GiANT Worldwide
GiANT Worldwide is a privately held leadership development company that sells the 5 Voices psychometric framework, a 70-tool Leader's Toolkit, and the GiANT OS digital platform to enterprises, growing teams, and 300+ certified independent coaches across 127 countries.
- Company typePrivate
- Founded2013
- HeadquartersOklahoma City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GiANT Worldwide does
GiANT Worldwide is a privately held leadership development company co-founded in 2013 by Jeremie Kubicek and Steve Cockram. It sells a proprietary methodology, the GiANT Leadership System, centered on the 5 Voices psychometric assessment (a five-type personality framework), a Leader's Toolkit of more than 70 visual diagnostic tools, and the GiANT OS Technology digital platform. The company serves enterprise organizations, fast-growing teams, and a global network of more than 300 certified independent coaches who deliver GiANT-based services to clients across 127 countries.
The technology stack combines a self-serve digital platform (giantos.com) with an AI coaching layer (5 Voices AI GPT, distributed on OpenAI's ChatGPT) and a content engine anchored by co-authored books (The Communication Code, The Voice-Driven Leader) and a 250,000+ subscriber weekly newsletter. The platform launched online in 2018, replacing a prior in-person bootcamp and laminated-toolkit distribution model to enable global scaling.
GiANT earns revenue through a diversified stack: annual organizational subscriptions to GiANT OS, certification fees paid by independent guides, one-time digital product and book sales (including Amazon Marketplace distribution), and professional services routed through the certified guide network. The company is founder-owned and bootstrapped, with 11-50 employees and a primary U.S. operating base in Oklahoma and Alpharetta, Georgia, plus UK presence in London. In January 2026, Cineverse announced its acquisition of GiANT Worldwide for integration into the Matchpoint platform, with revenue and EBITDA contribution expected in Cineverse's fiscal year 2027.
GiANT Worldwide firmographics
Firmographics- Name
- GiANT Worldwide
- Legal name
- GiANT Worldwide LP
- Website
- https://giantworldwide.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GiANT Worldwide is a privately held leadership development company that sells the 5 Voices psychometric framework, a 70-tool Leader's Toolkit, and the GiANT OS digital platform to enterprises, growing teams, and 300+ certified independent coaches across 127 countries.
- Ownership category
- akta.pro rank
GiANT Worldwide industry classification
Industry- Product category
- Leadership Development Software
- NAICS
- Computer Systems Design and Related Services (54151)
- akta.pro primary industry
- Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)
Keywords
Where GiANT Worldwide is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
GiANT Worldwide business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Platform Subscriptions (GiANT OS): Organizations subscribe to GiANT OS to deploy leadership development across their workforce. The platform provides tools, assessments, and AI coaching for continuous leader development.
- Digital Products: Sale of digital products including the 5 Voices assessment and Leader's Toolkit. Physical products also available (books). Ships physical orders within two business days.
- Certified Guide Program: Independent coaches pay to become certified GiANT guides, gaining access to over 70 leadership tools, pricing autonomy, and a professional community. Guides set their own prices for end-client coaching.
- Books and Publications: Sale of leadership books including 'The Communication Code' and 'The Voice-Driven Leader'. Available on Amazon and through company channels.
- Coaching Services: GiANT connects organizations with certified coaches for direct leadership coaching engagements. Revenue flows through the independent guide network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | GiANT OS Platform - Organizational deployment |
| Freemium | Monthly | 5 Voices AI GPT |
| Subscription | Annual | Certified Guide Program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
GiANT Worldwide product offering
Product offeringCore offering
GiANT Worldwide operates a digital leadership development ecosystem centered on the GiANT Leadership System. The platform delivers the 5 Voices psychometric assessment, a library of over 70 visual leadership tools (Leader's Toolkit), the GiANT OS subscription platform, and AI-powered coaching via 5 Voices AI GPT. Organizations subscribe to deploy these tools across their leadership pipeline, while independent coaches pay to become Certified GiANT Guides and resell services to their own clients.
Product overview
GiANT Worldwide offers a unified leadership development ecosystem centered on the GiANT Leadership System. The core platform consists of GiANT OS Technology (a digital platform), The 5 Voices psychometric assessment, The Leader's Toolkit (70+ visual tools), and 5 Voices AI GPT for AI-powered coaching. The company also publishes books including The Communication Code and The Voice-Driven Leader. The products work together to provide organizations with assessment, coaching, and development tools for leaders at every level.
Differentiator
Problem solved
Functional benefit
Brands
- GiANT Leadership System: A simple, scalable leadership development framework powered by The 5 Voices psychometric, The Leader's Toolkit, and GiANT OS Technology platform.
