What Jarrow Formulas does

Jarrow Formulas, Inc. is a privately held formulator and direct-to-consumer supplier of dietary supplements, founded in 1977 in Los Angeles, California and headquartered in Chatsworth with GMP manufacturing and analytical laboratory operations in Santa Fe Springs. The company offers a 400+ SKU portfolio organized across six health categories — Digestive & Feminine Health, Mental Wellness, Energy Support, Heart Health, Bone & Joint Health, and Immune Support — built around clinically studied ingredient forms at clinically relevant doses. Its underlying technology platform is formulation science, including proprietary Jarro-Dophilus multistrain probiotic formulations, EnteroGuard pH-sensitive enteric coating for gastric-acid survival, the QH-absorb proliposome delivery system for ubiquinol (clinically shown to increase Co-Q10 levels by 222% at 100mg/day and 777% at 300mg/day), and licensed patented strains GR-1 and RC-14 from Chr. Hansen for Fem-Dophilus. All products undergo full-spectrum identity, purity, and potency testing in an in-house analytical lab, and probiotic manufacturing is NSF Facility Certified.

The business operates a hybrid go-to-market: direct-to-consumer e-commerce at jarrow.com with a subscribe-and-save program offering 15% off recurring 30/60/90-day deliveries, alongside wholesale distribution through authorized resellers, health food stores, and Amazon. Products are priced individually between roughly $19.99 and $93.99 with no required subscription, and the company claims an 87% customer repurchase rate. Jarrow was acquired by private equity firm New Mountain Capital in 2018 and operates alongside sister brand Natrol within the Vytalogy Wellness platform; its primary customer segment is health-conscious individual consumers seeking science-backed supplements for general wellness, gut health, cognition, energy, cardiovascular support, and bone/joint health.

Name

Jarrow Formulas

Legal name

Jarrow Formulas, Inc.

Website

https://jarrow.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Jarrow Formulas is a privately held, PE-backed formulator and direct-to-consumer supplier of 400+ science-backed dietary supplements across digestive, cognitive, cardiovascular, energy, bone/joint, and immune health categories, sold via jarrow.com, authorized resellers, and Amazon to health-conscious individual consumers.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Health and Personal Care Retailers (456), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Dietary supplements
• Nutritional supplements
• Probiotic formulations
• Brain health supplements
• Cardiovascular supplements

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from direct-to-consumer sales of dietary supplements through the jarrow.com e-commerce platform, with subscription model offering 15% recurring discount for customer loyalty and predictable revenue.
2. Wholesale/Reseller Distribution: Products sold through authorized resellers, health food stores, and retail partners including Amazon and other e-commerce marketplaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Jarrow Formulas formulates, manufactures, and sells a portfolio of 400+ science-backed dietary supplements targeted at health-conscious individual consumers. Products are organized across health categories — Digestive & Feminine Health (proprietary probiotics such as Jarro-Dophilus® EPS and Fem-Dophilus®), Mental Wellness (MagMind®, PS 100, Neuro Optimizer®), Energy Support (Methyl B-12, Methyl Folate, Pantothenic Acid B5), Heart Health (QH-absorb® Ubiquinol, Red Yeast Rice), Bone & Joint Health (Ultra BoneUp®, SAMe, MSM), and Immune Support — and are sold direct-to-consumer via jarrow.com as well as through authorized resellers, health food stores, and online marketplaces.

Product overview

Jarrow Formulas is a dietary supplement company offering a comprehensive portfolio of science-backed nutritional supplements organized into key health categories: Digestive & Feminine Health (probiotics including Jarro-Dophilus® EPS, Fem-Dophilus®, Saccharomyces Boulardii), Mental Wellness (brain health products like MagMind®, PS 100, Neuro Optimizer®), Energy Support (B vitamins including Methyl B-12 and Methyl Folate formulations), Heart Health (QH-absorb® ubiquinol, Red Yeast Rice), Bone & Joint Health (Ultra BoneUp®, SAMe, MSM), and Immune Support (Lactoferrin, Zinc Balance®, N-A-C). The company emphasizes clinically studied ingredients, effective doses, and scientifically-formulated combinations, operating as a direct-to-consumer e-commerce platform with subscription options.

