HumaNova
HumaNova is a Swedish private educational institute founded in 1996, offering psychosynthesis-based professional programs in psychotherapy, coaching, organizational consulting, leadership, and personal development across campuses in Stockholm, Göteborg, and Lund, plus online channels.
- Company typePrivate
- Founded1996
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What HumaNova does
HumaNova is a Swedish private educational institute founded in 1996 and headquartered in Stockholm, specializing in personal and organizational development education. It delivers a structured portfolio of professional programs — including conversation therapy (Samtalsterapeut, GPU/Step 1), KBT/ACT therapy, ICF Level 1-accredited conversation coaching (Samtalscoach), organizational consulting, leadership development (LOOP, 5-term program), Rosen Method bodywork therapy (as the exclusive Rosen Institute-designated school in Sweden), couple/relationship therapy, and supervisor training — alongside foundational personal development courses. Its core pedagogical framework is psychosynthesis (psykosyntes), an integrative and relational psychology approach by Roberto Assagioli, supplemented with methods from ACT, CBT, gestalt, schema therapy, Imago, NVC, and motivational interviewing.
The company's product architecture is progressive, moving from short foundational courses (e.g., Bli den du är, 2 terms at 26,750 SEK/term) through multi-year professional certifications (2–5 terms at 34,250–43,750 SEK/term). Programs are delivered across three physical campuses (Stockholm, Göteborg, Lund), with selective distance/online delivery, occasional Skellefteå short-course delivery, and a new online version of Bli den du är launching January 2027. Faculty credentials include PhDs, licensed psychologists, psychiatrists, and certified psychosynthesis therapists (JoAnne Dahl, Niklas Törneke, Ulf Gustavsson among others).
HumaNova's business model rests on term-based tuition subscription billing, with installment payment partnerships via Svea Bank and Human Finans reducing upfront cost barriers. Secondary revenue streams include discounted training client (träningsklient) sessions delivered by supervised students, venue and room rentals, B2B organizational consulting via the HumaNova Ledarskap arm, and a graduate-client matching platform (Livily). Marketing is content-driven, anchored by 37+ free seminars/information evenings, segmented newsletters, dual blog categories (personal development and leadership), and free downloadable guides. The company is privately held with no disclosed external funding or institutional ownership.
HumaNova firmographics
Firmographics- Name
- HumaNova
- Legal name
- HumaNova
- Website
- https://humanova.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HumaNova is a Swedish private educational institute founded in 1996, offering psychosynthesis-based professional programs in psychotherapy, coaching, organizational consulting, leadership, and personal development across campuses in Stockholm, Göteborg, and Lund, plus online channels.
- Ownership category
- akta.pro rank
HumaNova industry classification
Industry- Product category
- Professional Education and Training
- NAICS
- Professional and Management Development Training (611430), Technical and Trade Schools (61151)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Human Resources & Talent (EDAAAPAM)
- akta.pro secondary industry
- Healthcare & Life Sciences (EDAAAPAA)
Keywords
Where HumaNova is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
HumaNova business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Course and Program Tuition Fees: HumaNova generates revenue primarily through term/semester-based tuition fees charged to students for its educational programs. Fees are billed per term and vary by program. The company offers installment payment plans through Svea Bank and Human Finans to make programs more accessible. Programs are priced for both private individuals (incl. VAT) and companies (excl. VAT).
- Training Client Sessions: HumaNova offers a 'träningsklient' (training client) program where members of the public receive discounted therapy, coaching, or Rosen Method sessions from students. This creates a secondary revenue stream while providing practical training for students.
- Venue and Room Rental: HumaNova rents out its course premises (kurslokal) and conversation rooms (samtalsrum) to external parties, generating additional ancillary revenue.