- The 5 Voices
- GiANT OS
- 5 Voices AI GPT
- GiANT OS Technology
- Leader's Toolkit
- The Voice-Driven Leader
- The Communication Code
- Exec CORE
Products and services
- GiANT OS Technology
- The 5 Voices
- Leader's Toolkit
- 5 Voices AI GPT
- Certified GiANT Guide Program
- The Communication Code (book)
- The Voice-Driven Leader (book)
Quantifiable outcome
- GiANT works with thousands of organizations in 120+ countries, indicating broad market adoption
- +1 more outcomes
Companies that use GiANT Worldwide
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
GiANT Worldwide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
GiANT Worldwide partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights6 records
GiANT Worldwide competitors and assessment
Company assessmentDirect peers
- FranklinCovey: Global leadership and organizational performance company selling subscriptions, assessments, and training (e.g., The 7 Habits, All Access Pass) to enterprises — directly comparable offering and buyer profile to GiANT OS.
- Center for Creative Leadership (CCL): Research-backed leadership development provider offering assessments, coaching, and programs to enterprises and individuals — comparable content depth, assessment-based approach, and enterprise customer base.
- Hogan Assessments: Provider of personality assessments used for leadership development, hiring, and coaching — a direct competitor to the 5 Voices psychometric in the assessment-and-coaching value chain.
- Wiley (Everything DiSC): Publisher of the Everything DiSC suite of workplace personality assessments used for leadership, team, and sales training — directly comparable assessment-driven leadership development model.
- DDI (Development Dimensions International): Leadership and selection solutions company offering assessments, training, and coaching to global enterprises — overlaps with GiANT's enterprise L&D and assessment offering.
- Blanchard (The Ken Blanchard Companies): Long-established leadership training and coaching provider (e.g., Situational Leadership) selling to enterprises through a network of certified facilitators — directly comparable delivery model.
Broad incumbents
- Korn Ferry: Global organizational consulting firm with a large leadership development and assessment practice — broader portfolio but serves the same enterprise buyers of leadership development solutions.
- Gallup (CliftonStrengths): Research-based consulting and assessment firm (CliftonStrengths) widely embedded in enterprise leadership programs — a major incumbent in the same assessment-driven leadership space.
- Harvard Business Publishing Corporate Learning: Provider of leadership and management development content, assessments, and programs to global enterprises — broader portfolio but overlapping enterprise L&D buyer.
Emerging players
- BetterUp: Digital coaching and leadership development platform combining AI and human coaching for enterprise workforces — comparable productized digital coaching and assessment experience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GiANT Worldwide social profiles
Digital presenceGiANT Worldwide financial estimates
Financial estimateRevenue estimate
Valuation estimate
GiANT Worldwide leadership team
Management profileNumber of profiles
Profiles4 records
GiANT Worldwide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GiANT Worldwide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GiANT Worldwide
What does GiANT Worldwide do?
GiANT Worldwide operates a digital leadership development ecosystem centered on the GiANT Leadership System. The platform delivers the 5 Voices psychometric assessment, a library of over 70 visual leadership tools (Leader's Toolkit), the GiANT OS subscription platform, and AI-powered coaching via 5 Voices AI GPT. Organizations subscribe to deploy these tools across their leadership pipeline, while independent coaches pay to become Certified GiANT Guides and resell services to their own clients.
Is GiANT Worldwide a public or private company?
GiANT Worldwide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GiANT Worldwide founded?
GiANT Worldwide was founded in 2013. It employs 11 to 50 people.
Where is GiANT Worldwide based?
GiANT Worldwide is headquartered in Oklahoma City, United States, in the North America region.
How does GiANT Worldwide make money?
Five revenue lines are on record. Platform Subscriptions (GiANT OS) is the primary driver. The others are digital Products, certified Guide Program, books and Publications and coaching Services.
Who are GiANT Worldwide's main competitors?
Direct peers on record are FranklinCovey, Center for Creative Leadership (CCL), Hogan Assessments, Wiley (Everything DiSC), DDI (Development Dimensions International) and Blanchard (The Ken Blanchard Companies). Broad incumbents are Korn Ferry, Gallup (CliftonStrengths) and Harvard Business Publishing Corporate Learning. BetterUp is listed as an emerging player.
Does GiANT Worldwide have an API?
No public API is recorded for GiANT Worldwide.
What industry is GiANT Worldwide in?
GiANT Worldwide's product category is Leadership Development Software. Its primary akta.pro industry code is EDABAAAN, Remote/Hybrid Leadership & Distributed Team Management. Its NAICS code is 54151.