Differentiator

Problem solved

Functional benefit

Products and services

• Jarro-Dophilus® EPS A shelf-stable probiotic supplement with 8 clinically studied strains featuring proprietary EnteroGuard enteric coating to protect bacteria from stomach acid, supporting gut health and immune function. Targeted at health-conscious adults seeking digestive and immune support.
• Fem-Dophilus® A probiotic supplement specifically formulated for women's health, containing patented GR-1® and RC-14® strains clinically studied for over 30 years to maintain and balance the vaginal microbiome and urinary tract health. Targeted at adult women seeking feminine and urinary tract support.
• Saccharomyces Boulardii + MOS A probiotic yeast supplement clinically shown to benefit intestinal support, combined with MOS prebiotic to feed beneficial gut bacteria in a delayed-release veggie cap. Targeted at adults seeking intestinal protection and digestive balance.
• MagMind® A brain health supplement featuring Magnesium L-Threonate (Magtein®), a form of magnesium that crosses the blood-brain barrier to support brain health, function, and memory. Targeted at adults seeking cognitive and memory support.
• PS 100 A brain health supplement containing 100mg phosphatidylserine from non-GMO sunflower lecithin, supporting cognitive function and brain health. Targeted at adults seeking memory and cognitive performance support.
• Neuro Optimizer® A stimulant-free brain health and antioxidant supplement featuring Cognizin® Citicoline and Sharp-PS® Phosphatidylserine, supporting brain metabolism and neuronal health. Targeted at adults seeking cognitive enhancement without stimulants.
• Methyl B-12 & Methyl Folate Lemon A combination chewable supplement with biologically active coenzyme forms of B12, B9, and B6 supporting cellular energy metabolism, neurotransmitter synthesis, and cardiovascular health. Targeted at adults seeking methylated B-vitamin support.
• Methyl B-12 Cherry 5000mcg A methylcobalamin B12 supplement in chewable form supporting cellular energy production, brain health, and sleep, with better retention than cyanocobalamin. Targeted at adults seeking high-dose bioavailable B12 support.
• Pantothenic Acid B5 An essential B vitamin supplement supporting metabolism of fats, carbohydrates, and protein for cellular energy production, critical to hormone and red blood cell production. Targeted at adults seeking metabolic and energy support.
• Red Yeast Rice + Co-Q10 A cardiovascular health supplement combining fermented red yeast rice with Co-Q10 to support heart health, carefully processed to avoid citrinin. Targeted at adults seeking cardiovascular and cholesterol support.
• QH-absorb® Ubiquinol A ubiquinol (active antioxidant form of Co-Q10) supplement using a proprietary proliposome delivery system clinically shown to increase Co-Q10 levels by 222% at 100mg/day and 777% at 300mg/day, supporting mitochondrial health and cardiovascular function. Targeted at adults seeking cardiovascular and cellular energy support.
• Ultra BoneUp® A bone health supplement providing MicroCrystalline HydroxyApatite (MCHA) from free-range New Zealand calves along with vitamins D3, K2, and micronutrients to support bone mineral density. Targeted at adults seeking bone density and skeletal support.
• SAMe (S-Adenosyl-L-Methionine) S-Adenosyl Methionine supplement supporting brain metabolism and mood, joint health through connective tissue synthesis, and liver function via glutathione production. Targeted at adults seeking mood, joint, and liver support.
• MSM (Methylsulfonylmethane) Methylsulfonylmethane supplement providing bioavailable sulfur with antioxidant properties, supporting connective tissues including joint cartilage and skin. Targeted at adults seeking joint comfort and connective tissue support.

Quantifiable outcome

• QH-absorb Ubiquinol shown to increase Co-Q10 levels by 222% at 100mg/day and 777% at 300mg/day over baseline
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• NatrolcoreStrategic or Co-development Partner · 1 January 2021Jarrow Formulas began partnership with Natrol (another Vytalogy Wellness company) in 2021, forming synergies within the Vytalogy family of supplement brands.
• Vytalogy Wellness, L.L.C.coreOthersJarrow Formulas is operated under Vytalogy Wellness, L.L.C. along with sister companies Natrol and other supplement brands. Vytalogy manages the privacy policy and corporate operations across all affiliated websites.
• Lallemand Health Solutions, Inc.coreTechnology or IntegrationCanadian manufacturer that produces Jarro-Dophilus probiotics in Canada for Jarrow Formulas. Lallemand provides specialized probiotic manufacturing expertise and strain development capabilities.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Natrol: Sister company under Vytalogy Wellness, Natrol is a dietary supplement brand covering sleep, mood, brain, beauty, and immune health. Direct overlap with Jarrow in category mix, distribution (mass retail, online), and target consumer, making it the most directly comparable peer operationally and strategically.
• NOW Foods: Family-owned supplement manufacturer and brand offering a broad 1,400+ SKU portfolio across vitamins, minerals, herbs, sports nutrition, and probiotics. Highly comparable in science-based positioning, GMP-certified manufacturing, and direct-to-consumer + natural channel distribution, with similar scale of product catalog to Jarrow.
• Life Extension: Premium supplement brand selling clinically validated formulations primarily through DTC, with strong emphasis on peer-reviewed research and longevity/cognitive health. Closely comparable to Jarrow on science-first positioning, premium pricing, and DTC-heavy distribution model.
• Thorne: Premium practitioner-grade supplement brand with NSF Certified for Sport products, strong clinical validation, and a practitioner channel alongside DTC. Comparable to Jarrow on science-first positioning, premium pricing, and clinically-dosed formulations, though operating at higher price points and with sports/certification focus.
• Pure Encapsulations: Practitioner-only supplement brand offering hypoallergenic, science-based formulations. Comparable to Jarrow in clinically-dosed, science-first positioning but differentiates via practitioner-exclusive distribution (chiropractors, integrative physicians) rather than direct retail/DTC.
• Solgar: Premium supplement brand with a long heritage (1947) selling vitamins, minerals, herbs, and specialty supplements through health food stores and DTC. Closely comparable to Jarrow in natural-channel distribution, premium positioning, and broad category coverage including probiotics and specialty condition supplements.
• Garden of Life: Certified organic and non-GMO supplement brand owned by Nestlé Health Science, offering probiotics, vitamins, and sports nutrition. Comparable to Jarrow in probiotics and digestive health category focus, with overlap in natural-channel distribution, but differentiated by organic/clean-label positioning.
• Doctor's Best: Science-based supplement brand with 200+ SKUs covering vitamins, minerals, and specialty ingredients (e.g., SAMe, CoQ10). Comparable to Jarrow in clinical-ingredient focus, natural-channel distribution, and category overlap in SAMe, CoQ10, and other specialty supplements.
• Country Life: Long-standing natural channel supplement brand offering vitamins, minerals, herbs, and specialty supplements with focus on clean formulations. Comparable to Jarrow in natural/health food store distribution, broad category coverage, and science-based heritage (since 1971).

Broad incumbents

• Nature's Bounty (The Bountiful Company): Mass-market supplement leader (now part of Nestlé Health Science) covering vitamins, minerals, herbal, and specialty supplements across mass retail, drug, and grocery. Broadly comparable in product range and category coverage, but at much larger scale, mass-market positioning, and broader portfolio of brands.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/jarrowformulas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jarrow Formulas