- Guides and Digital Content: The company offers free downloadable guides on topics including personal development, becoming a coach, ACT, becoming an organizational consultant, and the Rosen Method. While the guides themselves are free, they serve as lead generation for course enrollments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bli den du är (in-person) — 2 terms, personal development foundation program |
| Subscription | Annual | Bli den du är på distans (online) — 2 terms, starts January 2027 |
| Subscription | Multi-year contract | Led dig själv — 1 term (6 months), self-leadership program |
| Subscription | Annual | Diplomerad Samtalsterapeut — 4 terms (2-year professional training) |
| Subscription | Annual | Diplomerad Samtalscoach — 1 year (2 terms), ICF-accredited |
| Subscription | Annual | KBT/ACT 2-year professional training (in-person Stockholm) — 4 terms |
| Subscription | Annual | KBT/ACT 2-year professional training (online/distance) — 4 terms |
| Subscription | Annual | Diplomerad Organisationskonsult — 2 terms (1 year) |
| Subscription | Multi-year contract | LOOP (Ledarskap & Organisationsprogrammet) — 5 terms (5 semesters) |
| Subscription | Annual | Diplomerad Handledare — 7 two-day blocks over 2 terms (supervision/mentor training) |
| Subscription | Multi-year contract | Diplomerad Par- och relationsterapeut-coach — 1 term (approx. 6 months), 7 two-day modules |
| Subscription | Multi-year contract | Rosenterapeut (Rosen Therapist) — multi-year program with components: Intro course, Intensive courses, Anatomy courses, individual supervision, practice period |
| One time/ perpetual license | Pay-as-you-go | ACT 5-day course — for professionals seeking introduction to ACT |
| Unit Pricing | Pay-as-you-go | Short courses (various) — e.g., Motiverande samtal (3 days), ACT 5 days, Leadership courses |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
HumaNova product offering
Product offeringCore offering
HumaNova is a Swedish educational institute founded in 1996 that delivers diploma-level training programs in psychotherapy, coaching, organizational consulting, leadership development, and body therapy (Rosen Method). It operates multi-term professional certifications built on a psychosynthesis foundation integrated with ACT, CBT, gestalt, and other modalities, delivered at physical campuses in Stockholm, Göteborg, and Lund plus online.
Product overview
HumaNova is an education and training company (founded 1996) offering a comprehensive portfolio of therapeutic and leadership training programs. The core offerings include foundational personal development courses (Bli den du är, Led dig själv), professional therapy certifications (Samtalscoach ICF-accredited, Samtalsterapeut, KBT/ACT-terapeut, Rosenterapeut), organizational development programs (Organisationskonsult, LOOP program), and specialized training (Parterapeut, Handledare). Short courses in Motivational Interviewing, ACT, and leadership complement the longer programs. The product architecture follows a progressive structure from personal development to professional certification, with most programs built on psychosynthesis methodology as a foundation.
Differentiator
Problem solved
Functional benefit
Products and services
- Bli den du är (Become Who You Are) A 2-term personal development foundation course based on psychosynthesis, offering experience-based learning for self-discovery, meaning, and life direction. Serves adults seeking greater self-awareness as a precursor to further professional training.
- Bli den du är Distans Online version of the Bli den du är personal development course with three physical gatherings in Stockholm. Enables nationwide participation without relocation.
- Led dig själv (Lead Yourself)
Quantifiable outcome
- ICF Level 1 (formerly ACSTH) accreditation for the Diplomerad Samtalscoach program — graduates from 2019-20 onwards are eligible to apply for personal ICF ACC certification
- +4 more outcomes
Companies that use HumaNova
Customer profileSegments8 records
Ideal customer profiles6 records
HumaNova technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
HumaNova partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- International Coaching Federation (ICF)coreHumaNova's Diplomerad Samtalscoach program received ICF accreditation in 2020. Graduates from 2019–20 onwards are eligible to apply for personal ICF ACC (Associate Certified Coach) certification. ICF is one of the world's largest international coaching organizations with over 40,000 certified coaches globally. The accreditation provides international recognition of HumaNova's coaching program quality.
