: Residential construction management platform used by remodelers and builders. Overlaps with Moraware's scheduling and customer communication features for trade contractors.
• Procore: Construction management platform covering project management, scheduling, and financials. A broad incumbent that could move downmarket into countertop fabrication workflows.
• JobBOSS (ECI Software Solutions): Shop management ERP for custom manufacturers including job tracking, scheduling, and inventory. Competes in the same job-management/inventory workflow for fabrication shops.

Direct peers

• KCD Software: Cabinet design software used by cabinetmakers and dealers with parametric design and pricing. Competes for design-side workflows overlapping with CounterGo.
• Microvellum: CAD/CAM software for wood products manufacturers including cabinetry and casework. Adjacent to Moraware for shops that combine cabinet and countertop operations.
• Cabinet Vision: Cabinet and closet design-to-manufacturing software with parametric parts and CNC output. Adjacent competitor serving cabinet shops that also fabricate countertops.
• 2020 Design (Kohler): Kitchen, bath, and closet design/visualization software used by fabricators and dealers for quoting and presentation. Competes with CounterGo in countertop drawings and customer-facing layouts.
• ETemplate Systems: Provides estimating and drawing software specifically for countertop, cabinet, and closet fabricators. Most directly competes with Moraware's CounterGo in the countertop drawing and pricing workflow.

Emerging players

• STACK Construction Technologies: Cloud-based takeoff and estimating platform for construction. An emerging player whose estimating capabilities could be extended to countertop and stone fabrication workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Moraware
• Facebookfacebook.com/moraware
• LinkedInlinkedin.com/company/moraware
• Instagraminstagram.com/morawaresoftware
• Xx.com/moraware

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moraware