- Rosen InstitutecoreThe Rosen Institute (founded by Marion Rosen) has designated HumaNova as the only school in Sweden authorized to provide Rosen Method Bodywork and Movement training. HumaNova is a member of the Rosen Institute network and is certified by the Institute to provide the complete Rosen Method training and certification pathway. This exclusive designation is a significant strategic asset.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
HumaNova competitors and assessment
Company assessmentBroad incumbents
- Karolinska Institutet: Sweden's leading medical university offering psychotherapy training, research-led curricula and continuing professional education. Relevant point of comparison for HumaNova's GPU/Step 1 psychotherapy training, though vastly broader in scale.
- Center for Creative Leadership: Premier global leadership development research and training organization. Overlaps with HumaNova's leadership and organizational consulting track at a much broader scale and research depth.
- Dale Carnegie Training: Long-established global professional and leadership training brand. Comparable on leadership, communication and personal development curricula, though with a much broader geographic footprint and brand recognition.
- FranklinCovey: Global leadership development and coaching training provider with a much broader portfolio. Overlaps with HumaNova's leadership, coaching and organizational development offerings at a far larger scale.
Regional players
- Sophiahemmet University: Swedish university college providing healthcare professional education including specialist nursing. Adjacent peer for HumaNova's therapy-adjacent training within the Swedish professional education market.
Direct peers
- Co-Active Training Institute: Long-established ICF-accredited coach training school offering multi-month certification programs to individuals and corporate clients globally. Closely mirrors HumaNova's ICF-track Samtalscoach program and progressive curriculum design.
- Coach U: ICF-accredited coaching certification school with comparable cohort-based professional training programs. Overlaps directly with HumaNova's coach training value proposition and ICF progression.
- iPEC (Institute for Professional Excellence in Coaching): ICF-accredited coach training with both individual and corporate coaching tracks. Comparable in program scope and ICF-aligned certification outcomes to HumaNova's Samtalscoach pathway.
- Ersta Sköndal Bräcke University College: Swedish higher education institution offering psychotherapy, care, and organizational development programs with a step-based curriculum. Directly comparable to HumaNova's GPU/Step 1 psychotherapy training within Sweden.
Emerging players
- Gestalt Institute of Cleveland: Specialized gestalt therapy training institute with multi-year practitioner certification pathways. Overlaps with HumaNova's integrative methodology that pulls from gestalt and other psychotherapy schools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
HumaNova social profiles
Digital presenceHumaNova compliance and trust
Trust signalCompliance2 records
HumaNova financial estimates
Financial estimateRevenue estimate
Valuation estimate
HumaNova leadership team
Management profileNumber of profiles
Profiles12 records
HumaNova funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HumaNova M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HumaNova
What does HumaNova do?
HumaNova is a Swedish educational institute founded in 1996 that delivers diploma-level training programs in psychotherapy, coaching, organizational consulting, leadership development, and body therapy (Rosen Method). It operates multi-term professional certifications built on a psychosynthesis foundation integrated with ACT, CBT, gestalt, and other modalities, delivered at physical campuses in Stockholm, Göteborg, and Lund plus online.
Is HumaNova a public or private company?
HumaNova is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HumaNova founded?
HumaNova was founded in 1996. It employs 11 to 50 people.
Where is HumaNova based?
HumaNova is headquartered in Stockholm, Sweden, in the Europe region.
How does HumaNova make money?
Four revenue lines are on record. Course and Program Tuition Fees are the primary driver. The others are training Client Sessions, venue and Room Rental and guides and Digital Content.
Who are HumaNova's main competitors?
Broad incumbents on record are Karolinska Institutet, Center for Creative Leadership, Dale Carnegie Training and FranklinCovey. Sophiahemmet University is listed as a regional player. Direct peers are Co-Active Training Institute, Coach U, iPEC (Institute for Professional Excellence in Coaching) and Ersta Sköndal Bräcke University College. Gestalt Institute of Cleveland is listed as an emerging player.
Does HumaNova have an API?
No public API is recorded for HumaNova.
What industry is HumaNova in?
HumaNova's product category is Professional Education and Training. Its primary akta.pro industry code is EDAAAPAM, Human Resources & Talent, with a secondary code of EDAAAPAA, Healthcare & Life Sciences. Its NAICS code is 611430 and its SIC code is 8200.